Experify
Experify is a Zürich-based SaaS platform founded in 2019 that connects prospective online shoppers with verified product owners to obtain authentic reviews for high-cost goods, serving e-commerce brands and consumers seeking trustworthy purchase validation.
- Company typePrivate
- Founded2019
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Experify firmographics
Firmographics- Name
- Experify
- Website
- https://experify.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Experify is a Zürich-based SaaS platform founded in 2019 that connects prospective online shoppers with verified product owners to obtain authentic reviews for high-cost goods, serving e-commerce brands and consumers seeking trustworthy purchase validation.
- Ownership category
- akta.pro rank
Experify industry classification
Industry- Product category
- E-commerce Review and Conversion Optimization Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industries
- Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH), E-commerce & Retail Recommendation Engines (HDAAAGAA)
Keywords
Where Experify is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Experify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform Services: Revenue generated through a platform connecting buyers with product owners for authentic reviews. The company helps brands increase lead conversion rates through verified customer interactions.
Go-to-market motion1 record
Distribution channels1 record
Experify product offering
Product offeringCore offering
Experify is a SaaS platform that connects prospective e-commerce shoppers with verified actual product owners and purchasers to obtain authentic, first-hand product reviews. The platform addresses credibility issues in online reviews—especially for high-cost goods—and is sold to e-commerce brands on a subscription basis to drive lead conversion.
Differentiator
Problem solved
Functional benefit
Products and services
- Experify Authentic Review Platform A SaaS platform sold to e-commerce brands on a subscription basis that matches prospective buyers with verified actual product owners and purchasers, enabling authentic first-hand reviews and higher lead conversion rates, particularly for high-cost goods.
Quantifiable outcome
- Increased lead conversion rates
Companies that use Experify
Customer profileSegments2 records
Ideal customer profiles2 records
Experify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Experify partnerships and signals
Strategic signalScale indicators1 record
Experify competitors and assessment
Company assessmentBroad incumbents
- Trustpilot: Largest independent consumer review platform globally. Competes with Experify for the 'authentic verified reviews' positioning, but at vastly greater scale and with a public-company distribution and data advantage.
- PowerReviews: Enterprise UGC platform for large retailers and brands. Overlaps with Experify's high-AOV merchandise angle and emphasis on authentic, verified buyer reviews.
- Birdeye: Multi-location reputation and review management platform. Comparable in 'authentic customer review' narrative for multi-channel businesses, though stronger in services/local than pure e-commerce.
Direct peers
- Yotpo: E-commerce reviews, UGC, and loyalty platform serving Shopify and enterprise merchants. Directly comparable SaaS for collecting and surfacing authentic customer reviews on product pages.
- Bazaarvoice: Enterprise-grade UGC and ratings-and-reviews platform for brands and retailers. Closest peer in the 'verified buyer reviews for conversion' category, particularly for large omnichannel merchants.
- Junip: Shopify-native post-purchase review platform. Directly comparable in serving DTC e-commerce merchants focused on verified review collection and on-site conversion uplift.
- Loox: Photo reviews app for Shopify merchants, focused on social proof and conversion. Comparable target customer (Shopify SMB) and adjacent value proposition (authentic reviews driving conversion).
- REVIEWS.io: Customer review platform for e-commerce brands collecting verified product and seller reviews. Direct overlap in serving merchants that want to authenticate review credibility.
- Okendo: Shopify-focused UGC and reviews platform with an emphasis on on-site conversion. Directly comparable target market and feature set for mid-market Shopify merchants.
Emerging players
- Fera: Shopify reviews and UGC app with AI-driven features. Comparable in segment (Shopify SMB) and overlap in authentic review collection, though smaller scale than Yotpo/Junip.
Market position
Customer concentration
Experify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Experify leadership team
Management profileNumber of profiles
Profiles3 records
Experify funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Experify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Experify
What does Experify do?
Experify is a SaaS platform that connects prospective e-commerce shoppers with verified actual product owners and purchasers to obtain authentic, first-hand product reviews. The platform addresses credibility issues in online reviews—especially for high-cost goods—and is sold to e-commerce brands on a subscription basis to drive lead conversion.
Is Experify a public or private company?
Experify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Experify founded?
Experify was founded in 2019. It employs 1 to 10 people.
Where is Experify based?
Experify is headquartered in Zürich, Switzerland, in the Europe region.
How does Experify make money?
One revenue line is on record: platform Services.
Who are Experify's main competitors?
Broad incumbents on record are Trustpilot, PowerReviews and Birdeye. Direct peers are Yotpo, Bazaarvoice, Junip, Loox, REVIEWS.io and Okendo. Fera is listed as an emerging player.
Does Experify have an API?
No public API is recorded for Experify.
What industry is Experify in?
Experify's product category is E-commerce Review and Conversion Optimization Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of MPAAAIAH, Customer Retention, Win-Back & Churn Reduction Programs. Its NAICS code is 513210 and its SIC code is 7372.