Cashgrow

Name

Cashgrow

Website

https://cashgrow.asia

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Cashgrow operates Flex, a B2B e-commerce and financial management platform for Vietnamese businesses and SME merchants, combining a wholesale marketplace, unified account management, and multi-rail payment processing on a transaction-based pricing model.

Ownership category

akta.pro rank

Product category

B2B E-commerce and Financial Management Platform

NAICS

Sales Financing (52222)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC)

akta.pro secondary industry

Treasury, Cash Management & Liquidity (SME) (FSAGAJAG)

Keywords

• B2B marketplace platform
• Payment processing services
• Order management software
• Cash flow management
• Wholesale commerce platform

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Transaction-based B2B Commerce: Cashgrow operates on a transaction-based model where businesses do not pay any fees until there is a successful transaction from their customers. This creates a risk-free entry point for businesses to use the Flex platform, with the company earning revenue when transactions are completed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Cashgrow operates the Flex platform, an all-in-one B2B commerce and financial management solution for Vietnamese businesses and SME merchants. The offering combines a B2B marketplace for wholesale buying and selling with unified account management for tracking products, orders, sales, receivables, and payables, alongside integrated payment processing through Vietnamese banks, ZaloPay, MoMo, Appota, and Visa.

Product overview

Cashgrow operates as a Vietnamese fintech company offering the Flex platform, a unified business technology and financial ecosystem. The product portfolio consists of three integrated components: (1) Flex, the overarching brand platform providing all core technology and financial solutions; (2) Flex Account, a comprehensive account management tool for tracking financial flows, orders, and revenue; and (3) the Nền tảng doanh nghiệp (B2B Marketplace), a wholesale trading platform enabling businesses to buy and sell goods, create storefronts, and manage transactions. These products work together to serve Vietnamese enterprises with end-to-end commerce, financial management, and secure payment capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Flex Account: Account management tool for Flex users to manage products, orders, sales, and receivables in a single account.
• Flex B2B Marketplace

Products and services

• Flex Platform A comprehensive business technology and financial platform for Vietnamese enterprises, providing B2B marketplace capabilities, account management, e-commerce tools, and secure payment processing in a unified system.
• Flex Account A unified account tool enabling Vietnamese sellers and businesses to manage products, orders, sales, receivables, and payables through a single interface with financial management, revenue analysis, and cash flow tracking capabilities. Free registration with no fees until successful transactions.
• Flex B2B Marketplace (Nền tảng doanh nghiệp) A B2B marketplace platform connecting Vietnamese businesses for wholesale buying and selling. Sellers can create their own storefront pages to send to wholesale customers, set up promotional discount codes, and manage revenue; buyers can purchase and pay quickly via Internet Banking or credit/debit cards and discover new suppliers through the Flex seller directory.

Quantifiable outcome

• Platform can handle thousands of orders without errors or cash leakage
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• ZaloPaycoreTechnology or IntegrationIntegrated payment method available on the Flex platform for processing B2B transactions. ZaloPay is one of Vietnam's leading digital payment providers.
• MoMocoreTechnology or IntegrationIntegrated payment method available on the Flex platform for processing B2B transactions. MoMo is one of Vietnam's most popular e-wallet services.
• VisacoreTechnology or IntegrationCard payment integration enabling credit/debit card transactions on the Flex B2B marketplace, providing international payment acceptance capability.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• VNPay: Vietnamese payment gateway and fintech infrastructure provider serving banks and merchants. Comparable to Cashgrow as a payment aggregation layer for B2B and B2C transactions in Vietnam.
• MoMo: Vietnam's leading e-wallet and merchant payment platform. Overlaps directly with Cashgrow on B2B payment acceptance, merchant onboarding, and financial services for Vietnamese SMBs, and is integrated into Flex's checkout options.
• ZaloPay: Major Vietnamese digital payments platform by VNG/Zalo. Directly competes on payment processing for Vietnamese businesses and is also integrated into Cashgrow's Flex platform, illustrating the dual competitor-and-rail dynamic.
• KiotViet: Leading Vietnamese SaaS for SMB retail and F&B management, covering inventory, orders, and basic accounting. Targets the same horizontal SMB segment as Flex's account/management tools, with overlapping financial-management functionality.
• Moca (Grab Vietnam): Mobile payment and merchant services in Vietnam, now part of Grab. Comparable to Cashgrow as a non-bank payment and merchant services provider for Vietnamese consumers and merchants.
• MISA SME (MISA AMIS): Established Vietnamese accounting, invoicing, and business management software provider for SMBs. Overlaps with Flex's account/order/financial management modules, serving the same Vietnamese SMB customer base.

Emerging players

• 1Pay: Vietnamese payment gateway serving online merchants with multiple bank and card integrations. Comparable as a payment aggregation/fintech infrastructure layer for Vietnamese digital commerce, though smaller in scale.
• MFast: Vietnamese B2B2C fintech distributing financial products via a large agent network. Comparable to Cashgrow as a Vietnam-focused fintech infrastructure play serving SMBs and the underbanked.
• Trusting Social: Vietnam-origin fintech using alternative data for credit and merchant scoring. Comparable to Cashgrow as a Vietnam-rooted fintech building infrastructure for SMB financial services.

Broad incumbents

• Shopee Vietnam (Sea Group): Dominant Vietnamese marketplace with significant B2C and growing B2B/wholesale ambitions. Comparable as a marketplace and merchant services platform in Vietnam, though at much larger scale and broader consumer orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/flexmoney.vn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cashgrow