Swft
SWFT is a US-based direct-to-consumer electric mobility company founded in 2020, selling UL-certified e-bikes and e-scooters ($379-$1,499) to urban commuters, recreational riders, and fleet buyers through its website, Amazon, Best Buy, and a network of authorized dealers.
- Company typePrivate
- Founded2020
- HeadquartersEdison, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Swft does
SWFT, operating as SWFT Emobility LLC, is a US-based direct-to-consumer electric mobility company founded in 2020 and headquartered in Bloomington, Minnesota, with the company operating as a brand under strategic parent Allstar Innovations. The company designs and sells a portfolio of UL-certified electric personal vehicles spanning e-bikes (BMX, R.X, F.X, EDGE, ZIP, ZIP X, M20, BX) and e-scooters (SD sit-down, XPR.P, EX1), powered by lithium-ion battery systems and brushless hub motors ranging from 300W to 1500W, with features including pedal assist, throttle, NFC locking, LCD/LED displays, and Class 2 or Class 3 configurations.
The business model is hardware-centric, generating revenue primarily through unit-priced sales of e-bikes, e-scooters, and replacement parts and accessories (batteries, chargers, brake pads, tires). Products are priced between $379 and $1,499 and sold via rideswft.com, Amazon, Best Buy, and a network of 13+ authorized online retailers and bike shop dealers offering wholesale pricing and free shipping. SWFT serves a horizontal consumer base including urban commuters, recreational riders, rental fleet operators, corporate fleet buyers, and last-mile delivery users.
SWFT raised $10 million in seed funding in October 2021 from a trio of individual investors and has stated an intent to raise additional capital in 2024. Its go-to-market emphasizes accessible price points enabled by vertically integrated supply chain control, third-party safety certifications (UL2271, UL2272, UL2849, FCC), and multi-channel retail presence in the United States and Canada. The company has not publicly disclosed revenue or unit-volume figures, and management team details beyond CEO David Liniado and CFO Kate Panek are limited in source data.
Swft firmographics
Firmographics- Name
- Swft
- Legal name
- SWFT Emobility LLC
- Website
- https://rideswft.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SWFT is a US-based direct-to-consumer electric mobility company founded in 2020, selling UL-certified e-bikes and e-scooters ($379-$1,499) to urban commuters, recreational riders, and fleet buyers through its website, Amazon, Best Buy, and a network of authorized dealers.
- Ownership category
- akta.pro rank
Swft industry classification
Industry- Product category
- Electric Personal Mobility Vehicles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133)
- SIC
- Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- E-Bikes & Electric Bicycles (CRACASAA)
- akta.pro secondary industries
- E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG), E-scooters & E-mopeds Manufacturing (IMACAOAB), Bike Parts & Components Retail (CRAMAHAB)
Keywords
Where Swft is headquartered
LocationHeadquarters
- HQ city
- Edison
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Swft business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Electric Vehicle Hardware Sales: Primary revenue stream from selling e-bikes, e-scooters, and related accessories (batteries, chargers, tires, brake pads) directly to consumers through e-commerce and retail channels. Products sold at various price points from $379 to $1,499 with free shipping on e-bikes and e-scooters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BMX E-bike - Low-frame BMX style e-bike |
| Unit Pricing | Pay-as-you-go | R.X E-bike - Compact electric bike |
| Unit Pricing | Pay-as-you-go | F.X E-bike - Folding electric bike |
| Unit Pricing | Pay-as-you-go | ZIP E-bike - All-terrain fat tire electric bike |
| Unit Pricing | Pay-as-you-go | ZIP X E-bike - Compact all-terrain bike |
| Unit Pricing | Pay-as-you-go | EDGE E-bike - Electric mountain bike |
| Unit Pricing | Pay-as-you-go | SD Electric Scooter - Sit-down scooter |
| Unit Pricing | Pay-as-you-go | XPR.P Electric Scooter - Innovative scooter |
| Unit Pricing | Pay-as-you-go | EX1 Electric Scooter - Essential scooter |
| Unit Pricing | Pay-as-you-go | M20 E-bike - Full suspension fat tire eBike |
| Unit Pricing | Pay-as-you-go | BX E-bike - Folding electric bike |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Swft product offering
Product offeringCore offering
SWFT designs and sells a portfolio of electric personal mobility vehicles including Class 2 e-bikes (BMX, R.X, F.X, EDGE, ZIP, ZIP X, M20, BX) and electric scooters (SD sit-down, XPR.P, EX1), along with replacement parts and accessories. Products feature lithium-ion batteries, brushless hub motors (300W-1500W), pedal assist and throttle modes, LCD/LED displays, and UL safety certifications, sold primarily direct-to-consumer through rideswft.com and secondary channels including Amazon, Best Buy, and authorized dealers.
Product overview
SWFT is a direct-to-consumer e-mobility company offering a portfolio of electric personal vehicles including e-bikes and e-scooters. The product lineup consists of multiple e-bike models (BMX, R.X, F.X, EDGE, ZIP X/Z.X, ZIP, M20, BX) featuring varying power levels (300W-1500W), battery capacities, and use cases from urban commuting to mountain and all-terrain riding. E-scooter offerings include the SD (sit-down), XPR.P (with RGB lights and speakers), and EX1 (essential/foldable). All products feature pedal assist and throttle modes, LCD/LED displays, and built-in headlights. The company sells direct-to-consumer via rideswft.com and through authorized retailers and Amazon.
Differentiator
Problem solved
Functional benefit
Products and services
- BMX E-bike Low-frame BMX-style electric bike with a 350W motor, 36V 7.5AH lithium-ion battery, 20-inch performance tires, pedal assist and throttle control, and built-in LCD display. Provides up to 35 miles range at 20 MPH, targeted at urban commuters and recreational riders.
- R.X E-bike Compact electric bike with a 350W motor, 36V 7.8AH removable lithium-ion battery, up to 25 miles range at 20 MPH, LED display, headlight, throttle and pedal assist modes. UL2849 certified for urban commuters.
- F.X E-bike Folding electric bike with 350W motor, 36V 7.8AH battery, 20 MPH top speed, up to 25 miles range, 3-inch wide all-terrain tires, front suspension, back rack, and LED display. UL2849 certified.
- EDGE E-bike Introductory mountain e-bike with 350W motor, 36V 7.5AH removable battery, high-tread tires, disc brakes, suspension fork, LCD display, and up to 44 miles range at 20 MPH.
- Z.X (ZIP X) E-bike Compact all-terrain fat tire electric bike with 500W motor, 46.8V 10.2AH battery, up to 53 miles range, 20 MPH top speed, 3-inch wide tires, pedal assist and throttle, LED display and headlight.
- ZIP E-bike All-terrain fat tire electric bike with 500W brushless rear hub motor, 46.8V 10.0AH lithium-ion battery, up to 48 miles range, 6-speed transmission, fat tires for mud/sand/snow, suspension, and LCD display.
- M20 E-bike Full suspension fat tire e-bike with 1500W hub motor, 48V 873Wh battery, up to 50+ miles range, 28 MPH top speed, Shimano 7-speed transmission, hydraulic brakes, integrated lights with turn signals, and Class 3 eBike design with UL battery certifications.
- BX E-bike Compact folding electric bike with 350W motor, 36V 7.8Ah battery, up to 16 MPH, 25+ miles range, four riding modes (Walk, Cycle, Throttle, Pedal Assist), rear cargo rack, front and rear disc brakes, integrated lights, and UL2271/UL2849 certifications. FCC certified.
- SD Electric Scooter Sit-down electric scooter with 400W motor, 36V 7.8AH lithium-ion battery, up to 18 MPH, 15 miles range, 14-inch tires, turn signals, NFC lock system, rear basket, and UL2272 tested battery.
- XPR.P Electric Scooter Electric scooter with 350W motor, color-changing RGB lights, built-in speakers, front headlight, brake signals, NFC lock system, 8.5-inch tires, cruise control, up to 18 MPH and 16 miles range.
- EX1 Electric Scooter Essential electric scooter with 300W motor, 36V 5.2AH lithium-ion battery, up to 16 MPH, 12 miles range, 8-inch solid tires, foldable design, front headlight, brake signals, and UL2272 tested battery.
- Parts & Accessories Replacement parts and accessories including batteries (Zip, Fleet, Volt, BMX), battery chargers, brake pads, tires, inner tubes, and headlights for various SWFT e-bike models.
Companies that use Swft
Customer profileSegments5 records
Ideal customer profiles3 records
Swft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Swft partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered minor.
- Chuck N Roll BikesminorAuthorized online retailer of SWFT products. Customers can purchase SWFT e-bikes and e-scooters through this retailer.
- EWHEELZminorAuthorized online retailer of SWFT products.
- SloHi Bike CominorAuthorized online retailer of SWFT products.
- EPower-RidesminorAuthorized online retailer of SWFT products.
- Let's RollminorAuthorized online retailer of SWFT products.
- Good Vibe BikesminorAuthorized online retailer of SWFT products.
- Twisted TechminorAuthorized online retailer of SWFT products.
- Rider CyclesminorAuthorized online retailer of SWFT products.
- JoltaminorAuthorized online retailer of SWFT products.
- CECE'S E bike GarageminorAuthorized online retailer of SWFT products.
- Electrik TravelminorAuthorized online retailer of SWFT products.
- eVelocity PowersportsminorAuthorized online retailer of SWFT products.
- Factory PureminorAuthorized online retailer of SWFT products with dedicated SWFT collection page.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Swft competitors and assessment
Company assessmentBroad incumbents
- Segway-Ninebot: Global e-mobility incumbent with broad e-scooter, e-bike, and go-kart portfolio; competes with SWFT in commuter scooters and entry-level e-bikes but with vastly larger R&D and distribution scale.
- Specialized Bicycle Components: Premium bicycle and e-bike incumbent (Turbo series) competing indirectly via dealer channel; sets the upper bound of category pricing and credibility SWFT must compete against.
- Trek Bicycle: Major bicycle manufacturer with growing e-bike lineup (Domane+, Rail+, Allant+) sold through extensive dealer network; represents the dealer-channel incumbent against which SWFT's bike-shop partners are positioned.
Emerging players
- Bird: Shared e-scooter operator pivoting into consumer scooter and e-bike sales; intersects SWFT's product space on e-scooter mechanics and urban commuting use case.
Direct peers
- Jetson: Affordable e-mobility brand (e-bikes, e-scooters, hoverboards) selling DTC and through mass retailers; competes with SWFT on accessible pricing and recreational/lifestyle positioning.
- Rad Power Bikes: Largest US e-bike DTC brand, directly competing with SWFT across commuter, folding, and fat-tire e-bike categories at overlapping price points ($1,000-$2,400). Closest comparable by channel strategy and target customer.
- Aventon: DTC e-bike brand selling commuter, fat-tire, and folding models via online + Best Buy retail; directly comparable on channel mix, product specs (Class 2/3, UL batteries), and aspirational lifestyle branding.
- Razor: Established electric scooter and ride-on brand competing directly with SWFT's EX1, XPR.P, and SD e-scooters at mass-market price points through big-box retail (Walmart, Target, Amazon).
- Lectric eBikes: Value-priced DTC e-bike brand known for XP series folding e-bikes priced $999-$1,499, directly overlapping SWFT's price ladder and target use cases (commuting, recreational, RV/travel).
- Heybike: DTC value e-bike brand with Amazon-heavy channel mix selling folding, commuter, and fat-tire e-bikes at $699-$1,499; directly comparable on price ladder, Amazon-first distribution, and target demographic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Swft social profiles
Digital presenceSwft compliance and trust
Trust signalCompliance6 records
Swft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swft leadership team
Management profileNumber of profiles
Profiles2 records
Swft funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swft
What does Swft do?
SWFT designs and sells a portfolio of electric personal mobility vehicles including Class 2 e-bikes (BMX, R.X, F.X, EDGE, ZIP, ZIP X, M20, BX) and electric scooters (SD sit-down, XPR.P, EX1), along with replacement parts and accessories. Products feature lithium-ion batteries, brushless hub motors (300W-1500W), pedal assist and throttle modes, LCD/LED displays, and UL safety certifications, sold primarily direct-to-consumer through rideswft.com and secondary channels including Amazon, Best Buy, and authorized dealers.
Is Swft a public or private company?
Swft is a private company. It is classified as corporate owned and is currently operating.
When was Swft founded?
Swft was founded in 2020. It employs 1 to 10 people.
Where is Swft based?
Swft is headquartered in Edison, United States, in the North America region.
How does Swft make money?
One revenue line is on record: electric Vehicle Hardware Sales.
Who are Swft's main competitors?
Broad incumbents on record are Segway-Ninebot, Specialized Bicycle Components and Trek Bicycle. Bird is listed as an emerging player. Direct peers are Jetson, Rad Power Bikes, Aventon, Razor, Lectric eBikes and Heybike.
Does Swft have an API?
No public API is recorded for Swft.
What industry is Swft in?
Swft's product category is Electric Personal Mobility Vehicles. Its primary akta.pro industry code is CRACASAA, E-Bikes & Electric Bicycles, with a secondary code of CRACASAG, E-Mopeds & Light Electric Motorbikes (Consumer). Its NAICS code is 336991 and its SIC code is 3751.