B2Chat
B2Chat is a Colombian SaaS company providing a multi-agent, multi-channel customer communication platform that unifies WhatsApp, Facebook, Instagram, Telegram, and LiveChat for enterprise and mid-market businesses across 20 countries.
- Company typePrivate
- Founded2017
- HeadquartersMedellín, Colombia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What B2Chat does
B2Chat is a Colombian SaaS company founded in 2017 in Medellín by Pamela Richter, Pedro Jaramillo, Víctor Saldarriaga, and Jaime Gutiérrez, providing a multi-agent, multi-channel customer communication platform for enterprise and mid-market businesses. The platform unifies WhatsApp, Facebook Messenger, Instagram, Telegram, and LiveChat into a single interface and is built on the official WhatsApp Cloud API through B2Chat's status as a Meta Business Solution Provider (BSP). Core functionality includes multi-agent workflow management, bulk messaging campaigns, conversation audit trails, customizable chatbots (FAQ and Satisfaction), analytics and reporting, and native integrations with HubSpot and Shopify. The architecture combines a core SaaS interface with modular add-ons covering AI Agents, departments, tags, contacts, user roles, mobile applications, and WhatsApp Calling.
The company operates a hybrid revenue model combining tiered SaaS subscriptions, usage-based charges, and add-on fees. Pricing spans from a free tier (1,000 conversations per month) through the No WhatsApp plan at USD 19/month, the Basic with WhatsApp plan at USD 80/month, and the Premium with WhatsApp plan at USD 150/month, with a 20% discount for annual billing. Additional revenue comes from extra users, WhatsApp lines, custom reports, premium support, mobile app access, and training, supplemented by usage-based charges for conversations beyond the free threshold and quote-based enterprise contracts. Distribution combines direct enterprise sales, self-serve onboarding, and channel partner programs (B2Champion and Partners) across Latin America and Europe, with infrastructure hosted on AWS and Google Cloud.
B2Chat serves customers across at least 13 verticals including public transportation (Metro de Medellín), motorcycle distribution (Incolmotos Yamaha), pharmaceutical retail (Helpharma, Farmacias Similares), financial services (Colpatria, Comultrasan), and retail (Dollar City, Ayenda). The company has grown from 500+ customers across 19 countries in 2023 to 800+ customers across 20 countries in 2025, including a 2024 expansion into Spain marking entry into the European market. B2Chat has raised approximately USD 1.725M in disclosed funding across four rounds through 2022, led primarily by Globant Ventures, and operates with 51-100 employees under the legal entity B2Chat S.A.S. (NIT 901130638-4).
B2Chat firmographics
Firmographics- Name
- B2Chat
- Legal name
- B2Chat S.A.S.
- Website
- https://b2chat.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- B2Chat is a Colombian SaaS company providing a multi-agent, multi-channel customer communication platform that unifies WhatsApp, Facebook, Instagram, Telegram, and LiveChat for enterprise and mid-market businesses across 20 countries.
- Ownership category
- akta.pro rank
B2Chat industry classification
Industry- Product category
- Omnichannel Customer Messaging Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where B2Chat is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices2 records
Markets served
B2Chat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Plans: Monthly or annual subscription tiers (No WhatsApp, Basic with WhatsApp, Premium with WhatsApp) with per-user and per-channel pricing. Additional fees for extra users, channels, WhatsApp lines, and premium support.
- Usage-based Conversations: First 1,000 conversations per month are free. Additional consumption beyond free tier is charged based on usage volume for saliente (outbound marketing, authentication OTP, utility) and entrante (inbound) chats.
- Add-on Services: Additional revenue from extra WhatsApp lines ($70/month), custom reports ($50/month), premium support ($100/month), mobile app ($10/month), training ($50 one-time), bot FAQs and Satisfaction bots ($10 each).
- Enterprise Custom Pricing: Quote-based custom plans for enterprise customers with specific requirements including unlimited storage and advanced features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | No WhatsApp Plan - Basic messaging without WhatsApp integration |
| Subscription | Monthly | Basic Plan with WhatsApp - Entry-level with single WhatsApp line |
| Subscription | Monthly | Premium Plan with WhatsApp - Full-featured multi-channel platform |
| Subscription | Annual | Annual Subscription Discount |
| Subscription | Monthly | Plan Mundialista - Promotional plan for Colombian market |
| Freemium | Pay-as-you-go | Free Tier - Entry-level with usage limit |
| Subscription | Multi-year contract | Enterprise Custom Quote |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
B2Chat product offering
Product offeringCore offering
B2Chat is a multi-agent, multi-channel SaaS platform that unifies WhatsApp, Facebook, Instagram, Telegram, and LiveChat into a single interface for enterprise sales and customer service operations. The platform, built on the official WhatsApp Business Cloud API as a Meta-certified Business Solution Provider, automates conversation management using AI-powered agents, supports bulk messaging campaigns, CRM integration (HubSpot), ecommerce integration (Shopify), chatbots, conversation audit, and analytics. It enables multiple agents to handle shared channels simultaneously with full traceability, targeting enterprises and mid-market businesses primarily in Latin America.
Product overview
B2Chat is a unified multi-agent, multi-channel SaaS platform designed for enterprise WhatsApp and messaging operations. The core B2Chat Platform unifies WhatsApp, Facebook, Instagram, Telegram, and LiveChat into a single interface, augmented by AI-powered Agents (Agentes IA) that automate sales and customer service using OpenAI and Anthropic technologies. The platform offers specialized solutions including Marketing WhatsApp for mass campaigns, CRM WhatsApp for HubSpot-connected sales management, Ecommerce for Shopify-integrated commerce, and Automatizaciones for workflow automation. Supporting modules include Bulk Sending, Advertising Traceability, WhatsApp Flows, Chatbots (with FAQ and Satisfaction bots), Audit, Analytics & Reports, Multi-Agent management, Departments, Contacts, Tags, User Roles, and Mobile App. The architecture combines a core platform with modular add-ons that can be licensed individually or as bundled packages for businesses of different sizes.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing WhatsApp WhatsApp marketing solution enabling businesses to run mass campaigns that are stable, measurable, and avoid blocking. Supports bulk messaging and advertising traceability via Meta CAPI for sales conversion through WhatsApp.
- AI Agents (Agentes IA) AI-powered agents that handle and convert chats into sales automatically. Powered by OpenAI and Anthropic generative AI for natural language processing, available across WhatsApp, Telegram, Facebook, and Instagram. Users configure, train, and supervise AI prompts, input data, and interaction rules.
- Conversation Management / Chat Management Centralized conversation management module that controls, organizes, and optimizes all chats from a unified inbox across WhatsApp, Facebook, Instagram, Telegram, and LiveChat channels.
- CRM WhatsApp WhatsApp-integrated CRM solution connecting HubSpot with WhatsApp to organize, segment, and boost sales through unified customer data management between messaging and CRM platforms.
- Ecommerce (WhatsApp Commerce) Solution that converts ecommerce stores into WhatsApp sales platforms, with native Shopify integration enabling product catalog display, abandoned cart recovery, order status, and transactions via WhatsApp.
- Automations (Automatizaciones) Automation capabilities that streamline customer service operations without losing the human touch, including chatbots, auto-replies, scheduled responses, department routing, and workflow automation across messaging channels.
Quantifiable outcome
- +350% increase in WhatsApp sales for Incolmotos Yamaha
- +3 more outcomes
Companies that use B2Chat
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
B2Chat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature12 records
B2Chat partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and supporting.
- MetaflagshipOfficial Meta Business Solution Provider (BSP) for WhatsApp Cloud API. B2Chat holds the Meta Business Partner badge and has received the SMB Growth Accelerator Award from Meta. Deep technical and commercial partnership enabling official WhatsApp Business API access.
- Amazon Web Services (AWS)coreAWS Partner Network member providing cloud infrastructure for all B2Chat features and functionalities. Data hosting in the United States.
- Google Cloud PlatformcoreCloud service provider for data storage management. Data hosted in the United States alongside AWS infrastructure.
- ShopifycoreNative integration with Shopify ecommerce platform enabling merchants to connect their online stores to B2Chat's WhatsApp sales and customer service capabilities.
- HubSpotcoreCRM integration with HubSpot enabling customer data synchronization between HubSpot CRM and B2Chat's messaging platform for unified sales and customer service management.
- Endeavor Scale UpsupportingBacking and support from Endeavor Scale Up program, part of the global Endeavor network supporting high-impact entrepreneurs.
- Ruta NcoreMedellín's municipally owned business incubator. B2Chat participated in Medellín Next 2025 program and was recognized as Top 5 Scale-up by Ruta N. Foundational support from Sofía Pérez de Soto Foundation through Ruta N ecosystem.
- Innpulsa Colombia / Apps.cosupportingBacking from Colombian government innovation programs Innpulsa and Apps.co supporting technology startups.
- ProColombiasupportingSupport from ProColombia for international expansion and promotion of Colombian technology companies abroad.
- OpenAIcoreAI technology provider powering B2Chat's AI assistant and agent features with generative AI and natural language processing capabilities.
- AnthropiccoreAI technology provider for B2Chat's AI features including generative AI and natural language processing services for intelligent customer conversations.
Scale indicators9 records
Recent moves9 records
Expansion highlights7 records
B2Chat competitors and assessment
Company assessmentDirect peers
- AiSensy: AiSensy is a WhatsApp marketing and commerce platform offering bulk campaigns, chatbots, shared inbox, and AI agents for sales conversion. Direct competitor in the WhatsApp-first, SMB/mid-market segment with comparable feature set and pricing model.
- Wati: Wati is a WhatsApp Business API platform offering multi-agent shared inbox, bulk messaging, chatbots, and CRM integrations, targeting SMB and mid-market customers. Highly comparable to B2Chat in product scope, target customer, and WhatsApp-first positioning, though more focused on APAC and global markets versus B2Chat's LATAM core.
- 360dialog: 360dialog is a Meta Business Solution Provider enabling direct WhatsApp Business API access for partners and resellers globally. Comparable as a fellow WhatsApp BSP with similar target audience of agencies, SaaS platforms, and businesses seeking direct API access.
- Zoko: Zoko is a WhatsApp commerce and marketing platform focused on Shopify-integrated merchants and DTC brands. Comparable in WhatsApp-first positioning and ecommerce integration emphasis, though more narrow in scope than B2Chat's multi-channel platform.
- Sleekflow: Sleekflow is an omnichannel conversational AI platform unifying WhatsApp, Instagram, Facebook, and other messaging apps with sales automation and CRM integrations. Direct peer in the multi-agent, multi-channel messaging space with comparable AI capabilities and enterprise customer focus.
- Interakt: Interakt is a WhatsApp Business API solution from Jio Haptik focused on commerce, customer support, and marketing automation. Comparable in product offering and target SMB/mid-market segment, with similar multi-agent and bulk messaging capabilities.
- Respond.io: Respond.io is an omnichannel messaging platform consolidating WhatsApp, Messenger, Instagram, and Telegram into a unified agent workspace with workflow automation. Highly comparable multi-agent, multi-channel SaaS with similar target market across APAC, EMEA, and LATAM.
Broad incumbents
- Twilio: Twilio is a global cloud communications platform providing messaging APIs including WhatsApp, SMS, voice, and email, serving enterprise developers and large businesses. Comparable as a communications platform provider but operates at vastly larger scale, more developer-focused, and less opinionated about LATAM-specific WhatsApp commerce use cases.
- MessageBird (Bird): Bird (formerly MessageBird) is an omnichannel marketing, service, and payments platform built on its CPaaS infrastructure covering email, SMS, WhatsApp, and in-app messaging. Comparable in unified inbox and AI-driven customer communication, with broader marketing/CPaaS scope than B2Chat's WhatsApp-centric platform.
- Infobip: Infobip is a global cloud communications platform offering omnichannel messaging, customer engagement, and CPaaS solutions across SMS, WhatsApp, email, and voice. Comparable in multi-channel messaging and enterprise focus, though operating at global scale across multiple verticals and regions versus B2Chat's LATAM focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks3 records
Key highlights6 records
Customer concentration
B2Chat social profiles
Digital presenceB2Chat compliance and trust
Trust signalCompliance2 records
B2Chat financial estimates
Financial estimateRevenue estimate
Valuation estimate
B2Chat leadership team
Management profileNumber of profiles
Profiles4 records
B2Chat funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B2Chat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B2Chat
What does B2Chat do?
B2Chat is a multi-agent, multi-channel SaaS platform that unifies WhatsApp, Facebook, Instagram, Telegram, and LiveChat into a single interface for enterprise sales and customer service operations. The platform, built on the official WhatsApp Business Cloud API as a Meta-certified Business Solution Provider, automates conversation management using AI-powered agents, supports bulk messaging campaigns, CRM integration (HubSpot), ecommerce integration (Shopify), chatbots, conversation audit, and analytics. It enables multiple agents to handle shared channels simultaneously with full traceability, targeting enterprises and mid-market businesses primarily in Latin America.
Is B2Chat a public or private company?
B2Chat is a private company. It is classified as venture growth investor backed and is currently operating.
When was B2Chat founded?
B2Chat was founded in 2017. It employs 51 to 100 people.
Where is B2Chat based?
B2Chat is headquartered in Medellín, Colombia, in the Latin America region.
How does B2Chat make money?
Four revenue lines are on record. SaaS Subscription Plans are the primary driver. The others are usage-based Conversations, add-on Services and enterprise Custom Pricing.
Who are B2Chat's main competitors?
Direct peers on record are AiSensy, Wati, 360dialog, Zoko, Sleekflow, Interakt and Respond.io. Broad incumbents are Twilio, MessageBird (Bird) and Infobip.
Does B2Chat have an API?
Yes. B2Chat offers a public API that allows developers to integrate and automate the platform's messaging capabilities. The API documentation is available at b2chat.gitbook.io/b2chat-platform-api-docs/. The platform also supports Model Context Protocol (MCP) integration and Webhooks for real-time data synchronization. An AI assistant is powered by third-party technologies including OpenAI and Anthropic, available on communication channels such as WhatsApp, Telegram, Facebook, and Instagram. Developer documentation is at b2chat.gitbook.io/b2chat-platform-api-docs.
What industry is B2Chat in?
B2Chat's product category is Omnichannel Customer Messaging Platform. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 5182 and its SIC code is 7372.