Birchmount Network
Birchmount Network is a privately-held company that provides end-to-end gift card and marketing solutions for cannabis dispensaries and brands in North America, offering physical, digital, and reloadable cards integrated with leading cannabis POS and loyalty platforms.
- Company typePrivate
- Founded2020
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Birchmount Network does
Birchmount Network is a privately-held gift card and marketing services company that provides end-to-end, turnkey gift card solutions primarily to the cannabis industry in North America. Founded in 2020 and headquartered in Oakland, California with a Canadian office in Oakville, Ontario, the company serves cannabis dispensaries and brands across the United States and Canada and claims to power gift card programs for more than 2,100 North American retailers. The firm was founded by gift card industry veterans whose team has more than 100 years of collective experience developing gift card programs for iconic retail companies. Leadership comprises Founder and CEO Alex Barseghian, President Alex Davidkhanian, and Chief Communications Officer Cheryl Dixon.
The company's core technology stack includes physical gift cards with in-store merchandising, digital gift cards and eCards distributed through a branded e-commerce platform with multi-level authentication (QR codes, NFC, scanning, mag stripe), reloadable cards, and the C1 Card sub-brand — the first multi-retailer digital gift card in the cannabis industry, which aggregates dispensaries onto a single redeemable card. The platform integrates with leading cannabis POS systems (BLAZE, Cova, GreenlinePOS, Dutchie, Treez, Sweed POS, TechPOS, Flowhub), loyalty platforms (Alpine IQ, SpringBig), and payment processors (Aeropay, Spence Labs). Add-on modules include loyalty program integration, promotional materials, employee rewards and incentives, free budtender training, and end-to-end program management including compliance and reporting.
Birchmount operates on a managed-services and transaction-fee revenue model with no setup fees and a 4-6 week implementation timeline. The company sells primarily through enterprise field sales combined with channel referrals from POS providers, supported by email newsletters, webinars, podcasts, industry events, and partner co-marketing. The firm closed a $2.5 million seed round in June 2021 led by Achari Ventures, with participation from Arcview Group, Poseidon Asset Management, and WGD Capital; no subsequent funding rounds have been disclosed. In 2022 the company was recognized as a Most Promising Startup by Just Funded Media.
Birchmount Network firmographics
Firmographics- Name
- Birchmount Network
- Legal name
- Birchmount Network
- Website
- https://birchmountnetwork.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Birchmount Network is a privately-held company that provides end-to-end gift card and marketing solutions for cannabis dispensaries and brands in North America, offering physical, digital, and reloadable cards integrated with leading cannabis POS and loyalty platforms.
- Ownership category
- akta.pro rank
Birchmount Network industry classification
Industry- Product category
- Cannabis Gift Card Services
- akta.pro primary industry
- Government Benefit & EBT / Social Program Cards (FSAMANAF)
Keywords
Where Birchmount Network is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Birchmount Network business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Gift Card Program Services: End-to-end gift card program implementation and management services for cannabis dispensaries. Includes physical card production, fulfillment, merchandising displays, POS integration, and program management. Revenue generated through setup fees (waived), card production costs, and ongoing program management fees.
- Digital/eGift Card Solutions: Branded e-commerce platform enabling dispensaries to sell digital gift cards and process payments. Revenue from transaction fees on digital card sales processed through the platform.
- Marketing Solutions: Custom branding, promotions, and loyalty program services. Includes promotional materials, occasion-based custom cards, and loyalty program integration. Revenue from service fees for marketing collateral creation, campaign management, and branding services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No setup fees - Be ready for business in 4-6 weeks |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Birchmount Network product offering
Product offeringCore offering
Birchmount Network provides end-to-end, turnkey gift card programs for the cannabis industry, including physical gift cards, digital eGift cards, reloadable cards, and the C1 Card multi-retailer digital gift card. The company also offers branded marketing solutions, loyalty program integrations, POS integrations, free Budtender Education, and program management services for cannabis dispensaries across the United States and Canada.
Product overview
Birchmount Network is a gift card and marketing services company providing comprehensive end-to-end, turnkey solutions for the cannabis industry. The core product portfolio includes Physical Gift Cards (with merchandising displays and POS integration), Digital Gift Cards/eGift Cards (branded e-commerce platform with multi-level authentication via QR codes, NFC, scanning, or mag stripe), and Reloadable Cards. Supporting add-on modules include Loyalty Program Integration (partnered with Alpine IQ), Promotional Materials and Brand Product Gift Cards, Budtender Education (free online training), Program Management Services (operations, accounting, compliance, reporting), and Employee Rewards and Incentives. The company also offers the C1 Card sub-brand, the first multi-retailer digital gift card in cannabis, aggregating multiple dispensaries onto a single redeemable card. The platform is powered by over 100 years of collective experience and integrates with leading POS providers (BLAZE, Cova, Dutchie, Greenline, Treez, TechPos, Sweed POS) and payment processors (Aeropay).
Differentiator
Problem solved
Functional benefit
Brands
- C1 Card: The first multi-retailer digital gift card in the cannabis industry that aggregates leading dispensaries onto a single gift card, allowing consumers to purchase one card redeemable at hundreds of locations across Canada.
Products and services
- Physical Gift Cards Physical gift cards with top-tier design, production, and fulfillment for in-store use at cannabis dispensaries, including integrated displays and merchandising and POS system integration.
- Digital Gift Cards (eGift Cards) Branded e-commerce platform for selling digital gift cards and processing payments with custom seasonal or occasion-based themes, multi-level authentication, and delivery via consumer inbox or text via QR codes, NFC, scanning, or mag stripe.
- Reloadable Cards
Quantifiable outcome
- Customers spend 60-80% more than the value of the gift card when redeeming
- +3 more outcomes
Companies that use Birchmount Network
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Birchmount Network technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature5 records
Birchmount Network partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, strategic and supporting.
- BLAZEcoreBLAZE and Birchmount joined forces to enable cannabis dispensaries to sell and redeem gift cards directly in the BLAZE Retail POS system. This partnership provides a seamless experience for both budtenders and customers, allowing gift card integration directly within the dispensary workflow.
- Alpine IQcoreIntegration partnership enabling customers from retailers and brands using Alpine IQ and Birchmount to convert loyalty points into currency allocated onto instantly downloadable digital gift cards via Apple/Android wallet passes. This enables new possibilities for customer loyalty and retention.
- FlowhubcoreFlowhub has flagged Birchmount Network as a gift card vendor of choice in their feature on How to Create a Dispensary Gift Card Program. Flowhub is a cannabis technology company offering point-of-sale solutions that incorporate gift card programs.
- CovacoreCova is a POS provider integrated with Birchmount's gift card solutions. Dispensaries using Cova can seamlessly integrate gift card options into their existing product offerings.
- GreenlinePOScoreGreenlinePOS is integrated with Birchmount's gift card platform, allowing easy integration of gift card options into existing dispensary operations.
- DutchiecoreDutchie Business platform integrated with Birchmount for gift card program capabilities at dispensaries using Dutchie's commerce solutions.
- TreezcoreTreez is integrated with Birchmount to enable gift card functionality for dispensaries using the Treez POS platform.
- SpringBigstrategicSpringBig combined forces with Birchmount and Cova to host a joint webinar on Streamlining Cannabis Retail (June 2024). SpringBig is a cannabis loyalty and engagement platform.
- Sweed POScoreSweed POS is integrated with Birchmount's gift card solutions for cannabis dispensary operations.
- TechPOScoreTechPOS is integrated with Birchmount to provide gift card solutions for dispensaries using the TechPOS platform.
- AeropaysupportingAeropay is a payment partner integrated with Birchmount's platform for payment processing capabilities.
- Spence LabssupportingSpence Labs enables eGift Card purchases via electronic fund transfer for Birchmount's US clients through a branded e-commerce platform.
Scale indicators4 records
Expansion highlights5 records
Birchmount Network competitors and assessment
Company assessmentDirect peers
- Flowhub: Cannabis POS and retail management platform that has flagged Birchmount as a gift card vendor of choice. Comparable as both a channel partner and a potential direct competitor.
- SpringBig: Cannabis loyalty and engagement platform that works with dispensaries on customer retention. Direct comparable to Birchmount's loyalty integration and customer engagement layer, and an explicit co-marketing partner.
- Dutchie: Cannabis commerce platform providing POS, e-commerce, and payments to dispensaries. Direct comparable as both a partner (Birchmount integrates with Dutchie) and a potential insourcer of gift card functionality.
- Treez: Cannabis commerce platform serving dispensaries and retailers with POS and inventory tools. Comparable as a Birchmount POS integration partner with overlapping customer base.
- Cova: Cannabis POS platform that integrates directly with Birchmount's gift card solutions. Comparable as a channel partner and overlapping dispenser-focused technology vendor.
- Greenline POS: Cannabis POS platform integrated with Birchmount's gift card offerings. Comparable as a partner serving the same cannabis retailer segment.
- Sweed: Cannabis POS and retail platform integrated with Birchmount's gift card solutions. Comparable as a channel partner targeting the same dispensary customer base.
- BLAZE: Cannabis retail POS platform that announced a native gift card integration partnership with Birchmount in November 2024. Comparable as both a partner and an adjacent dispensary technology provider.
- Alpine IQ: Cannabis loyalty and CRM platform serving dispensaries and brands. Closely comparable to Birchmount on the dispensary/cannabis brand side; partner and adjacent competitor in loyalty-driven gift card issuance.
Broad incumbents
- Blackhawk Network: Large, established gift card and prepaid payments network. Comparable as the broad incumbent that Birchmount would compete against if it expanded into non-cannabis verticals, though Blackhawk does not currently focus on cannabis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Birchmount Network social profiles
Digital presenceBirchmount Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
Birchmount Network leadership team
Management profileNumber of profiles
Profiles3 records
Birchmount Network funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Birchmount Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Birchmount Network
What does Birchmount Network do?
Birchmount Network provides end-to-end, turnkey gift card programs for the cannabis industry, including physical gift cards, digital eGift cards, reloadable cards, and the C1 Card multi-retailer digital gift card. The company also offers branded marketing solutions, loyalty program integrations, POS integrations, free Budtender Education, and program management services for cannabis dispensaries across the United States and Canada.
Is Birchmount Network a public or private company?
Birchmount Network is a private company. It is classified as venture growth investor backed and is currently operating.
When was Birchmount Network founded?
Birchmount Network was founded in 2020. It employs 11 to 50 people.
Where is Birchmount Network based?
Birchmount Network is headquartered in Oakland, United States, in the North America region.
How does Birchmount Network make money?
Three revenue lines are on record. Gift Card Program Services are the primary driver. The others are digital/eGift Card Solutions and marketing Solutions.
Who are Birchmount Network's main competitors?
Direct peers on record are Flowhub, SpringBig, Dutchie, Treez, Cova, Greenline POS, Sweed, BLAZE and Alpine IQ. Blackhawk Network is listed as a broad incumbent.
Does Birchmount Network have an API?
No public API is recorded for Birchmount Network.
What industry is Birchmount Network in?
Birchmount Network's product category is Cannabis Gift Card Services. Its primary akta.pro industry code is FSAMANAF, Government Benefit & EBT / Social Program Cards.