What Cuvée Privée does

Cuvée Privée is a Paris-based direct-to-consumer wine platform, founded in 2018 by three cofounders under 30 (Aurélie Berthon, Marie Forget, and Morgane Suquet), that operates an innovative parcel-adoption business model. Customers sponsor plots at one of 22+ partner French estates — including Château Balac (Haut-Médoc Cru Bourgeois), Château de Pressac (Saint-Émilion Grand Cru Classé), Domaine Camille Braun (Alsace Gewurztraminer), Château Gigognan (Châteauneuf-du-Pape), Château Cluzeaud (Volnay), Domaine Forget-Chemin (Champagne), and Mas Palat (olive oil) — and receive 2–6 personalized bottles per season for €46–€95 per quarter or €184–€380 per year, with tacit quarterly renewal, a medallion placed on the adopted parcel, and a domain visit invitation. 60% of producer partners hold Organic certification and 30% hold HVE certification. The catalog has expanded to a monthly wine box (€42/month across Bios, Nature, Amateur, and Expert variants), one-time e-commerce sales of wines priced €10–€65/bottle, a Champagne trio tasting box (€99), blind tasting boxes (€79), gift cards, and a €120 online oenology course.

The technical stack is a Drupal-based e-commerce platform hosted on AWS, with Algolia powering product recommendations and Scalapay integrated for installment payments; the company has no public API, SDK, or developer-facing integrations. Distribution is omnichannel: the cuvee-privee.com storefront, a dedicated B2B portal at entreprise.cuvee-privee.com, a physical boutique at 23 Boulevard Beaumarchais (75004 Paris) with Click & Collect, and three delivery networks (DPD, Mondial Relay, and a Paris same-day courier). All wines are validated by Bernard Neveu, former Chef Sommelier of Hotel Le Bristol Paris.

Cuvée Privée monetizes through five streams: vine and olive tree adoption subscriptions (recurring), monthly wine box subscriptions (recurring), one-time e-commerce sales, gift cards, and online wine education. The company is B Corp certified (July 2023) and an Entreprise à Mission under French law (2022), and has raised approximately $4.18M across three rounds between 2019 and 2024. The team includes three cofounders plus a CTO (Nathanael Singabrayen) and a CMO (Thibaut Gabrillargues), within a 1–10 employee overall headcount.

Name

Cuvée Privée

Legal name

SAS CUVÉE PRIVÉE

Website

https://cuvee-privee.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Cuvée Privée is a Paris-based DTC wine platform, founded 2018 by three female cofounders, that lets consumers adopt parcels at 22+ French wine estates and receive quarterly personalized bottles, supplemented by monthly wine subscriptions, gift cards, and B2B corporate gifting.

Ownership category

akta.pro rank

Product category

Specialty Wine Retail and Subscription

NAICS

Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

akta.pro secondary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Vineyard adoption services
• Wine subscription boxes
• Personalized wine gifting
• French artisan wines
• Olive oil subscriptions

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vineyard/Parcel Adoption Subscriptions: Quarterly subscription service where customers adopt vineyard plots and receive 2-6 personalized bottles per season. Options include 6-month, 1-year fixed, or open-ended subscriptions with tacit renewal every 3 months. Includes domain visit invitation and seasonal newsletters.
2. Monthly Wine Box Subscription: Monthly subscription delivering 2 bottles of curated wines with tasting notes. Options: monthly at €42/month (cancellable), 3-month at €42/month (€126 total), 6-month at €42/month (€252 total), annual at €37.80/month (€453.60 total, 10% discount).
3. E-commerce Wine & Spirit Sales: One-time purchases of wines (€10-65/bottle), olive oil, beer, cider, whisky, accessories, books, and Coravin systems. Includes tasting boxes (€79 for blind tasting, €99 for Champagne trio) and gift boxes.
4. Gift Cards: Prepaid cards with free amount chosen by giver, valid for 1 year. Also includes vineyard adoption gift vouchers with activation codes.
5. Wine Education & Training: Online oenology course with 3 modules covering vine to wine, tasting techniques, and wine in daily life, priced at €120 for 5 hours. Accompanied by wine tasting sample kit.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Cuvée Privée enables consumers to adopt parcels of vines, olive trees, hops, and barley at 22+ French partner estates and receive 2-6 personalized bottles per quarter. It complements this with a monthly curated 2-bottle wine subscription (€42/month), an online wine shop selling bottles from €10-€65, gift boxes, gift cards, bottle personalization, and a 5-hour online oenology course.

Product overview

Cuvée Privée operates a concept-store e-commerce platform centered on an innovative parcel-adoption model where customers sponsor vines, olive trees, hops, or barley at partner French estates and receive quarterly personalized bottle shipments. The platform integrates an e-shop selling wines, spirits, and accessories; curated tasting box subscriptions (monthly boxes from 42€/month, blind tasting boxes from 79€); bottle personalization services; a wine education program led by sommelier Bernard Neveu; gift cards; and a loyalty club. The company also operates a physical boutique in Paris and holds B Corp certification. The portfolio spans adoption services (vine, olive, hop, barley), seasonal/celebration gift boxes, subscriptions, accessories, books, and educational content.

Differentiator

Problem solved

Functional benefit

Products and services

• Adoption de Vigne (Vineyard Parcel Adoption) Subscription product where customers sponsor a plot of vines at partner French estates and receive quarterly shipments of 2-6 personalized bottles with their name on the label, plus domain visit invitations and seasonal updates from the winemaker. Pricing ranges from €46-€95/quarter or €184-€380/year.
• Adoption d'Olivier (Olive Tree Adoption) Subscription where customers sponsor an olive tree at partner estates (e.g., Mas Palat) and receive artisanal Picholine olive oil quarterly, including personalized bottles and domain visit invitations. Priced at €41/quarter or €164/year.
• La Box Mensuelle (Monthly Wine Subscription) Monthly subscription delivering 2 bottles of curated wines from partner winemakers with tasting notes. Available with monthly, 3-month, 6-month, or annual commitments at €42/month (€37.80/month annual with 10% discount).
• Cave en Ligne (Online Wine Shop) E-commerce boutique selling wines (red, white, rosé, sparkling), olive oil, beer, cider, and whisky from partner estates with filtering by region, label, and price.
• Coffrets Dégustation (Tasting Boxes) Curated tasting box sets including the blind tasting box (5x10cl at €79), the Champagne trio (€99), 100% reds box (5x10cl at €55), and wine-and-chocolate gift boxes.
• Carte Cadeau (Gift Card) Prepaid gift cards with flexible monetary amounts, valid for one year, allowing recipients to choose their own wine experiences, adoptions, or products.
• Formation en Œnologie (Wine Education Course) Online oenology course with 3 modules covering vineyard-to-wine production, tasting techniques, and wine in daily life. Priced at €120 for 5 hours and accompanied by a wine tasting sample kit.
• Le Club Cuvée Privée Annual membership offering complimentary tasting events and exclusive benefits for wine enthusiasts.
• Adoption de Houblon et Orge (Hop and Barley Adoption) Adoption program for hop and barley plots supporting craft beer production at partner breweries.
• Corporate Gifting Division (Cadeaux d'Entreprise) Dedicated B2B platform at entreprise.cuvee-privee.com for corporate gift solutions, team events, farewell parties, and business client appreciation.

Quantifiable outcome

• 60% of producer partners hold Organic certification; 30% hold HVE certification
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

27 partnerships are on record, tiered supporting and core.

• VeologsupportingTechnology or Integration · 1 January 2023Logistics and transport partner certified ISO 9001, 14001, and 45001. Committed to sustainable and efficient logistics. Works with ecological carrier Vert chez vous using electric vehicles for some deliveries.
• FlakonsupportingGTM or Marketing Partner · 1 January 2023Marketing partner for joint newsletter campaigns. Cuvée Privée shares Flakon newsletter for private sales and promotional offers.
• Château BalaccoreStrategic or Co-development Partner · 1 January 2020Haut-Médoc Cru Bourgeois estate. Partner since founding years. Completed biological conversion with Cuvée Privée support. Adoptable parcels available.
• Bernard NeveucoreStrategic or Co-development Partner · 1 January 2018Former Chief Sommelier of Hotel Le Bristol Paris. Serves as wine selection partner, personally tasting and validating all wines to ensure cuvées are faithful to their appellations and come from responsible agriculture.
• Château d'Eyran (Charles)coreStrategic or Co-development Partner · 1 January 2018Winemaker at Pessac-Léognan estate. Founding partner since 2018. Produces wines for Cuvée Privée adoption program.
• Domaine des Gravennes (Luc and Rémi)coreStrategic or Co-development Partner · 1 January 2018Winemakers producing Côtes-du-Rhône wines. Founding partners since 2018. Engaged in agroforestry planting projects. 100% organic certified.
• Domaine Cluzeaud (Jean-Baptiste)coreStrategic or Co-development Partner · 1 January 2018Winemaker at Volnay estate in Burgundy. Founding partner since 2018. Produces Pinot Noir and other Burgundy cuvées.
• Domaine Forget-Chemin (Thierry)coreStrategic or Co-development Partner · 1 January 2018Champagne producer. Founding partner since 2018. Co-owner Marie Forget is also Cuvée Privée's responsible for publication. Offers 1er Cru Champagne selections.
• Château La RoquecoreStrategic or Co-development Partner · 1 January 2018Pic Saint-Loup estate in Languedoc. Founding partners. Engaged in eco-pasturing projects. Produces premium Languedoc wines.
• Château TournefeuillecoreStrategic or Co-development Partner · 1 January 2018Lalande-de-Pomerol estate. Founding partner. Engaged in agroforestry planting projects with Cuvée Privée support.
• Mas PalatcoreStrategic or Co-development Partner · 1 January 2018Languedoc olive oil producer. Founding partner producing Picholine variety olive oil. Offers adoptable olive trees.
• Domaine Camille BraunsupportingStrategic or Co-development Partner · 1 January 2018Alsace estate producing Gewurztraminer. Engaged in eco-pasturing projects. Offers adoptable vineyard parcels.
• Château de BeauprésupportingStrategic or Co-development Partner · 1 January 2018Provence estate producing Coteaux d'Aix-en-Provence wines. Engaged in agroforestry planting projects.
• Château de PressacsupportingStrategic or Co-development Partner · 1 January 2018Saint-Émilion Grand Cru Classé estate. Partner since founding years. Offers premium Grand Cru Classé adoption parcels.
• Domaine Michel GirardsupportingStrategic or Co-development Partner · 1 January 2018Sancerre estate producing Loire Valley wines. Offers adoptable vineyard parcels for white wines.
• Château GigognansupportingStrategic or Co-development Partner · 1 January 2018Châteauneuf-du-Pape estate in Rhône valley. Offers adoptable parcels for top-rated wines.
• Domaine d'HenrisupportingStrategic or Co-development Partner · 1 January 2018Estate that completed biological conversion with Cuvée Privée support.
• Château De La CoursupportingStrategic or Co-development Partner · 1 January 2018Estate that completed biological conversion with Cuvée Privée support.
• Château Tronquoy-LalandesupportingStrategic or Co-development Partner · 1 January 2018Estate with bird and bat nesting boxes installed as part of biodiversity preservation initiatives.
• Domaine BedouetsupportingStrategic or Co-development Partner · 1 January 2018Muscadet producer in Loire Valley. Offers wines through e-commerce platform.
• Domaine Louis MoreausupportingStrategic or Co-development Partner · 1 January 2018Chablis producer in Burgundy. Offers Chablis Les 8 cuvée through Cuvée Privée.
• Domaine des RemizièressupportingStrategic or Co-development Partner · 1 January 2018Crozes-Hermitage producer in Rhône valley. Offers conversion-to-organic wines.
• Domaine San DonatinosupportingStrategic or Co-development Partner · 1 January 2018Italian Chianti Classico producer. Offers organic Italian wines.
• Domaine La MadurasupportingStrategic or Co-development Partner · 1 January 2018Producer of non-alcoholic wines including 2022 vintage offerings.
• Champagne FanielsupportingStrategic or Co-development Partner · 1 January 2018Champagne producer offering Agapane Brut through the platform.
• Domaine de CabarrouysupportingStrategic or Co-development Partner · 1 January 2018Jurançon producer in Sud-Ouest region. Offers Jurançon moelleux wines.
• AWS (Amazon Web Services)supportingTechnology or Integration · 1 January 2018Cloud hosting provider for the Cuvée Privée e-commerce platform.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Naked Wines: Crowdfunding-style DTC wine club connecting consumers directly to independent winemakers via recurring subscriptions. Highly comparable model: subscription-based, artisan-producer-focused, narrative-driven gifting angle.
• Winc: US-based personalized wine subscription delivering curated bottles monthly with customization. Comparable on subscription mechanics, curation logic, and DTC e-commerce focus, though Winc also produces its own label.
• SommSelect: Sommelier-curated wine subscription delivering small-production bottles with tasting notes. Highly comparable on sommelier validation, premium curation, and DTC subscription model, though US-focused.
• Le Petit Ballon: French wine subscription club co-founded by former Michelin sommelier Jean-Michel Deluc. Comparable French subscription model with sommelier curation, monthly box, and gift offerings.

Broad incumbents

• Millesima: Established French fine-wine retailer specializing in premium Bordeaux and Burgundy with a large catalog. Comparable on French premium wine e-commerce, though Millesima is a much broader incumbent without the adoption/subscription framing.
• Lavinia: Major French wine retail chain with both physical stores and e-commerce, offering curated premium wines. Comparable French wine retail positioning and tasting experiences, but operates at much larger scale with no adoption model.
• Laithwaites (Direct Wines): Long-established UK wine subscription and retail business delivering curated bottles with winemaker storytelling. Comparable subscription/curation mechanics and producer relationships, though serving primarily UK customers.
• Wine.com: Largest US online wine retailer with broad catalog and subscription options. Comparable DTC e-commerce scale and breadth, but pure retailer without the adoption/experiential framing.

Emerging players

• Flakon: French online premium spirits and wine retailer with private-sale newsletter format. Comparable French DTC premium alcohol positioning; Cuvée Privée already partners with Flakon on joint newsletter campaigns.
• Vivino: Crowd-sourced wine marketplace and app with a wine club subscription. Comparable consumer-tech angle on wine discovery and purchase, though primarily a marketplace and rating platform rather than a curated subscription.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuvée Privée