reteach
reteach is a Berlin-based cloud LMS provider serving German Mittelstand companies with compliance training, employee onboarding, customer education, and phishing awareness. Its modular SaaS platform combines AI-powered course generation with 500+ pre-built courses, multi-tenancy, and 19-language support.
- Company typePrivate
- Founded2020
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What reteach does
reteach (legally Susell GmbH) is a Berlin-based, privately held EdTech company founded in 2020 that builds a cloud-based Learning Management System (LMS) targeted at the German Mittelstand — companies typically sized between 10 and 3,000 employees. The platform is offered as a modular SaaS suite comprising reteach LMS (the core learning management platform), reteach Kurse (a catalog of more than 500 pre-built courses in compliance and adjacent subject areas, available as add-on content or SCORM export), reteach Phishing Awareness (24 awareness trainings plus simulated phishing with audit-grade documentation), a Multi-Tenancy module for corporate groups and white-label deployments, and an E-Commerce module for selling courses via Stripe.
Underlying the product is a cloud-native SaaS architecture hosted on AWS in Germany with 100% DSGVO compliance, REST API and webhook integration capabilities, native SSO (Apple, Google, Microsoft, OneLogin), and a broad HRIS integration footprint spanning Personio, SAP SuccessFactors, Sage, Kenjo, HRworks, Factorial, and Hansalog, alongside collaboration integrations with Microsoft Teams, Zoom, and Microsoft 365. AI features include generative course and quiz creation from text, documents (PDF, PPT, DOCX), images, and video, plus document-to-video course production with professional voiceover. The platform supports 19 languages, automates mandatory training scheduling and certificate lifecycle, and provides a drag-and-drop course editor that is operational within 24 hours.
Commercially, reteach runs a hybrid product-led growth and inside-sales motion: a self-serve 14-day free trial with monthly or annual subscription billing, supplemented by personalized demos and a partner program for agencies. Pricing is tiered and modular, scaling with participant count and selected modules, with auto-renewal clauses on annual contracts. The stated customer base exceeds 1,500 companies across manufacturing, automotive, software, airport operations, and public administration. A February 2024 capital raise led by SCALEHOUSE Capital (with SFO participating) of approximately €1.5M funded the company's current expansion phase, and the leadership team consists of Dr. Andreas Bersch (CEO and founder) and Florine von Caprivi (CRO and managing director).
reteach firmographics
Firmographics- Name
- reteach
- Legal name
- Susell GmbH
- Website
- https://reteach.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- reteach is a Berlin-based cloud LMS provider serving German Mittelstand companies with compliance training, employee onboarding, customer education, and phishing awareness. Its modular SaaS platform combines AI-powered course generation with 500+ pre-built courses, multi-tenancy, and 19-language support.
- Ownership category
- akta.pro rank
reteach industry classification
Industry- Product category
- Cloud-based Learning Management System (LMS) Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA)
- akta.pro secondary industries
- LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC), Vertical/Industry-Specific LMS (e.g., Healthcare, Safety, Aviation, Government) (EDAFAAAM), Learning Management (LMS) & Talent Development (BPACAPAG)
Keywords
Where reteach is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
reteach business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- SaaS Subscription - reteach LMS: Monthly or annual subscription model for the Learning Management System platform. Contracts auto-renew monthly or annually. Monthly cancellation with 14 days notice; annual with 30 days notice.
- Pre-built Courses Catalog: Over 500 ready-made courses in topics like data protection, occupational safety, and information security. Add-on to LMS or available as SCORM file for existing LMS.
- Phishing Awareness Module: Phishing simulation with instant training, available as add-on or standalone solution.
- E-Commerce for Course Sales: Optional e-commerce module for selling courses directly, integrated with Stripe payment processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Modular pricing combining LMS, Courses, and Phishing Awareness |
| Subscription | Annual | Annual subscription with auto-renewal |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
reteach product offering
Product offeringCore offering
reteach is a modular, cloud-based Learning Management System (LMS) for the German Mittelstand that creates, automates, and documents employee training, onboarding, compliance instruction, customer and partner education, and phishing awareness. The offering combines a drag-and-drop course editor, AI-powered course and quiz generation, 500+ pre-built compliance courses, automated compliance workflows with audit-ready certificates, phishing simulations, and multi-tenant deployment on DSGVO-compliant German servers, available via monthly or annual SaaS subscription with a 14-day free trial.
Product overview
reteach is a modular cloud-based Learning Management System (LMS) for the German Mittelstand (DACH region). The platform consists of three combinable core products: reteach LMS (the core e-learning platform for creating, automating, and documenting trainings), reteach Kurse (over 500 pre-built courses available as add-on or SCORM export), and reteach Phishing Awareness (phishing simulation with awareness training as add-on or standalone). Additional modules include Multi-Tenancy for multi-tenant deployments and an E-Commerce module for selling courses. The platform features AI-powered course generation, automated compliance workflows, and supports 19 languages with full DSGVO compliance and German hosting.
Differentiator
Problem solved
Functional benefit
Brands
- reteach LMS: The core Learning Management System platform for creating, automating, and documenting employee training.
- reteach Kurse
- reteach Phishing Awareness
Products and services
- reteach LMS Cloud-based Learning Management System for creating, automating, and documenting employee training, onboarding, and mandatory trainings for the German Mittelstand (SME) market. Ready to deploy in 24 hours without an IT project, includes drag-and-drop course editor, multi-language support (19 languages), compliance workflows, analytics dashboard, white-label customization, and SCORM/H5P import.
- reteach Kurse Library of over 500 pre-built courses covering data protection (Datenschutz), occupational safety (Arbeitsschutz), information security (Informationssicherheit), soft skills, municipal training, AI training, and webinars. Available as add-on to the reteach LMS or as SCORM files for installation in existing third-party LMS platforms; sold per topic area and number of participants.
- reteach Phishing Awareness Phishing simulation platform with 24 awareness trainings and simulated phishing tests that help employees recognize attacks. Every participation is legally documented for audits and compliance evidence; available as an add-on to reteach LMS or as a standalone solution.
- reteach Multi-Tenancy Multi-tenant architecture allowing one parent system to control multiple independent learning environments (tenants), each with its own branding and domain, with central content updates plus local additions. Designed for corporate groups, international subsidiaries, franchise systems, and providers offering their own branded platforms to customers.
- Video Course Production from Documents (PDF-zu-Video) Service that converts existing customer documents (PDF, PowerPoint, DOC) into professional video courses with quiz functions, including professional male or female voiceover, delivered directly into the customer's reteach academy and available in multiple languages on request.
- reteach E-Commerce Module Optional e-commerce module for selling courses directly, including product/order management and Stripe payment integration, enabling customers to monetize their training academies.
Quantifiable outcome
- 69% cost reduction compared to in-person training formats
- +4 more outcomes
Companies that use reteach
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles3 records
reteach technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability8 records
Feature8 records
reteach partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- ZoomcoreVideo conferencing integration for live webinars with automated appointment invitations and calendar sync
- Microsoft TeamscoreIntegration with Microsoft Teams for webinar delivery and corporate communication workflows
- PersoniomajorHR system integration for participant management and data synchronization with HR workflows
- SAP SuccessFactorsmajorEnterprise HR integration for large organizations using SAP ecosystem
- ZapiermajorIntegration platform connecting reteach with over 3,000 apps including HubSpot, Pipedrive, Mailchimp, and Klick-Tipp
- StripecorePayment processing for e-commerce course sales functionality
- Amazon Web Services (AWS)coreCloud hosting infrastructure for platform delivery with servers in Germany
- HubSpotmajorCRM, marketing automation, and customer communication platform integration
- GooglecoreGoogle Fonts for typography, Google Analytics for web analytics, Google Tag Manager for tag management, Google Workspace integration
- MicrosoftcoreMicrosoft Single Sign-On, Microsoft Teams webinars, Microsoft 365 PowerPoint integration
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
reteach competitors and assessment
Company assessmentBroad incumbents
- Workday Learning: Enterprise LMS module inside Workday HCM; represents the bundled incumbent alternative reteach competes against for larger Mittelstand accounts.
- SAP SuccessFactors Learning: Enterprise HCM-bundled LMS from SAP; targeted integration partner but also a broader incumbent converging on the same mid-market compliance training use case.
Direct peers
- ILIAS: Open-source LMS with deep heritage in DACH universities and public administration, the open-source alternative reteach explicitly positions against.
- KnowBe4: Specialist security-awareness and phishing-simulation platform; directly competitive with reteach's Phishing Awareness module.
- Moodle: Global open-source LMS; the other core open-source incumbent in reteach's competitive set and frequently cited in reteach's comparative marketing.
- TalentLMS: Cloud LMS aimed at SMBs and mid-market with rapid setup and SCORM support — same SMB ease-of-use wedge reteach pursues.
- Easygenerator: Dutch-headquartered LMS/e-learning authoring and delivery platform with strong DACH penetration, competing head-on with reteach for mid-market and enterprise compliance/customer training.
- Easy LMS (instructorhq): Cloud LMS focused on SMB and mid-market training, premium content library, and exam/quiz workflows — same 'easy onboarding' positioning as reteach.
- Docebo: AI-native enterprise LMS with learning experience platform capabilities, similarly targeting corporate compliance, onboarding and customer education use cases.
Regional players
- Haufe Akademie (Haufe Group): Germany-based compliance and HR training provider; competes in DACH with content-driven training and adjacent LMS services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
reteach social profiles
Digital presencereteach compliance and trust
Trust signalCompliance2 records
reteach financial estimates
Financial estimateRevenue estimate
Valuation estimate
reteach leadership team
Management profileNumber of profiles
Profiles2 records
reteach funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
reteach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about reteach
What does reteach do?
reteach is a modular, cloud-based Learning Management System (LMS) for the German Mittelstand that creates, automates, and documents employee training, onboarding, compliance instruction, customer and partner education, and phishing awareness. The offering combines a drag-and-drop course editor, AI-powered course and quiz generation, 500+ pre-built compliance courses, automated compliance workflows with audit-ready certificates, phishing simulations, and multi-tenant deployment on DSGVO-compliant German servers, available via monthly or annual SaaS subscription with a 14-day free trial.
Is reteach a public or private company?
reteach is a private company. It is classified as venture growth investor backed and is currently operating.
When was reteach founded?
reteach was founded in 2020. It employs 11 to 50 people.
Where is reteach based?
reteach is headquartered in Berlin, Germany, in the Europe region.
How does reteach make money?
Four revenue lines are on record. SaaS Subscription - reteach LMS are the primary driver. The others are pre-built Courses Catalog, phishing Awareness Module and E-Commerce for Course Sales.
Who are reteach's main competitors?
Broad incumbents on record are Workday Learning and SAP SuccessFactors Learning. Direct peers are ILIAS, KnowBe4, Moodle, TalentLMS, Easygenerator, Easy LMS (instructorhq) and Docebo. Haufe Akademie (Haufe Group) is listed as a regional player.
Does reteach have an API?
Yes. REST-API and Webhooks for connecting reteach to own applications and process automation. Enables import/export from HR, CRM, or ERP systems via automated data sync. Developer documentation is at Not specified.
What industry is reteach in?
reteach's product category is Cloud-based Learning Management System (LMS) Software. Its primary akta.pro industry code is EDAFAAAA, Core LMS Platforms (Academic & Corporate), with a secondary code of EDAFAAAI, LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs). Its SIC code is 7372.