Uplify
Uplify is an AI-driven programmatic AdTech platform that lets brands and agencies buy creator and influencer inventory at scale, embedding sponsorship overlays into video content across YouTube, Twitch, Trovo, and VK while giving streamers freemium and premium monetization tools.
- Company typePrivate
- Founded2021
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Uplify does
Uplify is a Delaware-incorporated programmatic AdTech company founded in 2021 and headquartered in Wilmington, Delaware. It operates an AI-driven platform that enables brands and agencies to buy creator/influencer inventory at scale, with sponsorship overlays and interactive ad inserts embedded directly into live and VOD content across YouTube, Twitch, Trovo, and VK. The company serves two primary segments — advertisers (brands and agencies) on a managed/quote-based model and content creators/streamers on a freemium-plus-subscription model — and additionally offers an SSP/DSP integration layer that lets traditional programmatic buyers access creator audiences. Its underlying technology combines a creator-discovery/recommendation engine, an AI-powered anti-fraud and anomaly-detection system, real-time optimization, and generative-AI features for streamer profile text, supported by attribution integrations with Kantar, Kochava, and Claritas. A proprietary block-resistant video-overlay format differentiates its ad unit, with internal performance data citing up to 78–80% ad recall.
The business model is multi-stream: Uplify retains transaction fees on valid sponsorship views and impressions, charges brand/agency fees on programmatic and CPA campaign buys, monetizes premium creator tools via subscription, and earns affiliate-style bonuses when referred creators hit 5,000 impressions. Distribution runs through a self-serve web platform (platform.uplify.app) for SMB/individual creators, direct enterprise field sales for large brands and agencies, agency partnerships, and channel partnerships with DSPs/SSPs and platforms such as Trovo and Pareto (the latter under a white-label deal in Brazil). Operations are remote across at least five countries (Austria, Russia, Netherlands, Mexico, UK) with regional hubs in São Paulo (Brazil) and the Americas, and primary data is hosted on AWS in Ireland under a GDPR-compliant privacy posture.
Uplify has disclosed a total of roughly $500,000 in external funding across three small rounds (2021, February 2022, May 2024) and 11–50 employees, against an aggregate footprint of 35,000+ creators, 100+ brand partners, and 300+ delivered campaigns in gaming, FMCG, e-commerce, and entertainment. Named enterprise customers include IGG, Cadbury, OZON, VK, and agency OMD; strategic partners include Tencent's Trovo, Pareto, Kantar, Kochava, Claritas, Discord, AWS, and IAB.
Uplify firmographics
Firmographics- Name
- Uplify
- Legal name
- Uplify Inc.
- Website
- https://uplify.app
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Uplify is an AI-driven programmatic AdTech platform that lets brands and agencies buy creator and influencer inventory at scale, embedding sponsorship overlays into video content across YouTube, Twitch, Trovo, and VK while giving streamers freemium and premium monetization tools.
- Ownership category
- akta.pro rank
Uplify industry classification
Industry- Product category
- Programmatic Influencer Marketing Platform
- NAICS
- Software Publishers (513210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
- akta.pro secondary industries
- Affiliate & Performance Creator Programs (BPAFAHAG), Creator Analytics, Measurement & Attribution Platforms (MPACABAJ), Creator Commerce & Affiliate Monetization Platforms (MPACAFAF)
Keywords
Where Uplify is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Uplify business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Sponsorship Transaction Fees: Uplify earns revenue through transaction fees on valid sponsorship views and impressions placed in creator content. Payments to streamers are based on valid views with 14-day payment cycle upon request.
- Programmatic Advertising Platform Fees: Platform fees from brands and agencies accessing programmatic creator buying infrastructure. CPA campaign format for maximized engagement.
- Creator Referral Program: Streamers earn referral bonuses when friends join and reach 5000 impressions. Uplify benefits from network growth through creator referrals.
- Premium Creator Tools: Freemium model with premium features for creators including enhanced control over content, loyalty programs, and advanced analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium tier for creators |
| Subscription | Monthly | Premium Creator Tools |
| Usage-based | Pay-as-you-go | Brand Campaign Fees |
| Outcome Based/ Performance | Pay-as-you-go | Action Bonus |
| Subscription | Annual | Agency/Partner Pricing |
Go-to-market motion5 records
Distribution channels5 records
Marketing channels7 records
Uplify product offering
Product offeringCore offering
Uplify operates an AI-powered programmatic platform that enables brands and agencies to buy creator and influencer sponsorships at scale, embedding sponsorship overlays directly into streaming video content on YouTube, Twitch, Trovo, and VK. The platform also equips creators with monetization tools, including personal Uplify Link pages, loyalty programs, referrals, and campaign management, while providing DSP/SSP partners with API access to creator audiences.
Product overview
Uplify is a programmatic advertising platform for the creator economy, offering a unified platform with multiple integrated modules. The core Uplify Platform enables AI-powered programmatic buying of creators and influencers at scale, delivering sponsorship inserts into live and VOD content. The product portfolio includes Uplify Platform (core advertising platform), Uplify Link (personal creator pages for monetization), platform modules for Creators and Brands/Agencies, and SSP/DSP solutions for programmatic buyers. Supporting features include interactive ad formats, the Streamer Loyalty Program, an AI-powered Anti-Fraud System, CPA campaign formats, and a Freemium tier for creators. The platform integrates with major streaming platforms including Twitch, YouTube, Trovo, and VK, serving over 300 campaigns and 100+ brands with a network of 35,000+ creators globally.
Differentiator
Problem solved
Functional benefit
Brands
- Uplify Platform: AI-powered programmatic advertising platform for brands and agencies to buy creator inventory
- Uplify Link
Products and services
- Uplify Platform The flagship AI-powered programmatic advertising platform enabling brands and agencies to buy creators and influencers at scale and delivering sponsorship overlays into creator video content across YouTube, Twitch, Trovo, and VK. Includes campaign management, AI-driven creator matching, anti-fraud detection, real-time CPM/CPC/VTR/CTR/CPV analytics, and DSP integration.
- Uplify Link Personal monetization pages for content creators and streamers, enabling sponsorship management, address support, top-visitors analytics, and global language availability. Supports streamers in monetizing and promoting content directly to their audience.
- Uplify SSP/DSP Solution Programmatic infrastructure for supply-side and demand-side platforms, providing seamless access to AI-curated creator audiences and enabling programmatic influencer buying directly within partner media buying stacks.
Quantifiable outcome
- 80% ad recall rate achieved through creative formats evoking emotional response
- +8 more outcomes
Companies that use Uplify
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Uplify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature12 records
Uplify partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and supporting.
- WePlay EsportscoreUplify became a partner of WePlay Esports at the Blast Premier tournament in Copenhagen (November 2021). Uplify's sponsorship integrations were placed in WePlay Esports broadcasts during CS:GO tournaments, showcasing technology for brands to reach esports audiences.
- DiscordsupportingDiscord loyalty program integration allowing Uplify to connect Discord channels to streamer loyalty programs. Nightbot functionality for chatbot operations integrated through Discord.
- YouTubecoreYouTube API Services integration enabling Uplify to access creator data and deliver sponsorship overlays on YouTube content. Users are bound by YouTube Terms of Service and Google Privacy Policy.
- TrovocorePartnership with Tencent's Trovo livestream platform enabling 600,000+ influencers to monetize content with Uplify's sponsorship automation technology. Block-resistant ads achieving up to 78% recall rate.
- ParetocoreBrazil's leading all-in-one data automation platform Pareto launching Latin America's first Direct Advertising Platform (LAP) powered by Uplify technology. Strategic licensing partnership for Brazilian market.
- KantarsupportingAttribution integration with Kantar providing robust attribution data for brands to understand the role creators play in their overall media mix.
- KochavasupportingAttribution integration with Kochava enabling measurement and tracking of influencer campaign performance across touchpoints.
- ClaritassupportingAttribution integration with Claritas providing audience insights and campaign measurement for Uplify advertisers.
- DestreamsupportingDestream partnership offering special promo code UPLIFY for 100% discount on donations and payouts to all Uplify users. Collaboration for streamer monetization.
- IABsupportingIAB (Interactive Advertising Bureau) membership demonstrating commitment to industry standards and best practices in digital advertising.
- Gaming PartnerssupportingPartnership with Gaming Partners for gaming marketing campaigns. Gaming Partners has worked with world's leading brands including tournament creation, diversity campaigns, and charity partnerships.
- Amazon Web ServicessupportingAWS cloud infrastructure for web hosting and secure data storage in EEA (Ireland). Primary data storage provider for Uplify platform.
Scale indicators19 records
Recent moves6 records
Expansion highlights5 records
Uplify competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise influencer marketing platform serving brands and agencies with creator discovery, campaign management, and analytics. Closely comparable to Uplify's brand-side platform module but at a much larger scale and capital base.
- Upfluence: All-in-one influencer marketing platform with creator discovery, outreach, and analytics. Competes for similar SMB and mid-market brand customers with comparable SaaS positioning.
- Grin: Creator marketing platform focused on commerce-driven influencer campaigns and gifting workflows. Comparable in serving the same brand-and-creator two-sided market with a SaaS + marketplace model.
- Traackr: Influencer marketing platform focused on creator relationship management, performance analytics, and brand safety. Overlaps with Uplify's analytics and brand-safety capabilities for enterprise customers.
- Captiv8: Influencer marketing platform with self-serve creator marketplace and brand campaign management tools. Direct competitor in serving agencies and enterprise brands.
- Aspire (formerly AspireIQ): Influencer marketing platform for mid-market and enterprise brands offering creator marketplace, campaign management, and analytics. Competes directly for the same brand-side customer as Uplify.
- Klear: AI-powered influencer marketing platform (now part of Meltwater) offering creator discovery, campaign tracking, and competitive benchmarking. Closely mirrors Uplify's AI-led positioning for brand-side customers.
- IZEA: Influencer marketing marketplace and SaaS platform connecting brands with creators for sponsored content. Comparable business model with transaction-based revenue component.
Broad incumbents
- impact.com: Large partnership management platform spanning affiliate, influencer, and B2B partnerships. Broader than Uplify but competes for the same affiliate/CPA-style creator marketing budgets.
- Bazaarvoice: User-generated content and influencer activation platform serving enterprise retail and consumer brands. Adjacent in the creator-marketing category with broader content syndication capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Uplify social profiles
Digital presenceUplify compliance and trust
Trust signalCompliance1 record
Uplify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uplify leadership team
Management profileNumber of profiles
Profiles6 records
Uplify funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uplify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uplify
What does Uplify do?
Uplify operates an AI-powered programmatic platform that enables brands and agencies to buy creator and influencer sponsorships at scale, embedding sponsorship overlays directly into streaming video content on YouTube, Twitch, Trovo, and VK. The platform also equips creators with monetization tools, including personal Uplify Link pages, loyalty programs, referrals, and campaign management, while providing DSP/SSP partners with API access to creator audiences.
Is Uplify a public or private company?
Uplify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uplify founded?
Uplify was founded in 2021. It employs 11 to 50 people.
Where is Uplify based?
Uplify is headquartered in Wilmington, United States, in the North America region.
How does Uplify make money?
Four revenue lines are on record. Sponsorship Transaction Fees are the primary driver. The others are programmatic Advertising Platform Fees, creator Referral Program and premium Creator Tools.
Who are Uplify's main competitors?
Direct peers on record are CreatorIQ, Upfluence, Grin, Traackr, Captiv8, Aspire (formerly AspireIQ), Klear and IZEA. Broad incumbents are impact.com and Bazaarvoice.
Does Uplify have an API?
No public API is recorded for Uplify.
What industry is Uplify in?
Uplify's product category is Programmatic Influencer Marketing Platform. Its primary akta.pro industry code is MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools, with a secondary code of BPAFAHAG, Affiliate & Performance Creator Programs. Its NAICS code is 513210 and its SIC code is 7372.