Evorra
Evorra is a London-based B2B SaaS audience intelligence platform using data mesh and clean room technology to reconcile first-party signals from Tier 1 data providers into privacy-compliant, multidimensional audience profiles. It serves agencies, brands, publishers, and data businesses globally.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Evorra does
Evorra is a B2B SaaS audience intelligence platform founded in 2020/2021, headquartered in London with operational offices in New York. The company operates a data mesh and clean room infrastructure that reconciles first-party signals from a curated network of Tier 1 data providers into unified, multidimensional audience profiles, applying privacy-first design, dynamic consent validation at the moment of activation, and a permanent data ledger for full auditability. The platform spans 700M+ qualified addressable audience profiles across Europe, the US, the Middle East, and Australia, and serves a tripartite customer base: media agencies and brands (data clients) seeking compliant addressable audiences, data providers (publishers, websites, apps, and data businesses) monetising opted-in first-party data, and activation partners (DSPs, SSPs, identity providers, social platforms) integrated as distribution infrastructure.
The product surface includes the core Evorra Platform (web app at platform.evorra.com plus REST API at api.evorra.com), a Data Clean Room, and specialised solutions for agency teams, marketing teams, and monetisation leads. Proprietary technical components include identity-agnostic architecture reconciling identifiers across CTV, audio, mobile, social, and browsers; dynamic consent enforcement under GDPR, UK GDPR, CCPA/CPRA, twelve US state privacy regimes, and IAB TCF; pixel and server-to-server data collection; and a compounding signal intelligence engine where audience profile precision improves with each contributing data source.
Evorra monetises through a hybrid model: a monthly subscription licence, a dynamic CPM-based audience enablement fee per activation, a data provider revenue share from monetised signals, and data client subscription/usage fees on a pay-for-outcomes basis. Go-to-market combines enterprise direct sales (demo-led) with channel partner distribution through activation partners (TheTradeDesk, Google DV360, Amazon Ads, Meta, PubMatic, Magnite, Lotame, ID5, AppsFlyer, Bedrock Platform) and media agency partners (the7stars, Mediaplus, Miroma Group, Nunn Media, Crimtan), supplemented by a product-led onboarding flow that enables non-technical marketers to build audiences in under five minutes. Agencies and media platforms on the network represent over $10 billion in annual media spend.
Evorra firmographics
Firmographics- Name
- Evorra
- Legal name
- Evorra Limited
- Website
- https://evorra.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Evorra is a London-based B2B SaaS audience intelligence platform using data mesh and clean room technology to reconcile first-party signals from Tier 1 data providers into privacy-compliant, multidimensional audience profiles. It serves agencies, brands, publishers, and data businesses globally.
- Ownership category
- akta.pro rank
Evorra industry classification
Industry- Product category
- Audience Intelligence / Data Collaboration Platform
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA)
Keywords
Where Evorra is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Evorra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription / License Fee: Monthly license fee as specified in the Statement of Work (SOW), charged for access to the platform for a specified number of users. This recurring subscription provides access to account on Evorra for at least thirty days per billing cycle.
- Audience Enablement / CPM Fee: Dynamic fee charged each time a user enables an audience targeting ID (Evorra Audience) on a campaign activation platform. Charged at cost per thousand (CPM) for the audience profile associated with the given audience criteria. Fees are dynamic and depend on audience and enablement options selected.
- Data Provider Revenue Share / Licensing: Data providers with fully compliant audiences can monetise those audiences on the Evorra platform. Every profile signal and targeting ID used in an activated audience generates revenue for the provider. Data providers are compensated on the actual contribution of every profile signal and targeting ID used. Revenue attribution is tracked via the platform's data vault dashboard.
- Data Client Subscription and Usage: Brands and agencies (data clients) pay to access and activate qualified audience profiles. The platform operates on a pay-for-outcomes model where clients pay only for the audiences they activate. Flexible subscription models are aligned to consumption needs, from trial to full deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Subscription License |
| Usage-based | Pay-as-you-go | Audience Enablement / CPM |
| Freemium | Monthly | Trial to Full Deployment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Evorra product offering
Product offeringCore offering
Evorra operates a B2B SaaS audience intelligence platform built on data mesh and clean room infrastructure. It reconciles first-party signals from a curated network of Tier 1 data providers into unified, multidimensional audience profiles that can be activated across DSPs, SSPs, social platforms, CTV, audio, mobile, and browsers. Brands, agencies, and data providers use the platform to build compliant, addressable audiences, monetize first-party data, and activate audiences with real-time consent validation.
Product overview
Evorra is a B2B SaaS audience intelligence platform that operates as a single unified product with interconnected modules. The core Evorra Platform reconciles signals from a curated network of Tier 1 data providers into unified, multidimensional audience profiles. Data Provider Services enables data owners to monetize first-party data through dedicated data vaults with granular licensing controls. Data Client Services allows brands and agencies to build and activate custom audiences. The platform also includes specialized solutions for Agency Teams (enabling audience building in under 5 minutes), Marketing Teams, and Monetization Leads, all connected through an Activation Partners Network of DSPs, identity providers (ID5, Lotame, TheTradeDesk), and data providers. The Evorra Data Clean Room enables privacy-preserving collaboration between partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Evorra Platform The primary B2B SaaS audience intelligence platform that reconciles signals from a curated network of data providers into unified, multidimensional audience profiles for privacy-compliant audience building and activation. Targeted at agencies, brands, and data providers globally.
- Evorra for Data Providers Enables data owners (publishers, websites, apps, data businesses) to monetize their opted-in first-party data with full transparency and control through dedicated data vaults and granular licensing rules. Provides dashboarding to track and provide insights on revenue by data contribution.
- Evorra for Data Clients Allows brands and agencies (data clients) to build custom audiences from qualified signals across global markets for activation on preferred DSPs and channels. Operates on a pay-for-outcomes model with flexible subscriptions aligned to consumption needs, from trial to full deployment.
- Evorra for Agency Teams Provides agencies with enterprise-grade infrastructure to onboard preferred data providers, build bespoke audiences in under 5 minutes, and activate across major DSPs without building internal infrastructure.
- Evorra for Marketing Teams Enables marketing teams to access compliant, addressable external first-party data and build multidimensional audiences without technical resource.
- Evorra Data Monetisation Platform Designed for monetisation leads to simplify data monetization with easy pixel implementation, data file deliveries, dashboard insights, and access to a network of qualified buyers representing over $10 billion in annual media spend.
- Evorra Activation Partners Network Network of DSPs, identity providers, and Tier 1 data providers that strengthen the audience intelligence delivered to clients through the Evorra platform. Includes TheTradeDesk, Google DV360, Amazon Ads, Meta, Magnite, PubMatic, ID5, Lotame, and others.
- Evorra Data Clean Room Privacy-preserving clean room infrastructure enabling data collaboration between partners without revealing underlying raw data, supporting data enrichment, insights, measurement, and performance outcomes. Powers the AppsFlyer Data Clean Room partnership globally.
Quantifiable outcome
- Build and activate custom audiences in under 5 minutes without technical resources
- +4 more outcomes
Companies that use Evorra
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Evorra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability2 records
Feature8 records
Evorra partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- LoopMecoreStrategic partnership enabling LoopMe's rich audience segments, including PurchaseLoop, to be made available within the Evorra platform and delivered directly into Meta and other social platforms across APAC. Agencies can tap into LoopMe's audiences including 23+ million profiles in Australia, combined with Evorra's activation infrastructure, supporting compliant and privacy-first audience delivery across Meta and social channels.
- Bedrock PlatformcorePartnership with Bedrock Platform to enhance media buying strategies by integrating Evorra's privacy-first audience data platform. The partnership allows advertisers to access and activate high-quality, privacy-compliant audience segments on Bedrock Platform with improved efficiency, transparency, and performance.
- ID5coreStrategic partnership integrating ID5's universal identifier into Evorra's platform, enabling scalable, cookieless audience targeting. The integration allows advertisers to build and activate high-quality first- and third-party audiences across various devices and environments without relying on traditional cookies, maintaining full control over data usage and compliance with global privacy regulations.
- the7starscorePartnership with the7stars, one of the UK's largest independent media agencies, to power their Gravity Connect addressable platform. Evorra is a foundational part of the7stars' actionable audience ecosystem, enabling compliant and addressable audience building and activation for their clients. The7stars leverages Evorra's data infrastructure for their data-driven media approach.
- AppsFlyercoreGlobal Data Clean Room partnership and integration with AppsFlyer, the world's leading mobile marketing analytics and attribution platform. AppsFlyer's Data Clean Room customers gain greater ability to enrich data and enhance insights, activation, and measurement leveraging Evorra's global dataset. The partnership enables secure and privacy-compliant data collaboration, insight, measurement, and performance outcomes within AppsFlyer's DCR framework.
- CrimtancorePartnership with Crimtan, a global programmatic data solutions company, to power compliant and addressable audience building and activation for Crimtan's brands. Initially covering the Middle East, with existing partnerships in the UK and the United States. Crimtan leverages Evorra's privacy-first approach and data footprint to build relevant, targeted, and consented audiences for their clients in the MENA region.
- PubMaticcoreGlobal partnership with PubMatic, an independent technology infrastructure leader in digital advertising supply chain. PubMatic's Connect technology enables Evorra's global clients to build and create Deal IDs within the Evorra platform and activate on the demand-side platform of their choice while maintaining security, compliance, and addressability of audiences. The partnership increases the scope for brands to reach incremental audiences at scale via PubMatic's premium global inventory.
- LotamecoreGlobal partnership integrating Lotame's Panorama ID universal identity solution into Evorra's platform. The partnership enables Evorra's Data Partners to enhance the addressability of their data assets in a compliant manner without losing transparency or control. Agencies and brands using Evorra can build audiences that are compliant, cookieless, and addressable across a range of activation partners including SSPs and DSPs direct.
- Display & Video 360 (Google)coreDisplay & Video 360 is listed as one of Evorra's activation partners on the company's partners page. As one of the world's largest activation platforms for audience data and part of Alphabet, DV360 provides a major activation channel for Evorra's audience data.
- Amazon AdscoreAmazon Ads is listed as one of Evorra's technology partners and activation platforms. As one of the world's largest and most innovative advertising platforms across eCommerce, audio, and visual connected verticals, Amazon Ads provides a significant activation channel for Evorra's compliant audience data.
- TheTradeDeskcoreTheTradeDesk is listed as one of Evorra's activation partners on the partners page. From brand building to performance marketing, TheTradeDesk's omnichannel platform is a key channel for Evorra's privacy-compliant audience activation.
- MetacoreMeta is listed as one of Evorra's activation partners, enabling agencies and brands to activate Evorra's compliant audience data across Meta's social platforms including Facebook and Instagram.
- ExperiancoreExperian, a leading global information services company providing data and analytical tools globally, is listed as a data infrastructure partner on Evorra's partners page.
- ID5coreID5 turns fragmented signals into a scalable identity framework, making advertising addressable and measurable across channels. Listed as a technology partner on Evorra's partners page.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Evorra competitors and assessment
Company assessmentBroad incumbents
- Oracle Advertising: Oracle's audience and identity stack (formerly Oracle Data Cloud / Grapeshot / Moat) — large incumbent with cross-channel audience targeting overlap and deep enterprise sales motion.
- Adobe Real-Time CDP: Adobe's customer data platform with privacy-compliant audience activation and integrations across Adobe Experience Cloud — broad incumbent in the enterprise martech stack competing for the same brand and agency budgets.
- AWS Clean Rooms: Amazon's managed data clean-room service integrated with AWS analytics and Amazon Ads — broad incumbent with bundled distribution through the AWS and Amazon Ads ecosystem.
- Snowflake Data Clean Rooms: Hyperscaler data platform offering native data clean rooms (via Samooha acquisition) inside the Snowflake ecosystem — competes on enterprise data collaboration with massive data-warehouse install base advantage.
- Google Ads Data Hub: Google's own clean-room solution for campaign measurement and audience analysis on DV360/Google Ads — incumbent risk and a key activation partner simultaneously for Evorra.
Emerging players
- Decentriq: Confidential computing-based data clean room platform for privacy-preserving data collaboration — overlapping use cases in marketing and advertising data collaboration with an alternative technical approach.
Direct peers
- InfoSum: Federated clean-room infrastructure for privacy-safe audience data collaboration — closely overlaps Evorra's neutral-layer positioning and target buyer (agencies and brands).
- LiveRamp: Public data collaboration platform with RampID and Data Collaboration Suite including clean-room functionality — Evorra's most direct competitor for first-party audience activation across CTV, audio, and digital channels.
- Optable: Privacy-safe data clean room focused on CTV and audience activation — competes directly with Evorra in cookieless audience targeting and identity resolution across media channels.
- Habu: Data clean-room software for marketing data collaboration between brands, publishers, and partners — directly comparable on use cases and customer base; was acquired by LiveRamp in 2024.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Evorra social profiles
Digital presenceEvorra compliance and trust
Trust signalCompliance10 records
Evorra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Evorra leadership team
Management profileNumber of profiles
Profiles6 records
Evorra funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Evorra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Evorra
What does Evorra do?
Evorra operates a B2B SaaS audience intelligence platform built on data mesh and clean room infrastructure. It reconciles first-party signals from a curated network of Tier 1 data providers into unified, multidimensional audience profiles that can be activated across DSPs, SSPs, social platforms, CTV, audio, mobile, and browsers. Brands, agencies, and data providers use the platform to build compliant, addressable audiences, monetize first-party data, and activate audiences with real-time consent validation.
Is Evorra a public or private company?
Evorra is a private company. It is classified as venture growth investor backed and is currently operating.
When was Evorra founded?
Evorra was founded in 2021. It employs 11 to 50 people.
Where is Evorra based?
Evorra is headquartered in London, United Kingdom, in the Europe region.
How does Evorra make money?
Four revenue lines are on record. Platform Subscription / License Fee is the primary driver. The others are audience Enablement / CPM Fee, data Provider Revenue Share / Licensing and data Client Subscription and Usage.
Who are Evorra's main competitors?
Broad incumbents on record are Oracle Advertising, Adobe Real-Time CDP, AWS Clean Rooms, Snowflake Data Clean Rooms and Google Ads Data Hub. Decentriq is listed as an emerging player. Direct peers are InfoSum, LiveRamp, Optable and Habu.
Does Evorra have an API?
Yes. The Platform is defined as 'the web application and API that permits users to run statistical analysis over multiple data sets, set data permissions and licensing rules, and generate files for user selected services and which is made available by us via http://platform.evorra.com and http://api.evorra.com'. The API enables programmatic access to platform functionality including statistical analysis over data sets, data permission management, and file generation for activation services. Developer documentation is at api.evorra.com.
What industry is Evorra in?
Evorra's product category is Audience Intelligence / Data Collaboration Platform. Its primary akta.pro industry code is BPAMALAA, Ad Networks & Exchanges (Programmatic RTB). Its NAICS code is 541810 and its SIC code is 7310.