appetize - now part of spoton

What appetize - now part of spoton does

Appetize is a cloud-based point-of-sale and enterprise management platform purpose-built for high-volume food, beverage, and retail operators. Founded in 2011 and headquartered in Los Angeles, California (with additional offices in Center Valley, PA; Atlanta, GA; and Buffalo, NY), the company serves multi-unit restaurant chains, sports and entertainment venues, education campuses, amusement parks, professional facilities, and enterprise food service companies such as Aramark, Legends Hospitality, and Spectrum Concessions. Per company commentary, Appetize claims deployment with over 63% of major league teams in North America and processes billions of dollars in volume annually for Fortune 500 customers. The company is now part of SpotOn, as indicated by the current company designation, though acquisition specifics are not present in the source material.

The platform is built on an Open API architecture and consists of four core software products: Appetize Activate (cloud POS for quick service, table service, and retail), Appetize Interact Kiosk (self-service), Appetize Interact Mobile & Web (mobile and online ordering via a documented RESTful API), and Appetize Connect (enterprise management with inventory, reporting, cash room, and vending modules). Differentiating technical features include a proprietary automatic offline mode that requires no staff intervention, NFC/contactless payment support on all terminals, and a kitchen display system with IP printing. The platform integrates with over 80 third-party solutions spanning payments, loyalty, ticketing, online ordering, back-of-house management, and digital signage, and is supported by partner-vendor hardware (Elo, Samsung, Ingenico, Star). Appetize is PCI-compliant and adheres to GDPR and CCPA.

Appetize operates an enterprise sales model with quote-based pricing (no public self-serve), targeting large multi-unit operators through dedicated field sales, 80+ integration partners, event-driven demand generation, and an API-first go-to-market. Revenue is generated through SaaS subscriptions (annual billing), transaction-based payment processing fees via Appetize Payments (launched May 2021), and hardware sales. Customer concentration is heavily weighted toward enterprise accounts, with marquee logos including Live Nation (40+ countries, 550M+ fans), Seattle Seahawks, Minnesota Vikings, Philadelphia Eagles, LAFC, Nashville Predators, Sacramento Kings, LSU, Ole Miss, and Aramark.

Name

appetize - now part of spoton

Legal name

Appetize LLC

Website

https://appetizeapp.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Appetize is a cloud-based point-of-sale and enterprise management platform serving multi-unit restaurants, sports and entertainment venues, education campuses, amusement parks, and enterprise food service companies with POS software, mobile ordering, kiosks, payment processing, and 80+ third-party integrations.

Ownership category

akta.pro rank

Product category

Enterprise Point of Sale Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mobile Ordering, POS & Campus Dining Technology (EDALADAN)

akta.pro secondary industry

Marketplace APIs & API Monetization Platforms (BPAMAOAM)

Keywords

• Enterprise point of sale
• Cloud-based POS software
• Mobile ordering platform
• Payment processing solutions
• Venue management technology

Headquarters

HQ city

Center Valley

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. SaaS Subscription: Cloud-based POS software subscription model with enterprise capabilities including centralized management, real-time analytics, and omnichannel ordering
2. Payment Processing: Transaction-based payment processing services through Appetize Payments, offering integrated merchant services for multi-unit hospitality and venue businesses
3. Hardware Sales: Sale of POS terminals, kiosks, handheld devices, and payment accessories from hardware partners including Elo, Samsung, and Ingenico

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Appetize provides a cloud-based enterprise point-of-sale, digital ordering, and payment processing platform purpose-built for high-volume food, beverage, and retail operations. The platform unifies POS terminals, self-service kiosks, handheld devices, and mobile/online ordering through an open API architecture with integrated payment processing for multi-unit restaurants, sports and entertainment venues, education campuses, amusement parks, and enterprise food service companies.

Product overview

Appetize is an enterprise cloud POS and management platform offering a unified product portfolio centered on four core software products: Appetize Activate (cloud-based POS for quick service, table service, and retail), Appetize Interact Kiosk (self-service kiosk software), Appetize Interact Mobile & Web (mobile and online ordering via API or web app), and Appetize Connect (enterprise management with inventory, reporting, and analytics tools). These are complemented by hardware products including POS Terminals, Kiosks, Handhelds, and Payment Devices & Accessories. The platform supports contactless payments via NFC, mobile wallets (Apple Pay, Google Pay), and RFID, and integrates with over 80 third-party solutions for payments, loyalty, ticketing, inventory management, and digital signage. Industry-specific solutions target Quick Service restaurants, Table Service restaurants, Retail, Sports & Entertainment venues, Education campuses, Professional Facilities, Amusement Parks & Attractions, and Enterprise Food Service companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Appetize Activate

Quantifiable outcome

• Seattle Seahawks saw 16% increase in total orders, 24% increase during games, with self-ordering kiosks
• +3 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration60 records

Feature8 records

Partnerships

57 partnerships are on record, tiered featured, core and supporting.

• FreedomPayfeaturedTechnology or IntegrationFeatured payment integration partner providing payment processing solutions for easier, faster, smarter transactions
• YellowdogfeaturedTechnology or IntegrationFeatured back of house integration partner providing fast and efficient inventory management solutions
• ElofeaturedTechnology or IntegrationFeatured hardware partner redefining touchscreen experience with modernized POS hardware solutions
• OlofeaturedTechnology or IntegrationFeatured online and mobile ordering partner enabling personalized ordering experiences
• CBORDcoreTechnology or IntegrationCampus card management solution with functionality of traditional systems re-imagined for the future. CBORD President Jim H. stated: 'We are excited to partner with Appetize. This partnership is a logical evolution, as CBORD was looking for a reliable platform to offer our customers the usability they expect while maintaining the robust data integrity of CBORD systems.'
• 7shiftsfeaturedTechnology or IntegrationCutting edge labor management software for restaurants integrated with Appetize POS
• PaytronixfeaturedTechnology or IntegrationLoyalty and engagement platform reinforcing customer relationships for guest retention
• OrdermarkcoreTechnology or IntegrationOnline ordering management solution - easiest way for restaurants to manage online ordering and generate more revenue
• ItsaCheckmatecoreTechnology or IntegrationIntegrates over 100 different third-party and online ordering platforms directly to restaurant POS system
• CrunchTimecoreTechnology or IntegrationAll-in-one restaurant management system optimizing operations and lowering food and labor costs
• Restaurant365coreTechnology or IntegrationRestaurant management software managing all aspects of restaurant operations in a single platform
• Realife TechfeaturedTechnology or IntegrationIntelligence platform enhancing fan experience and building customer loyalty for sports and entertainment venues
• Sidearm SportscoreTechnology or IntegrationSports-focused mobile ordering and collegiate event capabilities for engaging fans on game day
• YinzcamcoreTechnology or IntegrationFast, intuitive customer service solutions for game day operations at sports venues
• Apple PaycoreTechnology or IntegrationSecure contactless payment option using Apple devices
• Google PaycoreTechnology or IntegrationFast, simple payment option using cards saved to Google Account
• ElavoncoreTechnology or IntegrationPayment processing accepting all ways customers want to pay
• IngenicocoreTechnology or IntegrationSecure payment solutions empowering commerce across all channels - in-store, online, and mobile
• SamsungcoreTechnology or IntegrationSmart tablet displays seamlessly integrated into POS systems
• StarsupportingTechnology or IntegrationPrinter integration for speeding up customer transactions with Appetize POS
• GivexfeaturedTechnology or IntegrationPOS solutions, management tools, loyalty programs, and gift card platforms
• TicketmastercoreTechnology or IntegrationTicketing platform providing insights into guest preferences and behaviors
• PunchhcoreTechnology or IntegrationLoyalty platform building personal, lasting, and profitable customer relationships
• LevelUpsupportingTechnology or IntegrationOrdering, payments, and loyalty experiences for restaurants
• TappitfeaturedTechnology or IntegrationCashless payment and data solutions for events, venues, and stadiums
• SkidatafeaturedTechnology or IntegrationRFID solutions enabling seamless guest movement in and out of establishments
• Connect & GOfeaturedTechnology or IntegrationGlobal leader in RFID solutions creating frictionless experiences for guests
• EventbritesupportingTechnology or IntegrationEvent management and ticketing technology platform integration
• NetSuitecoreTechnology or IntegrationERP and financial unification in single user-friendly solution
• Built.iosupportingTechnology or IntegrationAward-winning Integration Platform-as-a-Service and Mobile App provider
• VenuetizesupportingTechnology or IntegrationOnline and mobile ordering innovation for improving and innovating guest experiences
• FanMakerfeaturedTechnology or IntegrationSports loyalty, rewards, and membership programs
• FanThreeSixtysupportingTechnology or IntegrationAll-in-one fan engagement with data aggregation, app development, mobile ticketing, and predictive sales
• AdeptsupportingTechnology or IntegrationSports App Platform for Teams, Leagues, and Venues with specialized integrations
• Gateway TicketingsupportingTechnology or IntegrationFlexible ticketing solutions improving operations and enhancing guest experience
• FortressfeaturedTechnology or IntegrationInteractive data platform developed for Sports & Entertainment creating new revenue streams
• PaytronixfeaturedTechnology or IntegrationCustomer engagement and loyalty reinforcement for guests
• AtriumfeaturedTechnology or IntegrationCampus card management solution re-imagined for the future
• LavasupportingTechnology or IntegrationReal-time membership pricing and rewards for guests
• ValutecsupportingTechnology or IntegrationPromotional, loyalty, and gift card programs
• FGTsupportingTechnology or IntegrationEnd-to-end festival ticketing solutions
• TheCustomerConnectionsupportingTechnology or IntegrationCompetitive advantage through strengthening customer relationships
• SynergySuitesupportingTechnology or IntegrationInventory and labor cost management for restaurants
• QSRsupportingTechnology or IntegrationDining experience technology for restaurants
• Easy BarsupportingTechnology or IntegrationBar management tracking cost and locations for seamless operations
• HumanitysupportingTechnology or IntegrationHuman capital optimization
• BERGsupportingTechnology or IntegrationCompany performance optimization
• AlluresupportingTechnology or IntegrationDigital signage hardware maximizing digital signage investments
• PingsupportingTechnology or IntegrationDigital signage integration with Appetize POS
• RevelsupportingTechnology or IntegrationDigital communication solutions broadcasting messages
• AmpThinksupportingTechnology or IntegrationFull-service network integrator with expertise in IPTV, Data Collection & Analytics, and content creation
• Four Winds InteractivesupportingTechnology or IntegrationDigital signage software for businesses
• TripleplaysupportingTechnology or IntegrationDigital Signage, IPTV, and Video Streaming for Enterprise
• CodesupportingTechnology or IntegrationBarcode scanning capturing data and converting to business insights
• APGsupportingTechnology or IntegrationCash management across every location with powerful solutions
• BridgePaysupportingTechnology or IntegrationPayment processing solutions for the future
• Authorize.netsupportingTechnology or IntegrationCredit card, contactless payment, and e-check acceptance

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Lightspeed Restaurant: Cloud POS for full-service and quick-service restaurants with table management, online ordering, and multi-location reporting. Targets enterprise and mid-market restaurant chains, overlapping with Appetize's Multi-Unit Restaurants and Enterprise Food Service segments.
• Bypass Mobile (now Givex/BH): Point-of-sale and mobile ordering platform specifically designed for stadiums, arenas, amusement parks, and other entertainment venues. Most direct specialist competitor in Appetize's sports & entertainment and amusements verticals.
• Toast: Public, well-capitalized cloud POS and payments platform purpose-built for restaurants of all sizes, including enterprise and multi-unit operators. Toast is Appetize's most direct enterprise restaurant competitor, with a similarly all-in-one POS/kiosk/mobile/payments stack and aggressive enterprise sales motion.
• TouchBistro: iPad-based POS for restaurants with table management, online ordering, and reservations, plus integrated payments. Targets full-service restaurants and multi-location operators, comparable to Appetize's table-service and multi-unit restaurant offerings.
• Revel Systems: iPad-based cloud POS with self-service kiosks, kitchen display, and enterprise management tools. Directly cited as a competitor by Appetize customer Spectrum Concessions; competes most closely in multi-unit restaurants, sports venues, and enterprise food service.

Broad incumbents

• SpotOn: Appetize's parent company and a broader restaurant/venue POS and payments platform. SpotOn offers cloud POS, payments, payroll, and marketing software to SMB and enterprise hospitality customers, overlapping directly with Appetize's restaurant and venue footprint while adding SMB scale Appetize lacks.
• Clover (Fiserv): Fiserv's SMB-focused POS platform with hardware terminals, app marketplace, and integrated payments, distributed broadly through banks and partners. Comparable on payments-attached POS for restaurants and small operators, though typically at a smaller scale than Appetize's enterprise deployments.
• NCR Voyix (NCR Aloha): Enterprise restaurant and venue POS platform (Aloha) serving large chains, sports venues, and entertainment accounts. Overlaps directly with Appetize in enterprise food service, sports, and multi-unit restaurants with comparable centralized management depth.
• Block (Square): Block's Square offers Square for Restaurants POS, kiosk, and online/mobile ordering products targeting SMBs and increasingly mid-market and enterprise restaurants. Comparable omnichannel ordering, payments, and integrations, with far greater SMB distribution and brand recognition.
• Oracle MICROS: Long-standing enterprise POS incumbent for hotels, resorts, restaurants, and stadiums. Many sports and entertainment venues run on MICROS, making Oracle a primary competitor in the largest stadium and arena deals where Appetize competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/appetize

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about appetize - now part of spoton