Ovum Health

What Ovum Health does

Ovum Health is a 100% telehealth lifestyle medicine practice founded in 2023 and headquartered in Sagle, Idaho, delivering coordinated hormonal, reproductive, and metabolic healthcare across every life stage from adolescence through menopause. The company operates as an in-network provider with 240+ insurance plans — including Aetna, Cigna, United, BCBS, and TRICARE — across 20 U.S. states, with a clinical model that pairs each patient with a coordinated team of board-certified physicians, nurse practitioners, registered dietitians, and patient advocates. Its flagship product, the trademarked PreConceive™ program, bundles full-body diagnostics (genetics, blood panels, toxins, infections), evidence-based lifestyle medicine, medical nutrition therapy, and 24/7 AI-powered fertility coaching into an insurance-backed preconception protocol.

The technology platform combines IBM watsonx Assistant for conversational patient engagement and scheduling automation with the Practice Better patient portal for care coordination and secure messaging, having processed over 150,000 patient questions with clinical validation. Revenue is generated primarily through insurance reimbursements for covered telehealth visits, lab orders, and care coordination services, with no disclosed out-of-pocket subscription pricing. The company employs a multi-channel go-to-market strategy: direct-to-consumer booking via website and app, enterprise B2B sales to employer benefits managers and health plan network teams, and an embedded care partnership with fertility clinics that delivers a documented 15% revenue lift for partner practices while building a referral pipeline into Ovum's preconception program.

Name

Ovum Health

Legal name

Ovum Health, Inc.

Website

https://ovumhealth.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Ovum Health is a 100% telehealth lifestyle medicine practice delivering coordinated hormonal, reproductive, and metabolic care across all life stages, in-network with 240+ insurance plans across 20 states, anchored by its trademarked PreConceive™ preconception program.

Ownership category

akta.pro rank

Product category

Telehealth Lifestyle Medicine

NAICS

Offices of Physicians (6211), Family Planning Centers (621410)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)

akta.pro secondary industries

Women’s Health & Family Care Virtual Care (fertility, maternity, pediatrics) (HLALADAE), Menopause & Midlife Women’s Health Telehealth (HRT management, symptom care) (HLALAHAI), Menopause & Midlife Women’s Health (HLAKAJAH), Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ)

Keywords

• Telehealth lifestyle medicine
• Hormonal health services
• Preconception care programs
• Fertility and metabolic care
• Root cause medicine

Headquarters

HQ city

Sagle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Insurance-Covered Telehealth Services: Ovum operates as an in-network provider with 240+ insurance plans including Aetna, Cigna, United, BCBS, and TRICARE. Revenue is generated through insurance reimbursements for covered telehealth visits, lab orders, and care coordination services. Patients pay standard co-pays and co-insurance as determined by their insurance plan.
2. Employer Benefits Contracts: Ovum offers its services as an employee benefit through employer health plans. Revenue is generated when employees use the benefit, billed through existing insurance relationships. Employers may also pay for dedicated reporting dashboards and population health management services.
3. Clinic Partnership Revenue Share: Fertility clinics refer patients to Ovum's preconception program. Ovum manages care delivery and billing, with clinical documentation supporting reimbursement through the clinic's existing billing infrastructure. The model creates a 15% increase in patient revenue for partner practices.
4. Health Plan Network Contracts: Ovum contracts as an in-network provider with health plans to provide lifestyle medicine services to covered members. Revenue is generated through insurance reimbursements, with value-based outcomes data supporting network contracting negotiations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Ovum Health operates a 100% telehealth lifestyle medicine practice delivering root-cause, coordinated care for hormonal, reproductive, and metabolic health across all life stages (adolescence through menopause for women and adolescence through midlife for men). A physician, nurse practitioner, registered dietitian, and patient advocate work as an integrated team using advanced diagnostics and evidence-based lifestyle protocols, with the PreConceive™ program as a flagship preconception offering. Services are billed as in-network care under 240+ insurance plans across 20 states.

Product overview

Ovum Health operates as a single unified telehealth platform delivering lifestyle medicine for hormonal and metabolic health across every life stage. The primary named product is PreConceive™, an insurance-backed preconception program that combines full-body diagnostics, evidence-based lifestyle medicine, medical nutrition therapy, and AI-powered fertility coaching to optimize natural fertility and IVF readiness. The broader platform provides coordinated care through physician, nurse practitioner, registered dietitian, and patient advocate teams, covering conditions from PCOS and fertility to perimenopause and midlife transitions for both women and men.

Differentiator

Problem solved

Functional benefit

Brands

• PreConceive™: A proprietary preconception care program by Ovum Health that combines full-body diagnostics, evidence-based lifestyle medicine, medical nutrition therapy, 24/7 AI coaching, and natural/IVF-ready options for fertility optimization and pregnancy preparation.

Products and services

• PreConceive Insurance-backed preconception program that uses full-body diagnostics (genetics, blood, toxins, infections), evidence-based lifestyle medicine, medical nutrition therapy, 24/7 AI-powered fertility coaching, and ovulation induction support to help patients achieve healthy natural pregnancies or prepare for IVF. Includes HSA/FSA eligible supplements and at-home monitoring devices.
• Ovum Health Telehealth Lifestyle Medicine Practice 100% telehealth lifestyle medicine practice delivering coordinated care from a physician, nurse practitioner, registered dietitian, and patient advocate team for hormonal, reproductive, and metabolic health conditions including PCOS, thyroid disorders, irregular periods, endometriosis (stages 1 & 2), subfertility, unexplained infertility, gestational diabetes, perimenopause and menopause. Covered by 240+ insurance plans across 20 states with no referral required.
• Ovum Embedded Preconception Program for Fertility Clinics White-label or co-branded preconception readiness program embedded inside fertility clinics and reproductive endocrinology practices. Clinics refer patients who enroll in Ovum's weekly lifestyle medicine program while remaining in the clinic's ecosystem, generating a 15% revenue lift for partner practices and improved IVF readiness.

Quantifiable outcome

• 77% of overweight patients reached normal BMI within 3 months
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• IBMcoreTechnology or Integration · 7 February 2025Ovum Health integrated IBM watsonx Assistant into their fertility care platform to serve patients via chat and scheduling tools. The AI-powered solution was quickly deployed, enabling Ovum to handle over 150,000 questions with clinical validation and support growth in their user base and telemedicine services. The integration supports patient engagement at scale.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maven Clinic: Largest virtual clinic for women's and family health, covering fertility, preconception, postpartum, and menopause. Direct competitor in the employer-sponsored women's telehealth channel and the same insurance-coverage wedge Ovum pursues.
• Midi Health: Telehealth clinic specializing in perimenopause and menopause care for women in midlife. Closest peer to Ovum's menopause/midlife service line and employer-benefit distribution motion.
• Carrot Fertility: Global fertility benefits platform serving employers and health plans. Overlaps directly with Ovum's enterprise employer-channel GTM and clinic-embedded fertility care partnerships.
• Progyny: Employer-sponsored fertility benefits and care management company. Competes for the same self-insured employer contracts and IVF-clinic referral channels.
• Parsley Health: Root-cause medicine practice combining advanced diagnostics with longitudinal lifestyle-focused care. Highly analogous clinical philosophy and care-team model to Ovum.
• Evernow: Telehealth provider focused on perimenopause and menopause. Direct overlap with Ovum's midlife women's health service line and D2C telehealth delivery model.

Emerging players

• Tia: Women's health provider blending virtual and in-person care across hormonal, reproductive, and primary care needs. Adjacent care model and overlapping patient population, though with a physical-clinic footprint.
• Frame: Women's midlife and menopause care provider with insurance coverage and employer-benefit distribution. Niche but direct overlap with Ovum's perimenopause/menopause service line.

Broad incumbents

• Ro: Large direct-to-patient telehealth platform that has expanded into women's health, fertility, and weight management. Competes for consumer mindshare and employer-channel contracts.
• Hims & Hers Health: Public telehealth platform offering broad primary and specialty care, including women's health. Competes in the consumer telehealth funnel and employer benefit partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fertilityanswers
• LinkedInlinkedin.com/company/ovum-health
• Instagraminstagram.com/fertility.answers
• Xx.com/ovumhealth
• Facebookfacebook.com/ovumhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ovum Health