Sherpa
Sherpa is an Australian same-day delivery technology platform connecting businesses with a crowdsourced courier driver network across 16 cities, offering ASAP, scheduled, and bulk delivery services via web portal, mobile apps, Shopify/WooCommerce integrations, and a public API.
- Company typePrivate
- Founded2015
- HeadquartersThe Rocks, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sherpa does
Sherpa is an Australian same-day and on-demand delivery technology platform that connects businesses and individuals with a crowdsourced network of independent courier drivers across 16 Australian cities. Founded in 2013 (operationally launched 2015), Sherpa operates the Sherpa Platform offering three core service tiers: Sherpa Express (ASAP/on-demand), Delivery Slots (scheduled fulfilment windows), and Hyperbatching (bulk runs of 20+ jobs per driver for high-volume shippers). The underlying technology stack comprises a web portal (deliveries.sherpa.net.au), iOS and Android apps for both senders and drivers, automated dispatch and route optimisation, real-time GPS tracking with live ETA links, and a proof-of-delivery capture system with photo, location, and timestamp documentation. Integration surface includes a native Shopify app, a WooCommerce plugin, and a public RESTful API enabling custom integrations and real-time rate calculation at checkout.
The business model is primarily transaction-based, charging per-delivery fees that vary by delivery type, vehicle, distance, and surcharges (CBD, wait time, fuel, additional items), with discounted Bulk Rate Runs for customers shipping 20+ deliveries per day. Sherpa serves a horizontal mix of segments including e-commerce retailers, pharmacies, alcohol retailers (with RSA compliance), grocers, florists, professional services, and high-volume enterprise shippers, with named enterprise customers such as Woolworths, Dan Murphy's, BWS, Chemist Warehouse, Travel Money Oz, and Sydney Swans. Go-to-market combines product-led growth (free sender sign-up, self-serve dashboard, marketplace listings on Shopify App Store and WooCommerce repository) with enterprise field sales for 20+ daily delivery accounts. Auxiliary products include SherpaFleet (fleet management system in beta), the Everest Driver Loyalty Program (Base Camp, Altitude, Summit tiers) with Marsh/RideProtect insurance and Apple partner benefits, and the Scan & Sort app for hub dispatch. In March 2025, Sherpa merged with Drive Yello to create Australia's largest independent same-day delivery network, and the company operates as Sherpa (Aust) Pty Ltd, ABN 24 168 403 307, with headquarters in the Sydney area and a small team (under 50 employees).
Sherpa firmographics
Firmographics- Name
- Sherpa
- Legal name
- Sherpa (Aust) Pty Ltd
- Website
- https://sherpa.net.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sherpa is an Australian same-day delivery technology platform connecting businesses with a crowdsourced courier driver network across 16 cities, offering ASAP, scheduled, and bulk delivery services via web portal, mobile apps, Shopify/WooCommerce integrations, and a public API.
- Ownership category
- akta.pro rank
Sherpa industry classification
Industry- Product category
- Same-Day Delivery / Last-Mile Logistics
- NAICS
- Couriers and Express Delivery Services (4921), Local Messengers and Local Delivery (4922)
- SIC
- Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Crowdsourced Parcel Delivery (independent driver networks) (TLAAAGAB)
- akta.pro secondary industries
- Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD), Crowdsourced Scheduled/Batch Route Delivery (TLAAAGAI), Marketplace-Managed Parcel Delivery (In-House Seller Fulfillment) (TLAAAFAA)
Keywords
Where Sherpa is headquartered
LocationHeadquarters
- HQ city
- The Rocks
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Sherpa business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Per-Delivery Transaction Fees: Customers pay-per-delivery with all-inclusive account access. Fees calculated based on delivery type (ASAP, Delivery Slots, Hyperbatching), vehicle type, distance, and applicable surcharges (CBD, fuel, wait time, item quantity).
- CBD Delivery Surcharges: Additional surcharges for deliveries in CBD areas of Brisbane, Melbourne, Perth, and Sydney. Higher multipliers apply for afternoon/evening deliveries.
- Wait Time Fees: Fees charged after initial waiting period when driver is kept waiting at pickup or delivery location.
- Fuel Surcharges: Variable fuel surcharge of $0.06 (ex GST) per km travelled, reviewed monthly.
- Bulk Rate Runs: Discounted rates for customers with 20+ deliveries per day, bundled into runs for multiple deliveries to single driver.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Per-Delivery Pricing |
| Unit Pricing | Pay-as-you-go | CBD Delivery Surcharges |
| Unit Pricing | Pay-as-you-go | Wait Time Fees |
| Unit Pricing | Pay-as-you-go | Fuel Surcharge |
| Unit Pricing | Pay-as-you-go | Additional Item Fees |
| Transaction based/ take rate | Monthly | Bulk Rate Runs |
Go-to-market motion2 records
Distribution channels10 records
Marketing channels8 records
Sherpa product offering
Product offeringCore offering
Sherpa operates a crowdsourced last-mile delivery marketplace in Australia, connecting businesses and individual senders with independent courier drivers via web portal, mobile apps, and e-commerce integrations. Its core offerings include three delivery service tiers — Sherpa Express (ASAP on-demand), Delivery Slots (scheduled fulfilment windows), and Hyperbatching (bulk runs for 20+ daily deliveries) — with auto-dispatch, real-time GPS tracking, Proof of Delivery capture, and compliance features for age-restricted goods.
Product overview
Sherpa is an Australian same-day and on-demand delivery technology platform. The core offering consists of the Sherpa Platform connecting businesses with a crowd-sourced network of vetted independent drivers. The platform offers three main delivery service tiers: Sherpa Express (ASAP/on-demand), Delivery Slots (scheduled), and Hyperbatching (high-volume bulk). Sherpa serves both senders (businesses/individuals) and drivers through dedicated mobile apps (Sherpa Sender App, Sherpa Driver App), plus enterprise solutions via Sherpa Scale. Additional products include SherpaFleet (fleet management system in beta), the Everest Driver Loyalty Program, and Scan & Sort App for dispatch operations. E-commerce integration is provided through dedicated Shopify and WooCommerce plugins, plus a public API for custom integrations. The platform includes features like Secure Handover for age-restricted deliveries, auto-dispatch, real-time GPS tracking, and proof of delivery capture.
Differentiator
Problem solved
Functional benefit
Brands
- Everest Driver Loyalty Program: A driver loyalty program rewarding Sherpa drivers with points, tiers (Base Camp, Altitude, Summit), and benefits based on delivery performance.
Products and services
- Sherpa Platform Core technology platform connecting businesses and individuals with a crowd-sourced network of vetted independent drivers for same-day and on-demand delivery. Provides real-time tracking, auto-dispatch, route optimisation, and delivery management via web portal and mobile apps.
- Sherpa Express (ASAP) On-demand urgent delivery service with ready-now pickup capability, temperature-sensitive item handling, and premium value-add options for businesses and individual senders.
- Delivery Slots Scheduled delivery service allowing businesses to preset fulfilment windows with scheduled order times and bundled savings for bulk pickups.
- Hyperbatching Volume delivery solution for large senders offering 20+ jobs per single driver with optimised routing for reduced footprint and best per-order value.
- Sherpa Driver App Mobile application for independent Sherpa drivers to receive delivery requests, navigate routes, capture proof of delivery, and manage their delivery workflow. Available for iOS and Android.
- Sherpa Sender App Mobile application for businesses and individuals to create, manage, and track deliveries, send bulk orders, and monitor driver progress in real-time.
- Sherpa Scale Enterprise-level delivery solutions for large-volume businesses requiring custom integrations, dedicated support, and bulk rate runs for 20+ daily deliveries.
- Everest Driver Loyalty Program Tiered driver loyalty program (Base Camp, Altitude, Summit) rewarding drivers with points per successful delivery. Benefits include priority job access, bulk run slots, event day slots, and partner perks including Apple discounts.
- Scan & Sort App Mobile application for streamlined dispatch operations, designed for increased efficiency in sorting and scanning deliveries at hub and pickup locations.
Quantifiable outcome
- Sydney Swans achieved 156% sales growth using Sherpa for away-game merch delivery
- +2 more outcomes
Companies that use Sherpa
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles3 records
Sherpa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature10 records
Sherpa partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and minor.
- Drive YelloflagshipSherpa and Drive Yello merged in March 2025 to create Australia's largest independent same day delivery network. The merger combined both companies' driver networks and operational capabilities under the Sherpa brand, significantly expanding geographic coverage and delivery capacity.
- Marsh and RideProtectcoreExclusive insurance partnership providing Marsh and RideProtect insurance products to Sherpa gig drivers. Partnership offers exclusive insurance coverage for drivers including vehicle, public liability, and income protection options tailored for delivery contractors.
- ShopifycoreNative Shopify app integration enabling automatic delivery rate calculation at checkout, order transmission, and tracking link generation. App supports 1hr, 2hr, 4hr and same day delivery windows with customizable labels and bulk rates.
- WooCommerce (Automattic)coreWordPress/WooCommerce plugin enabling e-commerce stores to integrate Sherpa delivery options. Features include email tracking links, delivery preference flags, and support for 1-hour and bulk rates.
- AppleminorApple partner benefits available through Everest Driver Loyalty Program. Summit tier drivers receive $10 Apple discount as part of reward benefits.
- AAA TaxisminorAAA Taxis partner benefits available through Everest Driver Loyalty Program. Benefits for drivers reaching higher tiers in the loyalty program.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Sherpa competitors and assessment
Company assessmentOthers
- Bringg: Delivery orchestration and management platform enabling enterprises to manage their own fleets and third-party delivery providers. Adjacent rather than competitive to Sherpa, but relevant as a potential integration partner or alternative enterprise architecture for large retailers.
- Onfleet: Last-mile delivery management software provider offering route optimization, dispatch, and tracking tools to delivery operators. Not a direct competitor to Sherpa's consumer-facing marketplace, but a potential technology partner or competitor to Sherpa's SherpaFleet fleet management offering.
Direct peers
- Lalamove: Asia-Pacific-focused on-demand crowdsourced delivery and logistics platform connecting businesses with drivers for same-day and intracity deliveries. Comparable crowdsourced vehicle-based delivery model with strong APAC presence, increasingly competing for Australian enterprise contracts.
- GoShare: US-based crowdsourced delivery marketplace connecting businesses and consumers with independent drivers and trucks for last-mile and middle-mile deliveries. Comparable crowdsourced capacity model and SMB/enterprise customer focus, with similar crowdsourced-driver technology stack.
- Stuart Delivery: European crowdsourced same-day delivery platform serving restaurants, retailers, and e-commerce businesses across UK, France, Spain, and other EU markets. Closest direct European analog to Sherpa in terms of crowdsourced urban same-day delivery model and SMB/enterprise customer mix.
- Zoom2u: Australia-headquartered on-demand same-day courier marketplace connecting businesses with crowdsourced drivers. Closest direct competitor to Sherpa in the Australian same-day delivery space, serving overlapping SMB and enterprise customers with similar crowdsourced capacity model.
- Sendle: Australian parcel delivery aggregator offering discounted shipping services via partner carrier networks to SMBs. Comparable to Sherpa in the Australian market and serves a similar long-tail of small e-commerce merchants, though Sendle is more focused on national parcel shipping than same-day urban delivery.
- DoorDash Drive: DoorDash's white-label delivery service leveraging its crowdsourced driver network for same-day merchant fulfillment. Operates with a similar crowdsourced driver model and is expanding into same-day delivery for non-restaurant merchants in markets including Australia.
Regional players
- Starship Technologies: Autonomous last-mile delivery robot operator primarily serving US and European university campuses and grocery partners. Not currently a direct competitor in Australia, but represents an emerging autonomous alternative to crowdsourced drivers that could disrupt the urban last-mile delivery model in the medium term.
Broad incumbents
- Uber Direct: Uber's merchant delivery service using the global Uber driver network for on-demand item delivery. Direct competitor in same-day delivery for merchants, with substantially deeper capital, larger driver supply, and broader geographic footprint than Sherpa.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Sherpa social profiles
Digital presenceSherpa compliance and trust
Trust signalCompliance2 records
Sherpa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sherpa leadership team
Management profileNumber of profiles
Profiles3 records
Sherpa funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sherpa M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sherpa
What does Sherpa do?
Sherpa operates a crowdsourced last-mile delivery marketplace in Australia, connecting businesses and individual senders with independent courier drivers via web portal, mobile apps, and e-commerce integrations. Its core offerings include three delivery service tiers — Sherpa Express (ASAP on-demand), Delivery Slots (scheduled fulfilment windows), and Hyperbatching (bulk runs for 20+ daily deliveries) — with auto-dispatch, real-time GPS tracking, Proof of Delivery capture, and compliance features for age-restricted goods.
Is Sherpa a public or private company?
Sherpa is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sherpa founded?
Sherpa was founded in 2015. It employs 11 to 50 people.
Where is Sherpa based?
Sherpa is headquartered in The Rocks, Australia, in the Oceania region.
How does Sherpa make money?
Five revenue lines are on record. Per-Delivery Transaction Fees are the primary driver. The others are CBD Delivery Surcharges, wait Time Fees, fuel Surcharges and bulk Rate Runs.
Who are Sherpa's main competitors?
Others on record are Bringg and Onfleet. Direct peers are Lalamove, GoShare, Stuart Delivery, Zoom2u, Sendle and DoorDash Drive. Starship Technologies is listed as a regional player. Uber Direct is listed as a broad incumbent.
Does Sherpa have an API?
Yes. Sherpa provides a public API that enables businesses to integrate delivery services into their systems. The API allows users to create orders, manage deliveries, track shipments in real-time, and access driver information. API access requires signing up for a Sherpa business account, with credentials issued for authentication. The terms state usage limits are enforced to prevent overuse and abuse, and Sherpa reserves the right to limit or block API requests that are excessive or non-compliant. Support documentation and technical design documents may be provided, though Sherpa has no obligation to provide maintenance, support, or training for API setup. The API may be updated or discontinued at Sherpa's discretion without guarantee of backward compatibility. Developer documentation is at www.sherpa.net.au/business.
What industry is Sherpa in?
Sherpa's product category is Same-Day Delivery / Last-Mile Logistics. Its primary akta.pro industry code is TLAAAGAB, Crowdsourced Parcel Delivery (independent driver networks), with a secondary code of BPAMAHAD, Courier, Parcel & Last‑Mile Delivery Platforms. Its NAICS code is 4921 and its SIC code is 4210.