Taurus Sports
- Company typePrivate
- Founded-
- HeadquartersKloten, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Taurus Sports firmographics
Firmographics- Name
- Taurus Sports
- Legal name
- Taurus Sports AG
- Website
- https://taurussports.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Taurus Sports industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)
- akta.pro primary industry
- Full-Line Sporting Goods Superstores (CRAMABAA)
- akta.pro secondary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
Keywords
Where Taurus Sports is headquartered
LocationHeadquarters
- HQ city
- Kloten
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Taurus Sports business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales - Consumer: Direct sales of sports equipment, apparel, and footwear to individual consumers through e-commerce platform and physical retail store. Product categories include football, unihockey, running, handball, volleyball, squash, fitness, and lifestyle sports.
- B2B Club and Association Sales: Dedicated club shop (Vereinsshop) platform for sports clubs and associations to order custom team apparel and equipment. Includes sublimation customization services for club-specific designs.
- Membership Card (Membercard Premium Partner): Annual membership program offering 20-30% discounts on products. Sold for CHF 49, providing recurring customer engagement and loyalty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across 21,000+ articles |
| Subscription | Annual | Membercard Premium Partner - CHF 49 annual membership |
| Unit Pricing | Pay-as-you-go | Free delivery threshold |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Taurus Sports product offering
Product offeringCore offering
Taurus Sports AG is a Swiss sporting goods retailer selling more than 21,000 articles of sports equipment, apparel, footwear, and accessories for team sports (football, unihockey, handball, volleyball, squash) and running through its own e-commerce shop (taurussports.ch), a B2B Vereinsshop club portal, and a physical retail store in Kloten. The company also offers custom sublimation team apparel design, a Membercard Premium Partner annual membership program, and Teamday in-store events for clubs and associations.
Product overview
Taurus Sports operates a dual-channel retail model consisting of a consumer-facing Sport-Online-Shop (taurussports.ch) and a dedicated Vereinsshop portal for sports clubs and associations. The main platform offers over 21,000 sports articles across equipment, apparel, footwear, and fan merchandise for sports including football, unihockey, running, handball, volleyball, squash, and fitness. The Vereinsshop provides customized team apparel with personalization services. Supporting offerings include the Membercard Premium Partner membership (offering 20-30% discounts), Teamday events service (featuring 30% team discounts and professional consultation), and sublimation-based custom club clothing design. The company also provides access to manufacturer catalogs for extended product discovery.
Differentiator
Problem solved
Functional benefit
Products and services
- Taurus Sports Sport-Online-Shop Consumer-facing e-commerce platform offering over 21,000 sports articles across team sports (football, unihockey, handball, volleyball, squash) and running, including equipment, apparel, footwear, fan merchandise, and accessories, with product search, customer reviews, customer accounts, and 48-hour delivery within Switzerland.
- Vereinsshop (Club Shop) Dedicated B2B online portal for sports clubs and associations to purchase customized team apparel with club logos, personalizations, and bulk equipment orders, managed by dedicated Clubbetreuer (club supervisors) for football/outdoor and unihockey/indoor sports.
- Membercard Premium Partner Annual paid membership card priced at CHF 49 offering 20% discount on the complete product range and 30% discount on Salming brand products, available for individual purchase or free for partner club members. Not combinable with other offers, net prices, or special offers.
- Teamday Organized in-store team event service for sports clubs and groups offering personalized consultation, professional equipment fitting, product demonstrations, competitions, refreshments, and an exclusive 30% event discount on purchases made during the event.
- Sublimation Custom Club Clothing Custom team apparel design service using sublimation printing technology, allowing sports clubs to create unique, permanently available personalized sportswear with custom designs, logos, and colors, supported by manufacturer team creator tools (e.g., Jako Teamcreator, Puma Kit Factory).
- Taurus Sports Physical Retail Store (Kloten) Physical retail store and showroom at Steinackerstrasse 4, 8302 Kloten offering in-person product browsing, personal consultation by trained sales consultants, and product demonstrations for individual athletes and sports clubs.
Quantifiable outcome
- Over 21,000 articles available for order
- +2 more outcomes
Companies that use Taurus Sports
Customer profileSegments3 records
Ideal customer profiles3 records
Taurus Sports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Taurus Sports partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- AdidascoreMajor sportswear brand partnership. Taurus Sports distributes adidas teamwear and football products. Manufacturer catalogs including adidas Teamwear 2026 Edition and adidas Teamwear Multisport 2026 available.
- NikecorePrimary sports brand partner. Taurus Sports carries Nike football and team products including Nike Team Football 2026 catalog.
- PumacoreSportswear partnership for team and running products. Puma Fussball 2026 and Puma Running catalogs available. Puma Kit Factory configurator for custom team designs.
- JakocoreGerman sportswear brand specializing in team sports. Jako Teamsport 2026 and Jako Corporate 2026 catalogs available. Jako TeamCreator tool for custom team apparel design.
- ErimacoreSwiss sportswear brand. Multiple catalogs including Erima Teamsport 2026, Erima Leichtathletik & Running 2026, Erima Tennis & Padel 2026, and Erima Turnen 2026.
- HummelcoreDanish sportswear brand. Hummel Teamsport 2026 catalog available.
- CraftminorSwedish sports apparel brand. Craft Teamwear SS26 catalog available.
- KempaminorHandball specialist brand. Kempa Teamwear 2025 catalog available.
- New BalanceminorFootwear and apparel brand. New Balance Teamwear catalog 2025-2027 available.
- SalmingcoreSwedish unihockey and handball equipment specialist. Premium partner with 30% discount on all Salming products through Membercard program.
- BrooksminorRunning shoe specialist. Brooks running shoes including Adrenaline GTS 23 available in product catalog.
- SauconyminorRunning footwear brand. Saucony products including Excursion TR16 GTX available.
- CEPminorCompression sportswear brand. CEP running compression products available.
- ArenaminorSwimming and sports apparel brand.
- AsicsminorRunning and sports footwear specialist.
- ReuschminorGoalkeeper gloves and winter sports gloves specialist.
- uhlsportminorFootball and handball equipment brand. uhlsport Teamwear 2025 catalog available.
- SelectminorFootball and handball equipment specialist. Select 2026 catalog available.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Taurus Sports competitors and assessment
Company assessmentDirect peers
- SportXX: Migros-owned Swiss sporting goods retailer with national footprint across team, running, and outdoor categories. Competes head-on with Taurus in Switzerland on multi-brand sporting goods retail.
- Runners Point: Specialty running retailer with Swiss presence carrying premium running brands (Brooks, Saucony, Asics). Overlaps with Taurus's running category focus and similar premium-brand assortment.
- Intersport Switzerland: Swiss affiliate of the global Intersport cooperative, operating multi-brand sporting goods stores with team-sport and running expertise. Directly comparable assortment and customer segments to Taurus.
- Ochsner Sport: Switzerland's largest dedicated sporting goods chain with ~140 stores and a broad multi-brand assortment across team sports, running, and outdoor. Direct competitor to Taurus in the same Swiss market and same multi-category positioning.
- Decathlon Switzerland: Global sporting goods superstore with Swiss operations, offering proprietary and partner-brand equipment/apparel at aggressive prices. Overlaps directly with Taurus on team sports and running categories.
Regional players
- Absolute Teamsport (brand program): DACH-focused team-sports retailer platform closely affiliated with Taurus via shared branding. Comparable team-sports B2B orientation across German-speaking Europe.
Broad incumbents
- Galaxus / Digitec: Switzerland's largest online general retailer, increasingly expanding into sporting goods and equipment. Represents indirect competitive pressure on Taurus's online channel.
- Zalando: Europe's largest online fashion and sporting goods platform with Swiss operations. Competes on price, assortment scale, and convenience but lacks Taurus's team-sports specialization and club-service layer.
Emerging players
- Adidas (Direct): Brand-direct Swiss channels for adidas teamwear and running products. Threatens Taurus's wholesale margin and shelf access as brand direct-to-consumer investment grows.
- Nike (Direct): Brand-direct online and physical channels in Switzerland that increasingly compete with multi-brand resellers like Taurus on Nike assortment and pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Taurus Sports social profiles
Digital presenceTaurus Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taurus Sports leadership team
Management profileNumber of profiles
Profiles4 records
Taurus Sports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taurus Sports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taurus Sports
What does Taurus Sports do?
Taurus Sports AG is a Swiss sporting goods retailer selling more than 21,000 articles of sports equipment, apparel, footwear, and accessories for team sports (football, unihockey, handball, volleyball, squash) and running through its own e-commerce shop (taurussports.ch), a B2B Vereinsshop club portal, and a physical retail store in Kloten. The company also offers custom sublimation team apparel design, a Membercard Premium Partner annual membership program, and Teamday in-store events for clubs and associations.
Is Taurus Sports a public or private company?
Taurus Sports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Taurus Sports founded?
Taurus Sports was founded in -1. It employs 11 to 50 people.
Where is Taurus Sports based?
Taurus Sports is headquartered in Kloten, Switzerland, in the Europe region.
How does Taurus Sports make money?
Three revenue lines are on record. Product Sales - Consumer is the primary driver. The others are B2B Club and Association Sales and membership Card (Membercard Premium Partner).
Who are Taurus Sports's main competitors?
Direct peers on record are SportXX, Runners Point, Intersport Switzerland, Ochsner Sport and Decathlon Switzerland. Absolute Teamsport (brand program) is listed as a regional player. Broad incumbents are Galaxus / Digitec and Zalando. Emerging players are Adidas (Direct) and Nike (Direct).
Does Taurus Sports have an API?
No public API is recorded for Taurus Sports.
What industry is Taurus Sports in?
Taurus Sports's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMABAA, Full-Line Sporting Goods Superstores, with a secondary code of CRAMABAE, Team Sports Equipment & Uniforms Retail. Its NAICS code is 45911.