What On3 does

On3 (also branded as On3.ai or ON3) is an AI-driven knowledge-to-performance platform founded in 2022 and headquartered in Madison, Wisconsin, targeting frontline workers in homebuilding, construction, and manufacturing. The company positions itself against the cited industry problem that up to 70% of training content is forgotten within 24 hours, and addresses it by combining a real-time Q&A system, video-based expertise capture, and validated learning modules in a mobile-first experience built for jobsite and shop-floor environments where desk-based learning tools fail. Its distribution spans iOS App Store, Google Play, and direct enterprise sales channels.

The product suite consists of three core modules: Ask On3 (an AI-powered Q&A engine delivering context-aware, company-approved answers grounded in organizational knowledge), On3 Create (an expertise capture tool that records on-site video and converts it into professionally produced tutorials), and On3 Learn (an expertise validation layer with AI Coaching and AI Check-In for retention measurement and reinforcement). Adjacent offerings include the Safety Blueprint: The Essentials content series (40 OSHA-aligned modules) and a sister division called BuildCare that extends the platform into AI-supported customer feedback. The underlying technology stack leverages multimodal AI (text, video, and integrated workflows) with roadmap signals around voice capabilities; the CTO's background in WebRTC and AI-driven real estate products at prior companies (InterCall, 6Ripples, IrisCX) suggests credible AI engineering, though no proprietary foundation models are disclosed.

On3 monetizes through annual subscription SaaS (quote-based, not publicly disclosed) supplemented by professional services revenue from custom content development and on-site video production work. Named enterprise customers include major U.S. residential homebuilders (D.R. Horton, PulteGroup, Brookfield Residential, Lennar, Meritage Homes) and a global manufacturer (LIXIL), with mid-market builders (Eldon Homes, Stateson Homes, Tilson) and realty partners expanding the long tail. The go-to-market combines product-led growth via mobile app stores with enterprise field sales for tailored implementations, and is reinforced by leadership positions within industry associations (NAHB Board, Housing Innovation Alliance, Wisconsin Builders Association) and selection for Moderne Ventures' Spring 2026 Passport cohort. The company filed an SEC Form D in September 2024 for an exempt securities offering of up to $4,999,999, with $1,148,915 sold at filing, reflecting an early-stage capital posture. Geographic footprint is concentrated in the United States with Wisconsin as the home market.

Name

On3

Legal name

On3, Inc.

Website

https://on3.ai

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

On3 is an AI-driven mobile learning and knowledge management platform for frontline workers in homebuilding, construction, and manufacturing, offering real-time Q&A, video-based expertise capture, and validated training modules to combat rapid knowledge loss.

Ownership category

akta.pro rank

Product category

Workforce Learning and Development Software

NAICS

Custom Computer Programming Services (541511), Computer Training (611420), Teleproduction and Other Postproduction Services (512191)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Interactive Video & Video-Based Learning Authoring (EDAFAHAC)

akta.pro secondary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

Keywords

• Mobile learning platform
• Workforce training software
• Knowledge management system
• Expertise capture platform
• AI learning solutions

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform SaaS Subscription: AI-driven knowledge hub and mobile learning platform delivered as subscription service, providing real-time Q&A, expertise capture, and structured learning modules on a recurring basis.
2. Custom Content Development: Professional content creation services where On3's team edits and produces customer on-site recordings into cinematic tutorials tailored to specific training needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

On3 sells an AI-driven mobile learning and knowledge-to-performance platform for frontline workers in homebuilding, construction, and manufacturing. The platform combines Ask On3 (real-time AI Q&A grounded in company-approved knowledge), On3 Create (video expertise capture with professional cinematic production), and On3 Learn (structured learning modules with AI coaching and retention measurement), all delivered through iOS and Android apps plus web portals on a subscription basis. Custom content development and professional video production services are offered alongside the software.

Product overview

On3 is a unified Knowledge-to-Performance Platform connecting people, processes, and expertise into an AI-driven knowledge hub. The platform consists of Ask On3 (AI-powered Q&A), On3 Create (expertise capture and video content creation), and On3 Learn (expertise validation with AI reinforcement). Safety Blueprint provides specialized OSHA safety content. A companion division, BuildCare, offers AI-supported customer feedback solutions. Built for frontline workers in construction, manufacturing, and similar industries, with mobile apps available on iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• BuildCare: A division of ON3 that transforms customer surveys into multimedia, AI-supported customer conversations.
• Ask On3
• On3 Create
• On3 Learn
• Safety Blueprint: The Essentials

Products and services

• Ask On3 AI-powered question-answering feature that allows frontline teams to ask natural-language questions and receive immediate, accurate, company-approved answers with real-time, context-aware responses, step-by-step guidance, and visual support grounded in the organization's knowledge hub. Sold to enterprise customers in construction, homebuilding, and manufacturing.
• On3 Create Expertise capture and video production capability that records daily operations, new products, processes, and techniques in the field and converts them into professionally edited, cinematic tutorials added to the On3 content library. Designed for capturing tacit expert knowledge from veteran workers in construction and manufacturing environments.
• On3 Learn Expertise validation and AI-enhanced learning module that turns the Knowledge Hub into practical, structured learning. Includes AI Coaching that personalizes modules to skill level and learning pace, plus AI Check-In that measures retention over time and triggers refresher learning when knowledge gaps are identified. Delivered via the learn.on3.ai web portal and the iOS and Android mobile apps.
• Safety Blueprint: The Essentials Construction safety education program consisting of 40 field-produced modules covering OSHA's top four construction hazards, designed to support new-hire onboarding and OSHA-compliance training for frontline construction workers. Sold as a content program alongside the On3 platform.
• BuildCare Division of On3 that transforms traditional customer surveys into multimedia, AI-supported customer conversations, extending On3's AI capabilities into the customer experience domain for homebuilders.

Quantifiable outcome

• 70% of training forgotten in 24 hours without reinforcement; 90% forgotten within a week
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Moderne VenturescoreStrategic or Co-development PartnerSelected for Spring 2026 Passport Industry Immersion Program, the 27th cohort of Moderne's six-month program providing education, industry exposure, and access to over 1,500 executives and corporations in real estate, finance, and insurance sectors to drive customer growth and distribution.
• D.R. HortonmajorOthersMajor homebuilder utilizing On3 AI platform as a strategic partner for workforce training and knowledge management across their operations.
• PulteGroupmajorOthersOne of the nation's largest homebuilders partnered with On3 for AI-powered mobile learning and expertise capture solutions.
• Brookfield ResidentialcoreOthersLeading homebuilder partner leveraging On3's platform for cultivating and maintaining a skilled workforce.
• LennarcoreOthersMajor national homebuilder integrated into On3's partner ecosystem for construction workforce development.
• Meritage HomescoreOthersInnovative homebuilder partner utilizing On3 AI's mobile-centric learning for workforce empowerment.
• LIXILcoreOthersGlobal manufacturing partner leveraging On3's expertise capture and training solutions for workforce development.
• Wisconsin Builders AssociationminorOthersState-level homebuilding industry association partner supporting Wisconsin market presence and industry collaboration.
• BuildCarecoreOthersOn3's division company transforming customer surveys into multimedia, AI-supported customer conversations. Cross-promoted on main platform.
• National Association of Home Builders (NAHB)coreGTM or Marketing PartnerIndustry association where On3's CMO serves as Corporate Trustee of Leading Suppliers Council and Board Member, with company participating in NAHB events and programs.
• Housing Innovation AlliancecoreGTM or Marketing PartnerIndustry organization that awarded On3 the 2023 Pitchfest Winner for Data and Technology, providing industry exposure and validation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BILT: BILT provides interactive 3D animated instructions and training for construction, manufacturing, and DIY assembly. It is the closest direct competitor to On3 Create / Safety Blueprint, targeting the same frontline training use case in residential construction and homebuilding-adjacent industries.
• Trainual: Trainual is a playbook, SOP, and training platform built for frontline-heavy SMBs including construction and home services. Like On3, it turns operating knowledge into structured training for distributed teams, though Trainual focuses on text/SOP workflows while On3 emphasizes AI Q&A and video.
• Schoox: Schoox is a learning and knowledge platform purpose-built for frontline, deskless workforces in industries like manufacturing, retail, and construction. It is directly comparable to On3's mobile-first frontline training approach, with similar emphasis on capturing tacit knowledge from experienced workers.
• EdApp by SafetyCulture: EdApp (owned by SafetyCulture) is a mobile LMS focused on deskless and frontline training, with strong adoption in construction, manufacturing, and field services. It overlaps directly with On3 Learn's mobile microlearning and AI-driven reinforcement approach.
• iTacit: iTacit is a frontline workforce training and knowledge-sharing platform targeting healthcare, manufacturing, and skilled trades. Its mobile-first employee knowledge delivery model closely mirrors On3's design intent and target persona.

Broad incumbents

• Guru: Guru is an enterprise knowledge management and AI answer platform that competes with the Ask On3 layer of the stack. It serves a broader office/knowledge-worker audience rather than frontline environments, but addresses overlapping buyer pain around institutional knowledge loss.
• Docebo: Docebo is an enterprise LMS with AI-driven personalization capabilities, serving large corporates across multiple industries. It is a broader incumbent compared to On3's verticalized frontline focus, but competes for the same L&D budget line items.
• Cornerstone OnDemand: Cornerstone OnDemand is a large enterprise talent and learning management suite used by global enterprises. It is a broader incumbent that would be evaluated alongside On3 by large enterprise L&D buyers, though it lacks On3's frontline-mobile design and homebuilder vertical depth.
• Procore: Procore is the dominant construction management platform and could bundle or partner around workforce/training functionality within its homebuilder customer base. It represents a strategic adjacent incumbent that overlaps with On3 on the same buyer (residential construction executives).

Emerging players

• Glean: Glean is an enterprise AI search and knowledge platform that competes with the Ask On3 retrieval layer across knowledge-worker use cases. It does not target frontline environments today but represents a fast-moving emerging AI competitor for the knowledge-retrieval budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/on3-llc
• Xx.com/llc_on3
• Facebookfacebook.com/On3LLC

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On3