What Metronomic Limited does

Metronomic Limited, operating in the United States through its entity Metronomic Inc. and commercializing the "Materno" brand, is a digital health company founded in 2019 and headquartered in London, with 11-50 employees. The company provides Materno, a maternity care mobile application that supports women from pregnancy through the postpartum period via four integrated components: real-time remote monitoring devices that stream maternal health data to patients and their existing providers, personalized care plans tailored to individual clinical needs, a physician-approved content library, and a dedicated human care manager assigned for the duration of the pregnancy and postpartum journey. Materno is designed to supplement, rather than replace, a patient's existing OB-GYN or midwife relationship, with remote-monitoring data shared into the established care team.

The underlying technology is a mobile health platform with connected remote-monitoring hardware feeding continuous data, layered with care coordination workflows and curated clinical content. All clinical services are delivered by licensed physicians and clinicians operating through independently owned medical practices, meaning Metronomic itself does not provide medical services; the company is positioned as a care-management technology and coordination layer.

Metronomic operates a B2B2C go-to-market, selling enterprise subscriptions to health insurance plans and self-insured employers who include Materno as a covered maternity benefit for their members or employees. End patients access the service free of charge through eligibility verification via their health plan or employer, with revenue flowing from B2B contracts rather than direct consumer payments. Materno is currently offered in select U.S. states, and the company has executed four disclosed funding rounds totaling approximately $1.975M between 2020 and 2022, followed by the acquisition of Iron Health in January 2025.

Name

Metronomic Limited

Legal name

Metronomic Inc.

Website

https://metronomichealth.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Metronomic Limited, operating as Materno, is a digital health company offering a B2B2C maternity care mobile app with remote monitoring, personalized care plans, and dedicated care manager support, distributed through U.S. health insurance plans and self-insured employers as a covered benefit.

Ownership category

akta.pro rank

Product category

Digital Maternity Care

NAICS

Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC)

akta.pro secondary industries

Maternal & Neonatal Remote Monitoring Platforms (HLACAFAC), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Postpartum & Newborn Care Telehealth (postpartum check-ins, newborn guidance) (HLALAHAD)

Keywords

• Maternal health technology
• Remote patient monitoring
• Pregnancy care app
• Postpartum support
• Digital maternity care

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Health Plan/Employer B2B Revenue: Materno is offered free to members of participating health plans and employees of partner employers. The company generates revenue through B2B contracts with health insurance providers and self-insured employers who include Materno as a benefit in their health plans. Revenue flows from premiums or benefit administration fees rather than direct patient charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Metronomic Limited operates the Materno platform, a maternity care mobile application that supports women through pregnancy and postpartum via real-time remote monitoring devices, personalized care plans, dedicated care manager support, and a physician-approved content library. The service is distributed through B2B contracts with health insurance plans and self-insured employers as a covered maternity benefit, with the mobile app serving as the patient-facing delivery channel.

Product overview

Materno is a single unified maternity care app designed to support patients from pregnancy through parenthood. The product provides personalized care plans, real-time monitoring through remote monitoring devices, human support from a dedicated care team and care manager, and trusted physician-approved guidance content. Materno is designed to supplement rather than replace existing OB-GYN or midwife care, and is offered through employer benefit programs and participating health plans in certain states.

Differentiator

Problem solved

Functional benefit

Products and services

• Materno Materno is a maternity care mobile application that supports women from pregnancy through the postpartum period. It combines real-time remote monitoring devices, personalized care plans, a dedicated care manager, and a physician-approved content library to supplement in-person OB-GYN or midwife care. The product is offered free to members of participating health plans and employees of partner employers in certain U.S. states, with revenue generated through B2B contracts with health insurance providers and self-insured employers.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Healthcare Providers (OB-GYNs, Midwives)coreStrategic or Co-development PartnerMaterno partners with patients' existing healthcare providers including OB-GYNs and midwives to offer enhanced at-home monitoring and care support. The service supplements rather than replaces the provider relationship, with Materno sharing remote monitoring data and care insights with the existing care team.
• Health Insurance PlanscoreChannel Partner/ Reseller/ DistributorMaterno is distributed through health insurance plans that offer the service as a covered maternity benefit. Health plans provide access to their member populations in exchange for what is positioned as improved maternal health outcomes and member satisfaction.
• Self-Insured EmployerscoreChannel Partner/ Reseller/ DistributorSelf-insured employers include Materno as part of their employee health benefits package. Employees of partner companies can access the service free of charge as an employer-sponsored benefit.
• Licensed Physicians and ClinicianscoreImplementation/ SI/ Consulting PartnerAll clinical services are provided by licensed physicians and clinicians practicing within independently owned and operated medical practices or affiliated professional corporations. These clinicians deliver the care management and oversight that powers Materno's remote monitoring and support services.

Recent moves5 records

Expansion highlights6 records

Direct peers

• Maven Clinic: Maven Clinic is the largest virtual clinic for women's and family health, offering maternity, postpartum, and pediatric care via health plans and employers — the closest direct peer to Materno's B2B2C maternity platform.
• Ovia Health: Ovia Health provides fertility, pregnancy, and postpartum benefits through employers and health plans with app-based personalised guidance, directly overlapping Materno's pregnancy and postpartum content + care manager offering.
• Babyscripts: Babyscripts delivers maternal remote patient monitoring and digital care management to health plans and providers, directly comparable to Materno's RPM-driven maternity offering and B2B distribution model.
• Mahmee: Mahmee is a maternal-infant health platform combining digital tools with care coordination, targeting payers and providers — a direct functional peer to Materno's care-manager-augmented maternity model.
• Wildflower Health: Wildflower Health offers an enterprise family health benefits platform spanning pregnancy, postpartum, and parenting delivered through health plans — directly comparable to Materno's payer-channel maternity offering.
• Carrot Fertility: Carrot provides fertility, pregnancy, and postpartum care benefits to employers and health plans with global coverage, overlapping Materno's B2B2C maternity benefits distribution.

Broad incumbents

• Progyny: Progyny is the largest US fertility benefits provider sold to employers and plans, with growing pregnancy and postpartum support — a broader incumbent offering comparable benefits-distribution rails that overlap Materno's category.

Emerging players

• Cayaba Care: Cayaba Care is an emerging maternal care platform supporting Medicaid and underserved pregnant members via in-person and virtual care, addressing an overlapping population and use-case to Materno from a payor-side lens.
• Pomelo Care: Pomelo Care provides 24/7 virtual maternity and postpartum care with care teams and remote monitoring, directly comparable to Materno's care-manager-led, RPM-supported maternity platform.
• Diana Health: Diana Health integrates virtual care managers and digital tools into obstetric practice partnerships with health plans, overlapping Materno's model of supplementing in-person OB care with continuous support and monitoring.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metronomic Limited