Libify
Libify Technologies GmbH is a Munich-based provider of home and mobile emergency response systems, senior care supplies, and digital caregiver resources serving elderly individuals with German Pflegegrad, family caregivers, and partner businesses across Germany.
- Company typePrivate
- Founded2010
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Libify does
Libify Technologies GmbH, headquartered in Munich and founded in 2010, operates a comprehensive senior care and home safety platform built around emergency response systems for elderly individuals in Germany. The product portfolio centers on three connected hardware tiers — libifyBasic (a free stationary emergency button for home use), libifyHome (a smart home system with automatic fall detection, app connectivity, and optional video telephony), and libifyMobil 2.0 (a mobile GPS-enabled emergency button) — all linked to a 24/7 staffed emergency response center. The technology stack integrates sensor-based fall detection, satellite positioning for outdoor safety, and integrated EU-wide cellular SIM connectivity, with the proprietary hardware leased (not sold) as part of an ongoing service contract.
The business model is predominantly subscription-based, generating recurring monthly revenue from hardware-as-a-service bundled with 24/7 monitoring. A freemium entry point (libifyBasic free for holders of a recognized German Pflegegrad/care level) reduces acquisition friction and allows cost recovery via German Pflegekasse reimbursement, which also covers up to €42/month for the Pflegebox hygiene-supply subscription and partially subsidizes the device contracts. Go-to-market combines direct-to-consumer channels (website, phone consultation, callback requests) with a channel partner program that pays commissions to care businesses and resellers. Adjacent revenue and acquisition streams include referral commissions on barrier-free bathroom renovations (Seniovo partnership), free certified online care courses (Pflege-hilft partnership), and editorial content marketing via libifyMagazin; customer service is operated through the wholly-owned subsidiary LIBIFY Kundenservice GmbH.
Libify serves three interconnected segments in the German senior-care market: elderly individuals with recognized care needs who wish to live independently at home; family caregivers (pflegende Angehörige) seeking tools, training, and Pflegekasse paperwork assistance; and B2B partner businesses in the senior-care ecosystem that resell Libify devices. The company has raised disclosed venture capital across multiple funding rounds and was awarded the 2020 German Servicepreis by n-tv/DISQ for customer service quality. Its customer base is reported to be approximately 10 years younger than the typical emergency-call customer, indicating successful capture of more active seniors earlier in the care journey.
Libify firmographics
Firmographics- Name
- Libify
- Legal name
- Libify Technologies GmbH
- Website
- https://libify.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Libify Technologies GmbH is a Munich-based provider of home and mobile emergency response systems, senior care supplies, and digital caregiver resources serving elderly individuals with German Pflegegrad, family caregivers, and partner businesses across Germany.
- Ownership category
- akta.pro rank
Libify industry classification
Industry- Product category
- Personal Emergency Response Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE)
- akta.pro secondary industries
- Caregiver Monitoring, Check-In & Family Notification Platforms (HSAHAHAE), Two-Way Voice Emergency Communication Devices & Services (HSAHAHAF)
Keywords
Where Libify is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Libify business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Notruf-Service Hardware und Monitoring: Monthly subscription fee for emergency response hardware (base station, wearables) and 24/7 monitoring center access. Hardware is provided (not sold) and remains property of Libify. Monthly fees vary by product tier. Communication costs within EU are included in the monthly fee.
- Pflegebox: Sale of care supplies and hygiene products for home care. Monthly supply box containing disposable care supplies, covered partially or fully by Pflegekasse for those with Pflegegrad (care level) up to 42 EUR monthly.
- Badumbau Vermittlung: Libify acts as a broker/marketer for barrier-free bathroom renovation services through partners. Commission or referral fees from facilitating these home modification services.
- Online-Pflegekurse: Free certified online care courses presented by Libify, generating value through customer acquisition and brand trust rather than direct revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free emergency button for home use with recognized care level |
| Subscription | Monthly | Smart home emergency system with fall sensor and video calling |
| Subscription | Monthly | Mobile emergency button with GPS for use outside home |
| Subscription | Monthly | Monthly care supply box covered up to 42 EUR by insurance |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Libify product offering
Product offeringCore offering
Libify provides subscription-based personal emergency response systems and 24/7 monitoring services for elderly individuals living independently at home in Germany. Its portfolio centers on three leased hardware devices (libifyBasic, libifyHome, libifyMobil 2.0) connected to a staffed emergency response center, supplemented by a monthly care-supply box (Pflegebox), online nursing courses, care consultation, and barrier-free bathroom renovation referral services.
Product overview
Libify is a comprehensive senior care and home safety platform offering emergency response systems, nursing care support services, and digital health resources. The core product portfolio consists of three emergency response devices: libifyBasic (free basic home emergency button), libifyHome (smart home system with automatic fall detection and video calling), and libifyMobil 2.0 (mobile GPS-enabled emergency button). These devices are supported by a 24/7 emergency response center. The platform extends through complementary services including Pflegebox (monthly care supply box), Online-Pflegekurse (free certified nursing courses), Online-Pflegeberatung (nursing consultation), and Barrierefreier Badumbau (barrier-free bathroom renovation). The ecosystem includes libifyMagazin, an informational content platform covering nursing care, health, and senior living topics.
Differentiator
Problem solved
Functional benefit
Brands
- libifyBasic: Classic emergency call system for home security
- libifyHome
- libifyMobil 2.0
- libifyMagazin
- Pflegebox
- Badumbau
Products and services
- libifyBasic Free basic personal emergency response system for home use, comprising a base station and wireless transmitter; designed for elderly individuals and those with home care support needs. Offered at no cost to customers holding a recognized Pflegegrad.
- libifyHome Smart home personal emergency response system featuring automatic fall detection, mobile app connectivity, and optional video telephony for remote communication with family; subscription-based and partially reimbursable via Pflegekasse.
- libifyMobil 2.0 Mobile personal emergency response button with GPS tracking, voice connection, and integrated fall sensor that provides safety outside the home anywhere in Germany; subscription-based with hardware leased from Libify.
- Pflegebox Monthly subscription box delivering hygiene and disposable care supplies for home caregiving; covered up to 42 EUR per month by German Pflegekasse for individuals with a recognized Pflegegrad.
- 24-Stunden-Notrufzentrale (24/7 Emergency Response Center) Round-the-clock emergency response monitoring service operating throughout Germany, staffed by trained personnel who assess incoming alerts and coordinate appropriate rescue measures or family contact; bundled with all Libify emergency response devices.
- Online-Pflegekurse Free certified online nursing courses covering practical caregiving knowledge, available on demand to caregivers and family members.
- Online-Pflegeberatung Online nursing consultation service that provides quick support for questions about care, care needs, and care aids for elderly individuals and their families.
- Barrierefreier Badumbau Brokered barrier-free bathroom renovation service delivered via partner Seniovo, including assistance with Pflegekasse subsidy applications and landlord approvals.
Quantifiable outcome
- Customers are on average 10 years younger than typical emergency call system users, indicating successful market positioning with active seniors
- +1 more outcomes
Companies that use Libify
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Libify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
Libify partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- SeniovominorSeniovo is a cooperation partner for barrier-free bathroom renovations (Badumbau). Libify has embedded an iFrame from Seniovo on their website allowing customers to inquire about bathroom modification services. Data privacy and processing responsibilities are handled by Seniovo for this service.
- Facebook (Facebook Pixel)minorFacebook Pixel and marketing tools used for advertising, audience targeting, and conversion tracking on the Libify website.
- Creditreform Boniversum GmbHminorCredit reference agency used for credit checks during contract signing and for existing customers when justified interest exists.
- Pflege-hilftminorPartnership for presenting and delivering certified online care courses. Pflege-hilft courses are presented by Libify and are free for all statutory insured individuals, certified by care insurance providers.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Libify competitors and assessment
Company assessmentDirect peers
- Tunstall Healthcare: UK-headquartered PERS/telecare provider offering home emergency response, monitoring centers, and connected care platforms for elderly clients. Closest direct comparable to Libify's hardware-plus-monitoring subscription model, but with broader geographic footprint across the EU.
- Bay Alarm Medical: US-based PERS company offering in-home and mobile GPS emergency buttons with optional fall detection. Closely mirrors Libify's three-product structure (basic home, smart home, mobile GPS) and subscription pricing model.
- MobileHelp: Provider of mobile and home PERS systems with GPS tracking and fall detection, comparable to libifyMobil 2.0's positioning. Subscription-based recurring revenue with monitored hardware model is similar to Libify.
- Medical Guardian: US PERS provider offering home and mobile emergency buttons with fall detection and 24/7 monitoring, comparable to Libify's tiered subscription model. Similar focus on active seniors and tiered hardware/service bundles, though US-only.
Emerging players
- Essence Group: Provider of IoT-based connected care and PERS solutions including fall detection and remote monitoring for elderly and care providers. Comparable to Libify on the connected-care/elderly monitoring technology stack.
Others
- Vivint Smart Home: US smart-home/security platform extending into health and aging-in-place services. Adjacent rather than direct competition, but represents how broader smart-home platforms may bundle PERS-like functionality that could pressure specialized PERS providers.
Broad incumbents
- Life Alert: Long-established US PERS brand with home and mobile emergency response plus 24/7 monitoring, operating at significantly larger scale than Libify. Compares on product and service but not on German regulatory/certification positioning.
- Philips Lifeline (Philips): One of the largest and most established PERS brands globally, offering home and mobile emergency response with 24/7 monitoring. Overlaps directly with Libify's libifyHome and libifyMobil product set; much larger scale and brand recognition but less specialized in the German Pflegekasse reimbursement flow.
- ADT Health: Health/PERS arm of large home security company ADT offering medical alert systems with fall detection. Compares to Libify as a PERS offering from a broader security/smart-home platform player.
Regional players
- Doro (Doro Care): Swedish company offering senior-friendly mobile phones, telecare/PERS solutions, and response services across Nordic and several European markets. Directly comparable elderly-tech product set, but a different geographic focus than Libify's German concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Libify social profiles
Digital presenceLibify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Libify leadership team
Management profileNumber of profiles
Profiles4 records
Libify subsidiaries and ownership
Company hierarchySubsidiaries1 record
Libify funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Libify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Libify
What does Libify do?
Libify provides subscription-based personal emergency response systems and 24/7 monitoring services for elderly individuals living independently at home in Germany. Its portfolio centers on three leased hardware devices (libifyBasic, libifyHome, libifyMobil 2.0) connected to a staffed emergency response center, supplemented by a monthly care-supply box (Pflegebox), online nursing courses, care consultation, and barrier-free bathroom renovation referral services.
Is Libify a public or private company?
Libify is a private company. It is classified as venture growth investor backed and is currently operating.
When was Libify founded?
Libify was founded in 2010. It employs 11 to 50 people.
Where is Libify based?
Libify is headquartered in Munich, Germany, in the Europe region.
How does Libify make money?
Four revenue lines are on record. Notruf-Service Hardware und Monitoring is the primary driver. The others are pflegebox, badumbau Vermittlung and online-Pflegekurse.
Who are Libify's main competitors?
Direct peers on record are Tunstall Healthcare, Bay Alarm Medical, MobileHelp and Medical Guardian. Essence Group is listed as an emerging player. Vivint Smart Home is listed as an others. Broad incumbents are Life Alert, Philips Lifeline (Philips) and ADT Health. Doro (Doro Care) is listed as a regional player.
Does Libify have an API?
No public API is recorded for Libify.
What industry is Libify in?
Libify's product category is Personal Emergency Response Services. Its primary akta.pro industry code is HLACAFAE, Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection), with a secondary code of HSAHAHAE, Caregiver Monitoring, Check-In & Family Notification Platforms. Its NAICS code is 62412 and its SIC code is 8082.