CNV CDP

What CNV CDP does

CNV CDP (operating commercially as CNV Loyalty) is a Vietnamese SaaS provider of customer loyalty, engagement, and customer-data-platform infrastructure, headquartered in Ho Chi Minh City with a secondary office in Hanoi. The company operates under parent entity Công Ty Cổ Phần CNV Holdings and targets Vietnamese small and mid-sized businesses across FnB, retail, pharmacy, fitness, spa, automotive, and hospitality verticals. Its product suite comprises a white-label Loyalty App (iOS/Android) with 100+ features including points, rewards, tier management, booking, e-commerce, and push notifications; a Social Loyalty module embedded inside Facebook Messenger and Zalo OA; an Order Loyalty web-commerce layer; a Zalo Mini App platform; and a centralized Loyalty Hub / Customer Data Platform that aggregates behavioral and transactional data from POS, CRM, and ERP systems into unified customer profiles. The technical architecture is modular and cloud-based, with bi-directional API integrations to more than 13 Vietnamese POS/CRM platforms, four payment gateways, three shipping providers, and the Zalo/Facebook messaging ecosystems.

CNV monetizes primarily through recurring SaaS subscriptions, with Social Loyalty priced at VND 583K–1.67M/month (~$23–$67) on tiered volume plans and the flagship Loyalty App priced at VND 25M (~$1,000) one-time setup plus VND 20M/year maintenance, complemented by enterprise implementation services. The company employs a hybrid go-to-market combining product-led growth (free first-year tier with up to 100,000 free users, self-serve trial, 14-day deployment) with direct enterprise sales consultation. As of April 2024, CNV had raised a US$1M seed round led by Singapore-based Wavemaker Partners, supplemented by earlier funding from NextTech-affiliated investors and a Shark Tank Vietnam investment from Shark Bình (NextTech Group). The company reports 2,000+ customers, 500+ active brand deployments, and 250% YoY growth in revenue and customer base during 2023.

Name

CNV CDP

Legal name

Công Ty Cổ Phần CNV Holdings

Website

https://cnvloyalty.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Customer Loyalty & Engagement Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

akta.pro secondary industries

Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD), Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)

Keywords

• Customer loyalty software
• Mobile loyalty platform
• Customer data platform
• Social commerce integration
• SaaS marketing automation

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription - Loyalty App: Monthly or annual subscription for the white-label Loyalty App platform. Pricing is tiered based on the number of users/customers a business manages on the platform. First year includes 100,000 free users.
2. SaaS Subscription - Social Loyalty: Monthly subscription for Social Loyalty (Facebook and/or Zalo OA integration), priced per platform and by order volume tiers. STARTUP plan at VND 583,000/month for Facebook (3,000 orders/month), GROW plan at VND 1,000,000/month (Facebook, 7,000 orders) or VND 1,250,000/month (Zalo), and SCALE plan at VND 1,666,000/month (Facebook + Zalo, 10,000 orders). Overage fees of VND 800-1,000/order apply above tier limits.
3. Professional Services / Implementation: Implementation, customization, and onboarding services for enterprise clients requiring bespoke loyalty app configurations. One-time setup fees complement recurring SaaS subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

CNV CDP (operating as CNV Loyalty under CNV Holdings) provides a cloud-based SaaS customer loyalty and engagement platform that enables Vietnamese businesses to deploy white-label mobile loyalty apps, integrate loyalty programs into Facebook Messenger and Zalo Official Accounts, run web-based order/loyalty storefronts, and consolidate customer data into a centralized Customer Data Platform (CDP/Loyalty Hub). The platform supports points accumulation, rewards redemption, membership tiers, automation marketing, e-commerce, booking, and integrations with major POS/CRM/ERP systems, payment gateways, and shipping providers.

Product overview

CNV Loyalty is a Vietnamese customer loyalty and engagement SaaS platform operating under CNV Holdings. The platform is architected as a unified ecosystem combining a core Loyalty App with social and web extensions. The product suite consists of three primary branded offerings: Loyalty App (the branded mobile app for end customers), Social Loyalty (integrated loyalty features within Facebook Messenger and Zalo OA), and Order Loyalty (web-based commerce with loyalty). Supporting modules include a Customer Data Platform (CDP) for real-time customer behavior analytics, a Mini App for Zalo, and a centralized Loyalty Hub that aggregates data from the app and external POS/CRM/ERP systems. The platform targets SMEs across verticals including F&B, retail, fitness, spa, auto, and hospitality, and integrates with more than 15 POS/CRM platforms, multiple payment gateways, and shipping providers.

Differentiator

Problem solved

Functional benefit

Brands

• Loyalty App: Mobile app platform enabling businesses to create branded customer loyalty applications with features such as point accumulation, reward redemption, tiered membership, booking management, e-commerce, and marketing automation.
• Social Loyalty
• Order Loyalty
• Mini App (Zalo)
• Loyalty Hub

Products and services

• Loyalty App White-label branded mobile customer loyalty application enabling businesses to own a custom-named app with over 100 features including point accumulation, reward redemption, tiered membership, e-commerce, booking management, push notifications, and automation marketing. Deployed in 14 days and available on iOS and Android.
• Social Loyalty Social media loyalty solution integrating customer loyalty features (points, rewards, membership, e-commerce, automation marketing) directly into Facebook Messenger and Zalo Official Account chat interfaces, enabling customers to check points, redeem rewards, and shop without leaving the messaging platform.
• Mini App on Zalo Mini App platform that enables businesses to launch a branded Zalo mini application for customer engagement, direct sales, and booking within the Zalo ecosystem, leveraging Zalo's 100+ million user base.
• Order Loyalty Web-based order platform with integrated loyalty features, payment gateway integration, and shipping management for the complete online purchase journey.
• Customer Data Platform (CDP) / Loyalty Hub Centralized customer data platform that aggregates and analyzes customer behavior data in real time from Loyalty App and external CRM/ERP/POS systems into a unified hub, providing 360-degree customer profiles and powering segmentation for targeted marketing automation.

Quantifiable outcome

• 250% growth in revenue and customer base in 2023
• +4 more outcomes

Named customers12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

AI capability4 records

Feature8 records

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Sapo: Sapo is a leading Vietnamese omnichannel POS and e-commerce SaaS platform. It is a regional peer given that CNV integrates with Sapo Web and both target Vietnamese SMB retailers with adjacent (and potentially overlapping) customer engagement and loyalty functionality.

Direct peers

• Smile.io: Smile.io is a leading SMB-focused loyalty and rewards platform for e-commerce brands. It is a direct peer to CNV's Social Loyalty product given the shared focus on subscription-based, self-serve loyalty tooling for SMEs with points, referrals, and VIP tiers.
• Yotpo: Yotpo is a unified platform combining reviews, loyalty, SMS, and subscriptions for e-commerce brands. It is a direct peer to CNV Loyalty given the overlapping scope of branded loyalty, customer engagement, and marketing automation for SME and mid-market merchants.
• Antavo: Antavo is an enterprise SaaS loyalty cloud platform enabling brands to build omnichannel loyalty programs. It is a direct peer to CNV Loyalty given the shared focus on white-label, API-driven loyalty platforms targeting multiple verticals, with overlapping CDP-adjacent capabilities.
• Kangaroo Rewards: Kangaroo Rewards is an omnichannel loyalty and engagement platform for SMBs. It is a direct peer to CNV Loyalty given comparable subscription pricing, white-label mobile app offerings, and integration with POS systems targeting small and mid-sized businesses.
• LoyaltyLion: LoyaltyLion is a data-driven loyalty and engagement platform for e-commerce merchants. It is a direct peer to CNV given the shared positioning around plug-in loyalty programs with customer data unification, segmentation, and rewards functionality for SMB and mid-market retailers.

Emerging players

• Open Loyalty: Open Loyalty is an open-source loyalty platform offering modular building blocks for loyalty programs. It is an emerging peer to CNV Loyalty given the shared developer-friendly, API-driven approach and focus on customization for branded loyalty experiences.
• CleverTap: CleverTap is a customer engagement and retention platform with CDP capabilities and a strong presence in Southeast Asia and India. It is an emerging peer to CNV given overlap on multi-channel engagement (push, in-app, social), automation journeys, and aggregated customer profiles, though it targets larger customers than CNV's SME focus.

Broad incumbents

• HubSpot: HubSpot is a broad CRM and customer engagement platform with built-in marketing automation and a growing CDP/loyalty feature set. It is a broad incumbent peer given the overlap on CRM, customer data unification, and marketing automation capabilities that compete with CNV's Loyalty Hub.
• Twilio Segment: Twilio Segment is a leading customer data platform (CDP) that unifies customer data across channels. It is a broad incumbent peer to CNV Loyalty given the direct overlap on the Loyalty Hub / CDP component of CNV's product suite, though Segment addresses enterprise customers globally rather than Vietnam-specific SMEs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChNHN8SaECRb3u8h9S8owSw
• Facebookfacebook.com/cnvloyalty
• LinkedInlinkedin.com/company/cnv-loyalty

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CNV CDP