Feedback Medical
- Company typePublic
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Feedback Medical firmographics
Firmographics- Name
- Feedback Medical
- Legal name
- Feedback Medical
- Website
- https://fbkmed.com
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Feedback Medical industry classification
Industry- Product category
- Clinical Communication & Collaboration Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Clinical Document & Data Exchange (C-CDA, CCD, Direct Messaging) (HLACABAI)
- akta.pro secondary industries
- Lab Data Exchange & Interoperability (HL7/FHIR/LDT Results Delivery) (HLACAMAL), Second Opinion & Expert Matching Platforms (HLALALAC)
Keywords
Where Feedback Medical is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Feedback Medical business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Bleepa® Platform Licensing: Feedback Medical generates revenue through licensing its Bleepa® platform to NHS trusts, community diagnostic centres, private healthcare organisations, and integrated care systems. Contracts are structured as multi-year framework agreements, reflecting the enterprise nature of NHS procurement cycles. The company is publicly listed on AIM (Registered No: 04025026), indicating access to public equity capital to fund growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise NHS and private healthcare licensing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Feedback Medical product offering
Product offeringCore offering
Feedback Medical develops and licenses Bleepa®, a clinical communication and collaboration platform built on HL7 and FHIR interoperability standards. The platform enables asynchronous multidisciplinary team reviews, diagnostic image viewing (including DICOM), structured referral management, and integration with NHS electronic patient records and personal health records. It is sold primarily to NHS trusts, integrated care systems, community diagnostic centres, and private healthcare organisations in the United Kingdom under multi-year subscription contracts.
Product overview
Feedback Medical offers a single unified product platform called Bleepa® — an elective care platform designed to digitise and streamline clinical workflows. Bleepa® serves as the core product and is offered alongside supplementary tools including Feedback Connect (for enhanced connectivity and data sharing) and an MDT Costs Calculator (for cost analysis). The platform brings together clinical communication, diagnostic image review, multidisciplinary team discussion, and structured referral management into one integrated system, enabling clinicians to transition from traditional analogue outpatient pathways to efficient digital care pathways.
Differentiator
Problem solved
Functional benefit
Brands
- Bleepa®: Elective care platform enabling clinicians to collaborate effectively, manage referrals, review documentation, and access patient information. Features include clinical communication, diagnostic image viewing, multi-disciplinary team working, and asynchronous patient discussions.
- Feedback Connect
- Bleepa for Cancer MDTs
Products and services
- Bleepa® Clinical communication and collaboration platform licensed to NHS trusts, integrated care systems, community diagnostic centres, and private healthcare organisations. It enables asynchronous multidisciplinary team (MDT) review, clinical-grade diagnostic imaging review (including DICOM), structured referral management with referral-to-treatment target monitoring, photocapture of clinical information, and integration with NHS electronic patient records and personal health records via HL7 and FHIR standards.
- Feedback Connect Connectivity and data-sharing component within the Bleepa ecosystem that enables information exchange across healthcare services.
Quantifiable outcome
- 63% reduction in referral-to-treatment wait times against the 18-week national target
- +9 more outcomes
Companies that use Feedback Medical
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Feedback Medical technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Feedback Medical partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Patients Know Best (PKB)coreFeedback Medical and Patients Know Best announced a strategic partnership to integrate Bleepa with PKB's personal health record and patient engagement solution. The integration enables clinicians to manage referrals, review documentation, and access patient-submitted information within a single workflow. The partnership builds on HL7 and FHIR standards to support end-to-end pathway workflows and is pathway agnostic, configurable for services from chronic condition management to diagnostics-led pathways and community services. The integration has been demonstrated through a breathlessness pathway at Queen Victoria Hospital.
- NHScoreNHS is listed as a core partner of Feedback Medical. Bleepa is deployed across NHS trusts and integrated care systems as part of NHS digital transformation programmes, including community diagnostic centres and outpatient care redesign.
- Queen Victoria Hospital NHS Foundation TrustcoreQueen Victoria Hospital is Feedback Medical's primary reference customer and co-development partner for the diagnostics-first outpatient model. The trust has deployed Bleepa across multiple care pathways including the breathlessness pathway (Community Diagnostic Centre) and has provided clinical leadership and case study testimonials validating Bleepa's outcomes.
- NHS England and Health Innovation Network NHS Innovation AcceleratorflagshipFeedback Medical is part of the NHS England and Health Innovation Network NHS Innovation Accelerator programme, which supports the adoption and scaling of proven digital health innovations across the NHS. This partnership provides credibility, market access, and referral pathways to NHS trusts.
- HEAL FoundationminorHEAL Foundation is listed as a partner, indicating a health ecosystem or marketing collaboration supporting Feedback Medical's outreach and visibility within the healthcare community.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Feedback Medical competitors and assessment
Company assessmentDirect peers
- Pando (Forward Clinical): UK NHS-focused clinical communication and task management app for junior doctors and multidisciplinary teams. Closely comparable in product scope (messaging + MDT workflow) and customer base.
- Alcidion Group: Clinical communication, patient flow, and health informatics vendor with UK NHS deployments. Comparable in targeting acute care pathways and clinician messaging use cases.
- Induction Healthcare Group: UK-listed (AIM) clinical communication platform focused on NHS trusts, offering tools for clinician messaging, MDT coordination, and handover. Direct head-to-head competitor in NHS digital communication procurement.
Broad incumbents
- System C Healthcare: Major UK EPR and patient administration system vendor serving NHS trusts. While broader than Bleepa, System C's portfolio overlaps with clinical communication, MDT coordination, and pathway workflow functionality.
- Vocera Communications (Stryker): Enterprise clinical communication and secure messaging platform owned by Stryker, widely deployed in hospitals. Comparable in secure clinician communication and workflow integration, though at larger acute systems globally.
- TigerConnect: US-based clinical collaboration platform spanning secure messaging, on-call scheduling, and telehealth. Competes in clinician communication workflows, though primarily US-focused and broader in scope.
- Epic Systems: Largest US EPR vendor with growing UK presence; includes embedded secure chat, care pathways, and MDT tools. A potential substitute bundling functionality competitors like Bleepa offer as standalone products.
- Oracle Health (Cerner): Global EPR and population health vendor with significant NHS footprint (e.g. Royal Free). Its EPR-adjacent collaboration features compete for the same clinical communication and pathway workflow budgets.
Emerging players
- Siilo: European secure messaging app for healthcare professionals with case-based discussion features. Overlaps with Bleepa's clinician communication use case but lacks the same depth in NHS pathway integration.
- AccuRx: UK-based healthcare communication platform widely used by GPs and increasingly secondary care. Comparable in clinician messaging and patient communication, though its primary care focus differs from Bleepa's acute pathway orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Feedback Medical social profiles
Digital presenceFeedback Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feedback Medical leadership team
Management profileNumber of profiles
Feedback Medical funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feedback Medical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feedback Medical
What does Feedback Medical do?
Feedback Medical develops and licenses Bleepa®, a clinical communication and collaboration platform built on HL7 and FHIR interoperability standards. The platform enables asynchronous multidisciplinary team reviews, diagnostic image viewing (including DICOM), structured referral management, and integration with NHS electronic patient records and personal health records. It is sold primarily to NHS trusts, integrated care systems, community diagnostic centres, and private healthcare organisations in the United Kingdom under multi-year subscription contracts.
Is Feedback Medical a public or private company?
Feedback Medical is a public company. It is classified as public and is currently operating.
When was Feedback Medical founded?
Feedback Medical was founded in 2018. It employs 11 to 50 people.
Where is Feedback Medical based?
Feedback Medical is headquartered in London, United Kingdom, in the Europe region.
How does Feedback Medical make money?
One revenue line is on record: bleepa® Platform Licensing.
Who are Feedback Medical's main competitors?
Direct peers on record are Pando (Forward Clinical), Alcidion Group and Induction Healthcare Group. Broad incumbents are System C Healthcare, Vocera Communications (Stryker), TigerConnect, Epic Systems and Oracle Health (Cerner). Emerging players are Siilo and AccuRx.
Does Feedback Medical have an API?
No public API is recorded for Feedback Medical.
What industry is Feedback Medical in?
Feedback Medical's product category is Clinical Communication & Collaboration Software. Its primary akta.pro industry code is HLACABAI, Clinical Document & Data Exchange (C-CDA, CCD, Direct Messaging), with a secondary code of HLACAMAL, Lab Data Exchange & Interoperability (HL7/FHIR/LDT Results Delivery). Its SIC code is 7370.