Attributy
Attributy is a marketing attribution SaaS platform that combines multi-touch attribution, marketing mix modeling, and incrementality testing to reconcile online and offline channels into a single deduplicated view of incremental revenue for agencies, e-commerce brands, and verticals like SaaS, Finance, Automotive, and Travel.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Attributy does
Attributy is a marketing attribution software platform that reconciles fragmented marketing data into a single deduplicated view of incremental revenue. The platform combines multi-touch attribution (MTA) with marketing mix modeling (MMM), validated by incrementality testing, to measure how paid, organic, online, and offline channels each contribute to revenue. Coverage spans digital channels (paid search, paid social, programmatic) and offline media (Linear TV, CTV/OTT, Radio, Out-of-Home, Digital OOH) in one model — addressing the inability of last-click or single-platform analytics to capture upper-funnel and offline contribution. The architecture relies on 150+ native integrations with ad platforms, analytics tools, CRM systems, and e-commerce stores, connected via one-click OAuth without custom engineering.
The product surface includes core measurement (MTA, MMM, incrementality, cross-channel reconciliation), AI-driven modules (Agentic AI for autonomous monitoring and approve-first recommendations, AI Budget Optimizer for constraint-aware spend reallocation with saturation modeling, Conversion & Revenue Prediction forecasting with stated MAPE 4.2%), and reporting layers (Live Tracking, Attribution Reporting Dashboards, OOH Mapview Visualizer). Ensemble modeling with daily retraining distinguishes the platform from quarterly-static MMM vendors.
The go-to-market combines a self-serve 14-day free trial for the Starter tier ($999/month, capped at <1M monthly website visits), sales-assisted mid-market motion for the Professional tier ($2,499/month, <5M visits, adding offline channel attribution), and custom Enterprise contracts with dedicated success teams. The customer base spans media agencies, e-commerce/DTC brands, growth teams, performance marketers, and vertical-specific segments including SaaS, Finance, Automotive, and Travel. Named customers include Freshpet, Snocks, PURELEI, Upway, LiveFresh, Kardia, Livom, and Mycs. The company is privately held, US-incorporated (Attributy, Inc.), with documented traction in DACH and broader European markets.
Attributy firmographics
Firmographics- Name
- Attributy
- Legal name
- Attributy, Inc.
- Website
- https://attributy.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Attributy is a marketing attribution SaaS platform that combines multi-touch attribution, marketing mix modeling, and incrementality testing to reconcile online and offline channels into a single deduplicated view of incremental revenue for agencies, e-commerce brands, and verticals like SaaS, Finance, Automotive, and Travel.
- Ownership category
- akta.pro rank
Attributy industry classification
Industry- Product category
- Marketing Attribution Software
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
- akta.pro secondary industries
- Media Measurement, Attribution & Mix Modeling (MMM/MTA) (BPAFABAN), Marketing Mix Modeling, Attribution & Propensity Scoring (HDAAAHAH)
Keywords
Where Attributy is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Attributy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Starter Tier: SaaS subscription for growing DTC and digital-first brands. Includes multi-touch attribution, digital attribution, unlimited seats, and add-ons available. Capped at <1M monthly website visits.
- Subscription - Professional Tier: Mid-market tier for brands adding linear TV and offline conversions. Includes all Starter features plus Linear TV, CTV, Radio, OOH, budget optimization lite, and conversion probability. Capped at <5M monthly website visits.
- Subscription - Enterprise Tier: Custom enterprise tier for complex media mixes with global data integrations, advanced budget optimization, custom models, unlimited partner channels, unlimited attribution models, and dedicated success team. For >5M monthly website visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Entry tier for growing DTC and digital-first brands requiring MTA and MMM |
| Subscription | Annual | Mid-market tier for brands adding linear TV and offline conversions |
| Subscription | Multi-year contract | Enterprise tier for complex media mixes with custom models and integrations |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Attributy product offering
Product offeringCore offering
Attributy sells a cloud-based marketing attribution and analytics platform that combines Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) in one model validated by incrementality testing. The platform unifies paid, organic, and offline channels (Linear TV, CTV/OTT, Radio, OOH/DOOH), deduplicates conversions across platforms, and adds AI-powered modules (Agentic AI, Budget Optimizer, Conversion & Revenue Prediction, Daily AI Insights) to recommend and forecast spend reallocation.
Product overview
Attributy is a marketing attribution software platform that provides cross-channel attribution and marketing mix modeling (MMM). The platform uses a unified approach combining Multi-Touch Attribution and Marketing Mix Modeling, validated by incrementality testing, to reconcile every channel (online and offline) into one measurement layer. The core product suite spans channel-specific attribution across Paid Search, Social Media, Linear TV, CTV/OTT, Radio, and Out-of-Home (including Digital OOH). AI-powered modules include Agentic AI for autonomous monitoring and recommendations, AI Budget Optimizer for spend reallocation, Conversion & Revenue Prediction for forecasting, and Daily AI Insights for ranked performance briefings. Reporting and analytics layers include Live Tracking, Attribution Reporting Dashboards, Data Integration, User Behavior Analytics, and OOH/DOOH Mapview Visualizer. The platform features 150+ integrations including major ad platforms (Google Ads, Meta, TikTok, LinkedIn, Bing, Pinterest, X, Snapchat), CRM systems (HubSpot, Salesforce), and analytics tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Mix Modeling AI-powered marketing mix modeling software that measures how every channel (paid, organic, online, offline) contributes to revenue, with daily ensemble model retraining and saturation/diminishing-returns modeling built in.
- Multi-Touch Attribution Multi-touch attribution software that spreads conversion credit across every touchpoint in the customer journey using data-driven algorithmic credit instead of last-click rules.
- Cross-Channel Attribution Cross-channel attribution software that reconciles every platform's conversion claims into one deduplicated view by merging channels and removing duplicate conversions.
- Online & Offline Attribution Online and offline attribution software that measures digital and offline channels together in one model, connecting online media to offline sales and offline media to online demand.
- Paid Search Attribution Paid search attribution software that measures real incremental revenue each search campaign drives beyond last-click, separating brand demand from genuine incremental search.
- Social Media Attribution Social media attribution software that measures incremental revenue social actually drives including view-through and dark social across Meta, TikTok, and LinkedIn.
- Linear TV Attribution TV attribution software that connects linear TV exposure to real site visits and conversions, proving the incremental lift TV campaigns drive beyond just spots aired.
- CTV / OTT Attribution CTV attribution software that connects connected-TV and streaming exposure to real site visits and conversions, measuring OTT ad impact and streaming campaign lift.
- Radio Attribution Radio attribution software that connects broadcast and streaming audio to site visits and conversions that follow, proving the incremental demand each spot drives.
- Out-of-Home Attribution Out-of-home attribution software that connects billboards, transit, and street media to store visits and conversions, proving the incremental demand each OOH placement drives.
- Digital Out-of-Home Attribution DOOH attribution software that connects programmatic digital screens to visits and conversions using impression-level data, making digital out-of-home as measurable as digital.
- Agentic AI Agentic AI for marketing optimization that monitors every channel continuously, explains shifts in plain language, and proposes actionable recommendations with projected lift that users approve or dismiss.
- Conversion & Revenue Prediction Marketing revenue prediction software that forecasts conversions and revenue per channel with confidence intervals, enabling forward-looking budget planning.
- AI Budget Optimizer Marketing budget optimization software that reallocates spend toward channels with real incremental return, accounting for saturation and diminishing returns with approve-first recommendations.
- Daily AI Insights AI marketing insights software that sends a plain-language digest each morning covering the shifts that matter across every channel, ranked by materiality.
- Live Tracking Real-time marketing analytics that streams live campaign performance across every channel with continuous refreshing and instant alerts for meaningful changes.
- Attribution Reporting Dashboards Attribution reporting software that turns campaign data into ROI dashboards with channel and campaign drill-down, auto-refresh, and team sharing capabilities.
- Data Integration Marketing data integration software that connects ad platforms, CRM, and analytics into one clean source with automatic daily syncing and field-level mapping.
- User Behavior Analytics Customer journey analytics software that shows how users move from first touch to conversion with full journey mapping and segment analysis.
- OOH / DOOH Mapview Visualizer OOH map visualization software that plots every out-of-home and digital out-of-home placement on an interactive map, connecting exposure to visits and conversions.
Quantifiable outcome
- +312.03% ROAS improvement
- +6 more outcomes
Companies that use Attributy
Customer profileNamed customers8 records
Segments10 records
Ideal customer profiles7 records
Attributy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability8 records
Feature18 records
Attributy partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and secondary.
- Google AdscoreNative integration with Google Ads via one-click OAuth. Connects paid search spend and conversions, deduplicates against other channels to show true incremental ROAS. Brand vs non-brand spend separated.
- Meta (Facebook/Instagram)coreNative integration with Meta Ads via one-click OAuth. Deduplicates Facebook and Instagram against other channels to show true incremental ROAS. Prospecting vs retargeting separated.
- TikTok AdscoreNative integration with TikTok via one-click OAuth. Deduplicates TikTok against other channels to show true incremental ROAS. Upper vs lower funnel separated.
- LinkedIn AdscoreNative integration with LinkedIn Ads via one-click OAuth. Deduplicates LinkedIn against other channels showing true pipeline impact. Brand vs demand separated.
- HubSpotcoreNative integration with HubSpot CRM via one-click OAuth, no tags or code required. Syncs campaigns, spend, and conversions automatically. Reconciles against every other channel.
- Google Analytics (GA4)coreNative integration with Google Analytics for website behavior and conversion data. Connected via integration library.
- Bing AdssecondaryNative integration with Microsoft Bing Ads via one-click OAuth. Deduplicates paid search against other channels.
- Snapchat AdssecondaryNative integration with Snapchat via one-click OAuth. Deduplicates Snap spend against other channels.
- Pinterest AdssecondaryNative integration with Pinterest via one-click OAuth. Deduplicates Pinterest spend against other channels.
- X AdssecondaryNative integration with X (Twitter) Ads via one-click OAuth. Deduplicates X spend against other channels.
- Display & Video 360secondaryNative integration with Google Display & Video 360. Deduplicates programmatic against other channels.
- ShopifysecondaryIntegration via connector library for e-commerce transaction data.
- Google Tag ManagersecondaryIntegration via Google Tag Manager for tracking code deployment.
- AmazonsecondaryIntegration for Amazon advertising and e-commerce data.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Attributy competitors and assessment
Company assessmentBroad incumbents
- Google Analytics 4: Free, widely-deployed analytics platform from Google. Serves as the default attribution layer for many advertisers and could narrow the gap with MMM-style capabilities over time.
- Mixpanel: Product and marketing analytics platform with event-based attribution and cohort analysis. Adjacent competitor for journey analytics use cases.
- Adobe Analytics: Enterprise analytics suite within Adobe Experience Cloud offering attribution, customer journey analytics, and reporting. A broader incumbent that competes in the same measurement category.
- Amplitude: Digital analytics platform covering product, marketing, and customer journey measurement. Competes for marketing-analyst personas and broader analytics budgets.
Direct peers
- Rockerbox: Cross-channel marketing attribution and MMM platform. Competes head-to-head with Attributy on unified measurement and incrementality for mid-market and enterprise brands.
- Wicked Reports: Attribution and customer journey analytics for DTC and e-commerce advertisers. Competes in the same multi-touch attribution category with similar reporting and ROAS claims.
- Measured: Cross-channel media measurement platform with a particular emphasis on TV, CTV, and online-to-offline measurement. Overlaps directly with Attributy's offline-attribution differentiator.
- Triple Whale: DTC-focused attribution and analytics platform with ad spend optimization. Directly competes for the same e-commerce and Shopify-native customer base.
- Northbeam: Direct competitor offering multi-touch attribution and MMM for DTC and e-commerce brands. Closely comparable on MTA + MMM in a single platform with a similar target buyer profile.
- Analytic Partners: Marketing mix modeling and analytics firm serving large advertisers and agencies. Comparable on the MMM and incrementality methodology side of Attributy's stack.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Attributy social profiles
Digital presenceAttributy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Attributy leadership team
Management profileNumber of profiles
Attributy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Attributy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Attributy
What does Attributy do?
Attributy sells a cloud-based marketing attribution and analytics platform that combines Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) in one model validated by incrementality testing. The platform unifies paid, organic, and offline channels (Linear TV, CTV/OTT, Radio, OOH/DOOH), deduplicates conversions across platforms, and adds AI-powered modules (Agentic AI, Budget Optimizer, Conversion & Revenue Prediction, Daily AI Insights) to recommend and forecast spend reallocation.
Is Attributy a public or private company?
Attributy is a private company. It is classified as unknown and is currently operating.
When was Attributy founded?
Attributy was founded in 2020. It employs 11 to 50 people.
Where is Attributy based?
Attributy is headquartered in New York, United States, in the North America region.
How does Attributy make money?
Three revenue lines are on record. Subscription - Starter Tier is the primary driver. The others are subscription - Professional Tier and subscription - Enterprise Tier.
Who are Attributy's main competitors?
Broad incumbents on record are Google Analytics 4, Mixpanel, Adobe Analytics and Amplitude. Direct peers are Rockerbox, Wicked Reports, Measured, Triple Whale, Northbeam and Analytic Partners.
Does Attributy have an API?
Yes. Attributy provides an API marketplace with prebuilt connectors that use one-click OAuth authentication. Sources sync automatically on their own schedule. Ad platforms, CRM (HubSpot, Salesforce), and analytics platforms connect via API with no custom engineering required. Fields are matched and deduplicated across sources for unified data mapping.
What industry is Attributy in?
Attributy's product category is Marketing Attribution Software. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality, with a secondary code of BPAFABAN, Media Measurement, Attribution & Mix Modeling (MMM/MTA). Its NAICS code is 541890 and its SIC code is 7372.