Confetti

What Confetti does

Confetti Inc. is a privately held software company that operates a web-based, app-free platform enabling real-time fan engagement at live events, with a particular concentration in arena and stadium concerts. Founded in 2020 and headquartered in Venice, California, the company facilitates interactions between event attendees and hosts, sponsors, promoters, and brand partners—including alcohol brands—through brand-sponsored digital engagement hubs. Its technology stack includes age verification for alcohol compliance and enterprise-grade security controls (TLS 1.2+, AES-256 encryption, role-based access controls, MFA, penetration testing, and vulnerability scanning). The company does not expose a public API and does not maintain a native mobile application.

The platform's core value proposition centers on converting passive event attendees into active participants and brand ambassadors via user-generated content capture, reward distribution mechanisms (VIP meet & greets, signed merchandise, branded giveaways, behind-the-scenes access, and influencer collaborations), and detailed engagement analytics delivered to brand customers. Confetti reports serving 100+ arena and stadium concerts in 2025, reaching 4M+ live attendees, and achieving a 4.85/5 customer satisfaction score. The company serves three customer segments: consumer brands and sponsors seeking live-event activation (primary), event promoters and venue operators seeking fan-engagement tooling (primary), and music artists and entertainers (secondary).

Revenue is generated through subscription-based enterprise agreements with multi-year contract terms, with pricing determined individually per executed Order and payment obligations that are non-cancelable and non-refundable. The go-to-market is event-driven and B2B2C: Confetti contracts directly with brands and event promoters, who then offer the platform to their fans at events via referral and direct enterprise sales channels. The company claims global operations while maintaining a single headquarters in Venice, CA, and has raised approximately $1.15M across three disclosed funding rounds between 2020 and 2023, including a $300K round led by Techstars Music Accelerator in February 2023.

Name

Confetti

Legal name

Confetti Inc.

Website

https://confetti.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Confetti Inc. operates a web-based, app-free platform enabling real-time fan engagement and branded digital experiences at live arena and stadium concerts. The company serves consumer brands, event promoters, and artists through subscription-based enterprise agreements, reaching 4M+ live attendees across 100+ major concerts in 2025.

Ownership category

akta.pro rank

Product category

Live Event Engagement Platform

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB)

akta.pro secondary industries

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK), Corporate & Brand Event Styling (Product Launches, Activations) (HSACAOAN)

Keywords

• Live event engagement
• Brand activation software
• Fan engagement platform
• Event sponsorship technology
• User-generated content marketing

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Services: Subscription-based model with Subscription Period as defined in Orders. Customers pay fees based on Services quantities purchased. Payment obligations are noncancelable and Fees paid are non-refundable. Quantities purchased cannot be decreased during the Subscription Period.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Confetti provides a web-based, app-free software platform that enables real-time fan engagement at live events. Brands and event sponsors license the platform to create exclusive, brand-sponsored digital engagement hubs where concert and event attendees capture, share, and interact with live-event moments, unlock rewards (VIP meet & greets, signed merch, giveaways, behind-the-scenes access), and generate user-generated content that brands can repurpose for marketing campaigns.

Product overview

Confetti offers a single unified product: the Confetti Platform, an internet-based software service that enhances live events by enabling real-time fan interaction, branded digital engagement hubs, and user-generated content capture and sharing. The platform facilitates interactions between attendees and event hosts, sponsors, promoters, and brand partners (including alcohol brands). It operates as a web-based solution requiring no app download, and provides features for fan engagement, reward distribution, analytics, and branded experiences across arena/stadium concerts and live events.

Differentiator

Problem solved

Functional benefit

Products and services

• Confetti Platform A web-based, app-free software platform that enables real-time fan engagement at live events by turning attendees into active participants and brand ambassadors. Brands, event sponsors, and promoters license the platform to create exclusive, brand-sponsored digital engagement hubs where fans capture and share live-event moments, unlock rewards (VIP meet & greets, signed merch, branded giveaways, behind-the-scenes access, influencer collaborations), and generate user-generated content that brands can repurpose for marketing campaigns.

Quantifiable outcome

• 4M+ live attendees reached in 2025
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TINT: TINT is a UGC and rights management platform that powers branded content walls at live events and across digital channels. It competes directly with Confetti's brand-sponsored UGC capture and display at concerts and experiential activations.
• Walls.io: Walls.io aggregates social media posts into branded social walls used at events, conferences, and concerts. It is a direct peer to Confetti's real-time, app-free fan engagement and UGC display at live events.
• Tagboard: Tagboard creates social media displays and real-time content aggregation for live events, broadcasts, and sports. Its focus on live-event social display and sponsorship integration makes it a close peer to Confetti.
• CrowdRiff: CrowdRiff is a visual UGC and content marketing platform used by destinations, venues, and event organizers. It competes with Confetti in capturing and licensing fan UGC from live experiences for brand marketing.
• Pixlee TurnTo: Pixlee helps brands collect, curate, and distribute UGC for marketing campaigns across channels. It is a direct peer to Confetti's brand-sponsored UGC capture and rights-cleared content use at live events.
• Bandsintown: Bandsintown is a live music discovery and concert-focused platform with tools for artists and brands to reach engaged concert audiences. It is a direct peer in monetizing live music fan communities with brand integrations.
• DICE: DICE is a ticketing and live events platform that combines ticketing with event discovery and fan engagement features. It is a direct peer in serving event promoters and brands seeking to engage live event attendees.

Emerging players

• Vivoom: Vivoom is a UGC video platform that enables brands and consumers to create short-form branded video content, with overlap in the experiential and event activation space where Confetti operates.

Broad incumbents

• Eventbrite: Eventbrite is a large ticketing and event management platform serving a broad range of event organizers. It is a broad incumbent that competes for promoter relationships and adjacent sponsorship tooling where Confetti operates.
• Live Nation Media & Sponsorships: Live Nation is the world's largest live entertainment company, with in-house sponsorship, media, and fan engagement capabilities. It represents the dominant incumbent that Confetti must partner with — or compete against — for concert-level brand sponsorships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/confetti-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Confetti