Freeeway
Freeeway AG is an Austrian IoT MVNO founded in 2014 that aggregates 680+ mobile networks across 180+ countries into multi-IMSI/eSIM connectivity, a connectivity management platform, and an IoT Monetization Hub for OEMs and resellers.
- Company typePrivate
- Founded2014
- HeadquartersEisenstadt, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Freeeway does
Freeeway AG is an Austrian IoT Mobile Virtual Network Operator (MVNO) founded in 2014 and headquartered in Eisenstadt, with a main operating office in Vienna. The company aggregates connectivity from multiple Tier-1 and regional mobile network operators — including KPN IoT, Magenta Telekom, A1, Vodafone, ARQIA, TELNA, TELE2, Telefónica, and CSL — into a unified multi-IMSI / eSIM service that spans 680+ networks across 180+ countries, supporting 2G, 3G, 4G, 5G, LTE-M, LTE CAT 1 bis, and NB-IoT radio technologies. Its platform supports approximately 450,000 active connections deployed across transport and logistics, automotive, industrial automation, agriculture, buildings and security, consumer electronics, energy and infrastructure, healthcare, and media customers.
The product portfolio is organized around three pillars: Connect (IoT SIM cards, eSIM profiles, and global connectivity management), Manage (Connectivity Management Platform, Mobile Device Management for Android fleets, and network and device security including VPN and IMEI lock), and Monetize (the IoT Monetization Hub SaaS and its OEM Software Monetization Solution). The IoT Monetization Hub provides subscription lifecycle management, KYC verification, VAT handling, payment processing (Visa, Mastercard, PayPal), and a REST API for integrating billing and SIM provisioning into OEM and reseller storefronts. The recently launched IoT Device Flat Rate replaces per-MB billing with category-based fixed monthly pricing (EUR 0.49 to EUR 2.99 per device per month in published tiers) for B2B2C device resellers.
Freeeway monetizes through recurring subscription fees on connectivity plans, a SaaS fee plus revenue share on the Monetization Hub, integration/API access charges, and one-time sales of physical SIM hardware. Go-to-market combines direct enterprise field sales (with dedicated vertical GMs for Automotive, Transport & Logistics, Industrial IoT, Infrastructure, and Healthcare), a channel/reseller program (myFreeeway Reseller Partner), and a self-serve/PLG motion for SMBs via test SIMs and downloadable whitepapers. Marketing channels include content, LinkedIn, industry events (MVNOs World Congress, ICA Summit), and product demos. Following a 2025 rebrand with Moodley and two IoT Breakthrough Awards (Connected Car Platform of the Year 2025; Enterprise IoT Platform Innovation Award), the company received a EUR 3.3 million investment in 2024 from existing and new shareholders at a EUR 45+ million post-money valuation — its first external capital after years of organic cashflow financing — with stated use of funds to scale the IoT subscription business.
Freeeway firmographics
Firmographics- Name
- Freeeway
- Legal name
- Freeeway AG
- Website
- https://freeeway.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Freeeway AG is an Austrian IoT MVNO founded in 2014 that aggregates 680+ mobile networks across 180+ countries into multi-IMSI/eSIM connectivity, a connectivity management platform, and an IoT Monetization Hub for OEMs and resellers.
- Ownership category
- akta.pro rank
Freeeway industry classification
Industry- Product category
- IoT Connectivity Services
- NAICS
- Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), Telecommunications Resellers (517121)
- SIC
- Radiotelephone Communications (4812)
- akta.pro primary industry
- IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG)
Keywords
Where Freeeway is headquartered
LocationHeadquarters
- HQ city
- Eisenstadt
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Freeeway business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- IoT Connectivity Services: Recurring monthly or annual subscription fees for IoT SIM cards and data plans. Includes per-MB usage billing, data pooling, and fixed data packages across global mobile networks. Revenue generated from device manufacturers and enterprises deploying connected IoT devices.
- IoT Device Flat Rate: Fixed monthly pricing per connected device based on device category. Examples: Smart lighting controller €0.69/month, Asset tracker €1.29/month, EV charging station €2.99/month, Agricultural sensor €0.49/month. Revenue predictable for both provider and customer.
- IoT Monetization Hub (SaaS): SaaS subscription model with fixed monthly fee plus revenue participation agreement for all payments processed through the platform. Enables customers to launch and monetize connected car services and subscription-based IoT offerings.
- API/Platform Access Fees: API integration fees for developers and partners accessing subscription management, user management, and device connectivity features through the Monetization Hub API.
- SIM Card Hardware Sales: One-time sales of physical SIM cards (IoT SIMs, eSIMs) in various form factors for device integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | IoT Device Flat Rate - Fixed monthly pricing per device category |
| Usage-based | Monthly | IoT Data Plans - Per MB usage with regional pricing |
| Subscription | Monthly | IoT Monetization Hub - SaaS with revenue share |
| Subscription | Monthly | B2B2C IoT Device Flat Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Freeeway product offering
Product offeringCore offering
Freeeway operates as an independent IoT MVNO providing global cellular connectivity for IoT devices through IoT SIM cards and eSIMs across 650+ mobile networks in 180+ countries. The company offers a Connectivity Management Platform for real-time device oversight and the IoT Monetization Hub, which enables device manufacturers to convert one-time hardware sales into recurring subscription revenue with built-in billing, KYC, and payment processing.
Product overview
Freeeway is an IoT connectivity and monetization platform provider (formerly Freeway AG) offering a comprehensive suite of connectivity, management, and monetization solutions for IoT devices. The core product portfolio centers on IoT SIM cards and eSIMs providing global connectivity across 680+ networks in 180+ countries, supported by a Connectivity Management Platform (CMP) for real-time device monitoring. The IoT Monetization Hub enables B2C subscription models with billing automation, KYC verification, and payment processing (Visa, Mastercard, PayPal). The myFreeeway Hub serves as the unified management interface combining SIM management, monetization tools, and API integration. Additional offerings include Mobile Device Management (MDM) for Android devices, Network & Device Security (VPN, IMEI lock), and industry-specific solutions for Automotive, Consumer Electronics, Industrial Automation, Agriculture, Buildings & Security, Transport & Logistics, Smart Home, Dash Cameras, Smart Alarms, Photovoltaic Panels, and EV Chargers. The IoT Device Flat Rate provides a unique device-based pricing model as an alternative to traditional per-MB billing.
Differentiator
Problem solved
Functional benefit
Brands
- myFreeeway Hub: One platform for all devices and IoT subscriptions, part of the myFreeeway Suite for SIM management, monetization tools, API integration, and cloud-to-cloud connectivity management.
- IoT Monetization Hub
- IoT Device Flat Rate
Products and services
- IoT SIM Cards (M2M/IoT SIM Cards) Multi-network IoT SIM cards providing global cellular connectivity across 650+ networks with support for 2G, 3G, 4G, 5G, LTE-M, LTE CAT 1 bis, and NB-IoT technologies, available in industrial-grade form factors for device manufacturers and OEMs.
- IoT eSIM GSMA-compliant eSIM solution enabling over-the-air provisioning, remote SIM profile management, and multi-IMSI support for dynamic network selection across global IoT deployments.
- IoT Connectivity Service Global IoT cellular connectivity service providing reliable connections across 680+ mobile networks in 180+ countries with Tier 1 mobile operators, supporting all radio technologies from 2G to 5G, LTE-M, LTE CAT 1 bis, and NB-IoT.
- IoT Monetization Hub Subscription management platform enabling IoT device manufacturers to create branded subscription plans with automated billing, VAT handling, KYC verification, and payment processing (Visa, Mastercard, PayPal) for B2C business models.
- IoT Device Flat Rate Fixed monthly pricing plan per connected device based on device category (e.g., smart lighting controller at EUR 0.69/month, asset tracker at EUR 1.29/month, EV charging station at EUR 2.99/month, agricultural sensor at EUR 0.49/month), eliminating per-MB billing complexity with global coverage and no hidden fees.
- OEM Software Monetization Solution Framework for automotive OEMs to manage, price, and monetize mobile data within connected vehicles, supporting localized data packages, brand-specific billing, and GDPR-compliant EU-hosted data handling.
- Monetization Hub API REST API enabling integration of subscription management, user registration, SIM card assignment, and subscription lifecycle management (pause/terminate/continue, tier upgrades, bundle management) into external webshops or applications.
Quantifiable outcome
- 450,000 IoT connections supported globally
- +3 more outcomes
Companies that use Freeeway
Customer profileNamed customers8 records
Segments9 records
Ideal customer profiles2 records
Freeeway technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
Freeeway partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, regional and minor.
- KPN IoTcoreKPN IoT offers global coverage in over 190 countries, supporting radio technologies including 2G, 3G, 4G, LTE-M, and NB-IoT. Network optimized for secure, reliable IoT deployments at scale. Freeeway's incumbent partner since 2014.
- Magenta Telekom (Deutsche Telekom Group)coreMagenta Telekom provides extensive IoT coverage across Europe and beyond, with support for 2G, 4G, LTE-M, and NB-IoT. Known for high network quality and low-latency in EU and NAM regions.
- A1 Telekom AustriacoreA1 Telekom delivers IoT connectivity in over 120 countries, with robust support for 2G, 3G, 4G, and NB-IoT. Strong regional presence in Central and Eastern Europe.
- Vodafone GermanycoreVodafone is Freeeway's most recent connectivity partner, offering global connectivity in over 180 countries. Supports full spectrum of technologies including 2G, 3G, 4G, 5G, LTE-M, and NB-IoT, with strong focus on secure, scalable, enterprise-grade IoT solutions.
- ARQIAregionalPartnership addresses Brazil's local roaming restrictions by ensuring compliant, high-quality IoT connectivity within the country. Supports key technologies such as 2G, 3G, and 4G, providing reliable coverage tailored to Brazilian regulatory and operational needs.
- TELNAregionalPart of Freeeway's multi-IMSI / eSIM profile, enabling dynamic network selection and global connectivity across multiple carriers. With support for 2G, 3G, 4G, and LTE, TELNA enhances coverage flexibility and reduces reliance on permanent roaming in regulated markets (Canada & NAM Region).
- TELE2regionalIntegrated part of Freeeway's multi-IMSI and eSIM solution, enhancing global IoT connectivity with seamless network switching. Strong coverage across Europe and beyond, supporting 2G, 3G, 4G, and LTE-M.
- TelefónicaregionalOne of key partners in Freeeway's multi-IMSI and eSIM profile, providing robust IoT connectivity across Spain and Latin America. Supports 2G, 3G, 4G, and LTE-M, ensuring reliable coverage in both urban and remote areas.
- CSLregionalSupports Freeeway's multi-IMSI and eSIM profile, delivering reliable IoT connectivity across Hong Kong and the Southeast Asia region. Coverage backed by 2G, 3G, 4G, and 5G networks for high-performance, low-latency connections.
- MoodleyminorBranding agency that collaborated with Freeeway on rebranding journey. Developed new brand identity including visual identity and messaging to reflect Freeeway's mission and ambitions for the future.
- LPRC (Loss Prevention Research Council)minorLeading resource for Asset Protection and Loss Prevention Professionals collaborating to effectively combat and deter theft, fraud, and violence. Partnership announced for advancing IoT solutions in security applications.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Freeeway competitors and assessment
Company assessmentDirect peers
- 1NCE: German IoT connectivity MVNO offering global cellular IoT connectivity with a flat-rate pricing model — conceptually closest to Freeeway's IoT Device Flat Rate strategy and targeting the same OEM/integrator customer base.
- EMnify: Germany-based cellular IoT MVNO with a connectivity management platform and cloud-native eSIM/iSIM technology, competing head-to-head with Freeeway in global multi-operator IoT connectivity for enterprise customers.
- Soracom: Global IoT MVNO and connectivity platform with multi-network SIM, subscription management, and developer APIs — a near-twin of Freeeway's my.Freeeway Suite for connecting IoT devices at scale.
- Hologram: US-based IoT connectivity provider with multi-carrier global SIMs and a developer-friendly platform; competitive overlap with Freeeway's PLG/API-first approach to IoT connectivity for device makers.
- Aeris Communications: IoT MVNO with its own connectivity management platform (AerCloud/AerPort) serving automotive, fleet, and industrial customers — directly comparable to Freeeway's automotive and industrial IoT offerings.
- Cubic Telecom: Ireland-based IoT connectivity MVNO serving automotive OEMs, PC OEMs, and fleet operators with global multi-IMSI connectivity — directly comparable to Freeeway's Automotive vertical and OEM Software Monetization Solution.
- KORE Wireless: Global IoT connectivity and managed services provider offering multi-network SIM, eSIM, and connectivity management — competing with Freeeway for enterprise and OEM multi-country IoT deployments.
Broad incumbents
- Twilio (Super SIM): Twilio's Super SIM extends its broader cloud communications platform into IoT cellular connectivity; a broader incumbent with overlapping multi-carrier IoT SIM and developer API functionality.
- Cisco IoT (Jasper/Cisco Control Center): Cisco's IoT Control Center (acquired with Jasper) is the largest enterprise IoT connectivity management platform globally — a broad incumbent competing with Freeeway for large enterprise and OEM connectivity contracts.
- Vodafone IoT: Vodafone's IoT business unit offers direct global cellular IoT connectivity while also being a Freeeway partner MNO — a broad incumbent with overlapping product capabilities and direct channel reach to large OEMs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Freeeway social profiles
Digital presenceFreeeway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freeeway leadership team
Management profileNumber of profiles
Profiles8 records
Freeeway funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freeeway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freeeway
What does Freeeway do?
Freeeway operates as an independent IoT MVNO providing global cellular connectivity for IoT devices through IoT SIM cards and eSIMs across 650+ mobile networks in 180+ countries. The company offers a Connectivity Management Platform for real-time device oversight and the IoT Monetization Hub, which enables device manufacturers to convert one-time hardware sales into recurring subscription revenue with built-in billing, KYC, and payment processing.
Is Freeeway a public or private company?
Freeeway is a private company. It is classified as venture growth investor backed and is currently operating.
When was Freeeway founded?
Freeeway was founded in 2014. It employs 11 to 50 people.
Where is Freeeway based?
Freeeway is headquartered in Eisenstadt, Austria, in the Europe region.
How does Freeeway make money?
Five revenue lines are on record. IoT Connectivity Services are the primary driver. The others are ioT Device Flat Rate, ioT Monetization Hub (SaaS), API/Platform Access Fees and SIM Card Hardware Sales.
Who are Freeeway's main competitors?
Direct peers on record are 1NCE, EMnify, Soracom, Hologram, Aeris Communications, Cubic Telecom and KORE Wireless. Broad incumbents are Twilio (Super SIM), Cisco IoT (Jasper/Cisco Control Center) and Vodafone IoT.
Does Freeeway have an API?
Yes. REST API for the IoT Monetization Hub that enables subscription management, user registration, SIM card assignment, and billing automation. Supports authentication via token-based login, user management endpoints, SIM card controller for assigning cards to users, and subscription controller for tier upgrades, bundle management, and subscription lifecycle (pause/terminate/continue). Available at multiple environments (QA, PoC, Production) with endpoints like post/token/v1/login, public/user-management endpoints, and public/v1/subscription endpoints. Developer documentation is at freeeway.com/monetization_api_v301.html.
What industry is Freeeway in?
Freeeway's product category is IoT Connectivity Services. Its primary akta.pro industry code is HDAIAGAG, IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity). Its NAICS code is 51712 and its SIC code is 4812.