AMP Memberships

What AMP Memberships does

AMP Memberships, LLC (operating as AMP and previously known as AMP Technologies) is a Denver-headquartered, vertically-focused SaaS and hardware provider for the U.S. car wash industry. The company sells the AMP Clarity ecosystem—a cloud-based point-of-sale platform tightly integrated with on-site hardware including touch-screen kiosks, AI vehicle-recognition cameras, loading stations, attendant tablets, and AI-powered digital signage—plus a white-label mobile application and a Retrofit solution that modernizes existing wash infrastructure without full tear-outs. Its customer base spans single-site operators through enterprise chains (notably ZIPS at 280+ locations and Autobell at 80+ locations), served through a consultative direct enterprise sales motion and custom quote-based monthly subscription pricing, with hardware sold as part of the integrated solution.

The platform is differentiated by computer-vision capabilities (license plate scanning, vehicle attribute detection, AI Auto Retract, AI Auto Re-Queue) and a 100% customer-data-ownership stance for operators, with a claimed base of 1,000+ active locations, 1 million+ unique end users, and 10 million+ washes processed. AMP monetizes through recurring SaaS subscriptions for the Clarity platform, CRM, analytics, and mobile-app modules, alongside hardware sales of kiosks, cameras, loading stations, and digital signage; pricing is opaque and tailored per deployment.

The company is privately held (an NCS subsidiary), was founded in 2021 by car-wash operator Autowash and software firm Insiten, and operates U.S. offices in Denver and Atlanta. It raised a $1 million SEC-tranche in January 2023 and closed Series A financing led by Amplify Ventures in February 2023, with stated use of funds directed toward product expansion, AI capability development, and customer acquisition in the car wash vertical.

Name

AMP Memberships

Legal name

AMP Memberships, LLC

Website

https://ampmemberships.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

AMP Memberships provides an integrated SaaS-and-hardware platform (AMP Clarity) for U.S. car wash operators, combining POS, mobile apps, kiosks, AI vehicle recognition, loading stations, and digital signage. It serves 1,000+ locations across single-site and enterprise chains such as ZIPS and Autobell.

Ownership category

akta.pro rank

Product category

Car Wash Technology Software

NAICS

Car Washes (811192)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)

Keywords

• Car wash software
• Car wash POS systems
• Car wash membership platform
• AI vehicle recognition
• Car wash technology

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Monthly or annual subscription for access to the AMP Clarity platform, mobile app, CRM, analytics, marketing tools, and software updates. Operators pay recurring fees based on platform usage and features.
2. Hardware Sales: Sale of hardware components including kiosks, AI cameras, loading stations, digital signage displays, and attendant tablets. Hardware is sold as part of the integrated solution.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

AMP Memberships provides an end-to-end car wash technology platform combining cloud-based software with proprietary hardware — including the AMP Clarity point-of-sale system, AI-powered vehicle recognition cameras, kiosks, loading stations, digital signage, attendant tablets, a white-label mobile app, a CMS portal, and a retrofit solution. The integrated platform enables car wash operators to sell memberships, process payments, manage loyalty, run targeted marketing, and operate their facilities through AI-driven automation and real-time data.

Product overview

AMP Memberships offers the AMP Clarity Ecosystem, an end-to-end hardware and software platform built for modern car wash operators. The platform consists of the AMP Clarity POS as the core system, supported by interconnected modules including Mobile App, Kiosks, Attendant Tools, AI Cameras/Vehicle Recognition, Loading Stations, Digital Signage, CMS Portal, and Retrofit solutions. These components work together as a unified ecosystem enabling operators to manage memberships, process payments, engage customers, and operate efficiently from a single integrated platform powered by AI vehicle recognition technology.

Differentiator

Problem solved

Functional benefit

Products and services

• AMP Clarity POS End-to-end point-of-sale system that integrates hardware and software with AI and machine learning to help car wash operators drive sales, retain members, improve retail loyalty, focus marketing, access data, and manage every aspect of the POS in real time. Sold to car wash operators as the core platform of the AMP ecosystem.
• Mobile App White-labeled mobile application for car washes that enables customers to manage memberships, purchase washes, track loyalty rewards, and receive personalized offers; features touchless activation, push notifications, and branded experiences. Available on Google Play and Apple App Store.
• Kiosks Flexible family of touchscreen kiosks enabling retail sales and app wash redemptions with real-time control over graphics, pricing, and messaging. Supports Visual Mapping for fully branded, interactive interfaces with A/B testing and instant deployment.
• Attendant Tools Tablet-based software enabling attendants to sell, support, and manage customers directly from the lane with real-time access to customer details, mobile payments, and account fixes; includes built-in prompts for consistent upselling.
• AI Cameras / Vehicle Recognition AI-powered camera system that automatically detects and tracks vehicles through license plate scanning, full vehicle ID, and attribute recognition (make, model, color). Enables seamless customer identification, AI Retract conveyor safety, and personalized marketing.
• Loading Stations Hardware and software solution for tunnel entrance management featuring real-time customer intelligence, AI Auto Re-Queue for vehicle sequencing, and AI Auto Retract for conveyor safety. Syncs with kiosks for accurate execution.
• Digital Signage AI-powered outdoor display system combining Samsung commercial-grade hardware with vehicle recognition for personalized customer messaging, dynamic upgrade offers, and real-time campaign control based on customer data including member status, visit history, loyalty balance, and package eligibility.
• CMS Portal Command-center dashboard for managing the car wash operation, providing reporting, analytics, and administrative controls across all connected tools and locations.
• Retrofit Modernization solution that upgrades existing car wash technology without costly tear-outs or downtime. Reuses existing hardware while adding custom doors and digital menu conversion capabilities, compatible with DRB, Micrologic, and Washify equipment.

Quantifiable outcome

• 65% increase in monthly revenue for operators using the platform
• +6 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and founding.

• StripecoreTechnology or IntegrationStripe powers payments across the AMP platform, providing secure billing, saved payment methods, smart retries, fraud protection, and automated updates. AMP partnered with Stripe to field a national consumer survey of over 1,000 U.S. adults on car wash behavior.
• AutowashfoundingStrategic or Co-development PartnerAutowash is a leading car wash company and co-founder of AMP Technologies (AMP Memberships), providing industry expertise and operational insights that shaped the platform development.
• InsitenfoundingStrategic or Co-development PartnerInsiten is a leading software and mobile app development company and co-founder of AMP Technologies (AMP Memberships), providing technical expertise for platform development.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DRB Systems: Long-standing provider of POS, tunnel controllers, and site-management technology for car washes. Directly competes with AMP on the operator-facing technology stack, and is also listed as a compatible hardware integration partner for AMP's retrofit solution.
• Washify: Cloud-based car wash management platform offering POS, membership, loyalty, and reporting. Competes head-to-head with AMP's SaaS layer and is referenced in AMP's own material as a compatible retrofit partner.
• Micrologic: Supplier of car wash POS hardware and site-control systems with a long operator footprint. Competes with AMP on the hardware/integration side and is listed as a compatible hardware partner for AMP's retrofit offering.
• EverWash: Car wash membership and marketing platform that helps operators sell and manage unlimited wash programs. Closely comparable to AMP's mobile-app-plus-loyalty wedge, and serves a similar operator buyer.

Broad incumbents

• Sonny's Direct (Sonny's CarWash Factory): The largest U.S. supplier of car wash equipment, chemicals, and tunnel controls, with a broad portfolio spanning hardware, chemistry, and increasingly software. Competes with AMP across multiple layers rather than as a pure software specialist.
• SpotOn: SMB-focused POS and payments platform expanding across verticals including restaurants and service businesses. Not car wash-specific, but a credible generalist competitor if it targets the vertical with payments-rail leverage.
• Toast: Leading restaurant POS and fintech platform that has expanded into adjacent verticals. A potential long-tail threat to AMP if it generalizes its SMB platform to car washes, given Toast's brand and capital base.

Regional players

• ICS Cleaning (International Car Wash Group): European-headquartered car wash operator and technology provider. Overlaps with AMP on operator-facing technology and membership concepts but primarily serves European markets rather than competing directly in AMP's U.S. core.

Emerging players

• Spiffy: On-demand mobile car wash and auto-care services platform with its own customer-facing app and operator network. Comparable to AMP in the car wash customer experience layer but with a different delivery model (services rather than operator technology).
• OpenBay: Digital marketplace and booking platform for automotive services (repair, maintenance, car wash). Compares to AMP at the consumer-acquisition and booking layer, though AMP focuses on installed operator technology rather than lead generation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ampmemberships
• LinkedInlinkedin.com/company/amp-memberships
• Instagraminstagram.com/ampmemberships?igsh=NG5tbmd3a212NmZp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMP Memberships