SecurityAdvisor
SecurityAdvisor provides a real-time security coaching SaaS platform that integrates with the enterprise security stack to deliver immediate behavioral feedback to users at the moment of risky activity, sold as part of the KnowBe4 human risk management suite.
- Company typePrivate
- Founded2018
- HeadquartersSunnyvale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SecurityAdvisor does
SecurityAdvisor is a Sunnyvale-based cybersecurity SaaS company founded in 2018, whose flagship product SecurityCoach delivers real-time security coaching to end users at the moment risky behavior is detected. The platform ingests telemetry from an organization's existing security stack via API-based integrations with vendors including CrowdStrike, Microsoft, Okta, Cisco, Fortinet, Netskope, Cloudflare, Bitdefender, Carbon Black, Slack, and Microsoft Teams, then triggers contextual coaching messages through email, Teams, Slack, or chat. Customizable built-in detection rules allow IT and security operations teams to define which user behaviors to monitor, and a dashboard quantifies human risk and coaching campaign outcomes. The product is positioned within the broader KnowBe4 platform, alongside Security Awareness Training, Compliance Plus, AIDA (AI Defense Agents), Agent Risk Manager, and a suite of email security modules (Cloud Email Security, Defend, Prevent, PhishER Plus). A specialized Student Edition extends the model into educational institutions.
SecurityAdvisor firmographics
Firmographics- Name
- SecurityAdvisor
- Legal name
- KnowBe4, Inc.
- Website
- https://securityadvisor.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SecurityAdvisor provides a real-time security coaching SaaS platform that integrates with the enterprise security stack to deliver immediate behavioral feedback to users at the moment of risky activity, sold as part of the KnowBe4 human risk management suite.
- Ownership category
- akta.pro rank
SecurityAdvisor industry classification
Industry- Product category
- Security Awareness and Human Risk Management Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Secure Software & DevOps Awareness (Secure Coding Basics) (EDABAGAN)
Keywords
Where SecurityAdvisor is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SecurityAdvisor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SecurityCoach Subscription: SaaS subscription-based revenue model for the SecurityCoach real-time security coaching product. Pricing is per-seat or organization-wide, with annual billing cycles typical for enterprise software. Part of KnowBe4's integrated human risk management platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
SecurityAdvisor product offering
Product offeringCore offering
SecurityAdvisor (operating as SecurityCoach within KnowBe4's platform) provides a real-time security coaching product that integrates with a customer's existing security stack via APIs to detect risky user behavior and deliver immediate, contextual coaching to users via email, Slack, or Microsoft Teams. The platform offers customizable detection rules, a reporting dashboard for quantifying human risk, and a Student Edition for educational institutions, sold primarily as a SaaS subscription to enterprise and mid-market organizations.
Product overview
KnowBe4 offers a unified platform-plus-modules architecture combining multiple security products. The core platform includes Security Awareness Training and SecurityCoach (real-time coaching), supplemented by AI Defense Agents (AIDA) and Agent Risk Manager. Email security is covered through Cloud Email Security, Inbound Email Security (Defend), Outbound Email Security (Prevent), and Incident Response (PhishER Plus). Compliance training is addressed via Compliance Plus. These products work together to provide comprehensive human risk management, combining training, coaching, and technical security controls.
Differentiator
Problem solved
Functional benefit
Brands
- SecurityCoach: Real-time security coaching product that delivers immediate feedback to users at the moment risky behavior occurs
Products and services
- SecurityCoach
Quantifiable outcome
- SecurityCoach notifications serve as reminders that security policies exist for organizational and staff benefit
Companies that use SecurityAdvisor
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
SecurityAdvisor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability1 record
Feature5 records
SecurityAdvisor partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- SlackcoreIntegration partner enabling SecurityCoach notifications and coaching delivery through Slack workspace communications at the moment of risky behavior detection.
- Microsoft TeamscoreIntegration partner enabling real-time coaching delivery via Microsoft Teams when risky security behavior is detected, allowing immediate feedback to users.
- MicrosoftcoreBroad Microsoft integration ecosystem including Azure, Office 365, and Teams for comprehensive security coaching across Microsoft environments.
- CrowdStrikecoreIntegration with CrowdStrike Falcon platform to share alert data on detected user events and trigger real-time coaching based on CrowdStrike threat intelligence.
- NetskopecoreIntegration partner sharing Netskope security alert data to enable real-time coaching when users engage in risky cloud security behaviors.
- OktacoreIntegration with Okta identity management platform to trigger coaching based on authentication-related security events and risky user behavior.
- GooglecoreIntegration with Google Workspace and security products enabling coaching based on Google security alerts and user behavior in Google environments.
- Bitdefender GravityZonecoreIntegration with Bitdefender GravityZone endpoint security to share threat detection data and trigger targeted security coaching.
- Carbon BlackcoreIntegration with VMware Carbon Black endpoint protection platform to enable real-time coaching based on endpoint security alerts.
- CloudflarecoreIntegration partner enabling SecurityCoach to leverage Cloudflare security data for coaching triggered by web-based risky behavior.
- CiscocoreIntegration with Cisco security portfolio including Cisco Secure Email, Umbrella, and other Cisco security products for comprehensive coverage.
- FortinetcoreIntegration with Fortinet Security Fabric enabling real-time coaching based on Fortinet firewall and security fabric threat detections.
- Channel PartnerscoreFormal channel partner program enabling resellers and distributors to sell and deploy SecurityAdvisor products to their customer base.
- Technology AlliancescoreFormal technology alliance partner ecosystem for deep product integrations and joint go-to-market initiatives with security vendors.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SecurityAdvisor competitors and assessment
Company assessmentBroad incumbents
- KnowBe4: SecurityAdvisor's parent platform and the largest dedicated security awareness training vendor globally. KnowBe4 offers the integrated awareness, compliance, and email security platform that SecurityCoach sits within, making it the most directly comparable incumbent.
- Proofpoint Security Awareness: Proofpoint's security awareness and training suite competes head-to-head with KnowBe4/SecurityCoach for enterprise human-risk management budget, combining phishing simulation, awareness training, and threat intelligence.
- Microsoft Defender for Office 365 (Attack Simulation Training): Microsoft's built-in phishing simulation and security training integrated with Defender, Teams, and Entra ID. Represents a bundled incumbent threat to standalone awareness platforms, with SecurityCoach specifically integrating with Microsoft to extend rather than replace its capabilities.
Direct peers
- Hoxhunt: Helsinki-based security behavior change platform that combines gamified phishing simulations with personalized micro-training — a direct functional peer to SecurityCoach's real-time coaching approach.
- CybSafe: UK-based human risk management platform that uses behavioral science and analytics to measure and reduce security incidents — directly comparable to SecurityAdvisor's stated mission of quantifiably reducing security incidents.
- SoSafe: European security awareness and human risk platform offering phishing simulation, e-learning, and behavioral analytics. Closely comparable in product surface area and target buyer to SecurityAdvisor.
- Curricula: Security awareness training vendor focused on story-driven, easy-to-deploy training content for SMB and mid-market — a comparable awareness-training peer in the same buyer tier SecurityAdvisor targets.
- Living Security: Human risk management platform combining security awareness training with behavioral analytics and security culture programs, directly comparable to SecurityAdvisor's mission.
- AwareGO: Security awareness and human risk assessment platform with a strong SMB/mid-market orientation; comparable in offering and buyer segment to SecurityAdvisor.
Emerging players
- NinjaOne (Ninja Copy): NinjaOne's security awareness offering extends its broader IT management platform with phishing simulation and training — an emerging bundled player that competes with the KnowBe4 platform approach under which SecurityCoach operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SecurityAdvisor social profiles
Digital presenceSecurityAdvisor financial estimates
Financial estimateRevenue estimate
Valuation estimate
SecurityAdvisor leadership team
Management profileNumber of profiles
SecurityAdvisor funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SecurityAdvisor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SecurityAdvisor
What does SecurityAdvisor do?
SecurityAdvisor (operating as SecurityCoach within KnowBe4's platform) provides a real-time security coaching product that integrates with a customer's existing security stack via APIs to detect risky user behavior and deliver immediate, contextual coaching to users via email, Slack, or Microsoft Teams. The platform offers customizable detection rules, a reporting dashboard for quantifying human risk, and a Student Edition for educational institutions, sold primarily as a SaaS subscription to enterprise and mid-market organizations.
Is SecurityAdvisor a public or private company?
SecurityAdvisor is a private company. It is classified as venture growth investor backed and is currently operating.
When was SecurityAdvisor founded?
SecurityAdvisor was founded in 2018. It employs 11 to 50 people.
Where is SecurityAdvisor based?
SecurityAdvisor is headquartered in Sunnyvale, United States, in the North America region.
How does SecurityAdvisor make money?
One revenue line is on record: securityCoach Subscription.
Who are SecurityAdvisor's main competitors?
Broad incumbents on record are KnowBe4, Proofpoint Security Awareness and Microsoft Defender for Office 365 (Attack Simulation Training). Direct peers are Hoxhunt, CybSafe, SoSafe, Curricula, Living Security and AwareGO. NinjaOne (Ninja Copy) is listed as an emerging player.
Does SecurityAdvisor have an API?
Yes. API-based vendor integrations that allow SecurityCoach to integrate with existing security stack to share alert data on detected user events that present risk to the organization.
What industry is SecurityAdvisor in?
SecurityAdvisor's product category is Security Awareness and Human Risk Management Software. Its primary akta.pro industry code is EDABAGAN, Secure Software & DevOps Awareness (Secure Coding Basics). Its NAICS code is 541511 and its SIC code is 7372.