Real Savvy

What Real Savvy does

RealSavvy is an Austin, Texas-based proptech company founded in 2014 that builds real estate website platforms for solo agents, teams, and brokerages in the United States. The platform unifies four core capabilities: custom-designed, server-rendered websites (96/100 PageSpeed, sub-2s loads); native MLS IDX search across 330+ feeds rendered on the agent's own domain rather than via iframes; a code-level two-way Follow Up Boss CRM integration positioned as the #1 FUB integration in real estate, streaming behavioral signals (saved searches, favorites, views, registrations, inquiries) in real time with source attribution and action-plan triggers; and Savvy Studio, a natural-language site-editing tool. The company supplements these with a Teams & Brokerages tier ($299-$599/mo for up to 50 agents), an IDX Widget Suite ($99/mo) for embedding MLS search into existing WordPress, Squarespace, Webflow, Wix, Go High Level, and Lovable sites, and — launched April 2026 — an Answer Engine Optimization (AEO) service priced $299-$699/mo that builds crawlable, citable content to get agents cited by ChatGPT, Perplexity, Google AI Overviews, and Claude.

Name

Real Savvy

Legal name

RealSavvy

Website

https://realsavvy.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

RealSavvy is an Austin-based proptech platform that provides U.S. real estate agents, teams, and brokerages with custom websites, native MLS IDX search (330+ feeds), deep Follow Up Boss CRM integration, and AI-search visibility services.

Ownership category

akta.pro rank

Product category

Real Estate Technology (Proptech)

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Real estate websites
• Native IDX search
• Follow Up Boss integration
• Answer engine optimization
• Real estate CRM

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Website Platform Subscriptions: Monthly SaaS subscriptions for real estate website platforms with tiered pricing by package type. Core packages include IDX Widget ($99/mo), Website without IDX ($99/mo), Website + IDX ($199/mo), and Teams & Brokerages ($299-$599/mo based on agent count). All month-to-month with no long-term contracts.
2. AEO (Answer Engine Optimization) Add-ons: Tiered AEO service add-ons stacked on top of base website packages: Starter $299/mo (50 initial pages, 25 new/month), Growth $499/mo (75 initial, 50 new/month), Domination $699/mo (125 initial, 75 new/month). Includes maintenance tier at $149/mo after foundation is built.
3. Setup Fees: One-time setup fees for platform onboarding: $99 for widget, $99 for website-only, $250 for website + IDX, with additional setup fees for AEO tiers ($150-$450).
4. Additional MLS Feed Fees: Additional MLS feeds beyond the first included feed are $50/mo each.
5. Content Sprints: One-off content sprints for AEO expansion into new niches: 5-page sprint and 10-page sprint available for maintenance clients wanting to target new markets without full AEO commitment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

RealSavvy designs, builds, and hosts custom real estate websites with native (non-iframe) MLS IDX home search for U.S. agents, teams, and brokerages. The platform pairs these sites with a code-level two-way Follow Up Boss CRM integration that streams buyer behavioral signals in real time, and offers an add-on Answer Engine Optimization (AEO) content engine that builds crawlable, structured pages to win citations from ChatGPT, Perplexity, Google AI Overviews, and Claude. All plans are month-to-month SaaS subscriptions priced from $99/mo.

Product overview

RealSavvy is a unified real estate website platform combining four core products: custom-designed real estate websites (built and maintained by the team), native MLS IDX search (330+ feeds rendered on the agent's own domain, not iframes), Follow Up Boss Sync (native 2-way API — the #1 FUB integration in real estate), and AEO (Answer Engine Optimization — AI-search visibility via crawlable, citable content pages targeting ChatGPT, Perplexity, Google AI, and Claude). The platform also includes Savvy Studio for natural-language self-editing. Core products are supplemented by tiered add-ons: Teams & Brokerages plans, AEO tiers (Starter/Growth/Domination) and AEO Maintenance, plus an IDX Widget option for embedding MLS search on existing non-RealSavvy websites. All plans are month-to-month with no long-term contracts. The platform is built around Follow Up Boss as the CRM layer.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Websites Custom-designed, server-rendered real estate agent websites built and shipped by RealSavvy on a 96/100 PageSpeed stack with sub-2-second loads, native IDX search, Follow Up Boss sync, custom typography, real photography, and Savvy Studio editing included. Targeted at solo agents who want a hand-finished site rather than a template.
• Native IDX Search Real-time, crawlable MLS home search rendered natively on the agent's own domain across 330+ MLS feeds, including map, polygon, and commute search plus saved-search alerts. Every buyer action (saved searches, favorites, property views, registrations, inquiries) flows into Follow Up Boss in real time.
• AEO (Answer Engine Optimization) Subscription add-on service that builds crawlable, citable, question-first content pages with schema markup and active indexing so real estate agents get cited by AI answer engines. Sold in Starter ($299/mo), Growth ($499/mo), and Domination ($699/mo) tiers.
• Teams & Brokerages Per-seat subscription tier for multi-agent teams and brokerages including a brokerage site, shared native IDX, up to 15 agent pages, multi-agent profiles, centralized lead management, and team-level reporting. Priced $299-$599/mo by agent count with 51+ custom.
• IDX Widgets Embeddable IDX widget suite ($99/mo) for agents who want to keep an existing website and add native MLS search plus Follow Up Boss-synced lead capture. Embeds natively on WordPress, Squarespace, Webflow, Wix, Go High Level, and Lovable without subdomain or iframe.
• AEO Maintenance Plan $149/mo subscription for former AEO clients that maintains AI crawlability, content freshness, indexing performance, page health (Core Web Vitals, broken links, schema errors), and monthly performance reporting after the active AEO foundation is built.

Quantifiable outcome

• 65% of online searches now result in zero clicks, making AI citation (AEO) critical for visibility
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability3 records

Feature7 records

Partnerships

One partnership is on record.

• Follow Up BosscoreTechnology or IntegrationPrimary integration partnership with Follow Up Boss CRM. RealSavvy is positioned as the #1 Follow Up Boss integration in real estate, featuring: native 2-way API sync (not Zapier), embedded IDX app inside the FUB interface, code-level behavioral data flow (saved searches, favorites, property views, registrations, inquiries), source attribution and smart tags, and automatic action-plan triggers. Setup takes ~5 minutes with just an FUB API key. FUB does not sell IDX/websites, making this partnership the core value proposition.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CINC: CINC (Commissions Inc) is a broad incumbent — a real estate lead generation, IDX, and CRM platform serving agents and brokerages. Cited on RealSavvy's comparison pages as a more feature-broad alternative serving the same US SMB market.
• Inside Real Estate (kvCORE): Inside Real Estate, the parent of kvCORE, is a broad incumbent in real estate tech, offering an end-to-end platform (CRM, IDX websites, marketing, back-office). It competes with RealSavvy at the team and brokerage tier with a much larger capital base and broader product portfolio.
• BoomTown: BoomTown is a broad incumbent — a lead generation, CRM, and IDX website platform serving real estate teams and brokerages. Listed on RealSavvy's competitive comparison hub as a larger-scale alternative serving overlapping customer segments.
• Lofty (formerly Chime): Lofty is a broad incumbent — an AI-enabled CRM and marketing platform for agents and teams. RealSavvy's comparison hub explicitly lists Lofty as a competitor, with Lofty offering broader CRM-centric functionality than RealSavvy's website-centric stack.

Direct peers

• Ylopo: Ylopo is a direct competitor cited on RealSavvy's comparison hub, offering real estate websites with IDX plus AI-driven lead nurture and marketing automation to the same SMB agent customer base.
• Agent Image: Agent Image is a direct competitor named on RealSavvy's comparison pages. Both design branded real estate websites with IDX for individual agents, teams, and brokerages, competing on custom design and luxury positioning in the US.
• Real Geeks: Real Geeks is a direct peer — an IDX-powered real estate website and lead-generation platform targeting the same solo-agent and small-team segment. RealSavvy explicitly compares against Real Geeks on conversion-focused funneling and CRM integration depth.
• Sierra Interactive: Sierra Interactive is a direct peer — a real estate IDX website, CRM, and lead-conversion platform serving agents and teams. RealSavvy's comparison hub cites Sierra Interactive as a same-category alternative competing on website quality and lead routing.
• Placester: Placester is a direct competitor — a real estate website + IDX + CRM platform explicitly named on RealSavvy's comparison pages. Both target solo agents and small teams with packaged websites, MLS search, and CRM integration; RealSavvy differentiates on native (non-iframe) IDX and deeper FUB sync.
• AgentFire: AgentFire is a direct competitor named on RealSavvy's alternative/comparison pages. Both sell custom-designed real estate websites with IDX to agents and teams, competing head-to-head on design quality, page speed, and CRM depth in the US SMB market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/realsavvy
• Facebookfacebook.com/realsavvyapp
• LinkedInlinkedin.com/company/realsavvy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Savvy