Eyr

What Eyr does

Eyr (legal entity Eyr Medical AS) is a Norwegian digital health company founded in 2016 and headquartered in Oslo, operating video-based telehealth services across Norway, Denmark, and Sweden through its wholly-owned subsidiaries Eyr Medical Danmark ApS and Eyr Sverige AB. The platform delivers consultations with general practitioners, psychologists, and physiotherapists via iOS/Android mobile apps and a web portal, supported by integration with national prescription databases (Reseptformidleren in Norway, Medicinkortet in Denmark, Nationella Läkemedelslistan in Sweden) and electronic identity verification (Signicat/BankID/MitID). The technology stack includes Microsoft Azure-hosted infrastructure, AI-assisted consultation transcription and journal-note drafting via Azure OpenAI, and payment processing through Stripe. The physiotherapy offering is delivered in partnership with Injurymap ApS, combining video consultations with personalized dynamic exercise programs.

Eyr operates a hybrid B2C/B2B2C monetization model. Direct consumer pricing is per-consultation: NOK 395 for GP visits (Norway), DKK 350 (Denmark), SEK 375 (Sweden); NOK 1,450 for 45-minute psychology sessions; NOK 545 for physiotherapy. Substantially all transaction volume flows through insurance partnerships with eleven Norwegian and Nordic insurers (Avonova, Bank Norwegian, DNB, ERGO, Frende, Gjensidige, Pensjonistforbundet, Storebrand, Tryg, Vitusapotek, Zurich Insurance), under which 2 million people across Norway gain access to consultations at no out-of-pocket cost, with Eyr reimbursed by the insurer. Cumulative reported consultation volume exceeds 400,000, with a 4.8/5 App Store rating and stated 95% in-app resolution rate. Eyr Tech (Platform, Booking, Consulting modules) extends the underlying infrastructure as a B2B offering for partners, and PatientService in Denmark offers DKK 4,000 long-term illness guidance. The company is venture-backed, with a 22M NOK round in May 2023 led by Investinor (largest shareholder) and co-investors including Aventi and TV2 Invest, with stated intent to reach profitability within 14-18 months.

Name

Eyr

Legal name

Eyr Medical AS

Website

https://eyr.md

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Eyr is a Norwegian digital health platform operating across Norway, Denmark, and Sweden, delivering video-based doctor, psychology, and physiotherapy consultations via mobile and web to individual consumers — with the majority of volume reimbursed through partnerships with eleven Nordic insurance providers covering 2 million people.

Ownership category

akta.pro rank

Product category

Digital Health Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industry

Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH)

Keywords

• Video doctor consultations
• Online psychology services
• Digital physiotherapy platform
• Telemedicine mobile app
• Electronic prescription services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Per-Consultation Fees: Direct consumer payments for video consultations with doctors, psychologists, and physiotherapists. Pricing varies by service type and country. Insurance customers access services free of charge as the consultation cost is covered by their insurance provider.
2. Insurance Reimbursement: Revenue from insurance company partnerships where consultations are covered under health insurance policies. Over 400,000 people are covered by Eyr's insurance agreements and can use the service at no cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Eyr provides a digital health platform that connects patients with licensed doctors, psychologists, and physiotherapists via video consultations through a mobile app and web platform. Services are available 365 days a year across Norway, Denmark, and Sweden, covering general medicine, mental health, and physiotherapy. Doctors can issue electronic prescriptions, referrals, and medical certificates, with integration to national prescription databases.

Product overview

Eyr is a multi-service digital health platform operating primarily in Norway and Denmark (with Sweden in development), offering video-based healthcare consultations. The core portfolio consists of three main services: (1) Eyr Medical for doctor consultations via video, (2) Eyr Psychologist for psychological services including talk therapy, couple's therapy, youth support (Eyr Ung), and self-help programs, and (3) Eyr Digital Physiotherapy for musculoskeletal care combined with personalized exercise programs. These are delivered through the Eyr Mobile App (iOS/Android) and the web platform. Eyr Tech extends the platform as a B2B offering, comprising the Eyr Platform, Eyr Booking, and Eyr Consulting modules for partners. Additional services include PatientService for long-term illness guidance and a Vaccination Service for travel and preventive vaccines. All services operate within healthcare regulatory frameworks across the respective Nordic countries.

Differentiator

Problem solved

Functional benefit

Brands

• Eyr Tech: Technology solutions including Eyr Platform, Eyr Booking, and Eyr Consulting services.
• Eyr Ung
• PatientService

Products and services

• Eyr Medical - Doctor Video Consultation
• Eyr Psychologist - Video Consultation
• Eyr Digital Physiotherapy
• PatientService - Long-term Illness Guidance
• Eyr Vaccination Service
• Eyr Mobile App
• Eyr Tech (Eyr Platform, Eyr Booking, Eyr Consulting)

Quantifiable outcome

• 95% of users receive help from Eyr's doctors
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AvonovacoreChannel Partner/ Reseller/ DistributorInsurance partner offering Eyr as a covered health benefit to policyholders. Customers can access doctor, psychology, and physiotherapy consultations free of charge through their Avonova insurance.
• DNBcoreChannel Partner/ Reseller/ DistributorMajor Norwegian bank and insurance provider. DNB insurance customers have access to Eyr consultations at no additional cost.
• StorebrandcoreChannel Partner/ Reseller/ DistributorInsurance partner. Storebrand insurance customers can access Eyr services as part of their health insurance coverage.
• GjensidigecoreChannel Partner/ Reseller/ DistributorNorwegian insurance company. Gjensidige policyholders have access to Eyr consultations covered by their insurance plan.
• TrygcoreChannel Partner/ Reseller/ DistributorDanish insurance company. Tryg customers can use Eyr services as part of their health insurance coverage in both Denmark and Norway.
• FrendecoreChannel Partner/ Reseller/ DistributorNorwegian insurance company. Frende insurance customers have access to Eyr's digital health services.
• Bank NorwegianminorChannel Partner/ Reseller/ DistributorBanking and insurance provider. Bank Norwegian customers can access Eyr consultations through their insurance coverage.
• VitusapotekminorChannel Partner/ Reseller/ DistributorNorwegian pharmacy chain partner for vaccination services. Eyr issues prescriptions for vaccines that can be administered at Vitusapotek locations across Norway.
• Injurymap ApScoreTechnology or IntegrationTechnology partner for physiotherapy services. Physiotherapy consultations include personalized exercise programs created in Injurymap app. All physiotherapists available through Eyr have valid Danish/Norwegian authorization.
• SignicatcoreTechnology or IntegrationDigital identity verification provider. Used to identify users via BankID for account creation and authentication.
• StripecoreTechnology or IntegrationPayment processing provider. Handles credit card payments for consultations including card details, name, card number, expiry date, and CVC.
• Microsoft (Azure/Azure OpenAI)coreTechnology or IntegrationCloud and AI infrastructure provider for automatic speech-to-text transcription and AI-assisted journal note generation. Data processing occurs within EU/EES (Sweden Central region). Content logging and manual review disabled. Microsoft does not use customer/patient data to train AI models.

Scale indicators6 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Practio: Practio is a Nordic digital health startup focused on vaccinations, prescriptions, and online consultations. It overlaps with Eyr's vaccination and prescription services but is narrower in scope, making it an emerging peer in a related vertical.

Direct peers

• Doktor24: Doktor24 is a Nordic digital healthcare provider offering video consultations with GPs, psychologists, and physiotherapists through its app. It is a direct Nordic peer with overlapping GP, mental health, and physiotherapy services.
• Min Doktor: Min Doktor is a Swedish digital healthcare provider offering app-based video doctor consultations, prescription services, and home lab testing. It directly competes with Eyr in the Swedish/Nordic DTC telehealth category.
• Livi (Kry International): Livi is Kry's brand in the UK and parts of Europe, offering app-based video GP consultations with insurance and NHS integrations. It is functionally the same product as Eyr (and Kry) and serves as a direct comparable for the Nordic telehealth model in international markets.
• Kry: Kry is a Swedish-founded, pan-European telehealth app offering video GP and specialist consultations. It is the most direct Nordic competitor to Eyr, operating across Sweden, Norway, France, Germany, and the UK with a similar app-based, insurance-integrated model.
• Doktor.se: Doktor.se is a Swedish telehealth platform offering video consultations with doctors, psychologists, and specialists via a mobile app. It is one of Eyr's closest Nordic competitors with overlapping GP, mental health, and chronic-condition services.

Broad incumbents

• Teladoc Health: Teladoc Health is the largest global telehealth provider, offering virtual care across primary care, mental health, and specialty services. It is not Nordic-focused but represents the global incumbent benchmark for scale, product breadth, and insurance integration.
• Aleris: Aleris is one of the largest private healthcare providers in Scandinavia, offering both in-person and digital services across multiple specialties. As a broad incumbent with overlapping telehealth capabilities, it is a relevant comparable for Eyr's Nordic positioning.
• Capio: Capio is a major Nordic healthcare group operating hospitals, primary care clinics, and digital services across Sweden, Norway, and other European markets. Its digital health arm competes broadly with Eyr in the Nordic virtual care category.

Regional players

• Legevisitt / Hjemmekoselig: Hjemme (formerly Legevisitt) is a Norwegian platform offering doctor house calls and home-based medical services. While its model is in-person rather than video-first, it competes with Eyr in the Norwegian primary care-on-demand category.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eyrnorge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eyr