Thingsup
Thingsup (iobot Technologies India) is a Pune-based low-code IoT platform serving EV OEMs, cold chain operators, fleet operators, and industrial enterprises with hardware-agnostic device connectivity, analytics, BMS telematics, and vertical solutions across India, UAE, and USA.
- Company typePrivate
- Founded2016
- HeadquartersPune, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Thingsup does
Thingsup, legally operated as iobot Technologies India Private Limited and headquartered in Pune, India, is an enterprise IoT Platform-as-a-Service company that provides a low-code platform for connecting, managing, and analysing data from heterogeneous sensors, gateways, and telematics devices. The platform supports MQTT, HTTP, TCP, REST API, and Webhooks, runs across AWS, Azure, GCP or on-premise, and is hardware-agnostic across 250+ IoT devices with a BYOD option. On top of the core PaaS, the company packages vertical solutions for Electric Vehicle OEMs and battery manufacturers (BMS analytics, telematics, smart digital clusters, dealer management), cold chain operators (temperature/humidity/door monitoring), fleet operators (real-time GPS, driver behaviour, fuel and electricity tracking), energy monitoring (50+ parameters across solar/DG/grid/inverters), and Industry 4.0 manufacturing. Notable proprietary assets include an in-house MQTT broker, a rules engine and ETL pipeline, IP68 capacitance-based fuel sensors, and 4G CAN-enabled telematics hardware. The company cites ISO 27001, SOC 2 Type 2, CFR21 Part 11, and GDPR compliance and claims 99.99% uptime on fleet tracking deployments.
The company serves roughly 30+ enterprise clients including Okinawa, Joy E Bike, IVOOMI, Ward Wizard, Oben Electric, driEV, Emobi, Bu4 Autos, Nexzu Mobility, Battery Smart, Zomato, Zepto, Milma, Nuziveedu Seeds, Saint Gobain, Reliance, and Peony Foods, and it powers over 100,000 connected devices processing 1 TB+ of data daily. It monetizes through SaaS-style platform subscriptions (monthly and annual, credits-based billing), direct hardware sales (telematics devices, fuel sensors, digital clusters), and hybrid enterprise pricing on energy monitoring deployments. Go-to-market combines direct enterprise field sales with a self-serve, product-led growth motion through platform.thingsup.io, and an OEM embedded channel that ships the platform and devices inside EV products and battery systems. Geographically, Thingsup operates offices in Pune (India HQ), Dubai Internet City (Middle East), and Iselin, New Jersey (USA).
Total disclosed funding is approximately $700K — an undisclosed round with GSF in May 2021 (reported as $100K) and a $600K seed in December 2022 led by Silverneedle Ventures with participation from Udyat Ventures, Lead Angels, and GSF. The company remains privately held with no public listing, has not been acquired, and has no disclosed M&A activity. Co-founders Akshay Ghadage (CEO) and Pranav Naiknavare (Data Controller) lead a team of 75+ employees across the three geographies.
Thingsup firmographics
Firmographics- Name
- Thingsup
- Legal name
- iobot Technologies India Private Limited
- Website
- https://thingsup.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Thingsup (iobot Technologies India) is a Pune-based low-code IoT platform serving EV OEMs, cold chain operators, fleet operators, and industrial enterprises with hardware-agnostic device connectivity, analytics, BMS telematics, and vertical solutions across India, UAE, and USA.
- Ownership category
- akta.pro rank
Thingsup industry classification
Industry- Product category
- Enterprise IoT Platform
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Computer Communications Equipment (3576)
- akta.pro primary industry
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG)
- akta.pro secondary industries
- Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices) (EUADAJAD), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)
Keywords
Where Thingsup is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Thingsup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain
Revenue model
- IoT Platform Subscription: SaaS-based IoT platform subscription with plans available for different usage levels, billed monthly or annually. Credits-based billing system where users select plans, pay or redeem coupon codes, and receive platform credits.
- Hardware Sales: Sale of proprietary IoT hardware including sensors, gateways, telematics devices, fuel sensors, and smart digital clusters. Capacitance-based fuel sensors with IP68 rating offered alongside the platform.
- Energy Monitoring Solutions: IoT-based energy monitoring system combining hardware sensors with software analytics for real-time energy tracking, power factor control, demand tracking, and peak monitoring across industrial assets.
- EV Monitoring & Telematics Solutions: Comprehensive EV monitoring platform covering telematics, BMS diagnostics, fleet management, and digital clusters sold to EV OEMs and battery manufacturers, with BMS monitoring helping OEMs save RMA costs.
- Cold Chain Monitoring: IoT-based cold chain monitoring for temperature-sensitive goods across pharma, dairy, F&B logistics, with real-time alerts and compliance tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform credits system with plan selection |
| Subscription | Annual | Annual subscription with potential discounts |
| Hybrid | Pay-as-you-go | Enterprise energy monitoring (custom pricing) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Thingsup product offering
Product offeringCore offering
Thingsup provides a low-code enterprise IoT Platform as a Service that enables businesses to connect, manage, and analyze data from heterogeneous IoT devices across verticals including electric vehicles, cold chain logistics, fleet management, energy monitoring, and Industry 4.0 manufacturing. The platform supports MQTT, HTTP, TCP, REST API, and Webhooks protocols, integrates with 250+ IoT hardware devices, and is complemented by proprietary hardware including 4G CAN-enabled telematics units, capacitance-based fuel sensors, and smart digital clusters for EVs.
Product overview
Thingsup is a Pune, India-based IoT platform company (iobot Technologies India Private Limited) offering a low-code enterprise IoT platform with purpose-built vertical solutions. The core Thingsup IoT Platform provides low-code development, device management, and real-time analytics capabilities, complemented by Thingsup Track for asset tracking. Vertical solutions include Cold Chain Monitoring, Electric Vehicle Monitoring (with BMS analytics and Smart Digital Clusters), Energy Monitoring System, Fleet Management System, Fuel Tracking System, and Industry 4.0 Solutions. The platform supports hardware from 250+ IoT device manufacturers and offers deployment flexibility across cloud providers. Notable capabilities include predictive analytics for battery health (25% RMA cost reduction), anomaly detection for theft/safety, and optimization for fleet routing and energy consumption (up to 25% savings).
Differentiator
Problem solved
Functional benefit
Brands
- Thingsup Track: Enterprise-grade IoT platform for real-time tracking, analytics, battery performance monitoring, and predictive maintenance for EVs and fleet operators.
- Thingsup EV OS
- Thingsup Platform
Products and services
- Thingsup IoT Platform Low-code enterprise IoT Platform as a Service enabling real-time device connectivity, data processing, analytics, alerts, and dashboard visualization. Supports MQTT, HTTP, TCP, REST API, and Webhooks protocols with 50+ features including alert engine, device management, ETL pipelines, and rules engine.
- Thingsup Track Enterprise-grade IoT tracking platform for real-time asset monitoring, GPS tracking, and device management across fleets, cold chain, and industrial applications.
- Cold Chain Monitoring IoT solution providing end-to-end temperature, humidity, and door activity monitoring across cold rooms, refrigerated vehicles, warehouses, and retail points for pharma, dairy, F&B, and quick commerce operators.
- Electric Vehicle Monitoring
Quantifiable outcome
- Saves Battery and EV OEMs 25% on RMA costs through BMS monitoring
- +5 more outcomes
Companies that use Thingsup
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles5 records
Thingsup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature12 records
Thingsup partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered infrastructure partner.
- AWS (Amazon Web Services)infrastructure partnerThingsup platform supports AWS cloud infrastructure for hosted deployments. AWS is referenced as a supported cloud option for flexible deployment alongside Azure and GCP.
- Microsoft Azureinfrastructure partnerThingsup platform supports Microsoft Azure cloud infrastructure for hosted deployments as one of the flexible deployment options alongside AWS and GCP.
- Google Cloud Platform (GCP)infrastructure partnerThingsup platform supports Google Cloud Platform for hosted deployments as part of its multi-cloud flexible deployment strategy.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Thingsup competitors and assessment
Company assessmentDirect peers
- Particle: Particle is a low-code IoT Platform-as-a-Service offering device connectivity, edge management, and developer tools for connected products. It is a direct competitor to Thingsup's core IoT PaaS offering, particularly for embedded/OEM use cases.
- Samsara: Samsara is a publicly listed IoT platform specializing in fleet telematics, asset tracking, and industrial IoT. It is a direct competitor to Thingsup's fleet management, cold chain monitoring, and energy monitoring verticals, particularly among enterprise customers.
- LocoNav: LocoNav is an India-based fleet telematics and connected vehicle platform serving commercial vehicle operators with GPS tracking, fuel monitoring, and driver analytics. It directly competes with Thingsup's fleet management, fuel tracking, and telematics solutions in the Indian market.
- Fleetx.io: Fleetx is an India-based intelligent fleet management platform offering real-time tracking, fuel monitoring, route optimization, and analytics for logistics enterprises. It competes with Thingsup in fleet telematics, fuel tracking, and supply chain visibility.
- Geotab: Geotab is a global fleet telematics and connected vehicle platform serving enterprise fleets with vehicle data, EV readiness tools, and integrated dashboards. It is a relevant comparable for Thingsup's fleet management and EV telematics offerings.
- Ubidots: Ubidots is a low-code IoT application platform for building device dashboards, alerts, and data pipelines targeting industrial and enterprise customers. It competes with Thingsup's low-code platform and dashboard builder capabilities.
- Losant: Losant is an enterprise IoT platform providing device management, data workflows, dashboards, and edge compute for industrial IoT applications. It is directly comparable to Thingsup's low-code enterprise IoT platform positioning.
- Teltonika IoT Group: Teltonika manufactures IoT hardware (trackers, gateways, sensors) and provides a connected device platform serving fleet, asset tracking, and industrial IoT. It competes with Thingsup's hardware-software bundled offering for fleet and telematics customers.
Broad incumbents
- Bosch IoT (Bosch Connected Devices and Solutions): Bosch provides industrial IoT solutions, asset tracking, fleet management, and energy monitoring as part of a much broader industrial and automotive portfolio. It is a broad incumbent comparable to Thingsup across multiple verticals.
Emerging players
- Tive: Tive is a focused cold chain and in-transit visibility IoT platform providing real-time temperature, humidity, and location monitoring for pharma and food logistics. It is an emerging vertical specialist competing with Thingsup's cold chain monitoring solution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
Thingsup social profiles
Digital presenceThingsup compliance and trust
Trust signalCompliance4 records
Thingsup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thingsup leadership team
Management profileNumber of profiles
Profiles3 records
Thingsup funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thingsup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thingsup
What does Thingsup do?
Thingsup provides a low-code enterprise IoT Platform as a Service that enables businesses to connect, manage, and analyze data from heterogeneous IoT devices across verticals including electric vehicles, cold chain logistics, fleet management, energy monitoring, and Industry 4.0 manufacturing. The platform supports MQTT, HTTP, TCP, REST API, and Webhooks protocols, integrates with 250+ IoT hardware devices, and is complemented by proprietary hardware including 4G CAN-enabled telematics units, capacitance-based fuel sensors, and smart digital clusters for EVs.
Is Thingsup a public or private company?
Thingsup is a private company. It is classified as venture growth investor backed and is currently operating.
When was Thingsup founded?
Thingsup was founded in 2016. It employs 11 to 50 people.
Where is Thingsup based?
Thingsup is headquartered in Pune, India, in the Asia region.
How does Thingsup make money?
Five revenue lines are on record. IoT Platform Subscription is the primary driver. The others are hardware Sales, energy Monitoring Solutions, EV Monitoring & Telematics Solutions and cold Chain Monitoring.
Who are Thingsup's main competitors?
Direct peers on record are Particle, Samsara, LocoNav, Fleetx.io, Geotab, Ubidots, Losant and Teltonika IoT Group. Bosch IoT (Bosch Connected Devices and Solutions) is listed as a broad incumbent. Tive is listed as an emerging player.
Does Thingsup have an API?
Yes. Thingsup provides REST API and webhook integrations for connecting with existing business systems, ERPs, and third-party applications. The platform supports MQTT, HTTP, TCP protocols for device connectivity and data transmission. The Getting Started guide demonstrates MQTT-based device connectivity with username/password authentication and topic-based pub/sub messaging.
What industry is Thingsup in?
Thingsup's product category is Enterprise IoT Platform. Its primary akta.pro industry code is TLAEAFAG, Video Telematics, ADAS & AI Dashcams, with a secondary code of EUADAJAD, Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices). Its NAICS code is 51821 and its SIC code is 7370.