What ReRent does

ReRent, operating under the brand "Reeku," is a home-sharing platform founded in 2019 and headquartered in New Haven, Connecticut. The company serves individual property owners who want to monetize their primary residences while traveling or relocating temporarily, by offering a fully managed short-term rental service that removes the operational burden from hosts. Its core product is a unified web platform (app.rerent.co) that integrates directly with Airbnb via a SuperHost account for listing distribution and with Stripe for payment processing, enabling hosts to onboard in roughly three minutes and earn rental income without direct guest interaction.

The platform handles end-to-end rental operations: it creates and manages Airbnb listings, schedules cleaning, laundry, and key duplication between stays, vets prospective guests, alerts hosts when bookings occur, and distributes host earnings through Stripe on a revenue-share basis. Pricing is purely transaction-based — the company publicly states it does not earn until hosts earn, with no specific commission percentage disclosed. Customer acquisition is primarily organic and referral-driven, leveraging Facebook Housing Groups, a RoomUnity marketing partnership, a Venmo-based referral program, and direct word-of-mouth.

ReRent operates as a private, for-profit company with 11-50 employees and has raised modest early-stage capital: it participated in Techstars in July 2021 and received $250,000 from the Newchip Accelerator in March 2022. There are no disclosed revenue figures, enterprise customers, geographic market data, or AI/ML capabilities in the company's product. The relationship between the Reeku brand, the ReRent name, and the reimaginereeku.com domain is not fully clarified by available sources.

Name

ReRent

Legal name

Reeku

Website

https://app.rerent.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

ReRent (operating as Reeku) is a New Haven-based home-sharing platform that manages short-term rentals on Airbnb for individual homeowners traveling or relocating, handling listing creation, cleaning, guest vetting, and Stripe-based payouts in exchange for a commission.

Ownership category

akta.pro rank

Product category

Short-term Rental Property Management

NAICS

Business Support Services (5614), Waste Management and Remediation Services (562)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

akta.pro secondary industries

Short-Term Rental (STR) Management for Individual Hosts (BPAJAIAB), Standard Turnover Cleaning (Cleaning + Reset) (HSAEAEAA), Turnover Cleaning + Minor Maintenance/Handyman Add-Ons (HSAEAEAF)

Keywords

• Short-term rental management
• Property management platform
• Vacation rental services
• Airbnb host services
• Home-sharing management

Headquarters

HQ city

New Haven

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Commission on rentals: Revenue generated through commission on completed bookings. Platform only earns when property owners successfully rent their spaces and generate income.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ReRent (operating as Reeku) is a home-sharing service platform that enables individual property owners to rent out their homes on Airbnb while they are away. The company manages the full short-term rental operation, including creating and maintaining the Airbnb listing, conducting professional cleaning to Airbnb's enhanced cleaning standard, handling laundry and key duplication, vetting guests, scheduling availability via its AwayPlans feature, and distributing rental income through Stripe. Onboarding takes roughly three minutes and the company only earns when the property owner earns.

Product overview

ReRent operates under the brand 'Reeku' as a unified home-sharing platform. The core Reeku platform handles the entire lifecycle of short-term rentals including listing creation (via Airbnb integration), property preparation (cleaning, laundry, key services), guest management (vetting, booking alerts, AwayPlans scheduling), and financial operations (Stripe-based revenue distribution). There are no separate modules or add-ons—Reeku is a single integrated service offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Reeku Home-Sharing Service Full-service short-term rental management for individual property owners (including students) who want to list their residence on Airbnb while away. Reeku handles Airbnb listing creation, professional cleaning to Airbnb's enhanced cleaning standard, laundry, key duplication, guest vetting, AwayPlans availability scheduling, and Stripe-based payment distribution; onboarding takes roughly three minutes and pricing is commission-based with no upfront cost to the owner.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• StripecoreTechnology or IntegrationStripe is used as the payment processor for the platform. When users register, they are guided to create a Stripe account, and the platform transfers the property owner's share of rental revenue through this integration.
• AirbnbcoreChannel Partner/ Reseller/ DistributorReeku creates listings on Airbnb for property owners and helps them get set up as SuperHosts. The platform manages the listing and guest coordination on Airbnb's marketplace.
• RoomUnityminorGTM or Marketing PartnerListed as a referral/promo source during user registration, indicating a marketing partnership for user acquisition between RoomUnity and Reeku.
• Facebook Housing GroupsminorGTM or Marketing PartnerFacebook Housing Groups are listed as a referral/promo source during registration, indicating these groups serve as a marketing channel for acquiring property owners.

Recent moves6 records

Expansion highlights3 records

Direct peers

• Hospitable (formerly Smartbnb): Hospitable is a short-term rental automation platform that helps individual hosts automate guest communication, cleaning coordination, and listings on Airbnb and other channels. It directly competes with ReRent for the same single-host / small-host segment, though it is primarily software-led rather than full-service operations.
• Guesty: Guesty is a property management platform for short-term rentals serving individual hosts and property managers. It offers channel management, guest communication, and cleaning workflows that overlap directly with ReRent's co-host and operational coordination features, but at a software-only model for larger operators.
• Turno (formerly TurnoverBnB): Turno automates Airbnb turnover cleaning by connecting hosts with local cleaners. It directly overlaps with ReRent's cleaning, laundry, and turnover coordination component, making it a competing operational layer for the same host customers.
• Breezeway: Breezeway is a property care and operations platform for short-term rentals, providing task automation for cleaning, maintenance, and guest experience. It targets the same operational workflows as ReRent's end-to-end host services model.
• Smoobu: Smoobu is a channel manager and vacation rental software for individual hosts and small property managers, with tools for listing distribution, guest communication, and operations. It sits in the same product category as ReRent's platform but skews to software-only rather than full-service operations.
• iGMS: iGMS is a vacation rental management platform offering channel manager, automated messaging, and team management features for individual hosts and small managers. It directly overlaps ReRent's host-facing platform functionality for short-term rental coordination.

Broad incumbents

• Airbnb Co-Host Network: Airbnb's own Co-Host Network connects homeowners with vetted local co-hosts through the Airbnb platform itself. As a marketplace-embedded service, it is the most direct alternative to ReRent's value proposition and benefits from native distribution that ReRent does not have.
• Vacasa: Vacasa is a large full-service vacation rental manager handling marketing, booking, cleaning, and guest support for second-home owners. It is a broader incumbent competing for the same homeowner-out-source management need that ReRent serves, but at multi-property scale rather than individual primary-residence hosts.
• Eviivo: Eviivo is an established property management software suite for small hotels, B&Bs, and short-term rentals with channel management and booking automation. It addresses the same short-term rental host cohort with a broader portfolio of capabilities and a longer market track record.

Emerging players

• Operto: Operto is a smart home and guest experience platform for short-term rentals, automating check-in, cleaning coordination, and smart-device control. It addresses the same operational streamlining ReRent delivers, with a technology-forward bent that complements the on-the-ground services ReRent provides.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/rerent_co
• Facebookfacebook.com/ReRentFB

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReRent