What Mighty Kingdom does

Mighty Kingdom is an independent Australian game developer and publisher headquartered in Adelaide, South Australia, founded in 2010 and listed on the ASX (ticker: MKL). The company designs, develops, and operates mobile and console games on behalf of major entertainment IP holders, with a portfolio of 50+ released titles that have been downloaded more than 50 million times. Its customer base is split between B2B licensors (Disney, LEGO, Hasbro, Paramount, Spin Master, Mattel, Sony, Funcom, Moose Toys), for whom it serves as a development partner on licensed IP titles, and end consumers, primarily families and children, who play free-to-play mobile games on iOS, Android, and select console platforms.

Core products include licensed IP games such as Star Trek Lower Decks: The Badgey Directive (Paramount), Power Rangers Mighty Force (Hasbro), Gabby's Dollhouse (Spin Master/DreamWorks), and Conan Chop Chop (Funcom), alongside the long-running Shopkins franchise (Moose Toys) and original titles like Wild Life: Puzzle Story, Ava's Manor, and Danger Days. The studio runs on AWS cloud infrastructure with VentraIP for hosting, and integrates third-party ad mediation (Fyber, AdColony, Chartboost, Unity Ads, ironSource, Vungle, HyperMX), analytics (Google Analytics, App Annie, Flurry), and advertising (Facebook, Snap) platforms within its games.

Mighty Kingdom monetises through four streams: in-app purchases and virtual currency, in-game advertising, game sales and licensing, and brand licensing royalties on co-developed IP. The company also holds COPPA and GDPR compliance for children's data, an operational requirement for its family-audience portfolio. In February 2026, its wholly-owned subsidiary FortifAI completed an A$5 million strategic placement to fund Nol8 AI data infrastructure and accelerate gaming commercialisation, marking a strategic expansion into AI-adjacent infrastructure.

Name

Mighty Kingdom

Legal name

Mighty Kingdom Pty Ltd

Website

https://mightykingdom.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Mighty Kingdom is an ASX-listed Australian game developer in Adelaide that designs, develops, and operates 50+ mobile and console games under license from major entertainment brands (Disney, LEGO, Hasbro, Paramount, Spin Master, Mattel, Sony, Funcom, Moose Toys) for family and children audiences.

Ownership category

akta.pro rank

Product category

Mobile Game Development

NAICS

Doll, Toy, and Game Manufacturing (339930)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Indie Game Studios (MPAFAAAC)

akta.pro secondary industries

Mobile Game Publishing & App Game Stores (BPAMAKAB), Digital Game Distribution Platforms & Storefronts (PC/Mobile/Console) (MPAFABAB)

Keywords

• Mobile game development
• Licensed IP games
• Casual mobile games
• Game development studio
• Family-friendly games

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Game Sales and Licensing: Revenue generated from developing and publishing mobile games, including licensed IP games with major entertainment brands. Games are distributed via app stores (Apple, Google Play, Amazon), gaming platforms (Steam, Xbox, PlayStation, Nintendo Switch), with in-app purchases and game sales generating revenue.
2. In-App Purchases and Virtual Currency: Mobile games include virtual in-game currency (coins, cash, gems) that can be purchased for real money to acquire virtual in-game items. Revenue from microtransactions within free-to-play mobile games.
3. In-Game Advertising: Third-party advertising served within mobile games through advertising technology providers including The Fyber Group, AdColony, Chartboost, Unity Ads, ironSource, Vungle, HyperMX, Tenjin, and Facebook. Advertising revenue from serving ads during gameplay.
4. Brand Licensing Royalties: Mighty Kingdom develops games with licensed intellectual properties from major entertainment companies including Hasbro (Power Rangers), Paramount (Star Trek), Spin Master (Gabby's Dollhouse, Shopkins), Disney, LEGO, Mattel, Sony, Funcom, and Moose Toys. Revenue is generated through these licensing arrangements.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Mighty Kingdom is an independent Australian game developer that designs, develops, and publishes mobile, PC, and console games. The studio creates both licensed IP games (with brands such as Hasbro, Paramount, Spin Master, Disney, LEGO, Mattel, Sony, Funcom, and Moose Toys) and original titles, operating as a co-development and publishing partner for entertainment brands while distributing consumer games through app stores and gaming platforms.

Product overview

Mighty Kingdom is a game development studio offering a portfolio of mobile and console games. The core product portfolio includes licensed IP games (Star Trek Lower Decks: The Badgey Directive, Power Rangers Mighty Force, Gabby's Dollhouse, Conan Chop Chop) alongside original titles and the popular Shopkins franchise (Shopkins World!, Shopkins: Shoppie Dash!, Shopkins: Chef Club, Shopkins: Sticker Fun!, Shopkins Run!, Shopkins: Shoppie Style, Shopkins: Who's Next?, Shopkins: World Vacation!, Shopkins Dash!, Shopkins: Cutie Cars) and puzzle games (Wild Life: Puzzle Story, Ava's Manor, Danger Days). The company also developed additional licensed titles including LEGO Friends: Heartlake Rush and Kitty Keeper. Mighty Kingdom operates primarily as a mobile game developer with selected titles on PC (Steam), Xbox, PlayStation, and Nintendo Switch platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Star Trek Lower Decks: The Badgey Directive Official Star Trek: Lower Decks idle game where players tap through classic Star Trek stories with a humorous twist. Players defeat villains, unlock and trade crew, and compete in events. Developed under Paramount license.
• Power Rangers Mighty Force Idle RPG featuring an original Power Rangers story with characters from multiple series. Players unlock rangers, build teams, and battle classic villains in weekly events. Developed under Hasbro license.
• Gabby's Dollhouse Creative play app developed with Spin Master and DreamWorks featuring games, surprises, and activities with cat characters. Includes 7 colorful cat-themed rooms with mini-games.
• Conan Chop Chop Party roguelite game for 1-4 players set in the Conan the Barbarian universe. Features couch co-op, character leveling, item combinations, boss fights, and dungeon exploration. Developed under Funcom license.
• Ava's Manor Free solitaire card game combined with manor renovation and romance story elements. Players renovate rooms, solve tripeaks solitaire, and uncover mysteries.
• Wild Life: Puzzle Story Bubble-popping puzzle adventure game where players help Chloe restore a family farm. Features matching gameplay, farm building, animal care, and multiplayer events.
• Shopkins World! First Shopkins mobile game featuring exploration of Shopville with various mini-games and dressing up Shoppies. Released September 2015.
• Danger Days Mini-game app featuring 43 unique scenarios where players help Charlie navigate dangerous situations through tap, swipe, shake, and rotate interactions.
• LEGO Friends: Heartlake Rush Mobile racing game featuring LEGO Friends characters and branding. Developed under LEGO license.
• Kitty Keeper: Cat Collector Mobile cat collector game.
• Shopkins: Shoppie Dash! Endless runner mobile game featuring iconic Shopkins characters. Released July 2016.
• Shopkins: Chef Club Mobile cooking/bubble-shooting adventure game. Released September 2016.
• Shopkins: Sticker Fun! Mobile game with sticker-themed gameplay. Released September 2016.
• Shopkins Run! Endless runner mobile game. Released December 2016.
• Shopkins: Shoppie Style Dress-up style mobile game featuring Shoppies characters. Released December 2016.
• Shopkins: Who's Next? Mobile game. Released May 2017.
• Shopkins: World Vacation! Bubble-shooting adventure mobile game with world travel theme. Released May 2017.
• Shopkins Dash! Mobile endless runner. Released September 2017.
• Shopkins: Cutie Cars Car-themed mobile game. Released December 2017.
• Mighty Kingdom Game Development Studio (Service) Full-service game development studio offering co-development and publishing of mobile and console games with licensed and original IPs. Works with major entertainment brands including Hasbro, Paramount, Spin Master, Mattel, Sony, Disney, and LEGO.

Quantifiable outcome

• Over 50 million game downloads across the portfolio
• +3 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PlaySimple: Bengaluru-based mobile casual game studio focused on puzzle, word, and trivia games including licensed-IP titles. Comparable to Mighty Kingdom in mobile casual/puzzle game development with global distribution, though skewed toward evergreen puzzle genres rather than narrative idle.
• East Side Games Group: Mobile game developer and publisher focused on licensed-IP narrative idle games (Star Trek, The Office, It's Always Sunny, RuPaul). Directly comparable to Mighty Kingdom on licensed IP strategy, mobile idle genre, and entertainment-brand licensor relationships — in fact publishes Star Trek Lower Decks alongside Mighty Kingdom.
• Ludia: Montreal-based mobile game studio owned by Fremantle (Bertelsmann) developing mobile games with major entertainment IP (Jurassic World, Teenage Mutant Ninja Turtles, PAW Patrol). Directly comparable to Mighty Kingdom's licensed-IP mobile game development model and family/children's brand focus.
• Nifty Games: Mobile game developer focused on quick-session sports and entertainment IP games (NFL Clash, MLB Manager, WWE Mayhem). Comparable to Mighty Kingdom's licensed-IP mobile game focus on family-friendly entertainment brands, though skewed to sports genres.
• PlayStudios: Mobile gaming company developing and publishing free-to-play mobile games with branded content integrations (Tetris, myVEGAS slots). Comparable mobile free-to-play development and branded content approach; smaller mid-cap comparable on scale.

Broad incumbents

• Jam City: Mobile game developer and publisher with major entertainment IP partnerships (Disney, Universal, Warner Bros) producing mobile titles like Disney Magic Kingdoms and Harry Potter: Hogwarts Mystery. Comparable licensed-IP mobile development approach, though at significantly larger scale.
• Outfit7: Mobile game developer of Talking Tom Gold Rush and related casual/family IP-based mobile games (acquired by Zhejiang Jinke Peroxide). Comparable to Mighty Kingdom on family-friendly mobile casual gaming focus, though built primarily on proprietary IP rather than licensed.
• Wildlife Studios: Brazil-based large-scale mobile game developer (publisher of Tennis Clash, Zooba, War Machines). Comparable to Mighty Kingdom as an independent mobile game developer, though Wildlife operates at substantially larger scale and primarily on proprietary IP.
• DeNA (Japan): Major Japanese mobile and online game developer and publisher (Pokémon Masters, Final Fantasy Record Keeper, Super Mario Run co-developer). Comparable as a publicly listed mobile game developer working on licensed entertainment IP, though substantially larger and more diversified.
• Scopely: Large mobile game publisher (acquired by Savvy Games Group) developing and publishing IP-based mobile games including Marvel Strike Force, Star Wars, and WWE. Comparable to Mighty Kingdom on mobile-first licensed-IP development, but at substantially larger scale and broader genre portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mightykingdom
• Facebookfacebook.com/MightyKingdom
• LinkedInlinkedin.com/company/mighty-kingdom
• Instagraminstagram.com/mightykingdom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mighty Kingdom