Sanctuary
Sanctuary is a Seattle-based private company founded in 2018 (11-50 employees) whose firmographic profile describes a wellness application for physical space, while separately disclosed material identifies it as Sanctuary Metals, a precious-metals self-directed IRA provider serving American retirement investors via consultative direct sales.
- Company typePrivate
- Founded2018
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Sanctuary firmographics
Firmographics- Name
- Sanctuary
- Legal name
- Sanctuary Metals
- Website
- https://meetsanctuary.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sanctuary is a Seattle-based private company founded in 2018 (11-50 employees) whose firmographic profile describes a wellness application for physical space, while separately disclosed material identifies it as Sanctuary Metals, a precious-metals self-directed IRA provider serving American retirement investors via consultative direct sales.
- Ownership category
- akta.pro rank
Where Sanctuary is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Sanctuary business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Precious Metals Sales for Self-Directed IRAs: The company generates revenue through the sale of physical precious metals (gold, silver, platinum, and palladium) to investors seeking to diversify their retirement savings through self-directed precious metals IRAs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Sanctuary product offering
Product offeringCore offering
Sanctuary (doing business as Sanctuary Metals) helps American investors diversify retirement savings through the sale of physical precious metals — gold, silver, platinum, and palladium — held within self-directed precious metals IRAs. The firm uses a consultative, faith-driven advisory model grounded in Christian principles of stewardship, transparency, and integrity to guide individuals toward tangible-asset retirement protection amid economic uncertainty.
Differentiator
Problem solved
Functional benefit
Products and services
- Self-Directed Precious Metals IRAs
- Physical Precious Metals (Gold, Silver, Platinum, Palladium)
Companies that use Sanctuary
Customer profileSegments1 record
Ideal customer profiles1 record
Sanctuary technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sanctuary partnerships and signals
Strategic signalScale indicators1 record
Sanctuary competitors and assessment
Company assessmentDirect peers
- Goldco: Goldco is the largest and best-known US gold and silver IRA specialist, selling physical precious metals into self-directed IRAs through a consultative, educational marketing approach — directly mirroring Sanctuary Metals' core business model and primary customer segment.
- Augusta Precious Metals: Augusta Precious Metals is a top-tier US gold and silver IRA company competing for the same retirement-investor segment with a heavy emphasis on educational content, customer service, and transparency — almost identical GTM to Sanctuary Metals.
- Birch Gold Group: Birch Gold Group is an established precious-metals IRA dealer serving American retirement savers with physical gold, silver, platinum and palladium, using educational outreach and direct sales — a near-clone of Sanctuary Metals' model and product breadth.
- Noble Gold Investments: Noble Gold is a precious-metals IRA specialist selling gold, silver, platinum and palladium into self-directed retirement accounts for US investors via consultative sales and educational marketing — competing head-to-head with Sanctuary Metals.
- American Hartford Gold: American Hartford Gold is a precious-metals IRA and direct-purchase dealer targeting US retirement investors through heavy educational-content marketing and a consultative sales motion, directly comparable to Sanctuary Metals.
- Rosland Capital: Rosland Capital is a long-standing US precious-metals dealer offering gold, silver, platinum and palladium for self-directed IRAs and direct purchase, with a comparable customer base of American retirement investors.
- Lear Capital: Lear Capital is an established precious-metals dealer providing gold, silver and other physical metals into self-directed IRAs for US investors through direct sales and educational content — an older but conceptually identical peer to Sanctuary Metals.
Emerging players
- Patriot Gold Group: Patriot Gold Group is a smaller, direct-to-consumer precious-metals IRA dealer serving American retirement savers with consultative sales; comparable to Sanctuary Metals but with lower brand recognition and scale.
- Oxford Gold Group: Oxford Gold Group is a growth-stage precious-metals IRA company selling gold, silver, platinum and palladium into self-directed retirement accounts for US investors via consultative sales — a smaller, comparable counterpart to Sanctuary Metals.
Broad incumbents
- Equity Trust Company: Equity Trust is a large self-directed IRA custodian that enables investors to hold alternative assets such as physical precious metals; it is not a direct sales competitor but is the type of infrastructure partner that powers every Sanctuary Metals transaction and shapes the competitive landscape.
Market position
Customer concentration
Sanctuary social profiles
Digital presenceSanctuary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanctuary leadership team
Management profileNumber of profiles
Profiles2 records
Sanctuary funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanctuary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanctuary
What does Sanctuary do?
Sanctuary (doing business as Sanctuary Metals) helps American investors diversify retirement savings through the sale of physical precious metals — gold, silver, platinum, and palladium — held within self-directed precious metals IRAs. The firm uses a consultative, faith-driven advisory model grounded in Christian principles of stewardship, transparency, and integrity to guide individuals toward tangible-asset retirement protection amid economic uncertainty.
Is Sanctuary a public or private company?
Sanctuary is a private company. It is classified as unknown and is currently operating.
When was Sanctuary founded?
Sanctuary was founded in 2018. It employs 11 to 50 people.
Where is Sanctuary based?
Sanctuary is headquartered in Seattle, United States, in the North America region.
How does Sanctuary make money?
One revenue line is on record: precious Metals Sales for Self-Directed IRAs.
Who are Sanctuary's main competitors?
Direct peers on record are Goldco, Augusta Precious Metals, Birch Gold Group, Noble Gold Investments, American Hartford Gold, Rosland Capital and Lear Capital. Emerging players are Patriot Gold Group and Oxford Gold Group. Equity Trust Company is listed as a broad incumbent.
Does Sanctuary have an API?
No public API is recorded for Sanctuary.