FuelUp
FuelUp is an on-site commercial fleet services company delivering fuel, maintenance, cleaning, and vehicle lifecycle services directly to fleet yards across the Western US, powered by an AI Fleet Manager platform that integrates with Samsara, Geotab, Motive, and Verizon Connect to predict and schedule service automatically.
- Company typePrivate
- Founded2023
- HeadquartersUtah, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What FuelUp does
FuelUp (legal entity FUELUP, CORP., incorporated in Delaware) is an on-site fleet services company that delivers fuel, oil changes, tire services, windshield replacement, vehicle cleaning, and vehicle buy/sell transactions directly to commercial fleet yards across five Western US metros (Las Vegas, Phoenix, Salt Lake City, Denver, Boise). Founded in 2023 with a Utah operating base, the company consolidates what are typically six separate vendor relationships into a single bundled on-site service contract, performing all work while vehicles are idle—overnight, between shifts, or during natural downtime—so drivers do not lose billable hours to gas stations or mechanic shops.
The company's central technology asset is the AI Fleet Manager, a platform that ingests vehicle telemetry (mileage, oil life, tire pressure, brake wear, DTC codes, fuel level, driver behavior) via native integrations with Samsara, Geotab, Motive, and Verizon Connect, with an OBD-II fallback for fleets without existing telematics. The platform uses predictive analytics and anomaly detection to flag vehicle degradation before failure, then dispatches licensed, DOT-compliant technicians to perform services automatically. Per-VIN service documentation is generated automatically for compliance and audit trails. Fuel delivery uses wet-hosing from tanker trucks (up to 3,000+ gallons per stop), and cleaning services use a closed-loop water reclamation system.
FuelUp operates a recurring, month-to-month subscription model with no long-term contracts, supplemented by per-vehicle unit pricing for oil changes (by vehicle class), OPIS-indexed wholesale fuel pricing with a transparent per-gallon service fee, one-time fees for vehicle buy/sell transactions, and insurance-billed windshield replacement. Pricing is quote-based and not publicly disclosed. Go-to-market is direct enterprise and inside sales targeting fleet operators from 1-vehicle trades to 150+ vehicle enterprise fleets, with named customers including Amazon, Ford, FedEx, Nissan, Aptive, and Nutricost. As of reporting, the company manages 3,500+ vehicles, has performed 150,000+ on-site services, and runs 6,000+ services per month, supported by approximately $2.5M in cumulative funding including a $2.3M SEC Rule 506(b) placement in October 2025.
FuelUp firmographics
Firmographics- Name
- FuelUp
- Legal name
- FUELUP, CORP.
- Website
- https://getfuelup.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FuelUp is an on-site commercial fleet services company delivering fuel, maintenance, cleaning, and vehicle lifecycle services directly to fleet yards across the Western US, powered by an AI Fleet Manager platform that integrates with Samsara, Geotab, Motive, and Verizon Connect to predict and schedule service automatically.
- Ownership category
- akta.pro rank
FuelUp industry classification
Industry- Product category
- Mobile Fleet Maintenance Services
- NAICS
- Automotive Repair and Maintenance (8111), Automotive Oil Change and Lubrication Shops (811191), Fuel Dealers (457210)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI)
- akta.pro secondary industries
- Maintenance & Diagnostics Telematics (OBD/CAN, Predictive) (TLABAJAH), Fuel Card & Fleet Payment Programs (TLABAMAA), Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF)
Keywords
Where FuelUp is headquartered
LocationHeadquarters
- HQ city
- Utah
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
FuelUp business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- On-Site Fleet Maintenance Services: Recurring on-site services including fuel delivery, oil changes, tire services, windshield replacement, vehicle cleaning, and vehicle buy/sell. Services performed while vehicles are idle (overnight, between shifts). Billed monthly on net terms agreed in service order, or per-delivery as specified. Month-to-month availability with no long-term contracts required.
- Per-Vehicle Service Fees: Transparent per-vehicle rates for services like oil changes, with bundle discounts when combined with other services. Oil changes priced by vehicle class: light-duty (standard oil/filter), medium-duty (higher-capacity systems up to Class 6), heavy-duty diesel.
- Fuel Delivery: Mobile fuel delivery with OPIS-indexed wholesale pricing plus transparent per-gallon service fee. Covers diesel (on-road and off-road dyed), gasoline (regular, mid-grade, premium), and DEF in bulk or jugs. Savings of 5-12% per gallon vs retail pumps plus elimination of detour mileage.
- Vehicle Buy & Sell Services: One-time transaction fees for vehicle acquisition, disposition, and fleet right-sizing consultation. Fair-market valuation, on-site pickup, title transfer, and payment within 5 business days. Replacement sourcing with pre-purchase inspection and direct delivery.
- Windshield Replacement with Insurance Billing: On-site windshield chip repair and full replacement with ADAS recalibration. Direct insurance billing for commercial auto and fleet insurance programs. Comprehensive coverage often covers glass at zero deductible.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Light-duty vehicle services |
| Unit Pricing | Monthly | Medium-duty vehicle services (Class 2-6) |
| Unit Pricing | Monthly | Heavy-duty diesel services |
| Usage-based | Pay-as-you-go | Fuel delivery (OPIS-indexed) |
| One time/ perpetual license | Pay-as-you-go | Vehicle buy/sell transaction |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
FuelUp product offering
Product offeringCore offering
FuelUp delivers on-site mobile fleet services (fuel delivery, oil changes, tire services, windshield replacement, vehicle cleaning, and vehicle buy/sell) directly to commercial fleet yards while vehicles are idle, eliminating driver downtime. The AI Fleet Manager platform continuously ingests vehicle telemetry from Samsara, Geotab, Motive, and Verizon Connect to predict maintenance needs and automatically schedule the on-site services. Services are bundled on a single monthly invoice with the AI platform included at no separate software fee.
Product overview
FuelUp is an on-site fleet services provider operating across Las Vegas, Phoenix, Salt Lake City, Denver, and Boise. The offering is a platform-plus-services architecture combining the AI Fleet Manager platform with six mobile on-site service offerings. The AI Fleet Manager serves as the central platform, continuously monitoring vehicle telematics from Samsara, Geotab, Motive, and Verizon Connect, predicting maintenance needs, and automatically scheduling services. The six on-site services—Fuel Delivery, Oil Changes, Vehicle Cleaning, Tire Services, Windshield Replacement, and Vehicle Buy & Sell—are delivered by licensed technicians at customer yards while vehicles are idle, eliminating driver downtime. Services can be bundled on a single invoice, with the AI Fleet Manager included at no separate software fee when bundled with service plans.
Differentiator
Problem solved
Functional benefit
Brands
- AI Fleet Manager: AI-powered automated fleet maintenance monitoring platform that integrates with Samsara, Geotab, Motive, and Verizon Connect to monitor vehicles, predict maintenance needs, and schedule on-site services.
Products and services
- AI Fleet Manager AI-powered fleet management platform that continuously monitors vehicle telematics from Samsara, Geotab, Motive, and Verizon Connect (with OBD-II fallback), predicts maintenance needs, and automatically dispatches on-site services to fleet yards while vehicles are idle. Provided to fleet operators as part of the bundled service plan.
- Fuel Delivery Mobile wet-hosing fuel delivery providing diesel (on-road and off-road dyed), gasoline (regular, mid-grade, premium), and DEF directly to fleet yards overnight. Priced at OPIS-indexed wholesale plus transparent per-gallon service fee; DOT-compliant HAZMAT-endorsed drivers; per-asset receipt capture with calibrated meters.
- Oil Changes On-site fleet oil change service covering light-duty vehicles (standard oil/filter), medium-duty trucks up to Class 6, and heavy-duty diesel engines (Ford Power Stroke, Cummins, Duramax). Includes full synthetic or conventional oil, OEM-spec filter, 24-point inspection, and photo-documented per-VIN service log.
- Vehicle Cleaning Interior and exterior fleet cleaning performed on-site with weekly, bi-weekly, or monthly cadence. Exterior wash includes pre-rinse, soap, hand-detail, and spot-free rinse; interior detail includes vacuum, dashboard wipe, window cleaning, and optional deep shampoo. Uses decal-safe detergents and a closed-loop water reclamation system.
- Tire Services On-site tire rotation, replacement, and flat repair for light-commercial through Class 6 vehicles. AI Fleet Manager tracks tire pressure and tread patterns via telematics, flags uneven wear, and books rotation or replacement before wear bars are reached. Includes TPMS re-registration on replacement.
- Windshield Replacement
Quantifiable outcome
- 30-60 minutes of driver time saved per day per vehicle
- +7 more outcomes
Companies that use FuelUp
Customer profileNamed customers9 records
Segments14 records
Ideal customer profiles4 records
FuelUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature6 records
FuelUp partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SamsaracorePrimary telematics integration partner for AI Fleet Manager. Direct integration allows zero-hardware deployment for fleets already using Samsara. Ingests vehicle telemetry including mileage, oil life, tread, DTCs, and fuel burn data for AI monitoring and predictive scheduling.
- GeotabcorePrimary telematics integration partner for AI Fleet Manager. Direct integration enables zero-hardware deployment for existing Geotab users. Supplies vehicle diagnostic data for AI monitoring and maintenance scheduling.
- MotivecorePrimary telematics integration partner for AI Fleet Manager. Direct integration enables zero-hardware deployment for existing Motive users. Provides vehicle telemetry for AI-driven monitoring and scheduling.
- Verizon ConnectcoreTelematics integration partner for AI Fleet Manager. Integrates with Verizon Connect fleet management solutions to provide vehicle data for AI monitoring and predictive maintenance scheduling.
- Commercial auto insurersminorDirect partnership with commercial auto insurers and fleet insurance programs for windshield replacement services. Verifies coverage, files claims, and bills insurers directly in most cases.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
FuelUp competitors and assessment
Company assessmentDirect peers
- Booster Fuels: Mobile on-site fuel delivery for commercial fleets — the closest direct competitor to FuelUp's fuel-delivery service line, with overlapping mid-market and enterprise fleet customers.
- Fueloyal: Mobile fleet fueling and fuel-management platform with telematics integration, directly comparable to FuelUp's mobile delivery + OPIS-indexed pricing model.
- Fleetio: Fleet maintenance and fuel management software platform serving similar commercial fleet customers; competes with FuelUp's AI Fleet Manager software layer.
- Spiffy: On-site mobile car wash, oil change, and detailing for fleets and consumers — directly comparable to FuelUp's mobile cleaning and on-site service delivery model.
Broad incumbents
- WEX: Established fleet fuel cards, telematics, and payments platform serving enterprise fleets; an incumbent offering adjacent fleet services and overlapping customer base.
- Samsara: Telematics and fleet operations platform that is both a FuelUp integration partner and a potential competitor as it expands into maintenance scheduling and service dispatch.
- Motive: Telematics and fleet management platform; FuelUp integration partner that also sells driver-app-based maintenance reminders, partially overlapping with AI Fleet Manager.
- Geotab: Enterprise telematics platform and FuelUp integration partner with a broad fleet-management ecosystem that could encroach on FuelUp's predictive-scheduling value proposition.
Emerging players
- Whip Around: Fleet inspection and maintenance software platform serving similar mid-market commercial fleets; comparable in segment focus but software-only rather than services-plus-software.
- Luber: Mobile oil-change and light-maintenance service delivering to fleet yards — directly comparable to FuelUp's on-site oil change offering though typically more consumer-oriented.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
FuelUp social profiles
Digital presenceFuelUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
FuelUp leadership team
Management profileNumber of profiles
Profiles1 record
FuelUp funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FuelUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FuelUp
What does FuelUp do?
FuelUp delivers on-site mobile fleet services (fuel delivery, oil changes, tire services, windshield replacement, vehicle cleaning, and vehicle buy/sell) directly to commercial fleet yards while vehicles are idle, eliminating driver downtime. The AI Fleet Manager platform continuously ingests vehicle telemetry from Samsara, Geotab, Motive, and Verizon Connect to predict maintenance needs and automatically schedule the on-site services. Services are bundled on a single monthly invoice with the AI platform included at no separate software fee.
Is FuelUp a public or private company?
FuelUp is a private company. It is classified as venture growth investor backed and is currently operating.
When was FuelUp founded?
FuelUp was founded in 2023. It employs 1 to 10 people.
Where is FuelUp based?
FuelUp is headquartered in Utah, United States, in the North America region.
How does FuelUp make money?
Five revenue lines are on record. On-Site Fleet Maintenance Services are the primary driver. The others are per-Vehicle Service Fees, fuel Delivery, vehicle Buy & Sell Services and windshield Replacement with Insurance Billing.
Who are FuelUp's main competitors?
Direct peers on record are Booster Fuels, Fueloyal, Fleetio and Spiffy. Broad incumbents are WEX, Samsara, Motive and Geotab. Emerging players are Whip Around and Luber.
Does FuelUp have an API?
No public API is recorded for FuelUp.
What industry is FuelUp in?
FuelUp's product category is Mobile Fleet Maintenance Services. Its primary akta.pro industry code is TLABAIAI, Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops), with a secondary code of TLABAJAH, Maintenance & Diagnostics Telematics (OBD/CAN, Predictive). Its NAICS code is 8111 and its SIC code is 7500.