GP2U

What GP2U does

GP2U is Australia's first dedicated online medical practice, founded in 2011 and headquartered in Hobart, Tasmania, operating as a subsidiary of Connected Medical Solutions Limited. The company provides a proprietary telehealth video consultation platform connecting patients across Australia with AHPRA-registered GPs for 10-minute standard appointments ($58-$79), mental health treatment plans ($170-$220 for 20-40 minutes), electronic prescriptions delivered via email/SMS, specialist/pathology/radiology referrals processed within 15 minutes, medical certificates, and lifestyle/weight loss programs. The platform integrates with Australian healthcare systems for prescription delivery, pathology requests, specialist referrals, and secure provider-to-provider messaging, supported by DSD-certified data security and Privacy Act 1988 compliance.

The business model is primarily direct-to-consumer, with patients self-registering and booking through gp2u.com.au or the GP2U app, paying upfront per-consultation fees with Medicare rebate processing on behalf of eligible patients. A B2B2C channel partnership with HCF, a major Australian private health insurer (and 2015 Series A investor), distributes discounted ($50) standard consultations and free rural/remote consultations to eligible HCF members, serving as a material acquisition lever. Distribution is supplemented by organic SEO, social media presence, and HCF's member communications. The company operates alongside sister brands PSYCH2U (psychology/psychiatry) and My Emergency Doctor under the Connected Medical Solutions umbrella, enabling coordinated cross-referrals for end-to-end virtual care.

Founded by Dr James Freeman and chaired by Max Reed, GP2U completed a Series A capital raise in 2015 with ASX-listed Sonic Healthcare (diagnostic pathology/imaging provider) and HCF as strategic investors. Operating geographies are domestic Australia only, with offices in Hobart, Moonah, Melbourne, and Sydney. The company has 11-50 employees and remains privately held with no disclosed revenue or valuation data.

Name

GP2U

Legal name

GP2U Telehealth Pty Ltd

Website

https://gp2u.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

GP2U is Australia's first dedicated online medical practice, providing telehealth video consultations with AHPRA-registered GPs for prescriptions, referrals, and mental health plans. It serves individual consumers across Australia directly and through a channel partnership with health insurer HCF, operating as a subsidiary of Connected Medical Solutions.

Ownership category

akta.pro rank

Product category

Telehealth Healthcare Services

NAICS

Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industry

Urgent Care & On-Demand Virtual Visits (HLALAAAB)

Keywords

• Telehealth consultations
• Online GP services
• Video medical practice
• Electronic prescriptions
• Mental health treatment plans

Headquarters

HQ city

Hobart

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Telehealth Consultation Fees: Patients pay upfront booking fees for consultations. Standard appointments range $58-$79 for 10 minutes. Medicare rebates may apply for eligible patients, with GP2U processing claims on behalf. Mental health consultations range $170-$220 for 20-40 minutes.
2. Partner-Subsidized Consultations: HCF partnership provides discounted ($50) or free consultations for eligible members, with GP2U receiving reimbursement from HCF for subsidized amounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GP2U is Australia's only dedicated online medical practice, providing video-based telehealth consultations with Australian-registered GPs for general health advice, electronic prescriptions, specialist referrals, medical certificates, and mental health treatment plans. The proprietary platform connects individual patients to AHPRA-registered clinicians from anywhere in Australia, with integration into the Australian healthcare system for pathology, radiology, and pharmacy dispensing workflows.

Product overview

GP2U is a telehealth platform operating as Australia's only dedicated online medical practice since 2011. The core offering is a platform of integrated GP services including Standard Appointments, Specialist Referrals, Online Prescriptions, Mental Health Support, and Medical Certificates. Additional offerings include Weight Loss Medicine and Lifestyle Medicine programs. PSYCH2U, a sister company under Connected Medical Solutions, provides complementary psychology and psychiatry services. The company also offers partnership programs with health insurers like HCF for discounted member access.

Differentiator

Problem solved

Functional benefit

Brands

• PSYCH2U: Sister mental health brand operated under the Connected Medical Solutions umbrella, providing online psychology and psychiatry services. GP2U refers patients requiring specialised mental health care to PSYCH2U.

Products and services

• Standard Appointment 10-minute video consultation with an Australian-registered GP for general health concerns, prescriptions, referrals, or medical certificates, priced at $58-$79.
• Specialist Referrals Online GP referrals to specialists, pathology, blood tests, and radiology services, processed within 15 minutes during a telehealth consultation.
• Online Prescriptions (Scripts) Electronic prescriptions sent directly via email or SMS, allowing patients to access medication without a physical clinic visit.
• Mental Health Treatment Plan 20-40 minute consultation with a GP for compassionate care and personalised Mental Health Treatment Plans covering stress, anxiety, depression, and other mental health concerns, priced at $170-$220.
• Medical Certificates Medical certificates issued by Australian-registered GPs during consultations for sick leave, travel, workers compensation, and other purposes.
• Weight Loss Medicine Medically supervised personalised weight loss programs combining medical expertise with evidence-based strategies including nutritional guidance, physical activity recommendations, and behaviour modification.
• Lifestyle Medicine Integrative medicine program combining conventional treatments with complementary therapies including nutrition, physical activity, natural remedies, and mental health treatment plans.
• HCF Partnership Telehealth Program Discounted telehealth GP consultations for eligible HCF health insurance members, with standard 10-minute consultations at $50 (vs regular $58-$79) and free annual 15-minute consultations for rural/remote HCF members in MM2-MM7 postcodes.

Quantifiable outcome

• Referrals processed within 15 minutes
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• HCFcoreChannel Partner/ Reseller/ DistributorGP2U partnered with HCF to provide eligible members access to telehealth GP services. HCF members receive discounted standard consultations ($50 vs $58-$79 regular) and rural/remote eligible members receive free annual 15-minute consultations. GP2U processes appointments and shares member eligibility data with HCF for billing purposes.
• PSYCH2UcoreStrategic or Co-development PartnerPSYCH2U is GP2U's sister company under Connected Medical Solutions, providing specialized psychology and psychiatry services. The companies offer integrated physical and mental health telehealth services with cross-referrals and Medicare rebate eligibility for mental health sessions.
• Connected Medical SolutionscoreStrategic or Co-development PartnerGP2U and PSYCH2U are part of Connected Medical Solutions (CMS), a cohesive clinically-led telemedicine service providing emergency specialists, mental health professionals, GPs, Geriatricians, and Cardiologists. CMS simplifies access to coordinated virtual healthcare services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• InstantScripts: Australian direct-to-consumer telehealth platform offering online GP consultations, prescriptions, and medical certificates. Closely comparable in service mix and target patient to GP2U, and a primary head-to-head competitor in the Australian DTC GP category.
• Eucalyptus: Australian telehealth platform operating multiple consumer healthcare brands across weight management, sexual health, and general practice. Directly comparable as a venture-backed Australian DTC virtual-care provider competing for the same patient base.
• Updoc: Australian direct-to-consumer telehealth service providing online GP consultations, prescriptions, and referrals. Competes with GP2U on the same primary care virtual visit use case and price points.
• Doctors on Demand: Australian telehealth provider delivering online GP and specialist consultations on a per-visit basis. Operates in the same DTC virtual GP category as GP2U with overlapping service offerings.

Others

• My Emergency Doctor: Sister company under the Connected Medical Solutions parent alongside GP2U and PSYCH2U, providing emergency-specialist telemedicine. Same ownership and clinical infrastructure make it a natural ecosystem peer rather than a competitor.

Broad incumbents

• HotDoc: Largest Australian patient booking and practice-management platform, increasingly offering telehealth features. Comparable as an Australian primary-care technology layer that competes for clinic-driven virtual visit volume.
• Healthdirect Australia: Government-funded national telehealth and health information service providing GP advice lines and virtual nurse triage. Comparable as a large Australian virtual care provider, though funded and operated by government rather than commercial.
• Teladoc Health: Global telehealth leader providing virtual GP and specialist consultations worldwide. Operates in a much broader portfolio but competes conceptually with GP2U in DTC virtual primary care and is a benchmark for scaled telehealth operations.

Regional players

• Medibank Health Direct: Health insurer Medibank offers telehealth services to its members through in-house and partner channels. Comparable as a payer-driven telehealth offering competing for the same insured-patient segment targeted by GP2U's HCF partnership.
• Push Doctor: UK-based direct-to-consumer and NHS-funded telehealth GP service. Comparable in operating model and per-visit GP telehealth category, though geographically focused on the UK rather than Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gp2u_telehealth
• Facebookfacebook.com/skype2doctor
• LinkedInlinkedin.com/company/drjamesfreeman

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GP2U