Immedio
Immedio is a Tokyo-based SaaS company that provides an AI-powered inside sales automation platform for Japanese B2B firms, automatically scheduling and routing inbound leads from web forms, documents, videos, and trade shows into sales meetings, with native CRM and calendar integrations.
- Company typePrivate
- Founded2022
- HeadquartersShibuya, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Immedio does
Immedio Inc. (株式会社immedio) is a Tokyo-based SaaS company founded in 2022 that operates an AI-powered inside sales automation platform targeted at Japanese B2B companies. The core product, immediato, displays scheduling options to prospects immediately after web form submission (within 90 seconds of conversion), captures leads at peak engagement, and routes them to appropriate sales representatives via flowchart-based logic and natural-language prompts. Two adjacent modules extend the platform: immediato Box provides house-list marketing by tracking document and video viewing behavior at the page level and triggering real-time outreach, while immediato Forms digitizes business cards and surveys at trade show booths for on-site appointment booking.
The platform integrates natively with Salesforce, HubSpot, Pardot, Marketo, formrun, Contact Form 7, Slack, Zoom, Google Calendar, and Microsoft 365, and embeds via a single line of code, supporting both product-led growth for SMBs and inside/field sales motions for mid-market and enterprise accounts. The company reports customer outcomes including 4x appointment increases, 133% conversion-rate improvements, 40% reductions in inquiry-handling work hours, and a 97.8% post-conversion appointment rate for Timee.
Immedio generates revenue through subscription-based SaaS contracts (annual or multi-year), with pricing tied to feature modules and user count, and is sold through direct enterprise sales, an inside sales team, self-serve onboarding, and an emerging partner/reseller channel. The company has raised a total of 500 million yen (~US$3.3 million) across a September 2022 seed round and a July 2024 Series A led by DNX Ventures, with participation from Deepcore, G-STARTUP, and Sansan. Immedio holds ISMS (ISO 27001-equivalent) certification and is headquartered in Shibuya, Tokyo.
Immedio firmographics
Firmographics- Name
- Immedio
- Legal name
- 株式会社immedio
- Website
- https://immedio.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Immedio is a Tokyo-based SaaS company that provides an AI-powered inside sales automation platform for Japanese B2B firms, automatically scheduling and routing inbound leads from web forms, documents, videos, and trade shows into sales meetings, with native CRM and calendar integrations.
- Ownership category
- akta.pro rank
Immedio industry classification
Industry- Product category
- Sales Automation Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
Keywords
Where Immedio is headquartered
LocationHeadquarters
- HQ city
- Shibuya
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Immedio business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model providing access to AI inside sales automation platform including immediio, immediio Box, and immediio Forms modules. Pricing based on features and user count, with contracts typically on annual or multi-year terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Feature and user-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Immedio product offering
Product offeringCore offering
Immedio provides an AI-powered inside sales automation SaaS platform for B2B companies that automatically schedules sales appointments within seconds of web form submissions. The three-product suite (immedio, immediato Box, immediato Forms) captures inbound leads at peak engagement moments, automates lead routing via flowchart-based logic and AI, tracks document/video engagement, and integrates natively with Salesforce, HubSpot, Google Calendar, Slack, Zoom, and major marketing automation platforms.
Product overview
Immedio offers a three-product portfolio centered on AI-powered inside sales automation for B2B companies. The core platform immediato handles automatic appointment scheduling from web form submissions, capturing leads at peak engagement moments with 97.8% conversion rates reported. immediato Box extends the platform with house list marketing capabilities, tracking document/video engagement at page-level and triggering AI-analyzed outreach. immediato Forms addresses offline marketing scenarios, particularly trade shows, enabling instant business card digitization and on-site appointment booking. All three products share native integrations with Salesforce, HubSpot, Google Calendar, and Slack, allowing unified lead management across inbound and outbound touchpoints.
Differentiator
Problem solved
Functional benefit
Brands
- immedio Box: House list marketing platform that tracks customer document/video engagement and triggers real-time notifications for sales teams to approach at optimal timing.
- immedio Forms
Products and services
- immedio Core AI inside sales platform that displays a scheduling popup immediately after web form submission on thank-you pages, enabling prospects to book meetings at the moment of highest engagement. Supports multiple form providers (Pardot, Marketo, HubSpot, formrun, Contact Form 7, Tayori) and integrates with Salesforce, Google Calendar, Microsoft 365, Slack, and Zoom for automatic lead routing, appointment confirmation, and CRM ToDo creation.
- immedio Box House list marketing module that tracks document and video viewing behavior at page-level granularity, identifies prospect interest areas using AI, and triggers real-time Slack/email notifications to sales teams so they can approach contacts at the optimal moment after content consumption.
- immedio Forms Trade show and event-focused solution that instantly digitizes business cards and surveys at booth locations and integrates with the immediato platform to enable on-site appointment scheduling, converting booth visitors into confirmed meetings during the event.
Quantifiable outcome
- 4x increase in appointments
- +4 more outcomes
Companies that use Immedio
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Immedio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability9 records
Feature7 records
Immedio partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- SalesforcecoreImmedio Box platform launched Survey CRM Integration feature enabling real-time synchronization of survey responses with Salesforce, automating lead creation and record updates.
- HubSpotcoreImmedio Box platform launched Survey CRM Integration feature enabling real-time synchronization of survey responses with HubSpot CRM systems.
- インゲージ株式会社 (Ingege Inc.)coreImmedio co-hosts webinars with Ingege, provider of the communication platform Re:lation. Joint events focus on sales productivity improvement and eliminating dependency on individual salespeople in B2B organizations.
- LegalOn Technologies株式会社coreImmedio co-hosts webinars with LegalOn Technologies to address sales productivity challenges and AI agent applications in sales organizations.
- ACES株式会社coreImmedio collaborates with ACES Inc. in webinar events addressing sales productivity through rapid lead contact, AI-powered business insight, and customer relationship deepening.
- toBeマーケティング株式会社coreImmedio co-hosts webinars with toBe marketing on Account Engagement (Pardot) integration and next-generation data utilization for B2B marketing optimization.
- ポーターズ株式会社 (Porters Inc.)minorImmedio collaborates with Porters in webinars about recruitment industry automation, presenting lead automation approaches for job posting companies.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Immedio competitors and assessment
Company assessmentDirect peers
- Chili Piper: US-based SaaS that pioneered form-to-meeting scheduling and lead routing for B2B sales teams. Direct functional overlap with Immedio's core immediato product, including instant scheduling on thank-you pages, intelligent lead routing, and CRM sync with Salesforce/HubSpot.
- Calendly: Scheduling automation SaaS widely used by B2B sales teams. Overlaps with Immedio on instant appointment booking and calendar integration, though Calendly is a general-purpose tool without Immedio's Japan-specific form/CRM routing depth.
- LeanData: Lead routing and scheduling platform for Salesforce-centric B2B revenue teams. Highly comparable to Immedio's flowchart-based AI Routing and Salesforce-matching capabilities, particularly for inbound form-driven lead assignment.
Broad incumbents
- Salesloft: Global sales engagement platform with cadence, dialer, and routing functionality. Operates broadly across the sales stack and overlaps with Immedio on routing and inbound-to-meeting automation, but does not specialize in instant form scheduling.
- Outreach: Enterprise sales execution platform combining sequencing, engagement, and AI-driven workflow automation. Comparable to Immedio as a broader sales automation incumbent, but its focus is outbound cadence rather than inbound instant scheduling.
- HubSpot: All-in-one CRM, marketing automation, and sales hub. Already a native integration partner of Immedio; competes indirectly by bundling scheduling, forms, routing, and AI assistance into its own platform.
- Salesforce (Sales Cloud / Pardot): Global CRM and marketing automation incumbent with Pardot (Account Engagement) and Sales Cloud. Sansan is both a customer and investor of Immedio, and Salesforce is a core integration target — but Salesforce increasingly embeds AI scheduling and routing natively.
- Marketo (Adobe): Marketing automation platform with deep form, lead scoring, and engagement capabilities. Immedio integrates with Marketo natively; Adobe's AI roadmap positions it as a broad incumbent that could encroach on Immedio's territory.
Regional players
- BowNow: Japan-focused marketing automation platform widely used by SMB and mid-market Japanese B2B teams. Closest domestic analogue for Immedio's marketing-led GTM motion in the Japanese market.
- fermet: Japanese sales/marketing tooling vendor focused on B2B lead management and conversion optimization. Comparable to Immedio as a Japan-native sales automation peer addressing inbound-to-meeting workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Immedio social profiles
Digital presenceImmedio compliance and trust
Trust signalCompliance1 record
Immedio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immedio leadership team
Management profileNumber of profiles
Profiles6 records
Immedio funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immedio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immedio
What does Immedio do?
Immedio provides an AI-powered inside sales automation SaaS platform for B2B companies that automatically schedules sales appointments within seconds of web form submissions. The three-product suite (immedio, immediato Box, immediato Forms) captures inbound leads at peak engagement moments, automates lead routing via flowchart-based logic and AI, tracks document/video engagement, and integrates natively with Salesforce, HubSpot, Google Calendar, Slack, Zoom, and major marketing automation platforms.
Is Immedio a public or private company?
Immedio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Immedio founded?
Immedio was founded in 2022. It employs 11 to 50 people.
Where is Immedio based?
Immedio is headquartered in Shibuya, Japan, in the Asia region.
How does Immedio make money?
One revenue line is on record: saaS Subscription.
Who are Immedio's main competitors?
Direct peers on record are Chili Piper, Calendly and LeanData. Broad incumbents are Salesloft, Outreach, HubSpot, Salesforce (Sales Cloud / Pardot) and Marketo (Adobe). Regional players are BowNow and fermet.
Does Immedio have an API?
Yes. Immedio supports API integration for connecting with external services and partners. The API enables native integrations with various third-party platforms and allows developers to build custom automations.
What industry is Immedio in?
Immedio's product category is Sales Automation Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent). Its NAICS code is 541511 and its SIC code is 7372.