What Fair HQ does

Fair HQ Limited is a London-based, founder-led SaaS company founded in 2020 that operates a Social KPIs Management Platform for corporate diversity, equity, and inclusion (DEI) measurement and improvement. The platform is structured around three integrated modules — Collect Data & Audit, Track & Benchmark, and Improve — supported by a scientifically validated Inclusion Assessment (19 items across five dimensions: Belonging, Fairness, Openness, Psychological Safety, Voice), a behavioral change tool called the Nudge Bot, and integrations with 50+ HRIS/ATS platforms including Workday, HiBob, Sage, BambooHR, Personio, and Ciphr. Fair HQ monetizes via annual subscription contracts on a quote-based, sales-led enterprise motion, supplemented by discretionary consultancy fees for non-standard implementation support; pricing is not publicly disclosed and the standard Terms require a 5-day written cancellation notice before automatic renewal.

The company targets two primary customer segments: (1) UK start-ups and scale-ups seeking to embed D&I into hiring and culture, and (2) private equity firms and their portfolio companies, for whom Fair HQ provides benchmarking, ESG/board reporting, and compliance support for the EU Pay Transparency Directive (effective June 2026) and CSRD. Go-to-market is direct enterprise sales with prominent "Book a demo" CTAs, reinforced by a content-marketing engine (blog, monthly "Fair Share" newsletter, industry roundtables) and partnerships with ILPA, Diversity VC, Level20, and HR-software vendors. Customer evidence includes named users such as Thames Water (46% increase in women applicants to engineering roles), CharlieHR (67% increase in ethnic minority representation), AlbionVC, Optibus, Octopus Ventures, Tray.io, Beamery, KKR, Quantexa, and Ciphr.

Total disclosed institutional capital is approximately $1.25M across two Antler rounds (~$999K in August 2021 and $250K in June 2024). In 2024, Fair HQ was acquired by CharlieHR, a UK HR-software company, integrating the D&I platform into a broader HR-tech suite. The company's competitive positioning rests on scientific validation (the inclusion scale was tested against the Mor-Barak instrument and is grounded in 1,000+ academic papers and RCTs), GDPR-compliant diversity data collection across European jurisdictions, and a benchmarking dataset spanning 1,000+ data points.

Name

Fair HQ

Legal name

Fair HQ Limited

Website

https://fairhq.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Fair HQ is a London-based SaaS platform that helps companies track, benchmark, and improve Diversity, Equity, and Inclusion metrics using behavioral science and a scientifically validated inclusion assessment, serving UK startups, private equity firms, and their portfolio companies via annual subscriptions.

Ownership category

akta.pro rank

Product category

Diversity, Equity & Inclusion Analytics Software

NAICS

Human Resources Consulting Services (541612), Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

akta.pro secondary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• DEI analytics platform
• Social KPIs software
• Workplace inclusion assessment
• Diversity benchmarking tool
• HR analytics platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Periodic subscription-based access to the Fair HQ platform providing D&I audit, analytics, benchmarking, evidence-based recommendations, and periodic D&I reports. The Terms of Use explicitly state 'access to the Platform is provided on a periodic subscription basis' with automatic renewal unless 5-day written notice is provided.
2. Consultancy & Implementation Support: Fair HQ may provide limited consultancy advice on implementing recommendations from D&I Reports at their discretion, and reserves the right to charge reasonable fees for non-standard support requests.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fair HQ provides a B2B SaaS Social KPIs Management Platform that helps companies track, benchmark, and improve their Diversity, Equity, and Inclusion (DEI) metrics using behavioral science and evidence-based recommendations. The platform includes three integrated workflows—Collect Data & Audit (employee surveys, HR process audits, GDPR-compliant diversity data), Track & Benchmark (analytics dashboards with 1,000+ data points and progress tracking), and Improve Social KPIs (science-backed personalized strategy, policy templates, and Nudge Bot for behavioral change). It integrates with 50+ HR platforms and is sold primarily to private equity firms, their portfolio companies, and UK start-ups and scale-ups.

Product overview

Fair HQ offers a unified Social KPIs Management Platform designed to help companies track, benchmark, and improve their diversity, equity, and inclusion (DEI) metrics as part of their ESG strategy. The platform comprises three integrated modules: (1) Collect Data & Audit for gathering employee survey data and HR process audits with GDPR compliance, (2) Track & Benchmark for analytics, benchmarking against 1,000+ data points, and reporting, and (3) Improve Social KPIs for science-backed strategy recommendations and the Nudge Bot for behavioural change. The platform also includes a scientifically validated Inclusion Assessment measuring five dimensions (Belonging, Fairness, Openness, Psychological Safety, Voice) through 19 survey questions. The offering integrates with over 50 HR platforms including Workday, HiBob, Sage, Bob, BambooHR, and Personio.

Differentiator

Problem solved

Functional benefit

Products and services

• Social KPIs Management Platform A data-driven SaaS platform that helps companies track, benchmark, and improve their Social KPIs using behavioral science and evidence-based recommendations, with a focus on Diversity, Equity, Inclusion and the 'S' of ESG. The platform integrates three workflows—Collect Data & Audit (employee surveys, HR process audits, GDPR-compliant diversity data collection), Track & Benchmark (analytics dashboards with 1,000+ data points and progress tracking), and Improve Social KPIs (science-backed personalized strategy, policy templates, and a Nudge Bot for embedding behavioral change)—and integrates with 50+ HR platforms.
• Inclusion Assessment A scientifically validated employee survey instrument measuring five dimensions of inclusion (Belonging, Fairness, Openness, Psychological Safety, and Voice) through 19 validated questions. The assessment was developed through academic literature review, pilot testing with hundreds of employees, convergent validity testing against the Mor-Barak scale, and exploratory and confirmatory factor analysis, and is delivered as part of the Fair HQ platform for inclusion measurement, benchmarking, and progress tracking.

Quantifiable outcome

• 46% increase in women applications for sewage engineer roles (Thames Water case study)
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Diversity VCcoreStrategic or Co-development Partner · 9 July 2024Fair HQ & Diversity VC partnership to transform the VC industry through D&I. Joint efforts to improve diversity metrics across venture capital portfolio companies.
• CharlieHRcoreStrategic or Co-development PartnerCharlieHR acquired Fair HQ, integrating Fair HQ's D&I platform into CharlieHR's HR software offering. This acquisition positions Fair HQ's Social KPIs management capabilities within a broader HR technology ecosystem.
• CiphrcoreTechnology or IntegrationFair HQ partners with Ciphr to amplify HR teams by integrating D&I measurement and tracking capabilities into Ciphr's HR systems. The partnership was announced in May 2024.
• ILPA (Institutional Limited Partners Association)minorGTM or Marketing PartnerFair HQ co-hosted a session with ILPA for Private Equity Investors discussing EU Pay Transparency Regulations and their impact on portfolio companies in the EU.
• HR Platform Integrations (Workday, HiBob, Sage, BambooHR, Personio, Bob)coreTechnology or IntegrationFair HQ integrates with 50+ HR platforms including Workday, HiBob, Sage, BambooHR, Personio, and Ciphr to enable seamless data collection, employee surveys, and ongoing D&I metric tracking. These integrations allow GDPR-compliant data gathering even in strict European countries.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pave: Compensation and people analytics platform with strong pay equity, pay gap, and benchmarking capabilities. Overlaps with Fair HQ on the pay gap reporting and EU Pay Transparency compliance use case.
• Culture Amp: Employee engagement and DEI measurement platform serving mid-market and enterprise customers. Culture Amp overlaps directly with Fair HQ on inclusion surveys, eNPS, and people analytics, and competes for the same HR buyer.
• Syndio: Pay equity analytics platform purpose-built for compliance with pay transparency laws. Direct competitor on the regulatory-driven pay gap reporting capability that anchors Fair HQ's EU growth thesis.
• Diversio: AI-powered DEI analytics platform that measures diversity, inclusion, and equity metrics for enterprises. Highly comparable to Fair HQ on data-driven DEI measurement and benchmarking value proposition.
• Inclusion Cloud: DEI-focused SaaS platform covering employee engagement, inclusion surveys, and analytics. Directly comparable to Fair HQ on feature set and target buyer (HR/People leaders).
• Trusaic: Pay equity and DEI analytics SaaS focused on regulatory compliance, including pay transparency. Comparable to Fair HQ on the EU Pay Transparency and CSRD compliance value proposition.

Broad incumbents

• Eightfold AI: Talent intelligence platform with DEI capabilities integrated into its broader talent suite. Broad incumbent with deeper resources; competes indirectly on diversity analytics within HR transformation deals.
• Workday: Enterprise HRIS and people analytics suite with native DEI dashboards and pay equity reporting. Broad incumbent that can bundle DEI features into larger HCM deals, posing a long-term competitive threat to specialist DEI platforms like Fair HQ.
• Visier: People analytics platform serving enterprise HR organizations with workforce and DEI analytics. Adjacent rather than direct; comparable on the analytics/benchmarking layer but not on inclusion assessment science.
• Lattice: People management platform with performance, engagement, and DEI survey features. Larger incumbent with broader scope; competes with Fair HQ on inclusion surveys and people analytics but is not a DEI specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/fair_hq
• LinkedInlinkedin.com/company/fair-hq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fair HQ