PSI
PSI (PSI Mobile Limited) is an Irish SaaS company selling the PSI Fusion platform, a multichannel sales execution and onboarding system purpose-built for regulated telecommunications and energy field-sales operators across Europe and North America.
- Company typePrivate
- Founded2005
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PSI does
PSI (legal entity PSI Mobile Limited) is an Irish-headquartered SaaS company that builds PSI Fusion, a multichannel sales execution and customer onboarding platform purpose-built for regulated telecommunications and energy markets. The platform consists of two connected components: Fusion Core, a back-office configuration and orchestration layer where commercial and operations teams design compliant sales journeys, manage territories and addresses, and connect activity data to downstream CRM/OSS/BSS systems; and Fusion Pulse, a mobile web application used by field sales representatives to execute structured, compliant door-to-door sales journeys on Android, iOS, and customer devices, with full offline capability. Native integrations cover Salesforce, SAP, HubSpot, and Microsoft Dynamics, and an Outcomes API enables custom data extraction. The platform also includes Opti Route (route optimization), Touchstone (low-code/no-code journey configuration), and Fusion Guardian (rep safety with GPS tracking and panic-button).
PSI sells to enterprise telecom operators, ISPs, energy suppliers, and third-party sales agencies that run field campaigns on their behalf, with named customers including Eir, Vodafone Ireland, SSE Airtricity, Fibrus, Ogi, Energia, GoFibre, BeFibre, FMI (working with Electric Ireland), and UNICEF Ireland. The company operates a direct enterprise sales-led motion with demo-driven evaluation, supported by offices in Ireland, the UK, the US, Canada, and Austria, claiming 10,000+ users across 36 countries and processing over 1 million transactions daily.
Revenue is generated through per-seat SaaS subscriptions across three publicly disclosed tiers: Leads+ at €40/user/month, Sales+ at €75/user/month, and Enterprise from €95/user/month, plus setup/configuration fees and add-ons (Helpdesk, Fusion Guardian, Document Reader). PSI is privately held; it was previously backed by The Riverside Company and was acquired by Warburg Pincus in late 2025 following approval by the German Federal Cartel Office.
PSI firmographics
Firmographics- Name
- PSI
- Legal name
- PSI Mobile Limited
- Website
- https://psi-mobile.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PSI (PSI Mobile Limited) is an Irish SaaS company selling the PSI Fusion platform, a multichannel sales execution and onboarding system purpose-built for regulated telecommunications and energy field-sales operators across Europe and North America.
- Ownership category
- akta.pro rank
Where PSI is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices5 records
Markets served
PSI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: PSI operates on a subscription SaaS model with per-user, per-month pricing across three tiers: Leads+ (€40/user/month), Sales+ (€75/user/month), and Enterprise (from €95/user/month). Pricing includes a setup/configuration fee. Add-ons are available including Helpdesk (€10), Fusion Guardian (€5 standalone €10), and Document Reader.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Leads+ tier: Territory Management, Sales Team Management, Lead Capture, Campaigns, Campaign Insights, Route Assignment, Opti Route, Unlimited Addresses & Leads, GPS Tracking, Complete Data Privacy |
| Per seat | Monthly | Sales+ tier: Everything in Leads+, plus End-to-End Sales, Touchstone, Email & SMS Communication, Customer Document Portal, Digital Contracts, Offline Sales, Email & Bank Verification, Document Templates, Outcomes API, GDPR & Industry-Specific Compliance |
| Per seat | Monthly | Enterprise tier: Everything in Sales+, plus Multichannel Sales, Custom Journeys, Custom Reporting, Custom Sales Flows, Contactless Digital Signatures, Remote Customer Verification, Custom Integrations & API Requests, Enterprise-Level Security, Extended Helpdesk, Weekend Support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
PSI product offering
Product offeringCore offering
PSI sells a subscription-based multichannel sales execution and customer onboarding platform called PSI Fusion, purpose-built for regulated telecommunications and energy markets. The platform combines a back-office configuration layer (Fusion Core) with a mobile app for field sales reps (Fusion Pulse), supporting lead capture, territory management, route optimization, compliant contract capture, and downstream integration with CRM, OSS, and BSS systems. It is sold as per-seat SaaS across three tiers (Leads+, Sales+, Enterprise) with add-ons for safety, helpdesk, and document capture.
Product overview
PSI is a modular sales execution platform for regulated industries (telecommunications and energy) consisting of the PSI Fusion platform as the core technology. Fusion comprises two connected components: Fusion Core (the back-office configuration and reporting layer) and Fusion Pulse (the mobile app for field sales reps). The platform is offered across three pricing tiers: Leads+ (territory management focus), Sales+ (adds end-to-end sales and Touchstone configuration tool), and Enterprise (adds full multichannel capabilities). Additional sub-products include PSI Touchstone (low-code journey configuration), Fusion Guardian (safety features for field reps), and add-ons for Helpdesk, Document Reader, and extended support. Products work together to manage the full customer journey from lead capture through to fulfilment across field, tele, and web sales channels.
Differentiator
Problem solved
Functional benefit
Brands
- PSI Fusion: Multichannel sales execution and customer onboarding platform consisting of Fusion Core (back-end configuration and orchestration) and Fusion Pulse (mobile app for field sales reps).
- Fusion Core
- Fusion Pulse
- Fusion Guardian
Products and services
- PSI Fusion Platform Multichannel sales execution and customer onboarding platform for regulated industries, unifying activity across field, tele, and web sales channels. Combines Fusion Core (back-office configuration and reporting layer) with Fusion Pulse (mobile app for field sales reps) and supports integration with CRM, OSS, and BSS via the Outcomes API.
- Fusion Core Central configuration, orchestration, and reporting layer of the PSI Fusion platform where commercial and operations teams design sales journeys, manage territories and addresses, monitor performance, and connect sales activity to downstream systems.
- Fusion Pulse Mobile-friendly web app used by field sales representatives to access data, manage forms, and track customer interactions, guiding reps through structured, compliant sales journeys while capturing accurate data at the point of sale. Available on Android and iOS and works both online and offline.
- Territory Management Field-focused product for capturing leads, managing appointments, and maximising rep performance through precision territory management, live status visibility, GPS tracking, and intelligent route planning via Opti Route.
- End-to-End Sales Suite that extends Territory Management with streamlined sales and customer onboarding, allowing reps to record all customer information in one place at the point of sale, including installation dates, reducing order fallout and manual re-entry. Includes digital signatures and onboarding.
- Multichannel Sales The complete platform tier combining field, tele, and web sales under a single automated backend with cross-channel reporting, custom journeys, custom reporting, and SSO & enterprise security.
- PSI Touchstone Low-code/no-code configuration tool within the Fusion platform that allows non-technical users to create automated, optimised sales journeys, routes, and campaigns without custom coding.
- Fusion Guardian Safety software module providing real-time GPS location alerts and a discreet panic button for field sales reps to call for assistance in emergencies, with a configurable response framework for management teams.
Quantifiable outcome
- Connection lead time reduced from 48+ hours to 25 minutes for Eir
- +6 more outcomes
Companies that use PSI
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
PSI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
PSI partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Omineca Mining and Metals Ltd.minorPSI Group signed a memorandum of understanding with Omineca Mining and Metals Ltd. to fully finance the Fraser Canyon placer gold project near Quesnel, British Columbia. PSI will fund all capital and operating expenditures in exchange for a 75% share of recovered metals while Omineca retains a 25% carried interest at zero cost.
- VATM (German Telecommunications Association)minorPSI became a member of VATM (Verband der Anbieter von Telekommunikations- und Mehrwertdiensten), the German Telecommunications Association. This membership supports PSI's collaboration for the future of fibre networks and market presence in the DACH region.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
PSI competitors and assessment
Company assessmentDirect peers
- SalesRabbit: Door-to-door and field sales management platform primarily serving home improvement, solar, and telecom verticals. Closest direct peer to PSI given overlapping focus on canvassing workflows, territory management, and rep mobile apps for D2D sales.
- Repsly: Field execution and retail merchandising software for CPG and field sales teams. Comparable in providing mobile-first field rep tooling, route planning, and activity capture, though oriented more to retail audits than regulated telco sales.
- ServiceMax: Enterprise field service management platform owned by PTC, focused on complex asset and workforce scheduling. Overlaps with PSI on field workforce mobile workflows and enterprise integrations, though PSI is more sales-execution oriented.
Broad incumbents
- Salesforce: Global CRM leader whose Sales Cloud and Field Service offerings compete broadly with PSI for sales force automation budget. PSI already integrates with Salesforce, signaling overlap; Salesforce's scale and roadmap pose a long-term incumbent threat.
- Microsoft Dynamics 365: Enterprise CRM and field service suite from Microsoft with native field service and route optimization modules. A current PSI integration partner, Dynamics is also a potential competitor as it adds field journey and compliance capabilities.
- ClickSoftware: Field service management and workforce optimization platform, now part of Salesforce. Provides scheduling, routing, and mobile capabilities for field-based operations that overlap with PSI's territory and route management strengths.
- ServiceTitan: Field service management platform for trades and home services. Comparable in providing route optimization, mobile field apps, and CRM integration for in-home sales/service workflows; addresses adjacent regulated D2D market (HVAC, plumbing) where PSI could expand.
Emerging players
- WorkWave: Field service and last-mile software for SMB service businesses. Provides route planning and mobile field apps with comparable territory intelligence capabilities, though typically aimed at smaller customers than PSI's enterprise base.
- Badger Maps: Field sales route planning and mapping app focused on outside sales reps. Overlaps with PSI's Opti Route feature on territory optimization and field rep productivity, but lacks the regulated-sales compliance and onboarding depth.
Others
- Mapbox: Mapping and location data platform that powers route optimization and territory visualization features across many field sales platforms, including PSI's Opti Route. A potential enabling technology peer rather than a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
PSI social profiles
Digital presencePSI compliance and trust
Trust signalCompliance2 records
PSI financial estimates
Financial estimateRevenue estimate
Valuation estimate
PSI leadership team
Management profileNumber of profiles
Profiles2 records
PSI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PSI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PSI
What does PSI do?
PSI sells a subscription-based multichannel sales execution and customer onboarding platform called PSI Fusion, purpose-built for regulated telecommunications and energy markets. The platform combines a back-office configuration layer (Fusion Core) with a mobile app for field sales reps (Fusion Pulse), supporting lead capture, territory management, route optimization, compliant contract capture, and downstream integration with CRM, OSS, and BSS systems. It is sold as per-seat SaaS across three tiers (Leads+, Sales+, Enterprise) with add-ons for safety, helpdesk, and document capture.
Is PSI a public or private company?
PSI is a private company. It is classified as private equity controlled and is currently operating.
When was PSI founded?
PSI was founded in 2005. It employs 1 to 10 people.
Where is PSI based?
PSI is headquartered in Dublin, Ireland, in the Europe region.
How does PSI make money?
One revenue line is on record: saaS Platform Subscription.
Who are PSI's main competitors?
Direct peers on record are SalesRabbit, Repsly and ServiceMax. Broad incumbents are Salesforce, Microsoft Dynamics 365, ClickSoftware and ServiceTitan. Emerging players are WorkWave and Badger Maps. Mapbox is listed as an others.
Does PSI have an API?
Yes. PSI offers an 'Outcomes API' that allows customers to extract data from the Fusion platform and feed it into their own systems, such as reporting suites or CRM software. The API enables data export for external analysis and supports integration with downstream systems for fulfilment, provisioning, and operational processes. Available for Sales+ and Enterprise tier customers.