Propstreet

What Propstreet does

Propstreet is a Stockholm-based, privately held software company that operates an AI-powered real estate dealmaking platform connecting commercial real estate investors and brokers. It serves two primary user segments: real estate investors who apply for free membership to access a confidential cross-border deal marketplace, and real estate brokers who are onboarded via sales-led enterprise demos. The platform consolidates deal management, relationship tracking, prospect identification, and a confidential investor network into a single workspace, with named enterprise customers including JLL, Cushman & Wakefield, Croisette, Malling, and Akershus Eiendom.

The product surface comprises Propstreet (core platform), Propstreet Agent (an AI assistant launched March 2026 for natural-language Q&A, document search, and workflow automation), Relationships (AI-tracked interactions searchable in natural language), Deal Management (transaction workspaces with AI-suggested pipeline actions), Prospects (investor matching across the user's network, Propstreet's proprietary database, and AI web search), and Propstreet Network (a confidential marketplace for cross-border deals). The platform is extended by a public REST API (v1.7.0, launched December 2025) and a Model Context Protocol server that exposes roughly 65 tools to external AI agents, supported by native bidirectional integrations with Salesforce, HubSpot, Pipedrive, Vitec Next, Lime CRM, and SuperOffice.

The underlying technology relies on Microsoft Azure for hosting and Azure OpenAI Service for LLM inference, Pinecone for vector search indexing, Google Maps Platform for geocoding, and Twilio and Postmark for communications. The revenue model is B2B subscription SaaS with a freemium investor tier and a sales-led broker enterprise tier whose pricing is not publicly disclosed. Founded in 2015 by Henrik Olofson, Propstreet has reported approximately $1.54 million in disclosed funding across a 2021 seed led by Proptech Farm and a 2023 follow-on, and operates with 1–10 employees from its Kungsgatan headquarters in Stockholm, Sweden.

Name

Propstreet

Legal name

Propstreet AB

Website

https://propstreet.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Propstreet is a Stockholm-based AI-powered real estate dealmaking platform that connects commercial real estate investors and brokers through confidential deal matching, AI-assisted deal and relationship management, and native CRM integrations. Investors access the network for free while brokers subscribe via sales-led enterprise contracts.

Ownership category

akta.pro rank

Product category

Real Estate Dealmaking Software (Proptech)

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Real estate dealmaking software
• Commercial real estate investor matching
• AI deal management platform
• Real estate investor network
• Proptech CRM integrations

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: Propstreet operates as a B2B SaaS platform with subscription-based pricing. Free membership is available for investors, while brokers access the platform via booked demos, suggesting a tiered or enterprise subscription model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Propstreet sells an AI-powered real estate dealmaking SaaS platform that combines an AI assistant (Propstreet Agent), a deal management workspace, investor prospect identification, a relationship tracking tool, and a confidential cross-border deal marketplace (Propstreet Network) for real estate professionals. Brokers access the platform via enterprise subscriptions after booking a demo, while real estate investors apply for free membership. A public REST API and MCP server enable CRM integration and AI-agent connectivity.

Product overview

Propstreet is a unified AI-powered real estate dealmaking platform consisting of core platform capabilities (Propstreet) and integrated AI-powered modules including Propstreet Agent (AI assistant), Relationships (network tracking), Deal Management (transaction workspace), Prospects (investor identification), and Propstreet Network (confidential marketplace). The platform is supplemented by a Public API (v1.7.0) and MCP Server for external system integration and AI agent connectivity. All modules share a common data model for contacts, companies, projects, prospects, and properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Propstreet Platform Unified AI-powered real estate dealmaking platform connecting investors and brokers globally; provides deal management workspace, prospect identification, relationship tracking, confidential marketplace networking, and CRM integration for real estate professionals. Brokers access via enterprise subscription after demo; investors via free membership.
• Propstreet Agent AI assistant built for real estate professionals that reasons like advanced general assistants but works on user data and understands the real estate industry. Provides sharper, faster answers to business questions, natural-language search across uploaded files, document indexing, Q&A workflows in Case Rooms, scheduled autonomous tasks, and AI-generated reports and email drafting.
• Propstreet Public API REST API (v1.7.0) for integrating Propstreet with external systems including CRM platforms. Supports contacts, companies, projects, prospects, properties, and network data sync with OAuth 2.0 authentication, idempotency keys, delta sync, and webhook event notifications signed via Standard Webhooks (HMAC-SHA256).
• Propstreet MCP Server Model Context Protocol server connecting third-party AI agents (Claude, Cursor, Windsurf, etc.) to Propstreet data. Exposes up to 65 tools for reading and writing contacts, companies, links, properties, projects, prospects, and more. Uses Streamable HTTP transport with Bearer token auth.

Quantifiable outcome

• Larger market reach in Europe for broker clients
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and supporting.

• Microsoft Corp. (Azure)coreTechnology or Integration · 1 January 2026Cloud hosting and data storage for the platform, including customer communication and uploaded documents. Primary location in Netherlands with geo-redundant replica in Ireland.
• Microsoft Corp. (Azure OpenAI Service)coreTechnology or Integration · 1 January 2026Large language model inference for AI-assisted features including suggestions, summarization, and retrieval-augmented generation. Prompts may include customer content. Service hosted in Sweden.
• Pinecone Systems, Inc.coreTechnology or Integration · 1 January 2026Vector search index supporting AI features. Stores numeric embeddings and non-PII metadata only. Does not store names, email addresses, or phone numbers. Hosted in Netherlands GCP region.
• Google LLC (Maps Platform)supportingTechnology or Integration · 1 January 2026Geocoding service that converts address strings to coordinates. Receives address data only with no persistent customer-data storage.
• Twilio, Inc.supportingTechnology or Integration · 1 January 2026SMS delivery that processes names and phone numbers for customers within the service. Based in USA.
• ActiveCampaign, LLC (Postmark)supportingTechnology or Integration · 1 January 2026Email delivery service that processes names and email addresses for customers. Based in USA.
• Pipedrive OÜcoreTechnology or Integration · 1 January 2026Manages contact data, sales- and service engagement data for CRM integration. Based in Estonia.
• Vitec NextcoreTechnology or Integration · 1 December 2025CRM integration supporting Norwegian market. Bidirectional sync for contacts, companies, projects, prospects, and properties. Real-time updates via webhooks.
• HubSpotcoreTechnology or Integration · 1 December 2025Global CRM integration with bidirectional sync. Full support for contacts, companies, projects, prospects, and properties via API v1.2.0 and v1.3.0.
• Lime CRMcoreTechnology or Integration · 1 December 2025CRM integration for Nordic market (Sweden focus). Bidirectional sync with contacts, companies, projects, prospects, and properties.
• SuperOfficesupportingTechnology or Integration · 1 December 2025CRM integration for Norwegian and Nordic markets. Bidirectional sync with contacts, companies, projects, prospects, and properties.
• SalesforcecoreTechnology or Integration · 1 December 2025Global CRM integration with bidirectional sync. Supports contacts, companies, projects (Opportunity to Project mapping), and prospects (OpportunityContactRole to Prospect mapping). Change Data Capture for real-time sync.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Apto: Apto is a CRM and deal management platform purpose-built for commercial real estate brokers. It targets the same broker persona as Propstreet's Deal Management and CRM integration stack, with comparable deal tracking and contact management capabilities.
• Buildout: Buildout provides marketing, CRM, and deal management software for commercial real estate brokers. Its CRE-focused CRM and pipeline features directly compete with Propstreet's broker offering, including integrations with major MLS and listing platforms.
• Catylist: Catylist is a CRE marketing and listing platform serving brokers with property listings, deal rooms, and CRM features. Its broker-focused marketing workflow overlaps with Propstreet's deal management and CRM integration capabilities.
• Dealpath: Dealpath is a CRE deal management platform used by investment sales brokers and acquisitions teams to source, evaluate, and close deals. It is the most direct competitor to Propstreet's Deal Management module, serving overlapping broker personas with comparable pipeline and pipeline-intelligence features.

Emerging players

• Skyline AI: Skyline AI applies artificial intelligence to commercial real estate investment decisions, including asset evaluation and market intelligence. It shares Propstreet's AI-native thesis for CRE and competes for institutional investor mindshare in AI-augmented real estate workflows.
• CompStak: CompStak provides CRE lease and sales comp data crowdsourced from brokers. It serves a similar broker audience as Propstreet and is increasingly layering deal intelligence and analytics features that overlap with Propstreet's AI-driven prospect matching.
• Cherre: Cherre is a real estate data and analytics platform that aggregates CRE data for institutional investors and owners. It overlaps with Propstreet's data and matching capabilities but is positioned more as a data infrastructure layer than a dealmaking workflow.
• Eqty Lab: Eqty Lab (formerly Eqty) is a digital transaction platform for commercial real estate brokerages offering deal management and collaboration tools. It competes in the same broker deal workflow category as Propstreet, though with a smaller footprint.

Broad incumbents

• Reonomy: Reonomy (now part of Altus Group) provides commercial real estate data, property intelligence, and contact information used by brokers and investors. It overlaps with Propstreet's Prospects and investor matching capabilities as part of a broader CRE data incumbent stack.
• VTS: VTS is a leading commercial real estate leasing and asset management platform serving landlords, brokers, and tenants globally. It overlaps with Propstreet in the broker workspace and deal pipeline category but operates as a much broader incumbent portfolio rather than a specialized dealmaking layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/propstreet
• Xx.com/propstreethq
• Facebookfacebook.com/propstreetHQ

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Propstreet