Carepool
Carepool operates a HIPAA-compliant, CMS-certified non-emergency medical transportation platform serving aging adults and people with disabilities. It connects managed care organizations, hospitals, and government agencies with a healthcare-trained driver network via its BRET white-label brokerage technology.
- Company typePrivate
- Founded2018
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Carepool does
Carepool (CarePool Innovation Inc.) is a healthcare-focused non-emergency medical transportation (NEMT) platform that combines a rideshare-style rider and driver experience with regulatory-grade infrastructure (HIPAA, SOC 2 Type II, CMS, Medicaid, ADA). Founded in 2018 in Madison, Wisconsin and headquartered in Denver, the company operates a 250-driver network across Wisconsin, Minnesota, and Colorado, completing 10,000+ monthly rides and handling 100,000+ monthly calls through a hybrid AI-assisted and human call center. Customers include managed care organizations (e.g., Wisconsin regional MCOs, Molina-style plans), health systems (UCHealth), and government agencies (Metropolitan Council / Metro Mobility, state Medicaid programs), alongside individual riders—primarily aging adults and people with disabilities requiring wheelchair-accessible, door-through-door service for dialysis, chemotherapy, hospital discharge, and recurring appointments.
The core product is BRET (Brokerage Routing and Eligibility Technology), a white-label NEMT brokerage platform with a three-tier architecture covering state oversight, central scheduling and dispatch (claims, eligibility verification, contract-based pricing), and provider/payer integration via BRET-to-BRET connections or REST APIs and webhooks. ML-powered driver scheduling and agentic AI customer support operate on top of BRET, enabling automated eligibility checks, real-time GPS dispatch, nearest-driver lookup, and payment reconciliation across hospital and health plan systems. Carepool also exposes dedicated iOS and Android passenger and driver applications.
The business model is primarily transaction-based per ride, with contractually negotiated base rates, per-mile fees, booking fees, and minimum mileage rules for government and health plan clients, supplemented by a Metro Mobility subsidy model (customer pays $5, Metro Mobility covers $15, customer covers the remainder above $20) and private-pay fares at roughly traditional rideshare pricing. Go-to-market combines direct enterprise and RFP sales to health systems and public agencies, a partner/broker channel via insurance brokers and care managers, and self-serve consumer bookings via mobile apps. Drivers are 1099 contractors earning 2–3x typical rideshare rates, creating a two-sided marketplace that is reinforced by white-label BRET licensing as a secondary SaaS-style revenue line.
Carepool firmographics
Firmographics- Name
- Carepool
- Legal name
- CarePool Innovation Inc.
- Website
- https://carepool.us
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Carepool operates a HIPAA-compliant, CMS-certified non-emergency medical transportation platform serving aging adults and people with disabilities. It connects managed care organizations, hospitals, and government agencies with a healthcare-trained driver network via its BRET white-label brokerage technology.
- Ownership category
- akta.pro rank
Carepool industry classification
Industry- Product category
- Non-Emergency Medical Transportation (NEMT)
- NAICS
- Ambulance Services (621910), Special Needs Transportation (485991), Support Activities for Transportation (488)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Non-Emergency Medical Transportation (NEMT) & Wheelchair/Stretcher Transport (HLAFANAJ)
- akta.pro secondary industries
- Wheelchair-Accessible Vehicle (WAV) & Stretcher Transport Services (TLAFAKAC), Special Needs & Senior Transportation Services (TLAFAKAI), Facility-Based Patient Transport (Hospitals, SNFs, Dialysis Centers) (TLAFAKAG), Ambulatory Medical Escort / Door-Through-Door Assistance Services (TLAFAKAD)
Keywords
Where Carepool is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Carepool business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Government/Medicaid Transportation Contracts: Carepool provides NEMT brokerage services for state Medicaid programs and government agencies. Revenue comes from contracted rates per ride, managed through government procurement processes (RFPs). Pricing is based on base rate, per-mile, booking fee, and minimum mileage rules under contract-based pricing. The company is Medicaid-certified and CMS-compliant, allowing it to serve public payers directly.
- Health Plan and MCO Transportation Management: Carepool provides transportation management software and operations for Managed Care Organizations (MCOs) and health plans, who pay for ride coordination services to reduce no-shows and improve member outcomes. Revenue is likely per-transaction or per-member per-month under contract.
- Healthcare Provider Ride Coordination: Carepool charges health systems and hospitals for on-demand and scheduled medical transportation coordination. The platform automates ride ordering at discharge or appointment time, eliminating manual vendor coordination. Revenue is derived from per-ride fees negotiated under contract.
- Driver Network Revenue Share: Carepool operates a two-sided marketplace connecting riders with a driver network. Drivers use 1099 arrangements and earn per project. Carepool's platform manages the marketplace, taking a share of ride revenue or operating on contracted rates with transportation providers.
- BRET Platform Licensing (White-Label): BRET is described as a white-label NEMT platform that can be branded per organization and integrated via BRET-to-BRET or REST API. Carepool may license the BRET platform to other transportation brokers, state agencies, or healthcare organizations seeking to operate their own NEMT programs.
- Private Pay / Out-of-Pocket Rides: Carepool serves private-pay customers not covered by insurance or government programs. Rides not covered by Metro Mobility or private insurance cost approximately the same as a traditional rideshare trip. Customers pay directly via the app.
- Metropolitan Council / Public Agency Partnerships: Carepool provides on-demand, private curb-to-curb rides for Metro Mobility users under a fee structure where customers pay the first $5, Metro Mobility covers the next $15, and customers cover any remainder exceeding $20. Revenue is shared between public agency subsidy and direct customer payment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Metro Mobility subsidized rides for seniors and people with disabilities |
| Transaction based/ take rate | Pay-as-you-go | Government/Medicaid contracted NEMT rides |
| Transaction based/ take rate | Weekly | Driver earnings for transportation providers |
| Transaction based/ take rate | Pay-as-you-go | Healthcare provider and health plan ride coordination |
| Transaction based/ take rate | Pay-as-you-go | Private pay / out-of-pocket rides |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Carepool product offering
Product offeringCore offering
Carepool operates a HIPAA-compliant, Medicaid-certified rideshare platform purpose-built for healthcare transportation. Its core product is BRET (Brokerage Routing and Eligibility Technology), a white-label NEMT brokerage platform with a three-tier architecture that distributes rides and manages compliance across multiple service levels (medical transport, gurney transport, wheelchair, door-through-door, post-procedure, and emergency transportation) for health plans, MCOs, hospitals, and government agencies.
Product overview
Carepool offers a unified healthcare transportation platform centered on its BRET (Brokerage Routing and Eligibility Technology) white-label NEMT platform. The product portfolio includes passenger and driver mobile applications, intelligent ML-powered scheduling, and agentic AI customer support. Services span multiple NEMT levels (medical transport, gurney, wheelchair, door-through-door, emergency), with a three-tier architecture supporting state oversight, central platform operations, and provider/payer integrations via REST API and webhooks. The company serves health plans, healthcare providers, government agencies, and individuals.
Differentiator
Problem solved
Functional benefit
Brands
- BRET: BRET is Carepool's white-label Non-Emergency Medical Transportation (NEMT) platform that supports multiple independent instances branded per organization and integrated through BRET-to-BRET connections or REST API and webhooks.
Products and services
- BRET (Brokerage Routing and Eligibility Technology) White-Label NEMT Platform White-label Non-Emergency Medical Transportation platform enabling other organizations to operate branded NEMT programs. Includes trip scheduling, dispatch, driver and passenger management, claims processing, and reports/analytics. Integrates via BRET-to-BRET connections or REST API and webhooks for multi-tenant NEMT brokerage operations.
- BRET Multi-Instance Three-Tier Architecture Three-tier BRET architecture providing Tier 1 State oversight (audit, compliance, provider oversight), Tier 2 Central Carepool platform (trip scheduling, dispatch, claims processing), and Tier 3 Providers/payers connections via BRET instances or REST API integration.
- NEMT Brokerage Tech Services Healthcare transportation brokerage distributing rides and managing compliance across multiple service levels: caring medical transport, gurney transport, wheelchair transportation, door-through-door assistance, post-procedure transport, and emergency transportation. Sold to health plans, MCOs, hospitals, and government agencies.
- Carepool Passenger App Mobile application for riders to book and track healthcare-specific transportation. Features ride scheduling, real-time tracking, driver notifications, wheelchair-accessible vehicle requests, and integration with Medicare, Medicaid, and hospital programs.
- Carepool Driver App Mobile application for drivers providing GPS data and ride status to the Carepool dispatch system. Drivers receive real-time ride assignments, navigation, and rider information for medical transportation services.
- Government Transportation Management Platform CMS-certified, HIPAA-compliant rideshare platform for Medicaid, behavioral health, paratransit, and community-based government transportation programs. Features real-time routing, tracking, and fraud detection. Sold to state Medicaid agencies and local transit authorities.
Quantifiable outcome
- 10,000+ monthly rides
- +4 more outcomes
Companies that use Carepool
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Carepool technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Carepool partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, minor and advisor.
- Metropolitan Council (Metro Mobility)coreThe Metropolitan Council partnered with Carepool to provide on-demand, private curb-to-curb rides for Metro Mobility users in the Minneapolis-St. Paul area. Carepool joins Transportation Plus as a vendor, offering same-day rides for seniors and people with disabilities. Both companies accommodate wheelchairs, scooters, and service animals.
- Transportation PlusminorTransportation Plus is an existing vendor partnered with Metro Mobility for non-emergency medical transportation. Carepool joined alongside Transportation Plus to provide additional on-demand, private ride capacity for Metro Mobility users in the Minneapolis-St. Paul area.
- UCHealthcoreCarepool partnered with UCHealth to expand ride services to patients across the UCHealth hospital system in Colorado. The collaboration brings Carepool's on-demand medical transportation platform to patients, providing wheelchair-accessible rides for aging adults and people with disabilities. Carepool's technology integrates with UCHealth workflows to streamline scheduling and provide real-time tracking.
- RedoxadvisorLuke Bonney from Redox serves as an advisor to Carepool. Redox is a healthcare data integration platform, suggesting a strategic advisory relationship related to healthcare system integrations.
- Molina HealthcareadvisorPatti Becker from Molina Healthcare serves as an advisor to Carepool. Molina Healthcare is a Fortune 500 managed care company providing healthcare to people receiving government-sponsored benefits.
- Boston Children's HospitaladvisorDr. Neil Schamban from Boston Children's Hospital serves as an advisor to Carepool. Boston Children's is a leading pediatric hospital, suggesting advisory relationship related to pediatric care and healthcare system integration.
- United HealthcareadvisorTonya Woods-Copeland from United Healthcare serves as an advisor to Carepool. United Healthcare is one of the largest health insurers in the US, suggesting advisory relationship related to health plan integration and payer relationships.
- HCA HealthcareadvisorTim Scarvey from HCA Healthcare serves as an advisor to Carepool. HCA Healthcare is one of the largest hospital operators in the US, suggesting advisory relationship related to hospital operations and large-scale healthcare system integration.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Carepool competitors and assessment
Company assessmentOthers
Direct peers
- MTM Transit: Major NEMT and paratransit broker serving Medicaid, Medicare, and managed care plans across multiple states. Competes directly for state Medicaid RFPs that Carepool targets.
- Veyo: Technology-driven NEMT broker serving state Medicaid programs and health plans with driver-network dispatch and eligibility verification. Closest comparable on Medicaid brokerage tech and contract-based service model.
- Roundtrip: NEMT platform connecting health systems, health plans, and patients with medical rides. Directly comparable as a healthcare-specialized ride coordination and booking platform.
- Circulation Health: NEMT technology and services platform serving health plans, hospitals, and government agencies with ride scheduling and network management. Closely comparable on integrated booking and eligibility workflows.
- Kaizen Health: Healthcare-focused ride coordination platform serving health systems, payers, and patients with NEMT bookings and logistics. Comparable in addressing hospital discharge and recurring medical transportation use cases.
- SafeRide Health: Technology-enabled NEMT provider serving Medicaid and Medicare Advantage plans with a managed transportation network. Comparable focus on payer-facing NEMT management and contract-based service delivery.
Broad incumbents
- Modivcare: Largest U.S. NEMT broker and integrated healthcare services company serving Medicaid plans, hospital systems, and government agencies. Direct competitor on Medicaid NEMT contracts and brokerage technology.
- Uber Health: Healthcare arm of Uber providing non-emergency medical rides for health plans, hospitals, and clinics. Broad incumbent leveraging Uber's nationwide driver supply to serve NEMT and patient transportation use cases.
- Lyft Healthcare: Lyft's healthcare business offering patient transportation, including partnerships with Medicare Advantage and Medicaid plans. Broad incumbent with scaled driver network competing on the same hospital and payer use cases.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Carepool social profiles
Digital presenceCarepool compliance and trust
Trust signalCompliance5 records
Carepool financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carepool leadership team
Management profileNumber of profiles
Profiles11 records
Carepool funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carepool M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carepool
What does Carepool do?
Carepool operates a HIPAA-compliant, Medicaid-certified rideshare platform purpose-built for healthcare transportation. Its core product is BRET (Brokerage Routing and Eligibility Technology), a white-label NEMT brokerage platform with a three-tier architecture that distributes rides and manages compliance across multiple service levels (medical transport, gurney transport, wheelchair, door-through-door, post-procedure, and emergency transportation) for health plans, MCOs, hospitals, and government agencies.
Is Carepool a public or private company?
Carepool is a private company. It is classified as venture growth investor backed and is currently operating.
When was Carepool founded?
Carepool was founded in 2018. It employs 11 to 50 people.
Where is Carepool based?
Carepool is headquartered in Madison, United States, in the North America region.
How does Carepool make money?
Seven revenue lines are on record. Government/Medicaid Transportation Contracts are the primary driver. The others are health Plan and MCO Transportation Management, healthcare Provider Ride Coordination, driver Network Revenue Share, BRET Platform Licensing (White-Label), private Pay / Out-of-Pocket Rides and metropolitan Council / Public Agency Partnerships.
Who are Carepool's main competitors?
WellRyde is listed as an others. Direct peers are MTM Transit, Veyo, Roundtrip, Circulation Health, Kaizen Health and SafeRide Health. Broad incumbents are Modivcare, Uber Health and Lyft Healthcare.
Does Carepool have an API?
Yes. Carepool's BRET (Brokerage Routing and Eligibility Technology) platform supports REST API and webhooks for integrations. The API enables trip broker integrations for syncing trips, status updates, and completion data. Dispatch APIs support nearest-driver lookup, driver assignment, and ride management. BRET-to-BRET connections allow multi-instance white-label NEMT platform integrations between organizations. Contract-based pricing APIs apply base rate, per-mile, booking fee, and minimum mileage when valid contracts match rides. The platform is designed for provider and Health System integrations.
What industry is Carepool in?
Carepool's product category is Non-Emergency Medical Transportation (NEMT). Its primary akta.pro industry code is HLAFANAJ, Non-Emergency Medical Transportation (NEMT) & Wheelchair/Stretcher Transport, with a secondary code of TLAFAKAC, Wheelchair-Accessible Vehicle (WAV) & Stretcher Transport Services. Its NAICS code is 621910 and its SIC code is 4700.