Glaze
Glaze is an AI-powered fashion discovery and shopping platform for women, letting users text style inspirations and purchase curated product recommendations from hundreds of fashion brands in a single click.
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Glaze does
Glaze is an AI-assisted fashion discovery and shopping platform targeted at women consumers, operated by Refond Inc., a Delaware C-corp headquartered in New York and founded in 2023 by Maggie Zhang (CEO), Pearl Li (CTO), and Savannah Liu (COO). The product lets users submit style inspiration via text or image, receive curated product recommendations, and complete a purchase with a single click. Glaze aggregates inventory from hundreds of fashion brands, including Realisation Par, DIESEL, Paloma Wool, GUIZIO, LA MANSO, and Orseund Iris, and routes the buyer to the brand's own checkout rather than holding its own inventory.
The platform is built on Shopify infrastructure and is monetized through marketplace commissions on referred sales. End-user access is free, positioning the company as a product-led, consumer-side affiliate discovery layer rather than a retailer. Distribution is driven by organic social presence on Instagram (@glaze.shopping) and TikTok (@shopglaze), supplemented by user-generated inspiration content from named curators such as @MAGGIE, @SAVANNAH, and @MAXINE. Geographic availability is currently U.S.-only, with a waitlist for international users.
The company is at an early stage: it has between 1 and 10 employees and has raised a $500,000 pre-seed round led by Y Combinator with participation from Unpopular Ventures in September 2023. No revenue, ARR, GMV, or traction metrics are disclosed. AI is positioned as a core feature of the recommendation flow, but no specific model architecture, proprietary training pipeline, or technical disclosures are available in the input data.
Glaze firmographics
Firmographics- Name
- Glaze
- Legal name
- Refond Inc.
- Website
- https://useglaze.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Glaze is an AI-powered fashion discovery and shopping platform for women, letting users text style inspirations and purchase curated product recommendations from hundreds of fashion brands in a single click.
- Ownership category
- akta.pro rank
Glaze industry classification
Industry- Product category
- Fashion Social Commerce
- akta.pro primary industry
- Recommendation & Discovery Engines (content/product) (BPAMAAAG)
Keywords
Where Glaze is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Glaze business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Fashion Product Sales: Glaze acts as an affiliate/discovery platform that drives sales to fashion brands and retailers. Users discover products from various brands through the platform and make purchases, with Glaze earning commissions or transaction fees on sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Platform access appears free for browsing; revenue generated through affiliate commissions on product sales |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Glaze product offering
Product offeringCore offering
Glaze is an AI-powered fashion discovery and shopping platform where users send style inspiration via text or images, receive personalized product recommendations from a network of fashion curators, and purchase items with one-click checkout from hundreds of curated fashion brands. The platform aggregates brands such as Realisation Par, Paloma Wool, LA MANSO, DIESEL, GUIZIO, and Orseund Iris, and monetizes through affiliate commissions on routed sales.
Product overview
Glaze is a unified fashion discovery and shopping platform designed to help users find and purchase fashion items aligned with their personal aesthetic. The platform operates through a simple three-step workflow: users text the service with their fashion inspiration, receive curated product recommendations based on that inspiration, and can purchase items with a single click. The service aggregates products from hundreds of fashion brands including Realisation Par, Paloma Wool, La Manso, Diesel, Guizio, and Orseund Iris. Recommendations are powered by a network of fashion curators. Users access the service through account registration (login/signup) and can join a waitlist for non-U.S. access.
Differentiator
Problem solved
Functional benefit
Products and services
- Glaze Fashion Discovery Platform Web-based fashion discovery and social shopping platform where users send fashion inspiration via text or images, receive personalized product recommendations from fashion curators and AI, and purchase items with one-click checkout from hundreds of curated fashion brands including Realisation Par, Paloma Wool, LA MANSO, DIESEL, GUIZIO, and Orseund Iris.
Companies that use Glaze
Customer profileSegments1 record
Ideal customer profiles1 record
Glaze technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Glaze partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Realisation ParcoreFashion brand partnership where Glaze features Realisation Par products (e.g., The Gia in Animal dress at $270) with direct shopping links to the brand's website.
- DIESELcoreFashion brand partnership where Glaze features DIESEL products (e.g., 1dr Fluffy Mini Tote Bag at $448) with direct shopping links to DIESEL's official website.
- Paloma WoolcoreFashion brand featured on the platform with products like Fortuna boots at $410, with direct links to Garmentory for purchase.
- Orseund IriscoreFashion brand partnership featuring products like La Sirena Top at $295 with direct shopping links to Orseund Iris website.
- LA MANSOcoreBrand featured on platform with exclusive products like SSense-exclusive Green Tetier Bijoux Edition Iconic Daisy Ring at $78.
- GUIZIOcoreFashion brand partnership featuring products like Faux fur cami at $158 with direct links to GUIZIO's website.
- ShopifycoreE-commerce platform infrastructure provider powering Glaze's website and store operations.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Glaze competitors and assessment
Company assessmentBroad incumbents
- Pinterest: Pinterest is a major visual discovery platform with significant fashion and shopping intent, and has rolled out shoppable product pins and affiliate partnerships. It serves a broader audience than Glaze but competes for the same 'inspiration-first' fashion shopping moment.
- Stitch Fix: Stitch Fix applies data science and human stylists to deliver personalized fashion recommendations to women. It targets the same personalization-driven shopping behavior as Glaze but operates through subscription boxes rather than an open marketplace.
- Amazon Inspire: Amazon Inspire is a shoppable, idea-style discovery feed inside the Amazon ecosystem featuring fashion and lifestyle content from creators and influencers. It competes for the 'shop your inspo' use case at much larger scale.
- TikTok Shop: TikTok Shop combines short-form video discovery with one-click checkout across thousands of fashion brands, directly targeting the same fashion-conscious female shopper Glaze serves via similar creators.
Emerging players
- Acloset: Acloset is an AI-driven personal styling and wardrobe app that recommends outfits to women. Overlaps Glaze's AI-personalized fashion discovery thesis but focuses on owned-wardrobe digitization rather than marketplace shopping.
Others
- Vue.ai: Vue.ai provides AI-powered personalization, visual search, and recommendation tools to fashion retailers. Relevant as an enabling technology provider that could either partner with or compete against Glaze's AI recommendation layer.
Direct peers
- LTK (formerly rewardStyle): LTK operates the largest creator-driven fashion affiliate marketplace, allowing influencers to monetize shoppable content across hundreds of brands. It is the most direct comparable to Glaze given the shared fashion-vertical, affiliate-commission, and creator/content-driven discovery model.
- ShopMy: ShopMy is a creator commerce platform where influencers, stylists, and curators earn commissions on shoppable product recommendations across fashion and lifestyle brands. Closely overlaps Glaze's curated, affiliate-based discovery model targeting style-savvy women.
- LiketoKnow.it: LiketoKnow.it (now part of LTK) pioneered the text/image-to-product fashion affiliate flow for Instagram creators, the exact 'send inspo, get recs, one-click buy' journey that Glaze replicates for its users.
- ShopStyle: ShopStyle was a fashion shopping aggregator that indexed hundreds of brands and retailers into a single discovery and affiliate experience. Business model and use case (fashion discovery and one-click shopping across brands) mirror Glaze's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Glaze social profiles
Digital presenceGlaze financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glaze leadership team
Management profileNumber of profiles
Profiles3 records
Glaze funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glaze M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glaze
What does Glaze do?
Glaze is an AI-powered fashion discovery and shopping platform where users send style inspiration via text or images, receive personalized product recommendations from a network of fashion curators, and purchase items with one-click checkout from hundreds of curated fashion brands. The platform aggregates brands such as Realisation Par, Paloma Wool, LA MANSO, DIESEL, GUIZIO, and Orseund Iris, and monetizes through affiliate commissions on routed sales.
Is Glaze a public or private company?
Glaze is a private company. It is classified as venture growth investor backed and is currently operating.
When was Glaze founded?
Glaze was founded in 2023. It employs 1 to 10 people.
Where is Glaze based?
Glaze is headquartered in New York, United States, in the North America region.
How does Glaze make money?
One revenue line is on record: fashion Product Sales.
Who are Glaze's main competitors?
Broad incumbents on record are Pinterest, Stitch Fix, Amazon Inspire and TikTok Shop. Acloset is listed as an emerging player. Vue.ai is listed as an others. Direct peers are LTK (formerly rewardStyle), ShopMy, LiketoKnow.it and ShopStyle.
Does Glaze have an API?
No public API is recorded for Glaze.
What industry is Glaze in?
Glaze's product category is Fashion Social Commerce. Its primary akta.pro industry code is BPAMAAAG, Recommendation & Discovery Engines (content/product).