Linkers
Linkers Technology FZCO is a Dubai-based AI and IoT retail analytics provider that sells 3D-camera people counters, predictive maintenance sensors, and cloud analytics subscriptions to mid-market and enterprise retailers, restaurants, and malls across the Middle East and UK.
- Company typePrivate
- Founded2019
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Linkers does
Linkers Technology FZCO is a retail analytics and IoT solutions provider headquartered in Dubai Silicon Oasis, UAE, founded in 2019 to serve brick-and-mortar retailers, restaurants, shopping malls, and industrial operators across the Middle East and the United Kingdom. The company's core product, Linkers Cx, is an AI-integrated people counting system that uses proprietary 3D cameras combined with smart-wifi detection sensors to deliver up to 99% bidirectional foot-traffic accuracy, real-time demographic analysis, queue measurement, zone heatmaps, and POS-integrated conversion-rate analytics. The companion product Linkers Ox extends the platform into IoT-based predictive maintenance for energy, water, and gas consumption, while NPS Insight 2.0 (launched March 2024) adds behavior-science-underpinned AI customer segmentation and customer-journey analytics. All products converge on the Linkers Cloud Platform, which aggregates over 100 KPIs across multi-branch retail deployments with customizable dashboards, scheduled reports, and API/SQL/Excel data export.
Linkers monetizes through three revenue streams: one-time hardware sales of sensors and gateways (with a 30-day refund window), recurring monthly cloud subscriptions for analytics access, and professional services for installation and consulting. Pricing is quote-based rather than publicly disclosed, and the company operates a direct enterprise field-sales motion supplemented by inside sales, content marketing, SEO-driven blogs, webinars, annual State of Retail industry reports, and CEO thought-leadership appearances at events such as Saudi Retail. Named customer case studies span retail verticals including Maz Holding, Alessa (16% visitor increase), Galimard (60% visitor increase), EDDY (3x marketing and operations improvement), and Sleep Nice (120% visitor increase, 10% loyalty improvement). The platform is GDPR and COPPA compliant, relying on anonymous smartphone signal detection rather than facial recognition.
The company is privately held with approximately $400,000 in disclosed funding from Falak Business Hub and Tamkeen as of August 2021, a headcount in the 11-50 range, and a leadership team of CEO Faisal Alkhadly and CTO Khaled Alkhaldi. No public revenue, ARR, or subsequent funding rounds are disclosed in the available data.
Linkers firmographics
Firmographics- Name
- Linkers
- Legal name
- LINKERS Technology FZCO
- Website
- https://linkers.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Linkers Technology FZCO is a Dubai-based AI and IoT retail analytics provider that sells 3D-camera people counters, predictive maintenance sensors, and cloud analytics subscriptions to mid-market and enterprise retailers, restaurants, and malls across the Middle East and UK.
- Ownership category
- akta.pro rank
Linkers industry classification
Industry- Product category
- Retail Analytics Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI/ML Engineering & Model Development Services (BPAEAHAF)
- akta.pro secondary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where Linkers is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices1 record
Markets served
Linkers business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations
Revenue model
- Hardware Sales (Sensors and Gateways): One-time sale of physical sensors (3D cameras with smart-wifi detectors) and gateway devices. Hardware items have 30-day refund option when returned in original condition.
- Cloud Plans / Software Subscriptions: Recurring subscription-based access to Linkers cloud platform for analytics, data visualization, and reporting. Delivery within 20 business days with activation notification via email.
- Professional Services: Installation support and service activation provided by Linkers support team. Data analytics team available for consultation on findings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One-time | Hardware sensors and gateways with 30-day refund policy |
| Subscription | Monthly | Cloud subscription plans for analytics platform access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Linkers product offering
Product offeringCore offering
Linkers sells AI-integrated IoT retail analytics hardware (3D camera people counters with smart-wifi detection sensors) and a cloud-based analytics platform that delivers foot traffic measurement, customer demographics, queue management, heatmap/zone analytics, POS-integrated conversion analysis, and predictive maintenance for retail stores, shopping malls, restaurants, and industrial sites. The platform also offers an AI-augmented NPS Insight 2.0 module for customer experience analytics with behavior-science-driven segmentation. Revenue comes from one-time hardware sales, recurring cloud software subscriptions, and supporting professional services (installation, activation, analytics consulting).
Product overview
Linkers is a retail analytics and IoT solutions provider offering a unified platform with multiple integrated products. The core portfolio includes Linkers Cx (AI-powered people counting and retail analytics), Linkers Ox (IoT predictive maintenance), NPS Insight (customer experience analytics), and Safe Space (occupancy monitoring as an add-on to Cx). All products connect through the Linkers Cloud Platform, which provides centralized data aggregation, real-time monitoring, and cross-branch analytics. The company serves retail, restaurant, shopping mall, and industrial sectors primarily in the Middle East region.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 99% counting accuracy in both directions simultaneously
- +5 more outcomes
Companies that use Linkers
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Linkers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature8 records
Linkers partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Linkers competitors and assessment
Company assessmentDirect peers
- RetailNext: RetailNext is a leading retail analytics platform offering traffic counting, in-store analytics, and shopper behaviour insights for brick-and-mortar retailers, directly overlapping with Linkers Cx and cloud dashboard.
- Aislelabs: Aislelabs offers retail WiFi analytics, people counting, and marketing dashboards for brick-and-mortar retailers, with comparable visitor analytics and POS integration features.
- V-Count: V-Count provides 3D people counting, queue management, and in-store analytics with hardware sensors and cloud software, comparable to Linkers Cx and Queue Line Measurement modules.
- Density: Density builds people-counting sensors and occupancy analytics for workplaces and retail, with anonymised-by-default privacy features comparable to Linkers' GDPR-compliant 3D + smart-wifi approach.
- FootFallCam: FootFallCam specialises in 3D people counters and footfall analytics for retail and malls, offering the same core functionality as Linkers Cx, including bidirectional counting and cloud dashboards.
- Augury: Augury provides IoT-based predictive maintenance and asset health monitoring using AI sensors, directly comparable to Linkers Ox's predictive maintenance and abnormal-consumption detection for utilities and equipment.
Emerging players
- Dor Technologies: Dor is an emerging MENA-focused retail analytics provider offering footfall counting, queue management, and customer analytics — a direct regional peer to Linkers with similar customer profile in the Gulf.
Broad incumbents
- Cisco Spaces (formerly Cisco DNA Spaces): Cisco Spaces provides location analytics and WiFi-based footfall insights for retail and enterprise, leveraging network infrastructure — a broad incumbent that overlaps with Linkers' smart-wifi detection capability.
- ShopperTrak (Sensormatic Solutions): ShopperTrak, now part of Sensormatic Solutions (Johnson Controls), is a global incumbent in retail traffic analytics, offering people counting and shopper insights at scale across enterprise retail — overlapping with Linkers' enterprise retail customer base.
- Irisys (Flir/Teledyne): Irisys (acquired by Flir/Teledyne) supplies thermal and 3D people counters for retail queue management and footfall, overlapping with Linkers' queue and counting capabilities but at much larger enterprise scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Linkers social profiles
Digital presenceLinkers compliance and trust
Trust signalCompliance2 records
Linkers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Linkers leadership team
Management profileNumber of profiles
Profiles2 records
Linkers funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Linkers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Linkers
What does Linkers do?
Linkers sells AI-integrated IoT retail analytics hardware (3D camera people counters with smart-wifi detection sensors) and a cloud-based analytics platform that delivers foot traffic measurement, customer demographics, queue management, heatmap/zone analytics, POS-integrated conversion analysis, and predictive maintenance for retail stores, shopping malls, restaurants, and industrial sites. The platform also offers an AI-augmented NPS Insight 2.0 module for customer experience analytics with behavior-science-driven segmentation. Revenue comes from one-time hardware sales, recurring cloud software subscriptions, and supporting professional services (installation, activation, analytics consulting).
Is Linkers a public or private company?
Linkers is a private company. It is classified as venture growth investor backed and is currently operating.
When was Linkers founded?
Linkers was founded in 2019. It employs 11 to 50 people.
Where is Linkers based?
Linkers is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does Linkers make money?
Three revenue lines are on record. Hardware Sales (Sensors and Gateways) is the primary driver. The others are cloud Plans / Software Subscriptions and professional Services.
Who are Linkers's main competitors?
Direct peers on record are RetailNext, Aislelabs, V-Count, Density, FootFallCam and Augury. Dor Technologies is listed as an emerging player. Broad incumbents are Cisco Spaces (formerly Cisco DNA Spaces), ShopperTrak (Sensormatic Solutions) and Irisys (Flir/Teledyne).
Does Linkers have an API?
Yes. Linkers offers API integration for data export. Users can export data via API, SQL, and Excel methods. The data can be integrated into third-party applications through the Linkers Cloud platform.
What industry is Linkers in?
Linkers's product category is Retail Analytics Software. Its primary akta.pro industry code is BPAEAHAF, AI/ML Engineering & Model Development Services, with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 5132 and its SIC code is 7370.