Teamsportz

What Teamsportz does

TeamSportz is a UK-based AI-powered multi-sport SaaS platform serving grassroots sports clubs, academies, leagues, governing bodies, and educational institutions. Founded in 2017 by CEO Francisco Baptista and headquartered in Hemel Hempstead, England (registered as TeamSportz Group Ltd), the company consolidates club operations — registrations, scheduling, payments, communications, video analysis, athlete development, and reporting — into a single system, displacing the fragmented combination of spreadsheets, messaging threads, and ad-hoc payment collection used across amateur sports. The platform is delivered through a web interface and two mobile applications (TeamSportz Hub for coaches, TeamSportz Play for athletes and parents) available on iOS and Android.

The technical core relies on Google TensorFlow's MoveNet pose detection model combined with proprietary sport-performance algorithms and a state-machine analysis engine that defines unique angle sets for adjacent body parts. This enables mobile video recording with automated breakdown, live tagging, clip creation, digital scoresheets, and structured performance statistics linked to player profiles. The platform includes 15+ feature modules spanning core operations (Scheduling, Payments, Chat, Announcements, Documents, Entry Forms), athlete development (Video Analysis, Well-being, Evaluations, Development Plans, S&C Plans, Digital Scoresheets), and scale-up capabilities (Reporting, Integrations, White Label and Branding, Tournaments), with integrations into Stripe, GoCardless, YouTube, ProSolution MIS, and BI/warehouse endpoints.

TeamSportz monetizes through a three-tier SaaS subscription (Starter for grassroots clubs, Growth for expanding clubs, Pro for multi-team organizations) with freemium consumer access via the Play app, supplemented by white-label licensing for leagues and national governing bodies and enterprise API/MIS integration fees. The go-to-market combines product-led growth (free app for athletes and parents driving bottom-up adoption) with enterprise field sales targeting governing bodies, large multi-club organizations, and the further-education sector. Notable customers include Basketball England (3x3 Talent Pathway), the London Youth Games Foundation, the Association of Colleges, multiple UK universities (Nottingham Trent, Brunel, University of East London), and a long tail of basketball clubs (London Lions, Hemel Storm, Essex Rebels, Barking Abbey, Herts Basketball League, Brantford Bulldogs).

Name

Teamsportz

Legal name

TeamSportz Group Ltd

Website

https://teamsportz.pro

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

TeamSportz is a UK-based AI-powered multi-sport SaaS platform that consolidates scheduling, payments, communications, video analysis, and athlete development for grassroots sports clubs, academies, leagues, governing bodies, and educational institutions.

Ownership category

akta.pro rank

Product category

Sports Club Management Software

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

akta.pro secondary industries

Performance Analysis & Video Coaching (HSADAEAG), Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

Keywords

• Sports club management software
• AI sports video analysis
• Grassroots sports platform
• Athlete performance tracking
• Sports league administration

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Platform Licenses: Tiered subscription model with Starter (club operations), Growth (team management), and Pro (organization-wide scale) tiers for sports organizations, clubs, and leagues.
2. White Label Licensing: Organizations can white-label the platform for their own branded experience, providing additional revenue from leagues and national governing bodies.
3. API & Enterprise Integrations: API-first approach for enterprise and NGB workflows with MIS integrations such as ProSolution, generating additional enterprise licensing revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

TeamSportz provides an AI-powered multi-sport SaaS platform that consolidates club operations (registrations, scheduling, payments, communications, documents, entry forms) with athlete development tools (video analysis, wellbeing, development plans, S&C plans, digital scoresheets) and scale-up features (reporting, integrations, white-label, tournaments) for grassroots clubs, academies, leagues, schools, and national governing bodies. Its core differentiator is proprietary computer-vision pose detection built on Google TensorFlow's MoveNet model combined with sport-specific algorithms that turn mobile video into performance statistics and coaching feedback.

Product overview

TeamSportz is an AI-powered multi-sport platform that operates as a unified platform-plus-modules architecture. The core TeamSportz Platform brings registrations, scheduling, payments, communications, operations, and performance insight into one connected system. The product portfolio includes core operations modules (Scheduling, Payments, Chat, Announcements, Documents, Entry Forms), athlete development tools (Video Analysis, Athlete Wellbeing, Well-being and Evaluations, Athlete Evaluation, Development Plans, S&C Plans, Digital Scoresheets), scale-up features (Reporting, Integrations, White Label and Branding, Tournaments), plus mobile apps (TeamSportz Hub for coaches, TeamSportz Play for athletes and parents). The platform is available in three pricing tiers: Starter (grassroots clubs), Growth (growing clubs), and Pro (multi-team organisations). The platform uses Google TensorFlow's MoveNet model for computer vision-based pose detection to track player movements and generate performance statistics.

Differentiator

Problem solved

Functional benefit

Brands

• TeamSportz Hub: Coaches application for managing teams, scheduling, and video analysis
• TeamSportz Play App

Products and services

• TeamSportz Platform Core multi-sport SaaS platform that brings registrations, scheduling, payments, communications, operations, and performance insight into one shared system for grassroots clubs, academies, leagues, coaches, and multi-team organisations.
• Scheduling Shared sport-specific calendars that let clubs create and organise matches, training sessions, and events while managing participant availability with automatic notifications and reminders.
• Payments Unified payment collection module supporting Stripe and GoCardless for cards and Direct Debit, including automated reminders, payment status tracking, and reconciliation-ready transaction records for membership, kit, trips, and subscription fees.
• Chat Sports-first messaging module supporting text, photo, video, and file messages with access controls, guardian visibility for youth communication, and traceable message history for coaches, players, and teams.
• Announcements Announcements module supporting organisation-wide, programme, team, and group broadcasts with read status and engagement metrics, push notifications, and activity logs for transparency and accountability.
• Documents Document storage module providing dedicated folders, files, and links per group with member-visible or admin-only privacy settings and admin-managed uploads supporting attachments up to 10 MB and images up to 25 MB.
• Entry Forms Custom registration and entry form builder supporting team, individual, and family response collection linked to participants, services, and events for registrations, programme sign-ups, tournament entries, eligibility checks, surveys, and consent.
• Video Analysis AI-powered mobile video analysis module for games and training that combines MoveNet pose detection with proprietary sport-performance algorithms to deliver breakdown, tagging, clip creation, coaching feedback, and live YouTube streaming linked to stats and player profiles.
• Well-being and Evaluations Athlete wellbeing and evaluation module combining mood, readiness, sleep, and fatigue check-ins with custom evaluation templates, scoring models, and progress trends across athletes, teams, and seasons.
• Development Plans Individual and group development planning module linking goals and action plans to evaluations and video feedback, with review notes for coaches, athletes, and support staff and progress tracking across teams and seasons.
• S&C Plans

Quantifiable outcome

• 5,000+ schools onboarded
• +6 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Basketball EnglandcoreStrategic or Co-development Partner · 14 October 2025Partnership to transform Basketball England's 3x3 Talent Pathway with TeamSportz platform. Platform enables streamlined talent pathway coordination, effective programme delivery, and enhanced player engagement through video analysis, live stats, and video highlights. Key outcomes include 130 videos analyzed, 28h 16m footage processed, 5,087 performance data points captured, and 236 games processed.
• London Youth Games FoundationflagshipStrategic or Co-development Partner · 30 November 2023TeamSportz officially powers all London Youth Games competitions - the largest annual youth sports event in Europe. Strategic partnership transforming how sports competitions are organized and executed across London, serving as a flagship case study for the platform.
• StripecoreTechnology or IntegrationPayment processing integration for cards and Direct Debit through Stripe, enabling in-app payments and reconciliation-ready transaction records.
• GoCardlesscoreTechnology or IntegrationDirect Debit payment processing integration for recurring subscription payments and fee collection.
• Google TensorFlowcoreTechnology or IntegrationAI platform using Google TensorFlow for pose detection. TeamSportz uses MoveNet model for player movement analysis combined with proprietary sport-performance algorithms.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heja: Mobile-first team communication and management app for amateur sports teams. Comparable to TeamSportz's core operations modules (scheduling, chat, announcements) for the same grassroots persona.
• Spiideo: AI-powered sports video analysis platform serving clubs and federations with automated capture and analytics. Comparable to TeamSportz on AI-based video analysis for amateur and semi-pro sports.
• Spond: Team management app popular in European amateur sports for scheduling, payments, and group communication. Comparable on multi-sport team management and grassroots focus, though less AI-driven than TeamSportz.
• TeamSnap: Team and club management platform used by millions of amateur sports families for scheduling, payments, and communication. Direct competitor to TeamSportz on the club management and parent-facing functionality.
• Hudl: The dominant sports video analysis and team management platform used across amateur and professional sports globally. Directly comparable to TeamSportz on video analysis, performance insights, and club/team workflows, but at vastly greater scale and capital.
• Pitchero: UK-based grassroots club management platform offering websites, payments, scheduling, and communication tools for amateur sports clubs. Most directly comparable UK-headquartered competitor to TeamSportz in the grassroots club segment.
• Playwaze: Sports club and league management platform offering scheduling, payments, and competition management. Comparable to TeamSportz on club, league, and NGB-level operations management.
• Veo Technologies: AI-powered sports camera and analysis platform serving amateur clubs with automated video capture and tagging. Closest direct competitor to TeamSportz's multi-sport AI video analysis offering, combining hardware and software.

Emerging players

• Kitman Labs: Athlete performance analytics and injury prevention platform using AI and data science. Comparable on AI-driven athlete development and evaluation workflows, though focused on elite performance rather than grassroots.

Broad incumbents

• Catapult Sports: Established athlete performance tracking and analytics provider focused on elite and professional teams. Comparable on the AI-driven athlete performance analytics dimension, though weighted toward higher tiers of sport than TeamSportz's grassroots focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/teamsportz/?originalSubdomain=uk
• Instagraminstagram.com/teamsportz
• Xx.com/teamsportz_
• Facebookfacebook.com/TeamSportz.Pro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teamsportz