What Airship Services does

Airship Services Ltd is a UK-based software company headquartered at Park Hill, Sheffield, founded in 2011, that builds a hospitality-specific CRM and guest engagement platform. The product unifies guest data from 17 dedicated hospitality data points and 80+ industry integrations (covering EPOS, WiFi, bookings, loyalty, gifting, feedback and orders) into a single customer view, and layers on a proprietary Proof of Presence capability that translates raw transactional and on-premise signals (WiFi, bookings, loyalty, vouchers, feedback) into verified visit-frequency metrics. Customers are then segmented into tiers (Prospect, Bronze, Silver, Gold, Platinum and Lapsed) for targeted marketing automation, automated guest journeys and performance dashboards. A series of "booster" add-on modules—Airship Rewards (a no-app digital wallet), Airship Teams (internal workforce communications), Airship Automations (email journey building), Airship Feedback (NPS and recovery) and Board Pack (executive reporting)—sit alongside the core CRM, with Toggle operating as a sister hospitality commerce platform for gift cards and experiences.

Commercially, Airship operates a per-location subscription model priced in tiers from £150 per location per month (1 location) down to £45 per location per month (100+ locations), with one-time setup fees ranging from £100 to £600 per location, augmented by booster subscription pricing. The go-to-market is sales-led enterprise field sales with Strategic and Commercial Account Managers targeting UK hospitality operators (pub groups, restaurant chains, bar operators and motorway services); named customers include Shepherd Neame, Welcome Break, Bill's, Mowgli Street Food, The Alchemist, Incipio Group, Roadchef, The Lounges, Rosa's Thai, OHH Pubs and Escapism Bar Group, with 450+ active venue locations disclosed. Strategic alliances with Toggle, Vita Mojo, Feed It Back and Yumpingo deepen integration and closed-loop marketing capability.

The company is privately held under UK private-company structure with no parent or subsidiaries, and has raised approximately £960K across two disclosed rounds (2019 and 2021) from regional fund NPIF – Mercia Equity Finance to develop technology and expand the team. Operating geography is United Kingdom only.

Name

Airship Services

Legal name

Airship Services Ltd

Website

https://airship.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Airship Services Ltd is a Sheffield, UK–based software company that sells a hospitality CRM and guest engagement platform unifying 17 hospitality data points and 80+ integrations, sold on a per-location subscription to UK pub, restaurant and bar operators.

Ownership category

akta.pro rank

Product category

Hospitality CRM

akta.pro primary industry

CRM & Loyalty Marketing Automation (Email/SMS/Push, Journeys, Campaigns) (THALAKAG)

akta.pro secondary industries

Loyalty Program Management Platforms (Earn/Burn, Rules Engine, Member Lifecycle) (THALAKAA), Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

Keywords

• Hospitality CRM software
• Guest loyalty platform
• Marketing automation software
• Customer data platform
• Hospitality marketing technology

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Per Location: Monthly subscription pricing based on number of restaurant/hospitality locations. Includes unlimited email sends, contacts, users, templates, and integrations. Setup fee charged one-time.
2. Booster Add-ons: Additional bolt-on features including Rewards, Teams, Automations, Feedback, and Boardpack boosters for enhanced functionality.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Airship Services provides a data-driven loyalty CRM platform purpose-built for the hospitality industry. It unifies guest data from 17 dedicated hospitality touchpoints and 80+ industry integrations into a single customer view, applies its proprietary Proof of Presence technology to track real guest visits, and drives repeat visits through automated marketing journeys, segmentation, and add-on modules (Rewards, Teams, Automations, Feedback, Boardpack).

Product overview

Airship Services operates a platform-plus-modules architecture centered on Airship CRM, a data-driven loyalty and guest engagement platform purpose-built for hospitality. The core CRM unifies guest data across 17 hospitality touchpoints and 80+ integrations to deliver Proof of Presence tracking and customer segmentation. Additional modules (marketed as 'Boosters') extend functionality: Airship Rewards provides digital guest wallets; Airship Teams enables internal workforce communications; Airship Automations powers email journey workflows; Airship Feedback captures guest sentiment; and Board Pack delivers executive reporting. Toggle, a related hospitality commerce platform, handles gift card sales and experiences. Ask Airship is an AI-powered natural language query interface for customer data. Pricing is location-based rather than list-size based.

Differentiator

Problem solved

Functional benefit

Brands

• Toggle: Hospitality commerce platform for gift cards, experiences, digital and physical cards, and retail integration.
• Airship Rewards
• Airship Teams
• Airship Automations
• Airship Feedback
• Boardpack

Products and services

• Airship CRM Data-driven loyalty CRM platform for hospitality that unifies guest data from 17 dedicated hospitality data points and 80+ integrations into a single customer view, enabling guest segmentation, automated marketing journeys, Proof of Presence tracking, and performance analytics to drive repeat visits and increase spend.
• Proof of Presence (PoP) Proprietary technology that tracks how often, where, and when guests visit venues by unifying data from WiFi, booking, loyalty, feedback, vouchers and other touchpoints, providing visit frequency metrics and segmentation into Prospect, Bronze, Silver, Gold, Platinum, and Lapsed categories.
• Airship Rewards Digital guest wallet add-on that lets customers access rewards, incentives, and gift cards earned through loyalty programs directly from a browser without app download or account creation.
• Airship Teams Internal communications module for hospitality workforce management, enabling targeted SMS and email to departments, seniority levels, new starters, and regions, with integration into people management software and staff reward distribution via digital wallet.
• Airship Automations Email journey-building add-on service that creates automated guest communication workflows including welcome sequences, birthday campaigns, and behavioral trigger-based messaging to maintain guest engagement between visits.
• Airship Feedback

Quantifiable outcome

• Rosa's Thai increased Google reviews by 400% using PoP segmentation
• +3 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TogglecoreStrategic or Co-development PartnerToggle is Airship's sister platform for gifting and hospitality commerce. The integrated solution allows customers to sell gift cards, experiences, and manage vouchers through a unified system. Joint clients use both platforms together.
• Vita MojocoreTechnology or IntegrationIntegration partner providing smart order data including contact information, visit data (date/time/location), and basket data. Combined with Airship CRM for closed-loop marketing journeys.
• Bums on SeatsminorGTM or Marketing PartnerSales planning and strategy partner that works with Airship to help hospitality operators optimize their marketing and drive footfall. Partnership for Mother's Day and other key trading periods.
• ResDiaryminorChannel Partner/ Reseller/ DistributorBooking platform that introduced Airship to customers like Cat & Wickets. Referral and integration partnership.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yotpo: Yotpo operates a broader retention marketing platform spanning reviews, loyalty, SMS, and subscriptions, with hospitality and retail customers. It competes with Airship on loyalty (Yotpo Loyalty vs. Airship Rewards) and SMS/email automation.
• Braze: Braze is a leading cross-industry customer engagement platform with multichannel orchestration, segmentation, and AI — the horizontal scale competitor that larger hospitality chains could substitute for a vertical specialist like Airship.
• HubSpot: HubSpot offers broad CRM, marketing automation, and AI tools used by thousands of businesses, including hospitality operators, and represents the most common "good enough" competitor to a vertical hospitality CRM.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is the enterprise CRM and engagement incumbent, with deep analytics, segmentation, and AI (Einstein). Many large enterprise hospitality chains already run Salesforce, making it a realistic swap-out threat to Airship at the high end.

Direct peers

• Thanx: Thanx is a US-based restaurant loyalty and CRM platform that unifies guest data across POS and ordering to drive repeat visits. It competes head-to-head with Airship in the hospitality guest-engagement category, targeting the same pain points (fragmented guest data, proving marketing ROI).
• Punchh: Punchh (owned by PAR Technology) is a leading restaurant loyalty and CRM platform that ingests POS and ordering data to build unified guest profiles. It is one of Airship's closest direct competitors globally in vertical hospitality CRM.
• Paytronix: Paytronix provides restaurant gift, loyalty, and online ordering for hospitality chains, with closed-loop reporting of marketing impact on visits — a near-identical value proposition to Airship's CRM + Toggle gifting stack.
• Fishbowl: Fishbowl is a restaurant marketing automation and guest-data platform used by chains like Bloomin' Brands and Wendy's; its closed-loop marketing and segmentation compete directly with Airship's automation, segmentation, and Proof of Presence features.
• Olo: Olo operates digital ordering infrastructure for restaurant brands and increasingly exposes guest and order data that powers CRM-style use cases. It overlaps with Airship in unifying hospitality guest data to drive direct digital revenue.

Emerging players

• Antavo: Antavo is an enterprise loyalty cloud platform with deep hospitality/retail deployments, offering loyalty program management, segmentation, and journey orchestration — the same capability stack Airship sells as core CRM plus Rewards and Automations boosters.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AirshipTeam
• LinkedInlinkedin.com/company/airship-co-uk
• Instagraminstagram.com/airshipteam
• TikToktiktok.com/@airshipteam
• Xx.com/airshipteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Airship Services