Pharmadva
PharmAdva is a Rochester, NY medical device company that makes MedaCube, an FDA-registered automatic pill dispenser serving seniors, chronic disease patients, caregivers, the VA Healthcare System, and healthcare providers through direct e-commerce, VA distribution, and clinical partnerships.
- Company typePrivate
- Founded2020
- HeadquartersRochester, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pharmadva does
PharmAdva, LLC is a Rochester, NY-based medical device company that develops and manufactures the MedaCube, an FDA-registered Class I automatic pill dispenser designed to improve medication adherence in elderly patients, patients with chronic conditions, and individuals managing complex multi-drug regimens. The current flagship product, MedaCube 2.0 (launched 2025), is a cloud-connected countertop device approximately 10" x 10" x 10" with a touchscreen interface that holds up to 16 medications for a 90-day supply. Built-in capabilities include audio/visual dose alerts, real-time caregiver notifications via text/email/call (up to 20 caregivers), per-dose photography uploaded to the MedaCube Internet Portal for verification, barcode-based medication loading, battery backup, optional cellular connectivity for homes without Wi-Fi, and a 30,000+ picture medication database. Data is hosted in AWS GovCloud under HIPAA Business Associate Agreements.
The business model is primarily direct-to-consumer hardware sales through medacube.com, with the MedaCube 2.0 priced at $2,499 (1-year warranty) or $2,899 (2-year comprehensive warranty). Recurring revenue streams include an optional cellular service ($30/month plus $99 activation) and extended warranties ($499). The company operates a small team (1-10 employees) from its Rochester, NY headquarters and ships directly from its factory. Beyond DTC, PharmAdva distributes through the VA Healthcare System (where eligible veterans receive the device at no cost through provider prescription) and leverages Mayo Clinic as a reference account for remote therapeutic monitoring and hospital-at-home deployments. The company has cumulatively dispensed 100M+ pills across its installed fleet and reports a 97% adherence rate versus a 55% baseline for standard pill boxes. Two recent exempt equity offerings — $986,748 in May 2025 and up to $1,000,000 (with $550,000 sold) filed in January 2026 — indicate active capital formation tied to manufacturing scale-up and channel expansion.
Pharmadva firmographics
Firmographics- Name
- Pharmadva
- Legal name
- PharmAdva, LLC
- Website
- https://medacube.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PharmAdva is a Rochester, NY medical device company that makes MedaCube, an FDA-registered automatic pill dispenser serving seniors, chronic disease patients, caregivers, the VA Healthcare System, and healthcare providers through direct e-commerce, VA distribution, and clinical partnerships.
- Ownership category
- akta.pro rank
Pharmadva industry classification
Industry- Product category
- Medication Management Medical Devices
- NAICS
- Surgical and Medical Instrument Manufacturing (339112)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Remote Adherence Monitoring & Smart Dispenser Services (HSABALAI)
- akta.pro secondary industries
- Virtual Pharmacy & Medication Management Integration Platforms (HLALABAL), Pharmacy/Medication Management & Virtual MTM (Payer-Sponsored) (HLALACAK)
Keywords
Where Pharmadva is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pharmadva business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- MedaCube Hardware Sales: One-time sale of MedaCube automatic pill dispenser devices. MedaCube 2.0 priced at $2,499-$2,899 depending on warranty option. Includes free 1-year limited warranty. Additional accessories sold separately.
- Extended Warranty: Optional 2-year comprehensive warranty available for $499 at time of purchase or $499+ for existing units. Covers accidental damage and infestation with $250 deductible. Renewable for additional 1-year periods.
- Optional Cellular Service: Optional cellular modem for homes without WiFi. $99 one-time activation fee plus $30/month ongoing charge. Device can function offline after initial setup but notifications require connectivity.
- Accessories: Replacement and accessory sales including extra bins ($45), keys ($20), metal security case ($499), power kit ($45), and WiFi adapter for MedaCube 1.0 ($25).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | MedaCube 2.0 with 1-Year Limited Warranty |
| One time/ perpetual license | Multi-year contract | MedaCube 2.0 with 2-Year Comprehensive Warranty |
| One time/ perpetual license | Multi-year contract | MedaCube 2.0 (USA Today variant) with 1-Year Warranty |
| One time/ perpetual license | Multi-year contract | MedaCube 2.0 (USA Today variant) with 2-Year Comprehensive Warranty |
| Subscription | Multi-year contract | 2-Year Comprehensive Warranty (standalone) |
| Unit Pricing | Pay-as-you-go | Keys (set of 2) |
| Unit Pricing | Pay-as-you-go | Extra Bins (set of 8 large bins) |
| Unit Pricing | Pay-as-you-go | Metal Security Case |
| Unit Pricing | Pay-as-you-go | Power Kit |
| Unit Pricing | Pay-as-you-go | WiFi Adapter |
| Subscription | Monthly | Optional Cellular Service |
| Other | Pay-as-you-go | Post-30-Day Buyback |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Pharmadva product offering
Product offeringCore offering
PharmAdva manufactures and sells the MedaCube, an FDA-registered Class I automatic pill dispenser that organizes up to 16 medications for a 90-day supply and dispenses them at scheduled times with audio/visual alerts. The device connects to a cloud-based MedaCube Internet Portal that sends real-time text, email, or call notifications to up to 20 caregivers when doses are late, missed, or refills are needed. Revenue is generated primarily through direct-to-consumer e-commerce hardware sales, with an additional distribution channel through the VA Healthcare System at no cost to eligible veterans.
Product overview
Pharmadva offers a single-core-product architecture centered on the MedaCube Automatic Pill Dispenser, an FDA-registered Class I medical device for medication adherence management. The product line includes the current MedaCube 2.0 as the primary dispenser, compatible accessories (extra bins, keys, metal security case, power kit), and an optional 2-year comprehensive warranty add-on. The ecosystem also includes a cloud-based MedaCube Internet Portal for caregiver remote monitoring, notifications, and dose verification. Legacy support exists for MedaCube 1.0 via a dedicated WiFi adapter accessory.
Differentiator
Problem solved
Functional benefit
Brands
- MedaCube: Automatic pill dispenser product line by PharmAdva, including MedaCube 2.0 model for medication adherence management.
Products and services
- MedaCube 2.0 Automatic Pill Dispenser FDA-registered Class I automatic pill dispenser that holds up to 16 medications for up to 90 days, organizing doses by time and day with audio/visual alerts, real-time caregiver notifications for missed doses, and remote monitoring via the MedaCube Internet Portal. Features touchscreen interface, battery backup, optional cellular connectivity, and metal lock with tamper alarm.
- Replacement Keys (Set of 2) Replacement key set of two silver keys with keyring for the MedaCube device locking system.
- Metal Security Case for MedaCube 2.0 Heavy-duty powder-coated steel security enclosure that transforms MedaCube 2.0 into a fortified, tamper-resistant medication management system with lock-ready design and padlock included.
- WiFi Adapter (MedaCube 1.0) Replacement WiFi adapter enabling network connectivity for MedaCube 1.0 devices. Not compatible with MedaCube 2.0 which has built-in Wi-Fi.
Quantifiable outcome
- 97% medication adherence rate vs. 55% average with standard pill boxes
- +3 more outcomes
Companies that use Pharmadva
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles3 records
Pharmadva technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Pharmadva partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Mayo CliniccoreMayo Clinic uses MedaCube devices for remote therapeutic monitoring and hospital-at-home programs. The partnership validates MedaCube's clinical utility in major healthcare system setting for patient medication adherence.
- Veterans Affairs (VA) Healthcare SystemcoreVA has approved MedaCube as a medication management device for veterans. Veterans can receive MedaCube at no cost through VA healthcare benefits when prescribed by a VA provider. PharmAdva provides the device directly to VA healthcare system.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Pharmadva competitors and assessment
Company assessmentDirect peers
- e-pill: e-pill offers a range of automatic pill dispensers and medication reminders for consumers and caregivers, overlapping with PharmAdva on core product category and target buyer.
- MedMinder: MedMinder markets automatic pill dispensers and medication management services to seniors, caregivers, and healthcare providers with optional caregiver alerts, overlapping closely with PharmAdva's positioning.
- PillDrill: PillDrill built a smart pill box and companion hub with caregiver alerts for adherence tracking, addressing the same senior adherence and caregiver visibility use cases as MedaCube.
- Livi by PharmRight: PharmRight's Livi is a connected, multi-dose pill dispenser with cellular connectivity and caregiver notifications aimed at home medication adherence, directly comparable to MedaCube on functionality and use case.
- TabSafe (by Veridian Healthcare): Veridian's TabSafe is an automated medication dispensing system for home and institutional use that organizes pills by time and dose, competing with MedaCube in the same smart-dispenser category.
- Heros Health (formerly Hero): Heros sells a connected automatic pill dispenser targeted at seniors and caregivers with caregiver notifications and adherence tracking, making it the closest direct competitor to MedaCube in the smart-dispenser category.
Broad incumbents
- Omnicell: Omnicell provides medication management and pharmacy automation solutions to hospitals, health systems, and home care, positioning it as a broader incumbent player that touches the same medication-adherence workflow.
- CareFusion (BD): BD's CareFusion business offers medication management devices and adherence technology to acute and post-acute settings, overlapping with MedaCube's hospital-at-home and adherence-monitoring use cases.
- Philips (Lifeline / medication dispensing): Philips offers medication adherence solutions as part of a broad connected-health and senior care portfolio, competing with MedaCube for healthcare-provider contracts and senior end users at scale.
Emerging players
- AdhereTech: AdhereTech makes connected pill bottles with adherence sensors and alerts, addressing medication adherence through a different form factor but with the same remote-monitoring value proposition PharmAdva sells.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Pharmadva social profiles
Digital presencePharmadva compliance and trust
Trust signalCompliance5 records
Pharmadva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pharmadva leadership team
Management profileNumber of profiles
Profiles1 record
Pharmadva funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pharmadva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pharmadva
What does Pharmadva do?
PharmAdva manufactures and sells the MedaCube, an FDA-registered Class I automatic pill dispenser that organizes up to 16 medications for a 90-day supply and dispenses them at scheduled times with audio/visual alerts. The device connects to a cloud-based MedaCube Internet Portal that sends real-time text, email, or call notifications to up to 20 caregivers when doses are late, missed, or refills are needed. Revenue is generated primarily through direct-to-consumer e-commerce hardware sales, with an additional distribution channel through the VA Healthcare System at no cost to eligible veterans.
Is Pharmadva a public or private company?
Pharmadva is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pharmadva founded?
Pharmadva was founded in 2020. It employs 1 to 10 people.
Where is Pharmadva based?
Pharmadva is headquartered in Rochester, United States, in the North America region.
How does Pharmadva make money?
Four revenue lines are on record. MedaCube Hardware Sales are the primary driver. The others are extended Warranty, optional Cellular Service and accessories.
Who are Pharmadva's main competitors?
Direct peers on record are e-pill, MedMinder, PillDrill, Livi by PharmRight, TabSafe (by Veridian Healthcare) and Heros Health (formerly Hero). Broad incumbents are Omnicell, CareFusion (BD) and Philips (Lifeline / medication dispensing). AdhereTech is listed as an emerging player.
Does Pharmadva have an API?
No public API is recorded for Pharmadva.
What industry is Pharmadva in?
Pharmadva's product category is Medication Management Medical Devices. Its primary akta.pro industry code is HSABALAI, Remote Adherence Monitoring & Smart Dispenser Services, with a secondary code of HLALABAL, Virtual Pharmacy & Medication Management Integration Platforms. Its NAICS code is 339112 and its SIC code is 3841.