CREMA

Name

CREMA

Legal name

CREMA

Website

https://cre.ma

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

E-commerce Review Marketing SaaS

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)

akta.pro secondary industries

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• AI review marketing
• E-commerce SaaS platform
• Customer review analytics
• Size recommendation AI
• Shopping mall optimization

Headquarters

HQ city

Seongdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (Platform Fees): CREMA operates as a B2B SaaS platform charging shopping mall operators subscription fees for access to its review management, size recommendation, product recommendation, and market insight tools. Pricing varies by plan tier with premium features (e.g., KakaoTalk brand account chatbot) available on premium plans.
2. Review Integration Services (부가 서비스): Paid add-on services for integrating reviews from external e-commerce platforms (Naver SmartStore, Coupang, Musinsa, etc.) into the shopping mall. Separate charges apply for 'historical review integration' (one-time) and 'daily review integration' (recurring).
3. Chatbot Messaging Fees: After initial free allocation of 1,000 chatbot messages, additional messages are charged at KRW 11 per message.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

CREMA provides an AI-powered review marketing SaaS platform for e-commerce shopping mall operators. It collects, manages, and analyzes customer reviews from 12+ Korean e-commerce platforms (Naver SmartStore, Coupang, Musinsa, etc.), and offers four integrated services: CREMA REVIEW (review collection and analysis), CREMA FIT (AI size recommendation using 34M body measurement data points), CREMA TARGET (personalized product recommendation), and CREMA INSIGHT (competitive market intelligence). The platform is sold to online shopping mall operators as a subscription-based software tool to increase purchase conversion, reduce returns, and improve customer experience.

Product overview

CREMA is an AI review marketing platform offering four integrated core products: CREMA REVIEW (review collection, management, and analysis), CREMA FIT (AI size recommendation), CREMA TARGET (personalized product recommendation), and CREMA INSIGHT (competitive market analysis). These products share a unified admin dashboard and leverage a combined data asset of 34 million body/product measurements and 30 million annual reviews from 2,200+ shopping malls. CREMA REVIEW serves as the foundational product, collecting reviews via KakaoTalk chatbot, external platform sync, and popup prompts; its data feeds into AI-powered review analysis and the recommendation engine in CREMA TARGET; CREMA FIT uses body measurement data and size feedback from reviews; CREMA INSIGHT synthesizes competitive intelligence from the same review data lake. Additional modules include AI Review Manager, AI Review Summary, CREMA Chatbot, Review Boost-up Campaign, and Best Widget.

Differentiator

Problem solved

Functional benefit

Brands

• CREMA REVIEW (크리마 리뷰): AI-powered review marketing platform for e-commerce shopping malls. Analyzes customer review data to help shopping malls grow by managing reviews, recommending products, and providing business insights.
• CREMA FIT (크리마 핏)
• CREMA TARGET (크리마 상품 추천)
• CREMA INSIGHT (크리마 인사이트)

Products and services

• CREMA REVIEW (크리마 리뷰)

Quantifiable outcome

• Size exchange/return rates decrease by 18% on average after implementing CREMA Fit
• +6 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability11 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core.

• Naver SmartStore (네이버 스마트스토어)coreTechnology or IntegrationCREMA integrates with Naver SmartStore to synchronize customer reviews bidirectionally or unidirectionally into shopping mall websites. This is a paid add-on service enabling SmartStore operators to leverage their existing review assets on their own e-commerce sites.
• Coupang (쿠팡)coreTechnology or IntegrationCREMA integrates with Coupang to pull reviews from Coupang product pages into shopping mall websites. Available as a paid add-on service (separate payment required).
• Musinsa (무신사)coreTechnology or IntegrationCREMA integrates with Musinsa to enable cross-platform review synchronization for fashion and lifestyle products.
• Zigzag Beauty (지그재그 뷰티)coreTechnology or IntegrationCREMA enables bidirectional review sync between shopping malls and Zigzag's beauty category (직잭뷰티). Beauty category sellers on Zigzag can use CREMA to link reviews across platforms.
• Brandi (브랜디)coreTechnology or IntegrationCREMA enables bidirectional review sync with Brandi, a fashion platform targeting MZ generation women (4 out of 5 women in their 20s use Brandi).
• Lookpin (룩핀)coreTechnology or IntegrationCREMA enables bidirectional review synchronization with Lookpin, a rapidly growing men's fashion app. Customers using Lookpin integration saw 10% higher purchase conversion rates.
• Naver Pay (카카오페이)coreTechnology or IntegrationCREMA supports Naver Pay review integration, allowing Naver Pay purchase reviews to be displayed on shopping mall websites.
• WhatTime (whattime.co.kr)coreImplementation/ SI/ Consulting PartnerWhatTime provides CREMA's 1:1 customized consulting booking platform, enabling prospective and existing customers to schedule consultation meetings with CREMA's sales team.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stamped.io: Reviews, loyalty, and referrals platform built for Shopify and e-commerce merchants. Comparable to CREMA Review in review collection, sentiment scoring, and widgeting, plus loyalty points allocation similar to CREMA's automated reward calculations.
• Yotpo: Global B2B SaaS platform for reviews, ratings, visual marketing, and SMS marketing serving e-commerce merchants. Directly comparable to CREMA in its review collection, AI sentiment analysis, and product recommendation capabilities, though operating globally rather than Korea-specific.
• PowerReviews: Enterprise UGC and ratings-and-reviews platform focused on product ratings, Q&A, and review collection for large retailers. Overlaps with CREMA's AI review analysis, syndication, and curated widget offerings, though predominantly US-market focused.
• Trustpilot: Consumer-facing review platform with a B2B SaaS offering for merchants to collect, manage, and display verified reviews. Comparable to CREMA Review's review collection, widgeting, and trust-signal display functionality for e-commerce operators.
• Okendo: Shopify-focused customer review and UGC platform with AI-powered review summaries, video reviews, and product recommendations. Highly comparable to CREMA's review collection, AI summary, and product recommendation toolkit for e-commerce merchants.
• Bazaarvoice: Enterprise review and user-generated content platform serving global retail and CPG brands with syndication networks across retailers. Comparable to CREMA's external review integration layer and AI-driven review analysis capabilities at enterprise scale.

Emerging players

• Bold Commerce: E-commerce conversion rate optimization and personalization platform with AI-powered product recommendations and merchandising. Adjacent peer comparable to CREMA Target's recommendation engine and personalization-driven conversion uplift metrics.
• Loox: Photo reviews platform for Shopify merchants with AI-powered review display and product recommendations. Adjacent peer with focus on visual reviews comparable to CREMA's photo/video review collection and excellence scoring.

Regional players

• Channel Talk (Channel.io): Korean CRM, live chat, and marketing automation platform serving e-commerce and DTC brands, with overlapping capabilities in customer engagement and KakaoTalk-based messaging. Comparable as a regional Korean SaaS peer in the e-commerce marketing stack, though more focused on CS/CRM than review data.

Broad incumbents

• Naver SmartStore (built-in seller tools): Naver's flagship Korean e-commerce marketplace that ships native review and seller-tool features and acts as CREMA's primary integration partner. Comparable as a potential competitor or partner depending on whether Naver chooses to expand native AI review tools or remain an integration surface for CREMA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crema-lab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CREMA