What Empiraa does

Empiraa PTY LTD is a privately held SaaS company founded in 2021, headquartered across Denver, USA and Melbourne, Australia. It sells two cloud-based platforms — Empiraa GPS, a strategy execution system priced at $99 AUD per month, and Empiraa Signal, a sales pipeline and CRM alternative priced at $49 AUD per month — which can be purchased independently or bundled at $148 AUD per month. Both platforms share ANI, a built-in AI agent that handles day planning, drafts emails and proposals, surfaces risks, and keeps strategy and sales aligned within a private AI environment.

The company's product architecture emphasizes replacing a typical multi-tool SaaS stack (which it benchmarks at $3,000-$6,000 per month across CRM, scheduling, proposal, call recording, integration, and reporting tools) with a single integrated system. GPS targets consultants and professional services firms needing multi-client strategy oversight, while Signal targets SMBs seeking a simpler CRM replacement. Underlying capabilities include process automation, generative text output, and cross-platform knowledge retrieval, all operating within the customer's own data environment. The company claims 94% cost savings versus the typical stack, with self-serve onboarding ("no credit card required") and a hybrid go-to-market combining product-led exploration with sales-led demos.

Empiraa distributes directly through its website, markets via content-led SEO (including comparison pages against Asana, Cascade, ClickUp, Monday.com, Ninety, and Trello), and has raised approximately $893,000 across four disclosed rounds since 2021, including a $250,000 Newchip Accelerator participation in May 2022. The company operates with 11-50 employees, no disclosed institutional growth capital beyond the accelerator round, no named customers, and no disclosed partnerships or distribution agreements, consistent with an early-stage, capital-constrained posture.

Name

Empiraa

Legal name

Empiraa PTY LTD

Website

https://Www.empiraa.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Empiraa is an Australian SaaS company that sells two subscription platforms — GPS for strategy execution and Signal for sales pipeline management — plus a built-in AI agent called ANI, targeting consultants and SMBs seeking to consolidate multi-tool software stacks into one connected, low-cost system.

Ownership category

akta.pro rank

Product category

Strategy and Sales Execution Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Strategy execution software
• Sales CRM platform
• AI business assistant
• Consultant strategy tools
• SMB sales pipeline

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscriptions: Recurring monthly subscription revenue from two separate platforms - Empiraa GPS (strategy) at $99 AUD/mo and Empiraa Signal (sales/CRM) at $49 AUD/mo, or bundled at $148/mo. Both platforms include ANI AI assistant at no additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Empiraa sells two connected SaaS platforms: Empiraa GPS, a strategy platform for building, executing, and tracking business strategy, and Empiraa Signal, a sales/CRM system for pipeline management, deal tracking, and sales execution. Both platforms include ANI, a built-in AI agent that plans days, drafts emails and proposals, flags risks, and keeps strategy and sales aligned without manual updates. Customers can subscribe to either platform independently or as a bundled package.

Product overview

Empiraa is a dual-platform business management system consisting of two connected platforms: Empiraa GPS (strategy platform for building, executing, and tracking business strategy) and Empiraa Signal (sales system for managing pipeline, tracking deals, and closing business). Both platforms share ANI, a built-in AI agent that handles day planning, drafts emails and proposals, flags risks early, and keeps strategy and sales aligned. Users can start with one platform and connect both over time for full visibility.

Differentiator

Problem solved

Functional benefit

Brands

• Empiraa GPS: The strategy platform for building, executing, and tracking business strategy in one structured system. Gives consultants complete oversight across every client from initial plan to measurable results.
• Empiraa Signal
• ANI

Products and services

• Empiraa GPS Subscription-based strategy platform that enables consultants and businesses to build, execute, and track business strategy in one structured system, providing complete oversight across every client engagement from initial plan to measurable results. Priced at $99 AUD per month.
• Empiraa Signal Subscription-based sales/CRM system that manages pipeline, tracks deals, and closes business by bringing pipeline, sales activity, and execution into one system. Designed as a CRM alternative that replaces multiple sales tools. Priced at $49 AUD per month.

Quantifiable outcome

• 94% cost reduction compared to typical multi-tool SaaS spend
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cascade: Cascade is a strategy execution platform that helps organizations build, track, and execute strategic plans. Empiraa explicitly compares GPS to Cascade, and both target the same consultants and SMB strategy execution use case.
• Ninety.io: Ninety is a strategy and execution operating system built on the EOS framework, designed for SMBs and leadership teams. Empiraa directly compares to Ninety in its strategy platform comparison pages.
• Pipedrive: Pipedrive is a sales-focused CRM designed for SMBs. Empiraa Signal targets the same SMB sales pipeline management use case with a similar simplified positioning.

Broad incumbents

• Asana: Asana is a leading work and project management platform with goals and strategy features. Empiraa explicitly compares GPS against Asana, positioning itself as a more strategy-execution-focused alternative.
• Monday.com: Monday.com is a broad work management platform with CRM, project, and strategy capabilities. Empiraa lists Monday.com as a direct comparison in its strategy platform pages.
• ClickUp: ClickUp is an all-in-one productivity platform with tasks, docs, goals, whiteboards, and CRM. Empiraa compares to ClickUp as a unified work management competitor.
• HubSpot: HubSpot is a leading CRM and marketing automation platform with AI features. Empiraa Signal is positioned as a simpler, cheaper CRM alternative to HubSpot-style stacks cited in the cost comparison.
• Trello: Trello is a visual project and task management tool owned by Atlassian. Empiraa compares GPS to Trello as a lighter-weight strategy execution alternative.
• Smartsheet: Smartsheet is a work execution and collaboration platform with project, resource, and strategy management features. It targets the same SMB and mid-market operational planning audience as Empiraa GPS.

Emerging players

• Notion: Notion is an all-in-one workspace with documents, databases, wikis, and project tracking. It overlaps with Empiraa's strategy and execution use case for smaller teams seeking flexible all-in-one tooling.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/empiraa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Empiraa