Showkase
- Company typePrivate
- Founded2014
- HeadquartersJoão Pessoa, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Showkase firmographics
Firmographics- Name
- Showkase
- Legal name
- Showkase Soluções Tecnológicas LTDA
- Website
- https://showkase.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Showkase industry classification
Industry- Product category
- Retail Sales Force Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)
- akta.pro secondary industry
- Creator/Influencer Storefront Platforms (CRAFANAC)
Keywords
Where Showkase is headquartered
LocationHeadquarters
- HQ city
- João Pessoa
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Showkase business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Showkase operates as a SaaS platform providing digital sales force tools to retail businesses. Revenue is generated through recurring subscription fees for platform access, configuration, and support services. The model includes onboarding (diagnosis, configuration, activation, optimization) and ongoing platform usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Showkase product offering
Product offeringCore offering
Showkase is a SaaS digital sales force platform for Brazilian retail that organizes daily store operations across WhatsApp, social media, and in-store teams into a single execution system. It combines the proprietary Showkase Way methodology with structured daily tasks for salespeople, real-time performance dashboards for managers, automated follow-up, shareable catalog links, smart cashback, and a social commerce partner network with tracked commissions. The platform is sold as a recurring subscription with onboarding services and is used by franchise networks, independent retailers, and brand owners in Brazil and five other Latin American countries.
Product overview
Showkase is a unified digital sales force platform for Brazilian retail that combines a core software platform with a proprietary methodology (Showkase Way) and supplementary free tools. The platform transforms WhatsApp, social media, and store teams into active, measurable sales channels with structured daily routines, real-time tracking, and proven results. The product portfolio includes the main Showkase Platform, the Showkase Way methodology, Social Commerce module for partner networks, and free tools (Diagnóstico Digital, Simulador de Vendas, Gerador de Rotina) alongside the Central de Crescimento Digital educational content hub.
Differentiator
Problem solved
Functional benefit
Products and services
- Showkase Platform Cloud-based SaaS digital sales force platform for Brazilian retail that organizes daily store operations across WhatsApp, Instagram, and in-store teams, providing structured daily tasks for salespeople, real-time execution dashboards for managers, automated follow-up, shareable catalog links, smart cashback, and a social commerce partner network with tracked commissions. Sold as a recurring subscription with onboarding (diagnosis, configuration, activation, optimization) to franchise networks, independent retailers, and multi-store brands.
- Diagnóstico Digital (Digital Maturity Diagnosis) Free 10-question, 5-minute diagnostic tool that evaluates the digital maturity of a retail store's sales operation and delivers immediate results with practical recommendations for improvement. Used as a lead capture asset to engage retail prospects before sales outreach.
- Simulador de Vendas (Sales Simulator) Free tool that projects the revenue impact of a structured digital sales operation based on team size, average ticket, and digital maturity benchmarks drawn from Brazilian retail operations. Delivers a personalized result in seconds and is used to qualify leads and pre-sell the platform.
- Gerador de Rotina (Routine Generator) Free tool that generates an ideal daily routine for a sales team to sell more through digital channels, producing optimized time blocks across WhatsApp, Instagram, and physical store activities in approximately 2 minutes. Used as a top-of-funnel lead capture asset.
Quantifiable outcome
- +40% increase in digital sales (average across customer base)
- +8 more outcomes
Companies that use Showkase
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Showkase technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Showkase partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NaturacoreSelected to accelerate within the Natura group in 2025, expanding platform reach within the beauty and cosmetics sector. Natura is also a customer of Showkase, representing a dual investor-customer relationship.
- Grupo BoticáriocoreSelected for Grupo Boticário's acceleration program in 2023 as a strategic partnership with Brazil's largest beauty group. This partnership validated the platform at high scale within beauty retail operations and served as a reference customer.
- Facebook (Meta)coreSelected for Facebook's global acceleration program to scale social commerce solutions in Brazilian retail. This validation as a Facebook-backed social commerce solution provided credibility and support for building the Showkase platform.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Showkase competitors and assessment
Company assessmentBroad incumbents
- HubSpot: Global CRM, sales force automation, and marketing platform serving SMBs and mid-market worldwide. Comparable in providing sales force enablement and CRM, with growing retail vertical capabilities that increasingly overlap with Showkase's methodology-led execution story.
- VTEX: Brazilian-headquartered, NYSE-listed commerce platform providing e-commerce, OMS, and marketplace solutions for enterprise retail in LATAM. Comparable as a fellow Brazilian retail-tech incumbent with overlapping enterprise customers, though Showkase focuses on sales force execution rather than storefronts.
- Linx: Brazilian retail and ERP software provider serving SMB and enterprise retailers across POS, OMS, and back office. Comparable as a domestic retail-tech incumbent with overlapping franchise and retail customers in Brazil, with a broader functional footprint than Showkase.
- Salesforce: Global enterprise CRM, SFA, and commerce cloud platform serving large retailers and brands. Comparable as a global SFA and retail commerce incumbent, with resources to enter LATAM retail execution and compete with Showkase at the enterprise end.
Direct peers
- Klaviyo: US-based marketing automation and sales platform purpose-built for retail and e-commerce. Comparable in being a retail-specific sales/marketing automation SaaS, though serving global brands rather than LATAM SMBs.
- Resultados Digitais (RD Station): Brazilian marketing, sales, and automation platform for SMBs and mid-market, with a strong footprint in Brazilian retail and services. Comparable as a domestic sales/marketing enablement platform targeting Brazilian SMBs, with similar PLG-led GTM motion.
- Take (formerly Take Blip): Brazilian conversational AI and WhatsApp commerce platform serving enterprise and retail customers in LATAM. Directly comparable to Showkase in WhatsApp-first retail enablement and Brazilian market focus.
- Attentive: US-based conversational marketing platform focused on SMS and email for retail and e-commerce brands. Comparable as a messaging-first retail marketing platform, though US-centric and SMS-led rather than WhatsApp-led.
Regional players
- Tray (Locaweb Company): Brazilian e-commerce platform serving SMB and small retailers, owned by Locaweb. Comparable as a domestic cloud retail software provider with overlap in Brazilian SMB retail customer base, though focused on storefronts and not sales execution.
- Nuvemshop (Nuvemshop/Tienda Nube): Latin American e-commerce and POS platform serving SMB retailers across Brazil, Argentina, and Mexico. Comparable in serving LATAM retail SMBs with cloud software, though focused on storefronts rather than digital sales execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Showkase social profiles
Digital presenceShowkase financial estimates
Financial estimateRevenue estimate
Valuation estimate
Showkase leadership team
Management profileNumber of profiles
Profiles1 record
Showkase funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Showkase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Showkase
What does Showkase do?
Showkase is a SaaS digital sales force platform for Brazilian retail that organizes daily store operations across WhatsApp, social media, and in-store teams into a single execution system. It combines the proprietary Showkase Way methodology with structured daily tasks for salespeople, real-time performance dashboards for managers, automated follow-up, shareable catalog links, smart cashback, and a social commerce partner network with tracked commissions. The platform is sold as a recurring subscription with onboarding services and is used by franchise networks, independent retailers, and brand owners in Brazil and five other Latin American countries.
Is Showkase a public or private company?
Showkase is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Showkase founded?
Showkase was founded in 2014. It employs 11 to 50 people.
Where is Showkase based?
Showkase is headquartered in João Pessoa, Brazil, in the Latin America region.
How does Showkase make money?
One revenue line is on record: saaS Platform Subscription.
Who are Showkase's main competitors?
Broad incumbents on record are HubSpot, VTEX, Linx and Salesforce. Direct peers are Klaviyo, Resultados Digitais (RD Station), Take (formerly Take Blip) and Attentive. Regional players are Tray (Locaweb Company) and Nuvemshop (Nuvemshop/Tienda Nube).
Does Showkase have an API?
No public API is recorded for Showkase.
What industry is Showkase in?
Showkase's product category is Retail Sales Force Software. Its primary akta.pro industry code is MPAAAJAM, Retail Execution Technology & Services (SFA, Planogram, Image Recognition), with a secondary code of CRAFANAC, Creator/Influencer Storefront Platforms. Its SIC code is 7370.