What Data Plus Math does

Data Plus Math is a Boston-based, privately-held video advertising and cross-media measurement company founded in 2016. According to its firmographic profile, the company helps connect advertising exposures to real-world outcomes, operating with a small team of 11-50 employees. Its stated core capability is a cross-media measurement and analytics platform that unifies measurement across TV, connected TV (CTV), social media platforms, publishers, and programmatic channels, tackling the fragmentation of advertising data and tying media exposure to conversion outcomes.

The platform is described as combining clean-room technology for secure data collaboration with RampID-powered identity resolution to enable brands, publishers, agencies, and data sellers to collaborate on measurement while preserving privacy. Disclosed customer logos span enterprise and growth-stage segments — including McDonald's, Pinterest, Hill's Pet Nutrition, ThirdLove, Ampersand, and DISH Media — with case-study evidence including a reported 60% lift in search conversions for direct-to-consumer apparel brand ThirdLove. The company pursues an enterprise go-to-market via direct sales, demos, and partner channels, supported by core technology and cloud partnerships with AWS, Google Cloud Platform, and Snowflake, and strategic/co-development partnerships with Ampersand and DISH Media.

Data Plus Math has raised approximately $7.5 million in disclosed funding across two rounds: a ~$3M round in September 2016 led by Greycroft and a ~$4.5M round in April 2018. Pricing is not publicly disclosed, and no revenue, ARR, or headcount-trend data is available in the source material beyond the 11-50 employee band. Customer concentration appears to lean on a small number of large enterprise accounts, and there is no evidence in the input of recent funding, product launches, or geographic expansion following the 2018 round.

Name

Data Plus Math

Legal name

LiveRamp, Inc.

Website

https://dataplusmath.com

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Data Plus Math is a Boston-based video advertising and cross-media measurement company founded in 2016 that helps advertisers and publishers tie media exposures across TV, CTV, social, and programmatic to real-world outcomes using identity resolution and clean-room technology.

Ownership category

akta.pro rank

Product category

Advertising Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Census/Server-Side Streaming Measurement for OTT/CTV/FAST (MPABAOAF)

Keywords

• Video advertising measurement
• Cross-media analytics
• Advertising outcome attribution
• Media exposure analytics
• TV and CTV measurement

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels6 records

Core offering

Data Plus Math is a video advertising company that helps connect advertising exposures to real-world outcomes. The company provides cross-media measurement and analytics capabilities that unify data across TV, CTV, social media platforms, publishers, and programmatic channels, enabling advertisers and publishers to attribute media investments to actual business results.

Differentiator

Problem solved

Functional benefit

Brands

• RampID: RampID-powered Connections - Enterprise identity resolution technology
• Cross-Media Intelligence
• First-Party Identity Engine
• LiveRamp Platform
• LiveRamp Ventures

Quantifiable outcome

• 60% lift in search conversions for direct-to-consumer brand

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and flagship.

• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure partnership enabling LiveRamp's cloud-ready solutions for cross-media measurement and analytics
• Google Cloud PlatformcoreTechnology or IntegrationCloud integration partnership supporting data collaboration and analytics capabilities on Google Cloud
• SnowflakecoreTechnology or IntegrationData warehouse integration enabling seamless data collaboration and clean room analytics
• AmpersandflagshipStrategic or Co-development PartnerStrategic partnership enabling unprecedented insights into media performance; LiveRamp's clean room technology allows Ampersand to safely and securely access and analyze data for better customer understanding
• DISH MediacoreStrategic or Co-development PartnerPublisher partnership enabling media measurement and analytics for DISH Media advertising inventory

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Nielsen: Legacy TV ratings leader expanding into cross-media measurement with Nielsen ONE; competes at the high end of the market Data Plus Math addresses.
• DoubleVerify: Publicly traded ad verification and measurement platform covering digital video, CTV, and social — a broader incumbent with overlapping measurement and analytics capabilities.
• Comscore: Established cross-platform audience measurement and analytics provider, including CTV and programmatic — competes broadly with Data Plus Math's cross-media offering from a much larger installed base.
• Integral Ad Science (IAS): Publicly traded ad verification and measurement company with CTV and cross-platform analytics, representing another well-capitalized incumbent in Data Plus Math's space.
• Oracle Advertising (Moat / Grapeshot): Provides ad viewability, brand safety, and audience measurement across digital and CTV — a broad incumbent with overlapping cross-media measurement capabilities.
• Kantar: Global measurement and analytics company with cross-media advertising effectiveness solutions, competing with Data Plus Math across brand and advertiser measurement needs.

Direct peers

• Innovid: Delivers ad measurement, analytics, and creative optimization across CTV, digital video, and social — closely aligned with Data Plus Math's unified cross-channel measurement and outcome-attribution focus.
• Samba TV: Provides TV/CTV viewership data and cross-screen measurement that connects ad exposure to outcomes, closely mirroring Data Plus Math's positioning as an outcomes-driven video advertising measurement company.
• iSpot.tv: Provides real-time cross-platform TV and video advertising measurement, including CTV, with attention and outcome analytics — directly overlapping with Data Plus Math's cross-media measurement value proposition.
• VideoAmp: Offers cross-screen media measurement and currency-grade analytics for TV, CTV, and digital, directly competing in the same cross-media measurement category as Data Plus Math.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Plus Math