Match

What Match does

Match (legal name MATCH IT SERVICOS DE TECNOLOGIA LTDA.) is a Brazilian B2B SaaS vendor founded in 2021 and headquartered in São Paulo. The company sells a process-governance platform to innovation, PMO/IT-strategy, and continuous-improvement teams inside large enterprises and government entities. Named customers include Caixa Econômica Federal, Klabin, Comgás, Novo Nordisk, Pernod Ricard, YDUQS, ANBIMA, MRO, CAOA, Via, and Grant Thornton, with use cases spanning large-scale intra-entrepreneurship programs, idea-to-experiment conversion, demand management, and operational evaluation flows.

The platform is anchored by TransformIT, a SaaS management layer that structures processes into modelable, governed flows with criteria, ownership, and lifecycle visibility, and is topped by MatchIAs, a generative-AI consultant composed of dozens of specialized AI agents that operate inside those flows. MatchIAs performs triage, classification, similarity analysis, prioritization, and intelligent artifact generation, with human-in-the-loop validation by specialists and a natural-language interface (used in the Caixa Sandbox for converting collaborator ideas into structured experiments). Complementary modules include Gestão de ROI (ROI dashboards), Matchmaking (partner/solution matching with subscription plans, certificates, and UN SDG 2030 seals), and Radar Signals de Tendências (trend intelligence). The architecture is designed specifically for structured corporate processes rather than generic Q&A.

Match monetizes via three layers: (1) recurring SaaS subscriptions on the TransformIT, Matchmaking, and AI-agent capabilities under annual "Planos de Assinatura" (public pricing not disclosed, free trial available); (2) specialized professional services covering process diagnostics, mapping/optimization, AI-agent customization, and assisted POCs (Jornada Discover and Serviços Especializados); and (3) a partnership-enabled marketplace offering via "Rodadas de Negócios com IA SEBRAE" that can generate marketplace-style transactions. Go-to-market is a direct enterprise demo-led motion with "Solicite uma demo" / "Consulte um especialista" CTAs, complemented by self-serve entry through a free trial and login portal, and by channel/ecosystem partnerships with SEBRAE, NVIDIA Inception, Inova Unicamp, PUCPR SpeedUp, 100 Open Startups, and CNI. The company is privately held with 11–50 employees and currently operates only in Brazil, although the website is localized in Portuguese, English, and Spanish.

Name

Match

Legal name

MATCH IT SERVICOS DE TECNOLOGIA LTDA.

Website

https://matchit.com.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Match is a Brazilian B2B SaaS vendor selling a GenAI-augmented process-governance platform for innovation, PMO, and operations teams inside large enterprises. Its MatchIAs agent stack and TransformIT core automate structured decision flows for clients like Caixa, Klabin, and Comgás.

Ownership category

akta.pro rank

Product category

AI-Augmented Process Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industry

Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)

Keywords

• AI process management
• Corporate innovation SaaS
• Generative AI agents
• PMO portfolio management
• Continuous improvement software

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Planos de Assinatura): Recurring subscription revenue from the management SaaS platform ("Transform"), Matchmaking, and AI agent capabilities. The site exposes a "Planos de Assinatura" (subscription plans) page and a login portal (transformit.matchit.com.br/login), indicating tiered SaaS subscriptions billed on a recurring basis.
2. Specialized Services (Serviços Especializados): Project-based and consulting revenue from process diagnostics, mapping/optimization, structuring workshops, AI agent customization, and assisted POC implementation. Engagements appear to be structured as fixed-scope or proof-of-concept professional services, often preceding SaaS expansion.
3. AI Agent Customization & Implementation: Customization of AI agents for specific process steps, plus assisted implementation (POC) for clients; delivered as specialized services that complement the SaaS subscription.
4. Discover Journey (Jornada Discover): Structured diagnostic/engagement offering to evaluate process maturity and identify efficiency, governance, and decision-quality gains; a "land" motion that converts into platform subscriptions and ongoing services.
5. SEBRAE AI Business Rounds (Rodadas de Negócios com IA SEBRAE): Co-developed business round program with SEBRAE leveraging Match's AI matchmaking; can drive marketplace-style transactions between participating organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Match sells an AI-augmented SaaS platform, anchored by TransformIT (SaaS de Gestão), that structures corporate processes end-to-end with configurable criteria, ownership, and governance. Layered on top is MatchIAs, a generative-AI consultant composed of dozens of specialized AI agents that perform classification, similarity analysis, prioritization, and intelligent artifact generation with Human-in-the-Loop validation, complemented by Gestão de ROI dashboards, a Matchmaking platform, and a Radar Signals trend-intelligence module.

Product overview

Match delivers a platform-plus-modules architecture, anchored by the TransformIT core SaaS management platform (SaaS de Gestão) that structures complex corporate processes into clear, flexible, and governable workflows. Layered on top is MatchIAs, a generative-AI consultant composed of dozens of specialized AI agents that operate within the process flow with Human-in-the-Loop validation, and that powers natural-language interfaces (e.g., the CAIXA Sandbox) and intelligent artifact generation. Complementary modules — Gestão de ROI (ROI management with dashboards), the Matchmaking platform (with subscription plans, certificates, and 2030 SDG seals), and Radar Signals de Tendências (trend radar) — extend the core platform with data-driven, intelligence, and ecosystem-matching capabilities. Wrapping the platform is a services portfolio (Serviços Especializados, Jornada Discover, and the SEBRAE AI Business Rounds) covering diagnostics, flow mapping, AI Agent customization, and assisted POCs. Use cases span innovation funnels, PMO/IT strategy, and continuous-improvement/operations management.

Differentiator

Problem solved

Functional benefit

Brands

• MatchIAs: Generative-AI consultant built from dozens of specialized AI agents that structures analyses, supports decisions, and ensures consistency throughout the process, with human-in-the-loop validation.
• TransformIT

Products and services

• TransformIT (SaaS de Gestão) Core SaaS management platform that structures, executes, and governs corporate process flows end-to-end, supporting process modeling, criteria definition, ownership, and lifecycle visibility for innovation, PMO, and operations teams in large enterprises.
• MatchIAs (IA Agents) Generative-AI consultant composed of dozens of specialized AI agents that structure analyses, support decisions, and ensure consistency throughout the process, with Human-in-the-Loop validation by specialists and natural-language interaction (e.g., the CAIXA Sandbox).
• Matchmaking Platform Capability for matching opportunities, partners, or initiatives, offered as a subscription-based platform with associated certificates and UN SDG 2030 seals (used in MRO and Caixa cases).
• Gestão de ROI Module that connects processes to results measurement via dashboards consolidating performance indicators, portfolio evolution, and initiative impact over time.
• Radar Signals de Tendências Trend and signals radar product that surfaces market and innovation signals to support structured innovation pipelines within corporate processes.
• Serviços Especializados Specialized services wrapping the platform, covering process and maturity diagnostics, flow mapping and optimization, structuring workshops, customization of AI Agents, and assisted POC implementation for enterprise clients.
• Jornada Discover Guided discovery journey for clients to identify and structure their processes before platform adoption, including maturity diagnostics and efficiency/governance gap analysis.
• Rodadas de Negócios com IA SEBRAE AI-augmented business rounds delivered in partnership with SEBRAE, combining Match's matching and AI capabilities with SEBRAE's ecosystem to connect businesses and solutions.

Quantifiable outcome

• +R$300,000 saved in senior labor hours at CEIA UFG
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• SEBRAEcoreGTM or Marketing PartnerCo-delivered "Rodadas de Negócios com IA SEBRAE" program that uses Match's AI matchmaking to connect organizations. SEBRAE Conecta also lists Match, providing reach into the Brazilian SMB/entrepreneur ecosystem.
• NVIDIAcoreTechnology or IntegrationMatch is a member of the NVIDIA Inception program for AI startups, with the NVIDIA Inception badge displayed in the website footer. The program provides access to NVIDIA technology, expertise, and go-to-market support for AI-native companies.
• Inova UnicampminorStrategic or Co-development PartnerMatch is listed in the Inova Unicamp portfolio of partner companies, indicating a relationship with the Unicamp innovation and entrepreneurship ecosystem.
• PUCPR (Hotmilk SpeedUp)minorGTM or Marketing PartnerMatch holds a Top 10 seal from PUCPR's Hotmilk SpeedUp program, signaling an academic/entrepreneurship alliance with PUCPR.
• 100 Open StartupsminorGTM or Marketing PartnerMatch has the 100% Open seal from 100 Open Startups, which ranks and promotes the most open startups for collaboration with large companies.
• Confederação Nacional da Indústria (CNI)minorStrategic or Co-development PartnerMatch is recognized by CNI as a quality innovation platform ("Reconhecimento da Confederação Nacional da Indústria (CNI)"), implying an industry-association relationship.
• Accenture & FGVminorStrategic or Co-development PartnerAccenture and FGV provided credibility for the Inovativos award (2023) that recognized Match's platform, indicating an industry/academic relationship.
• Pledge 1%minorOthersMatch is a Pledge 1% member, committing time, product, equity, or profit to social impact.
• eMerge AmericasminorGTM or Marketing PartnerMatch is featured in the eMerge Americas 2025 Startup Showcase (Top 100 Startups), indicating a global event partnership for visibility.
• Innovation LATAMminorGTM or Marketing PartnerMatch won the iImpact 2024 seal from Innovation LATAM, recognizing solutions with social and environmental impact.
• CEIA UFG (Centro de Excelência em Inteligência Artificial da Universidade Federal de Goiás)coreStrategic or Co-development PartnerCEIA UFG is both a customer and a showcased case study partner for Match's AI-driven innovation and R&D use case, and is featured as a logo/case study on the homepage.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ServiceNow: Enterprise workflow and digital-process platform offering innovation management, project portfolio management, and AI agents at enterprise scale. Comparable as a broad incumbent increasingly moving into the AI-augmented process automation category where Match competes.
• monday.com: Horizontal work-management SaaS expanding into AI-augmented workflows and portfolio management. Comparable as a broad incumbent targeting similar enterprise PMO and operations buyers in Latin America.

Direct peers

• HYPE Innovation: Innovation portfolio management platform serving large enterprises with end-to-end idea-to-execution workflows. Comparable to Match's innovation, PMO, and continuous-improvement use cases and to its regulated/enterprise customer base.
• Brightidea: Innovation and idea-management SaaS platform used by enterprises to crowdsource, evaluate, and prioritize initiatives. Highly comparable in core use case (innovation pipeline structuring, initiative classification) and in serving large corporate buyers.
• Qmarkets: Enterprise innovation management platform offering idea management, trend scouting, and AI-assisted portfolio analysis. Closely comparable to Match's innovation-pipeline and trend-radar capabilities, with similar target buyers (innovation, PMO, and continuous-improvement teams in large organizations).
• Planbox: AI-augmented innovation management platform focused on idea evaluation, prioritization, and portfolio visibility for enterprise teams. Closely comparable in using AI for classification, similarity, and prioritization of innovation initiatives.
• IdeaScale: Enterprise innovation management software used to collect, evaluate, and implement ideas at scale, including in government and large organizations. Comparable to Match's CAIXA-scale intra-entrepreneurship and large-org innovation programs.
• Pipefy: Brazilian-origin workflow and process-automation SaaS that structures corporate processes via customizable flows. Direct comparable as a Brazilian SaaS player operating in the same process-structuring category, with overlapping buyers in PMO and operations.

Emerging players

• Wazoku: Open-innovation and idea-management platform focused on crowdsourced problem solving and AI-assisted matching. Comparable to Match's AI-driven matchmaking and intra-entrepreneurship use cases, though with a stronger open-innovation emphasis.

Regional players

• Runrun.it: Brazilian project and task management SaaS serving PMOs and operations teams in mid-market and enterprise. Comparable as a domestic Brazilian workflow/PMO SaaS competing for similar buyer personas.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UC2oAi-QRjYCGEY_lSIY4W6g
• Facebookfacebook.com/MatchIToficial
• LinkedInlinkedin.com/company/match-it-digital
• Instagraminstagram.com/matchit_oficial

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Match