Crafter
Crafter (株式会社クラフター) is a Tokyo-based B2B marketing automation software company founded in 2016, offering a single product that helps enterprise marketers automate lead acquisition and customer engagement workflows.
- Company typePrivate
- Founded2016
- HeadquartersRoppongi, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Crafter firmographics
Firmographics- Name
- Crafter
- Legal name
- 株式会社クラフター
- Website
- https://crafter.co.jp
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crafter (株式会社クラフター) is a Tokyo-based B2B marketing automation software company founded in 2016, offering a single product that helps enterprise marketers automate lead acquisition and customer engagement workflows.
- Ownership category
- akta.pro rank
Crafter industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Independent Artists, Writers, and Performers (71151)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
Keywords
Where Crafter is headquartered
LocationHeadquarters
- HQ city
- Roppongi
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Crafter business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Crafter product offering
Product offeringCore offering
Crafter provides a marketing automation solution that enables enterprise marketers to automate lead acquisition and deliver consistent customer experience even when representatives are unavailable. The company's core product, branded as "Crafter - Marketing Automation," targets B2B companies seeking to streamline and scale their marketing operations.
Differentiator
Problem solved
Functional benefit
Companies that use Crafter
Customer profileSegments1 record
Ideal customer profiles1 record
Crafter technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Crafter partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Monex Group (モネックスグループ)parent/group company株式会社クラフターはMonexグループ傘下の企业提供 связи。問い合わせ窓口がMonexグループの网站上提供的。
Crafter competitors and assessment
Company assessmentBroad incumbents
- Adobe Marketo Engage: Enterprise marketing automation platform for lead management, account-based marketing, and revenue attribution. Direct overlap with Crafter's stated enterprise-marketer use cases.
- HubSpot: Global leader in inbound marketing, CRM, and marketing automation. Competes with Crafter for the same enterprise-marketer buyer across email, lead nurturing, and automation workflows.
- Oracle Eloqua: Long-established B2B marketing automation product within Oracle's CX suite. Targets enterprise marketers and competes head-to-head for workflow automation and lead nurturing deals.
- Salesforce Marketing Cloud Account Engagement (Pardot): Salesforce's B2B marketing automation suite for lead management and customer journeys. Salesforce Ventures is also an investor in Crafter, making this both a potential competitor and channel partner.
Emerging players
- Iterable: Cross-channel marketing automation and orchestration platform. Comparable as a venture-backed challenger competing against incumbents for the same enterprise marketer.
- Klaviyo: Ecommerce and DTC-focused automation platform that has expanded into broader B2B use cases. Comparable as a focused automation-first SaaS targeting a specific marketer use case.
Regional players
- Money Forward: Japanese SaaS ecosystem participant listed as a prior investor in Crafter. Operates a broader finance/accounting SaaS portfolio and represents a regional peer in Japanese B2B SaaS go-to-market dynamics.
Direct peers
- BowNow (Bain): Japanese marketing automation vendor offering lead capture, email nurturing, and customer-journey tools primarily to mid-market Japanese B2B companies. Closely comparable in language, geography, and buyer profile.
- ActiveCampaign: SMB-focused customer experience automation platform combining email marketing, CRM, and marketing automation. Comparable in product surface area and automation-led positioning.
- SATORI: Japan-based B2B marketing automation and MA platform, focused on lead generation and nurturing for Japanese enterprises. Most direct domestic competitor to Crafter in the Japanese market.
Market position
Customer concentration
Crafter social profiles
Digital presenceCrafter financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crafter leadership team
Management profileNumber of profiles
Profiles2 records
Crafter funding detail
Funding detailFunding overview
Funding rounds7 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crafter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crafter
What does Crafter do?
Crafter provides a marketing automation solution that enables enterprise marketers to automate lead acquisition and deliver consistent customer experience even when representatives are unavailable. The company's core product, branded as "Crafter - Marketing Automation," targets B2B companies seeking to streamline and scale their marketing operations.
Is Crafter a public or private company?
Crafter is a private company. It is classified as venture growth investor backed and is currently operating.
When was Crafter founded?
Crafter was founded in 2016. It employs 11 to 50 people.
Where is Crafter based?
Crafter is headquartered in Roppongi, Japan, in the Asia region.
Who are Crafter's main competitors?
Broad incumbents on record are Adobe Marketo Engage, HubSpot, Oracle Eloqua and Salesforce Marketing Cloud Account Engagement (Pardot). Emerging players are Iterable and Klaviyo. Money Forward is listed as a regional player. Direct peers are BowNow (Bain), ActiveCampaign and SATORI.
Does Crafter have an API?
No public API is recorded for Crafter.
What industry is Crafter in?
Crafter's product category is Marketing Automation Software. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 71151 and its SIC code is 7330.