Epifany

What Epifany does

Epifany is a Raleigh, North Carolina-based enterprise SaaS company that provides a custom survey and customer feedback platform targeted at health and fitness operators, professional and collegiate sports teams, entertainment venues, travel and hospitality businesses, and corporate HR functions. The product is positioned as a business intelligence layer that converts customer and fan interactions into structured, actionable feedback through short (sub-two-minute), mobile-first, adaptive surveys delivered via email, SMS, push notifications, and embedded partner app integrations.

The platform's core technology stack centers on a custom survey builder with adaptive question logic, a real-time dashboard for response monitoring and direct customer follow-up, AI/NLP-driven automatic categorization of qualitative responses, multi-channel survey distribution, and native integrations with leading CRM systems and fitness club management software (Mindbody, Mariana Tek, ClubReady, fitDEGREE, Club Automation, Zen Planner). A flagship collaboration with BAMTech / Disney Streaming Services has embedded the platform into the NHL mobile app. The platform is delivered as cloud SaaS accessed via app.epifany.com, with no documented public API, SDK, or developer portal.

Epifany monetizes through enterprise SaaS subscriptions on multi-year contracts with custom, quote-based pricing sold via a consultative field sales motion (60-minute Calendly demo). Customer acquisition is sales-led, supplemented by integration partner referrals and case-study-driven demand generation. The company was founded in 2012 (per firmographic data), is structured as Epifany Acquisition, LLC, and has raised approximately $5.4M across disclosed rounds from 2014 to 2016, with no disclosed institutional investor or parent company. The 2015 acquisition of Tuee broadened product capability in the feedback stack.

Name

Epifany

Legal name

Epifany Acquisition, LLC

Website

https://epifany.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Epifany is a Raleigh-based SaaS company offering a custom survey and customer feedback platform with AI/NLP analysis, serving health and fitness studios, professional and collegiate sports teams, hospitality operators, and corporate HR functions primarily in the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Survey Platform Subscription: Epifany operates as a SaaS platform providing custom survey design, distribution, and analytics services. The platform is offered through enterprise contracts with a consultative sales motion, suggesting a subscription-based model with account support included. Pricing is quote-based and not publicly disclosed.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Epifany provides an enterprise business intelligence and customer feedback platform that enables organizations to build, distribute, and analyze custom surveys. The platform incorporates AI and natural language processing (NLP) capabilities to help enterprises collect, interpret, and act on customer and employee feedback at scale.

Product overview

Epifany is a cloud-based online survey platform offering a unified suite of tools for creating, distributing, and analyzing custom surveys. The core product is the Epifany Survey Platform, which encompasses Survey Creation and Design for building tailored questionnaires with adaptive logic, a Real-Time Dashboard for monitoring results as they arrive, AI + NLP Analysis capabilities for automatically categorizing qualitative responses, Multi-Channel Survey Distribution across email, SMS, app, and web channels, and native CRM Integration for syncing survey data with existing business systems. The platform is designed for mobile-first, sub-2-minute surveys with a focus on generating actionable customer and fan insights for industries including health and fitness, sports and entertainment, employee engagement, travel and hospitality, and corporate partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Survey Builder Platform Enterprise software platform that allows organizations to build, distribute, and analyze custom customer and employee surveys, with AI and NLP capabilities to interpret open-ended responses at scale. Targeted at mid-market and enterprise customer experience, market research, and HR/people analytics teams.
• AI-Powered Feedback Analytics Analytics offering within the Epifany platform that applies artificial intelligence and natural language processing to survey responses, automating the categorization and interpretation of qualitative feedback for enterprise users.

Quantifiable outcome

• NHL Ticketing + Marketing: The Epifany feedback platform was live in the NHL app through a collaboration with BAMTech/Disney Streaming Services providing real-time feedback and ticket leads for the Carolina Hurricanes.
• +3 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Zen PlannercoreTechnology or IntegrationZen Planner is an all-in-one fitness business software for membership management, scheduling, and integrated payment processing. Epifany integrates directly with Zen Planner to access member data and ensure surveys are aligned with members. Supported triggers include user profile creation, check-in, purchase history, canceled membership, class attendance, class frequency, instructor class data, and membership type. Survey types include Customer Experience (NPS), New Users, Canceled Users, Trial Memberships, Power Users, Lapsed Members, Instructor Feedback, and Lead Generation.
• MindbodycoreTechnology or IntegrationMindbody drives revenue for fitness, wellness, and beauty businesses with an unmatched consumer network and advanced growth tools. Epifany integrates directly with Mindbody to access member data and ensure survey alignment with members.
• fitDEGREEcoreTechnology or IntegrationfitDEGREE is a studio management software platform designed for intelligence, creating an intuitive experience for studio owners and their clients. Epifany integrates directly with fitDEGREE to access member data and ensure survey alignment.
• ClubReadycoreTechnology or IntegrationClubReady is a provider of full-suite studio, gym, health, and wellness club management software and services. Epifany integrates directly with ClubReady to access member data and ensure survey alignment with members.
• Mariana TekcoreTechnology or IntegrationMariana Tek is a boutique fitness software platform enabling businesses to take control of operations, drive revenue, and delight clients. Epifany integrates directly with Mariana Tek to access member data and ensure survey alignment with members.
• Club AutomationcoreTechnology or IntegrationClub Automation provides management solutions for member-based businesses like health clubs, athletic clubs, and medically integrated wellness centers. Epifany integrates directly with Club Automation to access member data and ensure survey alignment with members.
• BAMTech / Disney Streaming ServicesflagshipTechnology or IntegrationEpifany's feedback platform was integrated into the NHL mobile app through a collaboration with BAMTech/Disney Streaming Services. This integration enabled the Carolina Hurricanes to collect real-time fan feedback and generate ticket leads directly through the NHL app.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Typeform: Modern, conversational survey platform with strong UX, integrations into CRMs and marketing tools, and growing enterprise capabilities. Directly comparable to Epifany's mobile-first, adaptive survey approach, particularly for brand-conscious customers in fitness and lifestyle.
• Medallia: Enterprise customer experience platform with surveys, real-time analytics, NLP-based text analytics, and deep CRM/operational system integrations. Competes with Epifany for enterprise CX budgets, especially in sports, hospitality, and service-heavy verticals.
• AskNicely: Customer feedback platform focused on NPS, real-time alerts, and frontline coaching, with integrations into CX and CRM systems. Closely comparable to Epifany's NPS-centric, action-loop workflow for fitness studios, hospitality, and service businesses.
• InMoment: Enterprise experience intelligence platform combining surveys, social listening, and AI-driven text analytics with deep vertical expertise (hospitality, retail, services). Direct competitor to Epifany for enterprise CX programs with richer analytical tooling.
• Qualtrics: Enterprise experience management platform offering customizable surveys, NPS, real-time dashboards, AI-driven text analytics, and CRM integrations. Direct head-to-head competitor to Epifany in enterprise customer feedback, with a much larger footprint and broader vertical coverage.
• GetFeedback: Customer feedback platform (part of the Momentive/SurveyMonkey ecosystem) with deep Salesforce CRM integration and mobile-first surveys. Overlaps with Epifany's CRM-integrated, mobile-first feedback approach for enterprise and mid-market customers.
• TrustYou: Hospitality-specific guest feedback and review platform with surveys, semantic text analysis, and reputation management. Comparable to Epifany's hospitality vertical use cases around guest satisfaction, retention, and operational response.

Emerging players

• Culture Amp: Employee experience platform with pulse surveys, engagement analytics, and HRIS integrations. Comparable to Epifany's employee engagement vertical use case around pulse surveys and sentiment tracking, though purpose-built for HR.
• Revinate: Hospitality-focused guest experience and marketing platform with guest feedback surveys, reputation management, and CRM. Comparable to Epifany's travel + hospitality vertical with overlapping guest-survey capabilities.

Broad incumbents

• SurveyMonkey: Broad survey platform with both self-serve and enterprise tiers, AI-assisted survey building, and a wide partner ecosystem. Competes with Epifany for SMB and mid-market feedback budgets, with stronger self-serve reach but less vertical-specific customization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/epifanycx
• LinkedInlinkedin.com/company/epifanycx

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epifany