Cleany

What Cleany does

Cleany is a France-based B2B professional cleaning services company (legal entity IMMONET, SAS) founded in January 2012 by Alexandre Bellity (with co-founder Olivier Saint-Germain) and headquartered in Saint-Ouen-sur-Seine. The company provides recurring cleaning, deep-cleaning restoration (remise en état), Soft FM, technical services, hospitality cleaning and workplace-wellness services for professional surfaces above 500 m², targeting enterprises in Paris/Île-de-France and major provincial cities across six verticals: offices, hospitality, healthcare and medico-social, luxury retail, education, and property/facility management.

The company's underlying technology stack includes a proprietary mobile application (My Cleany) used by cleaners for task, schedule and consumables management, two internally developed R&D site-management applications branded as Cleany IoT (launched 2022), a client-facing online portal for contracts, invoices and quality reports (built on BubbleApps), and an IoT integration with Merci Yanis presence sensors that trigger cleaning interventions based on real-time occupancy. Cleany complements its core labor services with the Cleany Academy training program, 100% eco-certified (ECO CERT / ECO LABEL) products under the 2018 Cleany Green initiative, and a published carbon-assessment programme (17% emissions reduction from 198 to 164 tonnes CO2e between 2021 and 2022).

Cleany's business model is recurring-contract driven: revenue is generated primarily through annual or multi-year subscriptions for professional cleaning of large surfaces, with custom quote-based pricing tied to surface area, flooring type, occupancy, flex-office configuration and frequency. Go-to-market is sales-led, combining dedicated field sales, an inside-sales team handling website quote requests and phone inquiries (01 84 80 88 10), and participation in tenders. The company reports approximately 500 employees, an 83% permanent-contract (CDI) rate versus an 81% sector average, turnover below 5%, a 95% client retention rate, and a portfolio of blue-chip enterprise logos (Bird&Bird, Silae, Bouygues, BIC, Euronews, Webedia, Back Market, Younited, Owkin, EDF, Ministère des Armées, among others). Cleany has received funding from 50 Partners (lead, 2018) and FJ Labs (2019, 2021), acquired PartnerBox in June 2018, became a UN Global Compact signatory in 2017, and has pursued B Corp certification since 2021.

Name

Cleany

Legal name

IMMONET

Website

https://cleany.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720), Janitorial Services (56172)

SIC

Sanitary Services (4950)

akta.pro primary industry

Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO)

Keywords

• Professional cleaning services
• Commercial facility cleaning
• Office maintenance services
• Cleaning staff management
• Corporate cleaning solutions

Headquarters

HQ city

Saint-ouen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Recurring Cleaning Services: Cleany generates revenue primarily through long-term recurring cleaning contracts for professional surfaces above 500 m². Services include regular office cleaning, hotel cleaning, healthcare facility cleaning, luxury retail cleaning, educational institution cleaning, and property/facility management cleaning. The company also offers occasional/one-time restoration cleaning, Soft FM, technical services, hospitality, and well-being services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Cleany provides recurring professional cleaning and facility maintenance services for commercial spaces above 500 m² in Paris/Île-de-France and major French provincial cities. The service portfolio includes recurring cleaning, restoration cleaning, soft FM, technical services, hospitality cleaning, and workplace wellness offerings, delivered by an in-house cleaning workforce supported by proprietary mobile and IoT management tools.

Product overview

Cleany is a professional B2B cleaning services company offering a unified portfolio of recurring cleaning and facilities management services. The core offering consists of recurring cleaning (nettoyage récurrent), restoration (remise en état), Soft FM, technical services, and hospitality-specific cleaning, supplemented by workplace wellness services. Technology products include the My Cleany mobile application for field operations management and two proprietary loT applications (Cleany loT) for daily site management. The Cleany Academy provides internal training. An online client portal enables customers to access contracts, invoices, and quality reports. The company operates primarily in Paris/Ile-de-France and major provincial cities, serving spaces over 500 m².

Differentiator

Problem solved

Functional benefit

Products and services

• Recurring Cleaning (Nettoyage récurrent) Regular recurring cleaning services for professional spaces above 500 m² covering offices, hotels, healthcare facilities, luxury retail, educational institutions, and property/facility management assets.
• Restoration Cleaning (Remise en état) One-time deep cleaning and post-construction restoration services to return spaces to pristine condition, complementing the recurring cleaning portfolio.
• Soft FM Services Soft facilities management services including consumables management and related support functions bundled with core cleaning services.
• Technical Services (Services techniques) Technical services complementing cleaning operations, addressing facility maintenance needs alongside the primary cleaning offering.
• Hospitality Cleaning Services Specialized cleaning and hospitality services for hotels and hospitality venues, tailored to specific requirements of the sector, including green steam and ozone technologies.

Quantifiable outcome

• Client retention rate of 95%
• +4 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

19 partnerships are on record, tiered minor and core.

• EPIC FoundationminorStrategic or Co-development Partner · 1 January 2019EPIC Foundation is an international foundation with a mission to transform the lives of children and young people, and to protect the planet. Cleany has been a partner since 2019, aligning with the foundation's values of social impact and environmental protection.
• MixityminorStrategic or Co-development PartnerMixity is a partner whose values are close to Cleany's, supporting diversity and inclusion in the workplace.
• Mouvement Impact FranceminorStrategic or Co-development PartnerMouvement Impact France is a partner aligned with Cleany's social impact and sustainable business objectives.
• Mon Entrepreneur SocialminorStrategic or Co-development PartnerMon Entrepreneur Social shares Cleany's values and supports the social entrepreneurship ecosystem.
• TandemminorOthersTandem is a bike rental company that supports Cleany's eco-friendly commuting initiatives for its cleaning teams, enabling optimised and sustainable travel routes.
• ZenrideminorOthersZenride is a bike rental partner supporting sustainable transportation options for Cleany's cleaners.
• Bee.CycleminorOthersBee.Cycle is a bike rental partner for eco-friendly urban transportation supporting Cleany's green logistics.
• Lemon TriminorOthersLemon Tri provides innovative selective waste sorting and recycling solutions, supporting Cleany's zero-waste and circular economy objectives for clients.
• EliseminorOthersElise provides waste sorting and recycling solutions for companies, helping Cleany offer comprehensive selective waste management to its clients.
• Merci YaniscoreTechnology or IntegrationMerci Yanis provides energy consumption sensors and occupancy sensors (capteur de présence) that integrate with Cleany's service delivery. Occupancy sensors notify cleaners of spaces to clean via the Merci Yanis app, optimising service delivery and reducing unnecessary trips.
• Raypath InternationalminorOthersRaypath International provides memory microfiber cleaning technology that allows cleaning without chemical detergents, supporting Cleany's eco-friendly cleaning approach.
• CarbominorOthersCarbo is a carbon measurement tool that helps Cleany measure and track its greenhouse gas emissions as part of its carbon accounting programme.
• Carbone4minorOthersCarbone4 is a consulting firm specialising in carbon strategy and carbon footprint analysis, referenced by Cleany for its carbon assessment methodology.
• GreenlyminorOthersGreenly is a carbon accounting platform that supports companies in measuring and reducing their environmental footprint.
• SamiminorOthersSami is a carbon assessment and sustainability platform used by companies to measure and track their environmental impact.
• EcoTreeminorOthersEcoTree is a sustainability and carbon offset platform offering tools for companies committed to environmental impact reduction.
• AFNORcoreOthersAFNOR is the French Association for Standardisation. Cleany works with AFNOR on label and certification initiatives including ISO 26000, LUCIE, and B Corp certifications.
• LUCIEcoreOthersLUCIE is a CSR/ESG labelling organisation. Cleany is pursuing the LUCIE label as part of its sustainability certification roadmap.
• B Lab FrancecoreOthersB Lab France administers the B Corp certification process. Cleany initiated its B Corp certification journey in 2021 and submitted its dossier for evaluation by B Lab, aiming to obtain the label.

Scale indicators11 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Onet: Onet is one of France's largest family-owned B2B cleaning and facility services groups, with tens of thousands of employees serving offices, healthcare, industry, and hospitality nationwide. As a major French incumbent in the same commercial cleaning vertical with overlapping client segments, Onet is the most direct scale comparable to Cleany.
• Héméra: Héméra is a French B2B cleaning and multiservices company serving offices, retail, healthcare, and hospitality clients across France. As a mid-sized French cleaning specialist with comparable service mix and target client segments, Héméra is a closely comparable peer to Cleany.
• Atalian: Atalian is a leading international facility services group with strong French B2B cleaning operations serving offices, retail, healthcare, and industry across multiple geographies. Headquartered in France and operating at scale, Atalian competes head-to-head with Cleany for mid-market and enterprise cleaning contracts.
• Samsic: Samsic is a major French facility services provider offering cleaning, security, reception, and maintenance to enterprise clients across France and Europe. With its broad soft-FM portfolio and French base, Samsic directly competes with Cleany's commercial cleaning and Soft FM offerings.

Broad incumbents

• Elior Group: Elior is a French-listed contract services group spanning food services, facility services, and concession catering across multiple geographies. While its facility services arm includes commercial cleaning, Elior's primary positioning is food services, making it a broad incumbent rather than direct peer.
• Ortec Group: Ortec Group is a major French multiservices provider spanning industrial cleaning, facility management, engineering, and logistics. While its industrial cleaning focus differs from Cleany's commercial office orientation, Ortec competes in adjacent facility services segments and shares French enterprise client relationships.
• Derichebourg Multiservices: Derichebourg Multiservices is the facility services arm of Derichebourg Group, providing cleaning, energy, and property maintenance services to enterprise clients across France and Europe. Its broad multiservices portfolio and French base position it as an incumbent peer with overlapping cleaning capabilities.
• ISS A/S: ISS is a global facility services giant (Danish-listed) offering cleaning, workplace, and integrated FM services to enterprise clients worldwide, including significant France operations. As a broad incumbent with deep resources, ISS competes on enterprise cleaning tenders and has scale advantages over Cleany.

Others

• Merci Yanis: Merci Yanis is a French proptech/IoT startup providing occupancy and energy consumption sensors for workspace optimisation. As Cleany's integration partner (sensors notify cleaners via the Merci Yanis app), Merci Yanis is a technology ecosystem peer enabling Cleany's IoT service differentiation.
• Cleaning and Associated Building Services (Network): CABS (Cleaning and Associated Building Services) is a French professional federation representing cleaning and facility services companies. As a sector trade association, CABS is an ecosystem peer that benchmarks best practices and represents industry standards relevant to Cleany's positioning.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@cleany_officiels
• Facebookfacebook.com/cleany.fr
• LinkedInlinkedin.com/company/cleany

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleany