Zora Healthcare

What Zora Healthcare does

Zora Healthcare Pte Ltd, operating as Zora Health, is a Singapore-incorporated digital health platform focused on fertility, menopause, and family health. The company was founded in 2022 by Anna Haotanto and pre-launched in May 2023 with US$125,000 in pre-seed funding from Antler, before launching its full integrated platform in 2024. Its offering combines a consumer mobile/web application with telehealth consultations, 1:1 Care Navigator guidance, diagnostic testing services, a curated wellness marketplace, structured educational courses (e.g., Menopause Reset, IVF, Egg Freezing at S$49 per course), and a directory of 128+ partner clinics across 16 countries including Singapore, Malaysia, Thailand, Indonesia, the UK, the US, and the UAE.

The platform is built on a core hub-and-module architecture: the core platform integrates telehealth, diagnostics, and navigation, surrounded by fee-based learning modules, B2B employer benefits packaging, and referral-based clinic and wellness partnerships. Underlying technology is a standard digital health stack (mobile app, web application, HRIS SSO/API integration for enterprise clients) without disclosed AI/ML components, proprietary models, or published research.

Zora Health operates a hybrid go-to-market motion. On the direct-to-consumer side, individuals purchase individual courses or access platform tools on a self-serve basis. On the B2B side, it sells employer-sponsored subscriptions (with co-payment options) to HR and benefits teams, with disclosed enterprise logos including HSBC, Mastercard, Carousell, and Singapore Management University. Revenue is generated from one-time course purchases (unit pricing at $49/course) and recurring corporate subscriptions, with a co-payment model where employers and employees share platform costs. The company has fewer than 10 employees and is led by founder-CEO Anna Haotanto alongside a small functional leadership team covering corporate partnerships, engineering, product, and patient operations.

Name

Zora Healthcare

Legal name

Zora Healthcare Pte Ltd

Website

https://zorahealth.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Zora Health is a Singapore-based digital health platform offering fertility, menopause, and family health services — including telehealth, educational courses, diagnostic tests, and a global clinic directory — to individual consumers and corporate employer benefits clients across 16 countries.

Ownership category

akta.pro rank

Product category

Women's Health (Fertility & Menopause) Platform

NAICS

Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Health Services (8000)

akta.pro primary industry

Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)

akta.pro secondary industries

Sexual & Pelvic Health Telehealth (STI care, pelvic pain, endometriosis/PCOS support) (HLALAHAJ), Prescription-Based Digital Clinics (Condition-Specific Rx Programs) (HLALAAAD)

Keywords

• Fertility health platform
• Menopause care services
• Telehealth consultations
• Employer benefits platform
• Reproductive health education

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Course Sales: Individual course purchases at $49 per course for fertility and menopause educational content
2. Corporate Subscriptions: B2B employer subscriptions providing employee access to platform as part of corporate benefits packages
3. Co-payment Model: Shared payment arrangements between employers and employees for platform access

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Zora Healthcare operates a digital FemTech platform that provides fertility, menopause, and family health services through telehealth consultations, expert-verified educational courses, personalized Care Navigator guidance, diagnostic testing, and a curated wellness marketplace. The platform connects users to a global network of 128+ partner clinics across 16 countries and is offered both directly to individual consumers and via corporate employer benefits packages.

Product overview

Zora Health is a unified platform-plus-modules architecture offering Asia's leading fertility, menopause, and family health platform as its core product. The core platform integrates telehealth consultations, Care Navigator 1:1 guidance, diagnostic testing, and a curated wellness marketplace, supported by a global network of 128+ partner clinics across 16 countries. On top of the core platform, Zora offers fee-based learning modules (Zora Menopause Reset, IVF Course, Egg Freezing Course), a Clinic & Doctor Directory, Corporate Health Talks & Workshops, and an Employer Benefits Platform. Additional sub-brands include Clinic and Business Partnership Programs for B2B referral networks. The My Brilliant Self Community provides peer support. All offerings are interconnected — courses feed into navigation, navigation into clinic referrals, and employer benefits aggregate all services for corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Zora Health Platform (Core) Asia's leading fertility, menopause, and family health platform connecting users to doctors and experts through telehealth, diagnostics, virtual consultations, and dedicated Care Navigators, supported by expert-verified educational content and a curated wellness marketplace.
• Zora Menopause Reset A science-backed online course with 22 modules and 13 practical toolkits covering perimenopause, menopause, and postmenopause — including HRT, symptom tracking, nutrition, and workplace management. Priced at S$49.00 for 12-month access.
• In-Vitro Fertilisation (IVF) Course Expert-verified online course with 37 modules covering IVF procedures, timelines, success rates, medications, IUI vs IVF comparison, sperm/embryo freezing, PGT, costs, and emotional preparation. Priced at S$49.00 for 12-month access.
• Egg Freezing Course Expert-led course with 23 modules covering egg freezing process, costs, risks, side effects, clinic selection, regulations, and balancing the process with work and social life. Priced at S$49.00 for 12-month access.
• Care Navigator 1-to-1 personalised guidance service connecting users with dedicated Care Navigators who provide expert support for navigating providers, processes, costs, regulations, and clinic referrals across 128+ global clinics.
• Zora Health Marketplace Curated wellness marketplace offering holistic care products, test kits, and wellness solutions from trusted providers, supporting holistic care across fertility, menopause, and family health.
• Clinic & Doctor Directory Global directory of fertility and reproductive health clinics and doctors, searchable by treatment type, language, and location, with access to 128+ partner clinics across 16 countries.
• Diagnostic Tests Hormone and fertility diagnostic testing services including Basic Perimenopause/Menopause Test, Advanced Perimenopause/Menopause Test, Basic Fertility Test, Comprehensive Fertility Test, and Couple Fertility Test.
• Telehealth Consultations Virtual doctor and specialist consultations providing access to diagnoses and care from leading medical specialists, integrated with the platform's navigation and educational tools.
• Clinic Partnership Program B2B program for clinics and hospitals to partner with Zora Health for patient referrals, brand exposure, and access to a global patient base, offering pre-qualified leads and reduced marketing costs.
• Business Partnership Program B2B program for wellness businesses (TCM providers, nutritionists, psychologists, confinement care centres) to partner with Zora Health for patient referrals and growth, using a patient-first matching approach.
• Corporate Health Talks & Workshops Expert-led corporate events, workshops, and health talks covering fertility, menopause, hormonal health, and family planning for employer wellness programs, available in multiple languages and formats (virtual, hybrid, on-site).
• Employer Benefits Platform Comprehensive employee benefits solution for employers covering fertility, menopause, reproductive health, men's health, and family planning — including benefits platform, health plans, manager training, and HR analytics.

Quantifiable outcome

• Reduces time spent researching fertility and menopause information

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators5 records

Expansion highlights6 records

Direct peers

• Flo Health: Flo Health operates a direct-to-consumer app for menstrual, fertility, and pregnancy tracking with a large global user base and AI-driven predictions. Zora Health's fertility tracking tools and educational content overlap significantly with Flo's consumer-facing fertility positioning.
• Maven Clinic: Maven Clinic is a direct competitor offering a comprehensive virtual care platform for women's and family health (fertility, pregnancy, postpartum, menopause) with employer benefits programs. It mirrors Zora Health's combined DTC and B2B2C employer motion and product set (telehealth, care navigation, educational content).
• Kindbody: Kindbody operates a hybrid virtual-and-clinic fertility care model with employer benefits partnerships — directly comparable to Zora Health's platform-plus-clinic-network approach for fertility and family planning. Both monetize via employer contracts and have clinic partnerships.
• Carrot Fertility: Carrot Fertility is a direct peer providing employer-sponsored fertility and family-forming benefits, including coverage for egg freezing, IVF, adoption, and menopause. Zora Health targets the exact same enterprise buyer (HR/benefits teams) with an overlapping benefit catalog.

Emerging players

• Tia Health: Tia is a women's health provider combining virtual and in-person primary care with a focus on gynecology, mental health, and hormonal care. It overlaps with Zora Health on the telehealth and women's health navigation dimensions but with stronger primary-care depth.
• Natalist: Natalist provides fertility and reproductive health products alongside education and clinical resources — comparable to the marketplace and educational components of Zora Health's platform, with overlap on conception support.
• Oula Health: Oula provides maternity care combining midwifery, obstetrics, and virtual support — comparable to Zora Health's pregnancy/childbirth and family planning offerings from the women's health virtual-care angle.
• Wisp: Wisp is a DTC telehealth platform focused on women's sexual, reproductive, and hormonal health — overlapping with Zora Health on telehealth consultations and reproductive/menopause care delivery.

Broad incumbents

• Progyny: Progyny is the leading US public fertility benefits provider with employer-sponsored coverage — a broad incumbent in the same benefits category Zora Health pursues, particularly as a benchmark for enterprise fertility benefit design.
• Hims & Hers Health: Hims & Hers operates a large direct-to-consumer telehealth platform spanning women's and men's health (including menopause and hormonal health offerings). It is a broad incumbent in DTC virtual care with far greater scale and capital than Zora Health.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ZoraHealth
• Facebookfacebook.com/zorahealthco
• LinkedInlinkedin.com/company/zora-health
• Instagraminstagram.com/zorahealthco
• TikToktiktok.com/@zorahealthco

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zora Healthcare